Design With Soul Adam Cutler Design Studio Director IBM Design
Acutler sxsw 2014
Aug 11, 2014
SXSW precis for my Design With Soul presentation
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Design With Soul
Adam Cutler Design Studio Director
IBM Design
IBM Design :: ©2014 IBM Corporation 2
IBM Design :: ©2014 IBM Corporation
ideas without a soul are worthless
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IBM Design :: ©2014 IBM Corporation
soul
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IBM Design :: ©2014 IBM Corporation
essence
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IBM Design :: ©2014 IBM Corporation
essence
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IBM Design :: ©2014 IBM Corporation
essence
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noun
the intrinsic nature or indispensable quality of something, esp. something abstract, that determines its character
‘esəns
IBM Design :: ©2014 IBM Corporation 8
noun
the intrinsic nature or indispensable quality of something, esp. something abstract, that determines its character
‘esənsessence
IBM Design :: ©2014 IBM Corporation
learn how to bring soul and essence
to what you have to offer
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IBM Design :: ©2014 IBM Corporation 10Slipping designed by Luis Prado from The Noun Project
fail early and learn well
IBM Design :: ©2014 IBM Corporation 11Human Search designed by Doug Cavendish from The Noun Project
always be looking for the human connection
IBM Design :: ©2014 IBM Corporation 12
embrace your constraints and limitations
IBM Design :: ©2014 IBM Corporation 13Shared Interest designed by Blake Thompson from The Noun Project
share your ideas
IBM Design :: ©2014 IBM Corporation 14Disguise designed by Ian Kirkland from The Noun Project
don’t take yourself too seriously
IBM Design :: ©2014 IBM Corporation
have fun, always
15Happy designed by Tobias F. Wolf from The Noun Project
IBM Design :: ©2014 IBM Corporation
you can’t dictate great outcomes
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IBM Design :: ©2014 IBM Corporation
you can prepare for great outcomes
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IBM Design :: ©2014 IBM Corporation
IBM Design
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