Ad blocking

AD

BLOCK ING

EVERYONE 'S PROBLEM

Brian Whitestone

CCO Public Domain

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SECONDS I N TO THE P I TCH

In 3 years, ad blocking has increased from 40

million to 200 million users according to Adobe

CCO Public Domain

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I T 'S GETTING SCARY . .

AD BLOCKING USAGE HAS DOUBLED

OVER THE PAST YEAR

CCO Public Domain

OVER 20% OF

MOB I LE PHONE

USERS HAVE AD

BLOCKERS

I NSTALLED  

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CCO Public Domain

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THE I NTERNET HAS BECOME

A BATTLEGROUND

Consumers want to avoid ads Advertisers need to show their adsCCO Public Domain

CONSUMERS V IEW

ADS AS . . .

I NTRUS IVE

DECEPT IVE

D ISRUPT IVE

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Wikimedia Commons

LEAST POPULAR ADS

REQU IRE USER TO F IND AN

"X " AND OCCUPY THE

WHOLE SCREEN

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CCO Public Domain / freegreatpicture.com CCO Public Domain

"BY I NSTALL ING AD

BLOCKERS , CONSUMERS ARE

TELL ING US VERY CLEARLY

THEY DON 'T WANT TO BE

TRACKED ACROSS THE WEB "

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- -   JASON K INT , D IG I TAL CONTENT NEXT

I am tracking you

CCO Public Domain

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Advertisers obsess over data

Ads now come loaded with

data trackers

THE TRACKERPROBLEM . . .

CCO Public Domain

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THE TRACKER PROBLEM

Slows down uploads on

mobile

CCO Public Domain

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THE TRACKER PROBLEM

Use a lot of data on mobile

Expensive for mobile

users

CCO Public Domain

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THE TRACKERPROBLEM

Big Concerns over privacy and surveillance...

FLICKR CC / www.ccPixs.com

CCO Public Domain

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Advertising dollars are the

fuel of the free internet

These $$$ help pay for

content

WHY WORRY?

CCO Public Domain

ADVERT ISERS STAND TO

LOSE $ 35 B I L L ION PER

YEAR BY 2020

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FlickrCC / TaxRebate.org.uk

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Ad Block Plus

Ghostery

Shine

THE BLOCKERS

FlickrCC/Yuya Sekiguchi

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SHINE

Blocks at the network

level

A real threat..

Shine

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PageFair..bypass adblockers

Whitelisting

LEAN

Online Trust Alliance

Encourage people to pay

ADVERTISER 'S RESPONSE

Canva free stock photo

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PAGEFA IR /WHITEL I ST

BYPASSES AD BLOCKERS

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LEAN & ONL INE TRUST

ALL IANCE

CREATE NON INTRUSIVE ADSOBSERVE BEST PRACTICES

NO TRACKINGAGREE TO MINIMUM STANDARDS

Seeking balance...

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WHAT  ABOUT PAY ING ?

Inform people of ways to support site Buy temporary access

Just keep reading?

FlickrCC/Seth Anderson.Wired.com

I S THERE A

WINN ING

SOLUT ION ?

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CCO Public Domain

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FOR ADVERTISERS...

"IT'S ALL ABOUT THE ENTIRE PACKAGE OF

SPEED AND PERFORMANCE AND

TECHNOLOGY. THE CONSUMER DOESN;T

DIFFERENTIATE BETWEEN PUBLISHERS

BASED ON CONTENT ALONE."

JASON KINT. DIGITAL CONTENT NEXT

FlickrCC/RambergMedialImages

PEOPLE WILL SHARE THE ONL INE

ECOSYSTEM WITH ADS AS LONG AS THEY

AREN 'T D ISRUPT IVE OR I NTRUS IVE

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FOR CONSUMERS  

FlickrCC/123hamda

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Matrix, Sidneyeve.  "Module 02: Promotional Media". 24 January, 2017. Lecture