We have looked at the kind of person we want in our video, conventionally attractive people who may appeal to our target audience. The genre is UK garage (legendary producer artful mark from artful dodger duo) with a vocals from Ed Sheeran and Kal lavelle. The target audience will spread through the Kal lavelle fans, Ed Sheeran fans and fans of UK garage. UK garage came from an underground scene and really thrived and blew up in the 90s where it was at its peak of popularity. This track is a throw back to the genre updated with a element of indie and soul. This is a track that feels current but pays homage to the old school tracks. The target audience by this analogy would be mostly the youth, urban, middle class girls and boys. Maybe ranging from 12-18 maybe stretching to 25 (the people who originally were into old school garage). With the producer and vocalists being white i think the target audience isn't restricted to black or white consumers. This track has a wide appeal witch is an advantage we thought of while choosing it.