Adding more to Venture Advent Ventures The future of the advertising industry?
Adding more to Venture
Advent Ventures
The future of the advertising industry?
Who are Advent Ventures?
• Investing across Europe
• $1bn under management
• Invest in both: 1) Venture Capital 2) Growth Equity
• Invest from €250k through €20mm
I am a VC.
I do not know the future
But I invest in people who might.
Agenda
What are we investing in
Why?
Many of the established names were VC backed…
Many emerging names are already VC funded
You saw it here first…
Advent commissioned research specifically for ad:tech
$580mn invested across 56 deals
Global Venture Capital investment Ad tech H1 2008
Deals by ValueLargest Category: Ad networks $167mm
Deals by VolumeLargest Category: Ad networks 15 deals
Who were the companies?
Our money where my mouth is
User reviews of local places and servicesSecond-generation Yellow Pages
Why invest?
What is driving us to invest in the sector?
Startling online growth
Brands will eventually stop valuing reach
Advertising measurement still broken
Adverts are changing beyond recognition
(www.TheCoffeeShopsofMayfair.com)
Where am I interested in investing?
Measuring advertising effectiveness
Opportunities in Central and Eastern Europe
Advertiser-funded short form content
Ad networks with scale
• Advent Venture Partners
• 25 Buckingham Gate
• London
• SW1E 6LD
• Telephone: +44 (0)20 7932 2100