Active Data - Admission Presentation Feb 2015

We Build Event Communities That Keep Them Coming Back

KNOWLEDGESHARE 2015Promote Your Campus Culture. Increase Student Recruitment & Retention.

Presented by David Lavigna

Education Practice Manager

Online Chat Larry WagnerSenior Account Executive

We Build Event Communities That Keep Them Coming Back

• Prospective student preferences

• Why students choose a college or university according to statistics

• How to use Campus Culture as a call to action

• Questions & Answers

What We’ll Be Covering Today:

We Build Event Communities That Keep Them Coming Back

WHAT’S IMPORTANT TO A PROSPECTIVE STUDENT?

We Build Event Communities That Keep Them Coming Back

• When researching colleges and universities 90% of students visit

the institution’s website.

Your college or university website!

90%

Data Provided by Thermo Interactive

We Build Event Communities That Keep Them Coming Back

Who is online?

Source: The Pew Research Center’s Internet & American Life Project surveys.

We Build Event Communities That Keep Them Coming Back

Who participates (U.S. online users)What people are doing

We Build Event Communities That Keep Them Coming Back

Data Provided by OmniUpdate

• 43 percent of prospective students report using their mobile devices for all

their web browsing.

• The 6 types of content students want to find when browsing on a mobile

device.

• Academic Program Listing

• Cost/scholarship calculators

• A calendar of important dates and deadlines

• Specific details about academic programs

• An application process summary

• Online application forms

Fun Fact:

We Build Event Communities That Keep Them Coming Back

Data Provided by eSchool Media and eSchool News

• 75% of students say social media influences their decision on where

to enroll.

• Keep things fresh: Post daily, relevant information that prospective

students can engage and interact with.

Social Media:

We Build Event Communities That Keep Them Coming Back

WHAT MAKES A PROSPECTIVE STUDENT CHOOSE A COLLEGE OR UNIVERSITY?

We Build Event Communities That Keep Them Coming Back

Why Students Choose a College or University

• Parents are the strongest

influence, by far, in students’

college decision-making process.

• Teachers and school guidance

counselors are significantly less

influential.

• Visits to a college campus were

the most influential information

source in students’ decisions of

where to apply, followed by college

Web sites and college viewbooks.

How Students Really Decide: College Selection from the Inside, Zinch.com

We Build Event Communities That Keep Them Coming Back

Data Provided by College One

1. College has very good academic reputation (63.8 percent)

2. This college's graduates get good jobs (55.9 percent)

3. I was offered financial assistance (45.6 percent)

4. The cost of attending this college (43.3 percent)

5. A visit to this campus (41.8 percent)

6. College has a good reputation for its social activities (40.2 percent)

7. Wanted to go to a college about this size (38.8 percent)

8. College's grads get into top grad/professional schools (32.8 percent)

9. The percentage of students that graduate from this college (30.4 percent)

10. I wanted to live near home (20.1 percent)

Top ten reasons a prospective student chooses a college or university by percentage:

We Build Event Communities That Keep Them Coming Back

Using For Profit metrics for higher education benchmarks

• The most common metrics used to measure ROI and ROO of

sponsorship/event marketing initiatives are the amount of media exposure

generated (used by 70% of respondents) and social media buzz (also 70%)

Source: 2013 ANA/IEG Sponsorship and Event Measurement Survey

We Build Event Communities That Keep Them Coming Back

Event Participation Improves Brand Perception

We Build Event Communities That Keep Them Coming Back

WHY DO STUDENTS TRANSFER?

We Build Event Communities That Keep Them Coming Back

Data Provided by AcademyOne & natural Student Clearinghouse Research Center.

• Financial Circumstances

• Social Circumstances

• Sports Transfer

• Military Transfer

• Moving Away

Top 10 reasons leading to transfers

• Switching Majors

• Want to be Closer to Family

• Not a Good Fit

• Academic Challenge

We Build Event Communities That Keep Them Coming Back

Data Provided by AcademyOne & natural Student Clearinghouse Research Center.

• Financial Circumstances

• Social Circumstances

• Sports Transfer

• Military Transfer

• Moving Away

Top 10 reasons leading to transfers

• Switching Majors

• Want to be Closer to Family

• Not a Good Fit

• Academic Challenge

We Build Event Communities That Keep Them Coming Back

How students use their time

• Market to your students like other marketers do.

• Understand Disposable Time

• Class time doesn’t keep college students from leisure or sleep

Source: Bureau of Labor Statistics, American Time Use

Survey

We Build Event Communities That Keep Them Coming Back

• Opt-in tools to capture their contact info

• Dynamic content that offers new information for frequent new news

• Information that is relevant to their preferences

• Sometimes it’s that one special activity/program that differentiates your school from others

• Build out an event community that drives repeat visits and engagement

Thought Starters: Ways to engage prospective students

We Build Event Communities That Keep Them Coming Back

HOW TO USE YOUR CAMPUS CULTURE

AS A CALL TO ACTION

We Build Event Communities That Keep Them Coming Back

We Build Event Communities That Keep Them Coming Back

We Build Event Communities That Keep Them Coming Back

We Build Event Communities That Keep Them Coming Back

We Build Event Communities That Keep Them Coming Back

• Social Media

• Blog Sites like

• Student Portals

Where else can I promote my campus culture?

We Build Event Communities That Keep Them Coming Back

WHY IS AN EVENT COMMUNITY IMPORTANT?

We Build Event Communities That Keep Them Coming Back

A portal that is the event hub of activity for your campus just makes sense.

Benefits include:

• Key admissions dates and registration capabilities

• Admissions showcase for campus life

• Promotes student engagement that aligns with university objectives

• Provides better planning views

Event Communities Make Sense

We Build Event Communities That Keep Them Coming Back

• Allow for registration in advance

• Great for those Type A students that don’t just want to ‘show up’

• Gives you advance notice for tour guide scheduling

• Mitigates check-in chaos and makes you look organized

• Capture contact info

• Use campus tour event registration to track your prospective students

• Build integrations with your CRM

• Provide private calendars for matriculated / admitted students

Capture data with your campus tours

We Build Event Communities That Keep Them Coming Back

We Build Event Communities That Keep Them Coming Back

• Tap into a new way to increase your admission yield through campus tour/event marketing

• Capture key prospective student information through campus visit registrations

• Integrate admissions and campus events throughout your digital assets to drive engagement

PROMOTING YOUR CAMPUS CULTURE

WILL ATTRACT THE RIGHT PROSPECTIVE STUDENT!

In Summary

We Build Event Communities That Keep Them Coming Back

• Enterprise Event Community

Platforms for over 300

Education clients across North

America

• Building community publishing

technologies since 1999

• Microsoft Partner, Silver ISV

We Build Event Communities That Keep Them Coming Back

Q & A

We Build Event Communities That Keep Them Coming Back

Thank You For Attending!

Contact Details

David A. LavignaEducation Practice Manager

(610) 997-8160

[email protected]/in/davelavigna