Activating Your Current & Potential Visitors with Online Content

ONLINE CONTENT @KMULLETT #InOhTourism

ACTIVATING YOUR CURRENT & POTENTIAL VISITORS WITH

http://www.marketsnare.com/

FOR THOSE WITH BOSSESTHAT WON’T LET YOU HAVE NICE THINGS

@KMULLETT #InOhTourism


NO ONE SPOT HOLDSALL OF YOUR OPPORTUNITY



SOMETHINGPERMANENT



ASK ME WHAT THEROI IS OF SIGNS




SEO DOESN’T REPLACEGOOD CONTENT BUT WITHOUT IT YOUR GOOD CONTENT ISN’T REACHING EVERYONE IT COULD



EVERY WEBSITE HAS AT LEASTTWO AUDIENCESYOU MUST IMPRESS BOTH



CONTENT MARKETINGISN’T JUST BLOGGING

THE LEGO MOVIE © 2013 Warner Bros. Ent.

You just watched our 100 minute

toy commercial.



SOLVE PEOPLE’SPROBLEMS,ANSWER THEIR QUESTIONS,EVOKE EMOTIONANDENTERTAIN THEM


SOCIAL MEDIAIS FREE TO USE, NOT FREE TO DO



YOUR CONTENT GETSSWALLOWED UP &DILUTED



BE WILLINGTO GO BIG


Will It Blend? © 2013 Blendtec, a division of K-TEC



BE WILLING TO INVOLVEYOUR AUDIENCE


BE USEFUL, BECAUSE THAT’SNOT A TRICKOR A TREND



BE CONSIDERATE


(Full Story)No Vacancy by Taber Andrew Bain / CC / Cropped

http://bit.ly/12w1V0b

https://www.flickr.com/photos/andrewbain/523798334

https://creativecommons.org/licenses/by/2.0/


BE EASY TOFIND




BE WHERE YOURAUDIENCE IS

Which phone line will you be ignoring today?


DO YOU KNOWYOUR AUDIENCE



DEVELOP AUDIENCEPERSONAS


» Marketing Personas:The Complete Beginner’sGuide by Kevan Lee(from the buffer app blog)

http://bit.ly/1eG1t3J

http://bit.ly/1eG1t3J

https://www.smaply.com/

http://www.upcloseandpersona.com/

http://makemypersona.com/

http://xtensio.com/project/persona-template/


DECIDE WHAT CONTENTYOU NEED



WORRY ABOUTDEADLINESAFTER YOUAGREE ONOPPORTUNITIES



CREATING ACONTENT OPPORTUNITY REPORT


contentopportunityreport.com

http://bit.ly/1hHGSBT


THAT’S THREE OPPORTUNITIES FOR CONTENT

WE WILL DO, ARE DOING, DIDSOMETHING



CONSIDER THE TYPES OFCONTENT



OPTIMIZE YOURSTYLE, STORY, &ELEVATOR PITCH



http://bit.ly/O6blx7

http://textalyser.net/

http://www.expresso-app.org/

http://writefullapp.com/

https://www.uclassify.com/

TO EXTRACT VALUE FROM PREVIOUS EFFORTS

REPURPOSINGCONTENT



VALUE & EFFORT DECIDEYOUR PRIORITY



WHAT IS THE DESIREDACTION/OUTCOME



THE C.O.R. PRECEDES ANEDITORIAL CAL.


Choose an Editorial Calendar that works FOR YOU!

https://drive.google.com/templates?q=editorial+calendar

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https://twitter.com/pammktgnut

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ORGANIZING CONTENTOPPORTUNITYMESSY BUT MANAGEABLE

https://gathercontent.com/

http://coschedule.com/

https://wordpress.org/plugins/editorial-calendar/

http://editflow.org/

http://kapost.com/

https://smaply.com/

http://divvyhq.com/

http://bit.ly/1L0hnK6

https://www.daysoftheyear.com/

http://www.holidayinsights.com/


TWITTER’SEDITORIAL CAL.


