AD Clash 2014 - Stabilo

COMPANY BACKGROUND OF EURO PACIFIC LINKINTERNATIONAL CORPORATIONEuro Pacific Link International Corporation is duly registered company in the Philippines which started doingbusiness in 1992. Euro Pacific started as the marketing arm for St. Patrick Commercial Inc. and has sincebeen expanded to handle the importation and distribution of European and Western products. It is the soledistributor of ROTRING engineering supplies, ELBA filing system and STABILO pens and pencils, the companycarries European brands of art and technical products because they are well known for precision and besides,there are no local manufacturers of such products because the market is small and cannot be sustained. Asone of the importers and distributors in the Philippine market today, the company has more than five hundreddealers throughout the country. It has for its customer not only small or medium-size outlets and bookstores.We also supply the needs of school, offices, libraries and the government. The company which started in itsoffice in Cubao has now branch out in Cebu. It is manned by officers and staff whose capability and dedicationled the business to where it is now. Included in its long range plan, Euro Pacific Link International Corporationshall continuously provide its market with the best quality and highly technical products which its customerstruly deserve.

BRAND AND COMPANY BACKGROUND OF STABILO

Schwan-STABILO is a German maker of pens for writing, coloring and cosmetics as well as markers andhighlighters for office use. It is the world's largest manufacturer of highlighter pens, STABILO Boss.The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg in 1855and acquired by the Schwanhäusser family in 1865. Taking the first part from the family name, thecompany was renamed Schwan Bleistiftfabrik and started using the swan logo as one of the earliesttrademarks. In the 1930s, it expanded into cosmetic pencils, and this side of the business has grown to asignificant part of the company since the 1970s. In 1967, it started a German-Malaysian joint venturecalled Swan Malaysia Sdn Bhd in Malaysia. The company changed its name to Schwan-Stabilo in 1976and spawned Stabilo International in 2005. It has three manufacturing plants for pens, one inWeißenburg in Bayern, Germany, one in Johor Bahru, Malaysia, and since 1991, one in Český Krumlov,Czech Republic. Cosmetics pens are manufactured at the company headquarters in Heroldsberg,Germany, and in the Czech Republic and sold as OEM products, but not under the Stabilo brand. Totalemployment in 2006 was 3000 people, and the company made €260 million that year. Stabilo introducedfluorescent markers for highlighting in 1971 and is the European market leader in this product category.When STABILO develop new writing instruments, STABILO of course pay attention to criteria such asfunctionality , design and writing ergonomics. However, it is often only by looking out with the confines ofthe writing market that interesting innovations come to light and new target groups can be tapped. Whatdrives society? What do consumers value? How is the way we live together changing? An equally hotsocial topic is the way in which business deal with resources and environmental protection. STABILOhas been delighting its eco-conscious customers for years with sustainable, resource-friendly products.STABILO’s internal activities are less visible to the outside. For many years production processes havebeen continuously optimized with respect to energy efficiency, water saving, waste prevention andrecycling-in all our locations nationwide. This commitment proves that we mean business when itcomes to sustainability.

STORY AS A DEALER BENEFIT

-STABILO is the first writing instruments manufacturer to focus on the ‘concentrated work’ of consumerbenefits.-Uniform selling point for almost all STABILO highlighter boosts sales.-Unique product story increases interest and makes the decision to buy easier.-Uniform and POS presentations increase the profile and competitiveness of the range.-Innovation for increased desirability: STABILO is the first manufacturer in the industry with a QR Code

(Quick Response Code) on packaging and POS displays. Clients immediately receive additional productinformation online via smartphone.

ADDITIONAL INFORMATION

-STABILO is a European brand, specifically a German brand.-STABILO owns the first highlighter in the whole wide world which is the well known STABILO Boss.-STABILO is an eco-friendly brand and company that uses 100% FSC-certified wood for their selectedcolored and graphite pencils. Forest Stewardship Council ensures that forestry is ecologically –soundand sustainable. STABILO became the first manufacturer of writing instruments to be certified by FSC.Plus, STABILO also do have pens that are made of 98% of recycled plastic, which is Polypropylene plastic-STABILO also offers colored pencils and pens that complies with the European Safety Standard (CE),which means all coloring ranges of STABILO are toxic free .STABILO Coloring Pens contains ink that issuper washable.-Markers of STABILO are also toxic free , they do not contain harmful chemicals like Xylene and Toluene.-STABILO also offers products with ergonomic technology, writing instrument for left and right handersfor different ages and applications. Relaxed comfortable grip prevents muscle fatigue and pain whilewriting.-STABILO have its Exam Grade Series which is made and designed especially for examination and tohelp students minimize exam pressure.-STABILO is an aspirational brand.

