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Aggregate Demand/AggregateSupply
The basic model of
short-run economic
fluctuations
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Aggregate Demand and Supply
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The basic model of economic
fluctuations
The basic model of aggregate demand
and aggregate supply Economists use the model of aggregate
demand and aggregate supplyto explain
short-run fluctuations in economic activity
around its long run trend.
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The basic model of economic
fluctuations
The Basic Model of Aggregate Demand
and Aggregate Supply The aggregate-demand curveshows the
quantity of goods and services that
households, firms, and the government want
to buy at each price level.
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The basic model of economic
fluctuations
The Basic Model of Aggregate Demand
and Aggregate Supply The aggregate-supply curveshows the
quantity of goods and services that firms
choose to produce and sell at each price
level.
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Aggregate Demand and Aggregate Supply...
Quantity ofOutput
PriceLevel
0
Aggregatesupply
Aggregatedemand
Equilibriumoutput
Equilibriumprice level
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Aggregate Demand (AD)
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THE AGGREGATE-DEMAND
CURVE
The four components of GDP (Y)
contribute to the aggregate demand forgoods and services.
Y = C + I + G + NX
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The Aggregate-Demand Curve...
Quantity ofOutput
PriceLevel
0
Aggregatedemand
P
Y Y2
P21. A decreasein the pricelevel . . .
2. . . . increases the quantity ofgoods and services demanded.
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Why the Aggregate-Demand Curve IsDownward Sloping The Price Level and Consumption: The
Wealth Effect The Price Level and Investment: The
Interest Rate Effect
The Price Level and Net Exports: TheExchange-Rate Effect
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Why the Aggregate-Demand Curve IsDownward Sloping The Price Level and Consumption: The
Wealth Effect
A decrease in the price level makes
consumers feel more wealthy, which in turn
encourages them to spend more.
This increase in consumer spending means
larger quantities of goods and services
demanded.
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Why the Aggregate-Demand Curve IsDownward Sloping The Price Level and Investment: The
Interest Rate Effect
A lower price level reduces the interest rate,
which encourages greater spending on
investment goods.
This increase in investment spending means
a larger quantity of goods and services
demanded.
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Why the Aggregate-Demand Curve IsDownward Sloping The Price Level and Net Exports: The
Exchange-Rate Effect
When a fall in the U.S. price level causes
U.S. interest rates to fall, the real exchange
rate depreciates, which stimulates U.S. net
exports. The increase in net export spending means
a larger quantity of goods and services
demanded.
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Why the Aggregate-Demand CurveMight Shift The downward slope of the aggregate demand
curve shows that a fall in the price level raises
the overall quantity of goods and servicesdemanded.
Many other factors, however, affect the quantity
of goods and services demanded at any givenprice level.
When one of these other factors changes, the
aggregate demand curve shifts.
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Why the Aggregate-Demand CurveMight Shift Shifts arising from
Consumption Investment
Government Purchases
Net Exports
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Consumption Expenditure
Exogenous factors affecting consumption: Tax rates
Incomes short term and expected income over lifetime
Wage increases
Credit Interest rates
Wealth
Property
Shares
Savings
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Investment Expenditure Spending on:
Machinery
Equipment
Buildings
Infrastructure
Influenced by:
Expected rates of return
Interest rates
Expectations of future sales
Expectations of future inflation rates
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Government Spending
Defence Health
Social Welfare
Education
Foreign Aid
Regions
Industry
Law and Order
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Import Spending (negative)
Goods and services bought from abroad
represents an outflow of funds from
the country (reduces AD)
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Export Earnings (Positive)
Goods and services sold abroad
represents a flow of funds into the
country (raises AD)
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Key Variables
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Macroeconomic Policy
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Shifts in the Aggregate
Demand Curve
Quantity of
Output
PriceLevel
0
Aggregatedemand, D1
P1
Y1
D2
Y2
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Aggregate Supply (AS)
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The Aggregate Supply Curve
Aggregate supply is the total supply of all
goods and services in the economy.
The agg regate supp ly(AS) curveis a
graph that shows the relationship
between the aggregate quantity of outputsupplied by all firms in an economy and
the overall price level.
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Keynesian & Classical AggregateSupply Functions
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THE AGGREGATE-SUPPLY
CURVE
In the long run, the aggregate-supply
curve is vertical.