» Pushing foradvertising!

» Micro-brandedcampaign#OwnTheMoment

http://bit.ly/1eq0n15

http://bit.ly/1eq0n15



SCHEDULING & AUTOMATIONAREN’T THE SAME THING, & BOTH REQUIRE LISTENING


OFTEN FROM PROBLEMS & QUESTIONS

WHERE DO CONTENTIDEAS COME FROM



SO QUERY YOUR CLIENT FACING STAFF

THOSE IN THE FRONTSEE & HEAR ALL



GOOGLE WILL TELL YOUWHAT’S SIMILAR


» Match up what clients need and want to see with what Google thinks is related.

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http://keywordtool.io/

http://tools.seochat.com/tools/suggest-tool/


CONTENT DISCOVERYFIND CONTENT, IDEAS, AND INFLUENCERS


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http://commun.it/

REAL-TIME, RESEARCH, &ARCHIVALFINDING, ORGANIZING, AND INTERACTING


http://www.wayin.com/

http://storify.com/

http://hashtagify.me/

http://twubs.com/

http://www.topicurious.com/

http://www.tweetbinder.com/

http://keyhole.co/

http://twazzup.com/

http://www.tchat.io/

http://tagboard.com/

http://nurph.com/

http://hshtags.com/

http://spiderqube.com/

http://tweetchat.com/

http://sees.aw/

https://ritetag.com/

https://list.ly/


WHAT’S WORKING FORCOMPETITORS


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ADD VALUE BY MIXING A BIT OF YOU IN

INTERPRETATIVECONTENT



DUPLICATES AREPANDA FOOD


» Local visibility requires local relevance» Personalized if not absolutely unique

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http://bit.ly/1cyZTmh

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THOSE WHO SUFFERFROM O.P.C. SYNDROM DON’TSTAND OUT


CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD


YOUR STORY INCLUDESEVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS



STREAM YOUR KNOWLEDGE

AND WE’RELIVE IN THREE, TWO, …


http://bambuser.com/

http://www.google.com/+/learnmore/hangouts/?hl=en

http://www.ustream.tv/

http://www.spreecast.com/

http://new.livestream.com/home

http://www.linqto.com/

https://present.me/

https://www.liveninja.com/

https://www.periscope.tv/

http://meerkatapp.co/


WHAT WILL YOURSTORY BE


» STORYBOARD IDEAS» PLAN FOR B-ROLL» CREATE INTROS/OUTROS» USE A SERVICE IF NEEDED

PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED

http://www.fastcocreate.com/3018559/pixars-22-rules-of-storytelling-visualized

http://www.devilboyproductions.com/storyboard-video-template-free-download.htm

http://candidio.com/


BE PREPARED,BE EFFICIENT


» TITLE (EPISODE/SHOW/EVENT NAME)» DESCRIPTION» TAGS/KEYWORDS» LINKS TO SUPPORTING ARTICLES» PARTICIPANT/SUBJECT NAMES» LOCATION/GEO» COPYRIGHT» EQUIPMENT (PHOTOGRAPHY/VIDEO)