STABILO’s Target Market:Class A and BKidsSchool childrenStudentsTeenagersYoung AdultsAdultsParentsProfessionals

Swing CoolTARGET GROUP:School children and students and anyone who’s young at heart and constantly on the go.PRODUCT FEATURES:-Flat pocket-sized model with a practical clip.-Glossy and stripped look.-Non-slip, matt-finish grip zone.-Available in 8 flourescent colors.-With two line widths-Water –based ink for paper, copy or fax.-Ventilated cap-With 4 hours anti-dry out protection.-Attractive, up-to-date pen for school or on the move.-Space saver in the pencil case-Available in Wallet of 4’s, Wallet of 6’s, Wallet of 8’s, Packs of 3’s

STABILO Point 88TARGET GROUP:School children, students and professionals.PRODUCT FEATURES:-Europe’s number 1 fineliner.-Available in 25 brilliant colors plus 5 neon colors.-Unmistakable hexagonal striped design.-Metal enclosed tip for long lifespan.-Suitable for use with rulers and stencils.-24 hours cap off time.-Ventilated cap.-Shell Life: 36 months-Writing Length: 1000 meters-Available in Wallet of 6’s,Wallet of 10’s, Wallet of 5’s Neon, Wallet of 15’s Neon, Wallet of 15’s,Wallet of 30’s,Wallet of 20’s,Point 88 Big point Box 20’s, Point 88 Twin Pack 20’s,Point 88 Colorparade 20’s,Point 88 Rollerset 25’s ,Point 88 Wallet of 25’s,Point 88 Twister 19’s,Point 88Zebrui/Oval 20’s,

STABILO Exam Grade PencilTARGET GROUP:School children, students and professionals in exam situations.PRODUCT FEATURES:-Especially designed for examination and shading purposes.-Easy read by exam sheet scanner.-Minimum breakage and lesser lead-flaking.-#1 Pencil is for general usage and #2 Pencil is for shading during exam.-Does not come with an eraser on top, because STABILO do not want to incorporate poorquality eraser. Must be with STABILO Exam Grade Eraser when use during exam.-Available in 3+1 pack

STABILO Exam Grade SharpenerTARGET GROUP:School children, students and professionals in exam situations.PRODUCT FEATURES:-Razor sharp--for smooth sharpening to minimize lead breakage-With anti rust blade—for longer sharpening-Comes in container—to provide convenience of sharpening during exam.-Available in two kinds, 4518BLE –21PHP and 4588—19.80PHP

STABILO 3.8 PremiumTARGET GROUP:Kids, School Children, Students and ParentsPRODUCT FEATURES:-Bigger lead, 3.8 lead diameter vs. normal of 2.9 mm-Allow faster and wider coverage-Soft rich intensity lead perfect for blending.-Break resistant-Complies to the European Safety Standard

-W/free sharpener in every box.-With half and full length sizes.-Available in Box of 12’s (Half Length), Box of 12’s (Full Length), Box of 24’s (Full Length), Boxof 36’s (Full Length)

STABILO ColorTARGET GROUP:Kids, School children as well as studentsPRODUCT FEATURES:-Classic quality colored pencil-ideal for school-Rich color application-Lead diametr-2.5mm-Received an award, “spiel gut” award-Available in Wallet of 12’s, Wallet of 18’s, Wallet of 24’s, Metal box 12’s, Metal box 24’s,Cardboard box 12’s, Cardboard box 18’s and Cardboard box 24’s-

Here are the requirements, outputs and the list of creative materials we would like to havefrom your behalf.

*Whole Integrated Marketing Campaign (including field and market survey)

-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium andSTABILO Color

*TV Commercial (15’s or 30’s)


-please also provide another TV Commercial which is a generic one that talks aboutSTABILO as a whole.

*Radio Ad (15’s or 30’s)


-please also provide another Radio Commercial which is a generic one that talks aboutSTABILO as whole.

*Jingle (15’s or 30’s)


-please also provide another jingle which is a generic one that talks about STABILO as awhole.

*Print Materials


*Out of Home Ads

-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point

88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium andSTABILO Color

*Online Ads


*Advocacy Ads (12’s or 30’s)

-will focus mainly on STABILO Swing Cool

-please also provide another Advocacy Ad which is a generic one that talks aboutSTABILO as a

whole.

*Events (Event Proposals, Collaterals and Materials)


*AVP (15’s or 30’s)

-will focus on STABILO as a whole.

*Written documents with printed creative materials placed in clear books, colored red.

NOTE:

-For a kind request please do use Macromedia Flash for all your TVC’s, Online Ads, AdvocacyAds, Event Videos and AVP’s and also please make all your creative materials digital.

-For the creative materials, you are not allowed to use human characters , please usedigital symbols and characters.

-Three (3) days before the final presentation, three (3) copies of the wholecampaign’s written document with printed creative materials will be submitted toSTABILO.

-The presentation proper slides and materials or final output by each section should bestored in CD or DVD and will be submitted to STABILO.

-Raw copies of files, videos and all the materials used by each section to make up theircampaigns should be stored in CD or DVD will also be submitted to STABILO.

STABILO SwingCool

STABILO Point88

STABILO Exam GradePencil

STABILO Exam GradeSharpener

STABILO 3.0Premium

STABILO Color

AD Clash 2014 - Stabilo

Documents

stabilo pens

registered company

company headquarters

stabilo brand

stabilo boss

spawned stabilo international

cosmetics pens

technical products