ADAM KLEINBERG Chief Executive Officer | Traction THE MASHUP OF UX AND STORYTELLING AMP TALKS: TRACK 1 #ADVOCAMP
Jul 16, 2015
ADAM KLEINBERGChief Executive Officer | Traction
THE MASHUP OF UX AND STORYTELLING
AMP TALKS: TRACK 1
#ADVOCAMP
The Mashup of UX & Storytelling
Prepared for Advocamp 2015
@adamkleinbergCEO/Co-Founder
Traction
iMedia 2014 Independent Agency of the Year
TASTES GREAT.
INSPECTOR KURT KRONER DID.
PERSONASUSE CASESSITE MAPSWIREFRAMES
UX =
INVISIBLEISN’T ENOUGH.
HEREXPER-IENCEIS YOUR PRODUCT.
ADVOCACY.
FEATUREVOMIT
FEATUREVOMIT
$22,000,000,000
ADAM KLEINBERGChief Executive Officer | Traction
THE MASHUP OF UX AND STORYTELLING
AMP TALKS: TRACK 1
#ADVOCAMP