ICA 2011 - Virtual Conference Katherine Ognyanova (Katya) Doctoral Candidate, USC Annenberg [email protected], www.kateto.net Actors and Links in the Media System: Media Production, Content and Audience
Actors and Links in the Media System: Applying a Network Perspective to the Study of Media Production, Content and Audience
Nov 07, 2014
This presentation is prepared for the ICA 2011 Virtual Conference (icavirtual.com). It looks into the network mechanisms which underlie the three major parts of the media system: the industry, the content and the audience. The goal is to identify key theoretical frameworks that can be used to explain the formation and dissolution of ties in each of those three areas. The full paper can be downloaded at www.kateto.net/research. It provides relational interpretation of classic media studies theories and advocates for the use of a network approach to their application in research.
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ICA 2011 - Virtual ConferenceKatherine Ognyanova (Katya)Doctoral Candidate, USC [email protected], www.kateto.net
Actors and Links in the Media System: Media Production, Content and Audience
Semantic Networks
Networks in Media Studies
Content
Audience
Industry
Social Networks
Interorganizational
Mixing Different Levels
Content
Audience
Industry
Content Diffusion through Audience Social Networks
Media Content
Media Audience
Media Industry
Interorganizational Networks
Strategic Alliances
The Industry: Ties Between Media Companies
Resource Exchanges
Family/friendship ties
Ownership & Partnership
Interlocking directorates
Joint political action
Shared Content
Information Resources
Overlapping Staff
Interorganizational,any industry
Typical for the media industry
Theoretical Frameworks
Exchange Theories
Resource Dependence
Evolutionary Theories
Organizational Ecology
Corporate Relationships
Media corporations network. Source: Arsenault & Castells, 2008
Embeddedness and Centrality
Media Content
Media Audience
Media Industry
Industry & Content Levels
NYT CNN
Industry & Content Levels
NYT CNN
27
Industry & Content Levels - US
US News Outlets and Topics. Source: Ognyanova, K. (www.kateto.net)
Online Media and Their Content
Indicate affiliation Attribute value
Hyperlinks
Online Content: Link Analysis
Linking patterns in the US political blogosphere. Source: Adamic & Glance (2005)
Online Content: Link Analysis (Cont.)
US Politicosphere (2009)Powered by Linkfluence
Media Content
Media Industry
Media Audience
Semantic Networks
Content Level: Framing Theories
used to analyze the framing
of media content often have links based on
proximity and frequency of co-occurance.
Semantic maps
Framing and Semantic Analysis
Book
LiteracySchool
Reading
Literacy
Digital
MediaInternet
Content Level
Framing Theory
Topics
Frames
Concepts
The Future of Journalism
Source: Ognyanova, K. www.kateto.net
Linked Open Data
Source: Slate News Dots (2010)
Media Content
Media Industry
Media Audience
Two-Step Flow Theory
Audience Social Networks & Content Diffusion
Online Content: Meme Tracking
MemeTracker (2008) Jure Leskovec, Lars Backstrom and Jon Kleinberg
Media Content
Media Audience
Media Industry
News Outlets and Consumers, South LA. Source: Ognyanova, K. Data: Metamorphosis.org
Media Use
Media System Dependency
Communication Infrastructure Theory
Summary in a Table
Contact Information:Katherine OgnyanovaE-mail [email protected] www.kateto.net
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