Activity Report Presented by Caroline Emond February 8, 2017 DAIRY FARMERS OF CANADA
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Activity Report
Presented by Caroline Emond
February 8, 2017
DAIRY FARMERS OF CANADA
PRIORITIES 2016-OVERVIEW
DAIRY FARMERS OF CANADA
Priority 1: positive positioning of the dairy industry reputation and producer image
Priority 2: Promote consumption of dairy products Priority 3: Influence compensation package for CETA and TPP and monitor
trade negotiations Priority 4: Monitor and influence the regulatory process Priority 5: Contribute to a new market environment Priority 6: Development of a National Strategy for Canadian Dairy Research and
Knowledge Transfer Priority 7: Strategic planning for 2017
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PRIORITY 1
DAIRY FARMERS OF CANADA
Positive positioning of the dairy industry reputation and producer image
New logo Marketing Government Relations Crisis management
3
PRIORITY 2
DAIRY FARMERS OF CANADA
Promote consumption of dairy products
Marketing Cheese Chocolate milk Food Bloggers Canada
Nutrition Farm tours Get Enough
4
PRIORITY 3
DAIRY FARMERS OF CANADA
Influence compensation package for CETA and TPP and monitor trade negotiations
Meeting with the Prime Minister’s Office Meeting with the Minister of Agriculture Appearing before committees Continued discussions with key government departments
June 2, 2016
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PRIORITY 4
DAIRY FARMERS OF CANADA
Monitor and influence the regulatory process
Food labelling Food Guide Marketing to children Transportation of animals Traceability
6
PRIORITY 5
DAIRY FARMERS OF CANADA
Contribute to a new market environment
Food labelling Ingredients Strategy Certification mark of origin Processor/producer negotiations Improved collaboration
7
PRIORITY 6
DAIRY FARMERS OF CANADA
Development of a National Strategy for Canadian Dairy Research and Knowledge Transfer
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PRIORITY 7
DAIRY FARMERS OF CANADA
Strategic planning for 2017
Marketing Policy Nutrition Government Relations and Communications Business Stakeholder Relations
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2017 Deliver on the 2017 Strategic Plan
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2017 REPORTING PROCESS
DAIRY FARMERS OF CANADA
Update on deliverables to DFC Board of Directors every quarter
Dashboard for Marketing and Nutrition to signal progress Identify any required changes in approach/strategy
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THANK YOU
DAIRY FARMERS OF CANADA 12
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