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Activity Country Date
1 Intercontinental Chengdu China March
2 CFDF Chengdu China March
3 Roadshow China June
4 Wine to Asia Shenzhen China June
5 90+ Corea del Sur July*
6 90+ Japón September*
7 Roadshow Asean September*
8 CIADE Fair Shanghai China October
9 90+ China November
10 ProWine Shanghai China November
11 E-Commerce Marketing China
12 Sophie Liu Book China
*Dates TBC
21-24 March 2021
DATE
PACCO will organize for the first year its pre-fairShow at Intercontinental (previously it was atShangri-La). This 4-day event has a 100% tradefocus and is very attractive as it takes place justbefore CFDF Chengdu.
DESCRIPTION
Chengdu
CITY
Trade
TARGET
>60usd FOB Case
WINES
19
NUMBER WINERIES
25-27 March 2021
DATE
New edition of the largest F&B fair in China.They expect an attendance of around 150,000people. The alcohol sector has a high presenceof exhibitors from Baijiu, Local and ImportedWines.
DESCRIPTION
Chengdu
CITY
Trade
TARGET
>40usd FOB Case
WINES
16
NUMBER OF WINERIES
US8,000 membersUS10,400 non members
USER PAYS
3 spaces left!
June 2021
DATE
DESCRIPTION
3 cities: Tier 2 + Tier 3
CITIES
Trade + Specialized Press
TARGET
>60usd FOB Case
WINES
30-35
NUMBER OF WINERIES
This will be the seventh edition of the classicRoadshow, which is led by two Wines Expertsfrom the local wine industry. The objective isto open new business and imageopportunities within China, with a focus onTier 2 and Tier 3 cities.
US3,000 membersUS3,900 non members
USER PAYS
8-10 June 2021
DATE
2nd Edition of this premium wine fairorganized by Vinitaly and PACCO. Its mainobjective is to become the largest fair withinternational quality standards in the south ofChina.
DESCRIPTION
Shenzhen
CITY
Trade
TARGET
>60usd FOB Case
WINES
20
NUMBER OF WINERIES
US6,000 members
USER PAYS
15-17 October 2021
DATE
Organized by CADA (China Alcoholic DrinksAssociation). CADA has a great connection betweenlocal Chinese companies, it is worth being presentand taking advantage of the database and influencethey have. The 2019 edition had more than 800exhibitors and 50,000 visitors.
DESCRIPTION
Shanghai
CITY
Trade
TARGET
>40usd FOB Case
WINES
20-30
NUMBER OF WINERIES
US4,000 members
USER PAYS
November 2021
DATE
This will be the fourth edition of this greatactivity with premium wines, which is led bythree Wines Experts from the local wineindustry. The goal is to create a premiumimage in Tier 1 and New Tier 1 cities.
DESCRIPTION
2 cities: Tier 1 + New Tier 1
CITIES
Trade + Specialized press
TARGET
Awarded >60usd FOB Case
WINES
35-40
NUMBER OF WINERIES
2021FOURTH EDITION
US3,500 membersUS4,550 non members
USER PAYS
9-11 November 2021
DATE
New edition of ProWine Shanghai in whichthey stood out for the record in the number ofattendees (+20,000), and it was carried outwithout problems in this very special yearthanks to CoVid-19.
DESCRIPTION
Shanghai
CITY
Trade
TARGET
>40usd FOB Case
WINES
20
NUMBER OF WINERIES
US6,000 members
USER PAYS
ChengduShanghai
Shenzhen
✓ CHENGDU• Intercontinental Hotel Show• CFDF
✓ SHENZHEN• Wine to Asia
✓ SHANGHAI• CIADE Fair• ProWine
2021
DATE
2 Marketing campaigns on JD.COM and / orT-Mall (Alibaba), which aim to increaseawareness of the wines on the platform andgenerate direct sales through live streamswith KOLs and digital activations on theplatforms.
DESCRIPTION
Digital in E-Commerce platforms
FORMAT
Consumers
TARGET
Must be available on selected platforms
WINES
10-20
NUMBER OF WINERIES
US1,600 members
USER PAYS
2021
DATE
Second edition of this successful book written andproduced by Sophie Liu - an outstanding Chinesewriter - which in its first edition (2015) had morethan 6,000 copies sold. The book is exclusive toChilean wines and wineries. The author isconsidering incorporating 40-50 wineries.
DESCRIPTION
Printed book, 250 pages aprox.
FORMAT
Wine Professionals + Wine Lovers
TARGET
40-50 (TBD)
NUMBER OF WINERIES
DATE
DESCRIPTION
Seoul
CITY
Trade + Specialized press
TARGET
Awarded >60usd FOB Case
WINES
15-20
NUMBER OF WINERIES
This will be the second edition of this greatactivity with premium wines, which is led by alocal Sommelier. The goal is to create apremium image among professionals in Seouland throughout South Korea.
2nd Edition
2021
US2,400 membersUS3,120 non members
USER PAYS
July 2021 (TBC)
DATE
DESCRIPTION
Tokyo
CITY
Trade + Specialized press
TARGET
Awarded >60usd FOB Case
WINES
15-20
NUMBER OF WINERIES
This will be the first edition of this greatactivity with premium wines, which is led by alocal Sommelier. The goal is to create apremium image among professionals in Tokyoand throughout Japan.
US2,600 membersUS3,380 non members
USER PAYS
September 2021 (TBC)
September 2021 (TBC)
DATE
Second version of this Roadshow that aimsto explore the main markets of SoutheastAsia. A week in which 2 countries will bevisited.
DESCRIPTION
Thailand (Bangkok) and Vietnam (HCMC)
COUNTRIES
Trade + Horeca + Specialized Press
TARGET
>40usd FOB Case
WINES
15-20
NUMBER OF WINERIES
US2,400 membersUS3,120 non members
USER PAYS
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