Ad Specs & Creative Guidelines

Ad Specs & Creative Guidelines

MC Music Channels

AD PANELSMC’s Music Channels feature one larger sized ad panel to better deliver your message to viewers.

Refer to the guidelines on the following pages for creating ad panels or submitting artwork for MC to create your ad.

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

MC is creating your ad panel:

DEADLINE: 2 weeks before flight start• Minimum size: 72 dpi• Preferred file format: PSD• Acceptable file formats:

EPS, AI, JPEG or TIFF• Needed: logo, product(s)

images, key message points, tagline (if applicable)

• The most effective ad panels have simple, straightforward designs – image, logo, copy blurb

You are creating your ad panel:

DEADLINE: 1 week before flight start• Size 480 x 544• File Format: JPEG

(do not save for web)• Aspect Ratio: Square• Color Profile: SDTV NTSC• Minimum font size: 18 pt.

­ Ensure fonts are legible in both size and weight

­ Bolder fonts work best; avoid thin ornate fonts

­ Leave clear space (no text) around the edges of the ad

Ad Specs & Creative Guidelines

MC Music Channels

AD PANELS

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising

Ad Specs & Creative Guidelines

Delivery Instructions

SPOTS (FOR VIDEO ON DEMAND AND MUSIC CHOICE PLAY)

Send tapes and traffic instructions to the Traffic Manager:

Barry Schwartz Music Choice 328 West 34th Street New York, NY 10001 646.459.3300 [email protected]

ALL OTHER MATERIALS(FOR AD PANELS & CUSTOM GRAPHICS)

Send materials to your Account Team and the Marketing Team:

Rob McCawMusic Choice 328 West 34th Street New York, NY 10001 646.459.3300 [email protected]

Materials may also be sent via an FTP site. Please include:• Agency Name• Contact Name• Phone Number/Email• IP Address/Login Information

Music Choice • 328 West 34th Street, New York, NY 10001 • 646.459.3300 • corporate.musicchoice.com/advertising