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3 Idiots Campign
• Marketing Strategy• By- saurav Kishor
3Idiots Campaign
• The film industry is a clean industry, highly sought-after around the world because it creates meaningful jobs and by its nature, infuses the economy with broad-based spending across a wide spectrum of businesses
• Bollywood cinema commonly known as the best place earn revenue
Preview
• Explanation• Target• Creative• Strategy• Conclusion
About 3 Idiots
Language : Hindi Release Date: 25 December 2009 (India) Starring: : Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi, Boman Irani.
Direction: Rajkumar HiraniMusic: Shantanu Moitra
Production: Vidhu Vinod Chopra Productions Production Co: Eros International, Reliance Big PicturesRuntime : 170 min
Story of 3idiots
• The '3 Idiots' is about 2 friends who search for an old lost friend.
• The movie is a comedy of ideas with a laugh-riot that talks about the most important of human pursuits and self-actualization
Budget • COMPLETE BUDGET- RS.50 Cr
• MARKETING BUDGET – RS. 20 Cr• DIGITAL MEDIA MAREKETING
BUDGET – RS.20 Cr• Others – RS.10 Cr
Target
• Age group 14-30 years
• Schools , colleges and universities and Institutions
• Common people
Ads Campaign • Online Marketing such as
FACEBOOK ,TWITTER , GOOGLE+ etc
• Trailers of the songs • Outdoor Campaign • Over phones (Caller
Tunes)• Through Different student
Clubs• PROMOTION AMONG Students
THROUGH MERCHENDISES .• Wallpapers
Online Marketing
* Budget :- 30 Lakhs * Planning to Create own
official website with exclusive contents and updates of film.
• Tie up with social networking sites like Twitter, Facebook. , Google+ and YouTube
Ad Campigning
PROMOTION AMONG KIDS
Marketing amongst students through various products and merchandises like– Games– Action Figure– Comics
Radio song
Hey! All the friends, do what we love most of all We are Happy We all enjoy our friendship in everywhere People says you’re enjoying happier every single day with 3 idiots
The Plan — #3 idiots
MULTI VERSIONS AND MULTI LANGUAGES
• The movie will be in various versions of– 2D– 3D
• The movie will dubbed various languages for the audience – English– Hindi– Tamil– Telugu
#3 idiots on Billboards
• Drive Traffic to Twitter – Influence HSX
#Rio
vertisement
7 P’s OF MARKETING
Marketing MIX #Rio
MARKETING MIX
#Rio
PRODUCT PRICE
PLACE
PROMOTIONPEOPLE
PROCESS
PHYSICAL EVIDENCE
Marketing Mix
• PRODUCT:– Launching the movie in 2D and 3D
versions.– Various languages used to attract lots of
people.#Rio
Marketing Mix
• PRICE: – The movie Tickets with an affordable
price so that everyone can watch the movie. #Rio
Marketing Mix
• PLACE– Theatres – Schools / colleges /universities and
institutions – Shopping Complexes – Parks
#Rio
Marketing Mix
• PROMOTION– Planning to promoted online through
YouTube and Other various Social Networking sites.
– promotion through merchandise, games , comic etc
#Rio
Marketing Mix
• PEOPLE:– Special guest Invite –Will keep the competitions amongst
students with their teachers in the classroom
#Rio
Marketing Mix
• PROCESS:– Planning to provide the tickets
availability through website– provide a facility of telephonic booking
of tickets .#aio
Conclusion
Ultimate publicity will be through word of mouth
The End
Thank you