KEEP TRAFFIC, SEO, &VISIBILITY


EMBED CONTENT


COPYRIGHT ISCONFUSING BUT…


» PUBLIC DOMAIN- PRE 1922 BUT…

» CREATIVE COMMONS» FAIR USE» SPECIAL EXCEPTIONS» STOCK

- ROYALTY-FREE- RIGHTS MANAGED

http://copyright.cornell.edu/resources/publicdomain.cfm


THOU SHALT NOTCOPY IMAGES


RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…

http://www.picscout.com/about-us/faqs/

http://www.tineye.com/

https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk

https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk

http://www.picscout.com/about-us/faqs/

https://www.google.com/imghp

http://www.picscout.com/solutions/search/

http://bit.ly/1tg0lOY

http://bit.ly/1tg0sdo

http://metapicz.com/


“THE BEST CAMERAIS THE ONE THAT’S WITH YOU.”Chase Jarvis



DON’T BLAME THE BOSS OR BUDGET

DESKTOPPHOTOGRAPHY TOOLS


http://plus.google.com/

http://www.online-image-editor.com/

http://fotoflexer.com/

http://www.lunapic.com/

http://pixlr.com/

http://www.sumopaint.com/app/

http://www.picmonkey.com/

http://www.picfull.com/

http://www.fotor.com/

http://artandmobile.com/projects/tiltshift-generator/

http://picasa.google.com/

http://google.com/photos


SMARTPHONES &TABLETS


https://itunes.apple.com/us/app/over/id535811906


TOOLS AID CREATIVITY, NOT REPLACE IT

DESKTOPIMAGERY TOOLS


http://picasa.google.com/

http://download.cnet.com/GIMP/3000-2192_4-10073935.html

http://www.getpaint.net/index.html

http://picasa2flickr.sourceforge.net/

http://inkscape.org/

http://www.colourlovers.com/

https://addons.mozilla.org/en-US/firefox/addon/fireshot/

http://clippingmagic.com/

http://gyazo.com/

http://www.serif.com/free-graphic-design-software/

http://www.creativedocs.net/

https://apps.facebook.com/picasauploader/

http://help.smugmug.com/customer/portal/articles/93283-how-do-i-upload-from-picasa-

http://vectormagic.com/

https://www.flickr.com/tools/

https://color.adobe.com/


MAKING INFORMATION VISUAL

INFOGRAPHICSCHARTS &MINDMAPS


http://www.easel.ly/

http://charts.hohli.com/

http://chartsbin.com/about/apply

http://visual.ly/

http://vizualize.me/

http://freemind.sourceforge.net/wiki/index.php/Download

http://www.gliffy.com/

http://balsamiq.com/

http://infogr.am/

http://piktochart.com/

http://www.statsilk.com/

https://public.tableau.com/s/

http://creately.com/

http://timeline.knightlab.com/

http://www.dipity.com/

https://venngage.com/

http://datavisualization.ch/

http://www.ibm.com/analytics/watson-analytics/


SHAMELESS ATTENTION GRABBERS…FOR EMAIL

ALL HAILTHE MAGICALANIMATED .GIF


http://www.giflike.com/

http://giphy.com/

http://gifyo.com/

http://www.reddit.com/

https://www.cinegif.com/

http://gyazo.com/


http://imgur.com/

SETTING UP FORWEBINARS


Tablet (notes)

Webcam/mic(or pro mic)

Digital recorderRemote presenter

Smartphone

Glass of water(without ice)

http://www.gotomeeting.com/fec/webinar

http://www.anymeeting.com/

https://www.meetingburner.com/

http://www.readytalk.com/


I CHALLENGE YOU TOSTART NOW



STILL WANTING MORE INFO


OK, BUT ONLY IF YOU PROMISE TO SHARE

http://bit.ly/1MOp58d

http://bit.ly/1MOpjfq


THE HELP PHILOSOPHYHUMANIZE YOUR

MESSAGE

ENCOURAGE CONVERSATION

LISTEN FIRST

PROMOTE LESS



marketsnare.com

facebook.com/marketsnare

twitter.com/marketsnare

KEVIN MULLETTDIRECTOR OF VISIBILITY & SOCIAL [email protected]/aboutKM

TEXT “LIKE MARKETSNARE” TO 32665

ASK ME ABOUTCENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY.

THANK YOU! PLEASE SHARE.

http://bit.ly/1nXm6MO

http://on.fb.me/1nXm1IW

http://bit.ly/aboutKM

Activating Your Current & Potential Visitors with Online Content

Marketing

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content discoveryfind

content ideas

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types of content