In the short run, the aggregate-supply
curve is upward sloping.
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THE AGGREGATE-SUPPLY
CURVE
The Long-Run Aggregate-Supply Curve In the long run, an economys production of
goods and services depends on its supplies
of labor, capital, and natural resources and
on the available technology used to turn
these factors of production into goods andservices.
The price level does not affect these
variables in the long run.
Th L R A t S l C
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The Long-Run Aggregate-Supply Curve
Quantity ofOutput
PriceLevel
0
Long-runaggregate
supply
P21. A changein the pricelevel . . .
2. . . . does not affect
the quantity of goodsand services supplied
in the long run.
P
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Shifts in the LR-Aggregate Supply
Any change in the economy that alters thenatural rate of output shifts the long-run
aggregate-supply curve. The shifts may be categorized according to
long-run changes in
Labor
Capital Natural resources
Technological knowledge
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Why the Aggregate-Supply CurveSlopes Upward in the Short Run In the short run, an increase in the overall
level of prices in the economy tends to
raise the quantity of goods and services
supplied.
A decrease in the level of prices tends toreduce the quantity of goods and
services supplied.
Th Sh t R A t S l C
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The Short-Run Aggregate-Supply Curve
Quantity ofOutput
Price
Level
0
Short-runaggregate
supply
1. A decreasein the pricelevel . . .
2. . . . reduces the quantityof goods and servicessupplied in the short run.
Y
P
Y2
P2
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Why the Aggregate-Supply CurveSlopes Upward in the Short Run Macroeconomists focus on whether or
not the economy as a whole is operating
at full capacity.
Even if firms are not holding excess labor
and capital, the economy may beoperating below its capacity if there is
cyclical unemployment.
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Shifts of the Short-RunAggregate Supply Curve
A leftward shift of the
AS curve could be
caused by cost
shocks.
A decrease in costs,
economic growth, or public
policy, can cause a rightward
shift of theAS curve.
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deregulation
Bad weather, natural
disasters, destruction
from wars
Good weather
Public policyPublic policy waste and inefficiency supply-side policies over-regulation tax cuts
Capital deterioration more capital more labor
higher input prices lower input prices higher wage rates lower wage rates
Factors That Shift the Aggregate Supply Curve
Shifts to the LeftDecreases in Aggregate Supply
Shifts to the RightIncreases in Aggregate Supply
technological change
StagnationEconomic growth
Higher costsLower costs
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The Equilibrium
The equ i l ibr ium price level and
agg regate ou tpu tis the point at which
the aggregate demand and aggregate
supply curves intersect.
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TWO CAUSES OF
ECONOMIC FLUCTUATIONS
Shifts in Aggregate Demand In the short run, shifts in aggregate demandcause fluctuations in the economys output of
goods and services.
In the long run, shifts in aggregate demand
affect the overall price level but do not affectoutput.
I i AD D d P ll
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Increase in AD Demand-PullInflation
An increase in
aggregate demand
when the economy is
operating at low levels
of output is likely to
result in an increase in
output with little or no
increase in the overall
price level.
As the economy approaches maximum capacity, firms
respond to further increases in demand only by
raising prices.
D i AD R i d
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Decreases in AD: Recession andUnemployment
Price
Real National Income
AS
Yf
AD1
P1
Y1
AD0
Y0
P0
In the short-run,
decreases in AD will
reduce equilibrium
GDP and cause
unemployment
LR D i AD i t
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LR Decrease in AD: no impact onoutput
Price
Real National Income
AS
Yf
AD1
P1 AD0
P0
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Short Run Adverse Shift in AS
Price
Real National Income
AS0
AD1
P1
Y1
AD0
Y
0
P0
In the short-run,
decreases in AS will
reduce equilibrium
GDP and cause
prices to rise.
AS1
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The Effects of a Shift in AggregateSupply
StagflationAdverse shifts in aggregate supply causestagflationa period of recession and
inflation.
Output falls and prices rise.
Policymakers who can influence aggregatedemand cannot offset both of these adverseeffects simultaneously.
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Long Run Adverse Shift in AS
Price
Real National Income
AS0
AD1
P1
Y1
AD0
Y
0
P0
In the long-run,
decreases in AS will
also reduce
equilibrium GDP and
cause prices to rise.
AS1
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END..