Host: Steven Wardell, VP Marketing, Activate Networks Introducer: Todd Kiernan, Director of ONA Solutions, Activate Networks Presenter: Prof. Rob Cross, University of Virginia
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Utilizes innovative social network analytic technology developed by Prof. Rob Cross of the University of Virginia
Users of ONA include major global organizations and industry leaders
A social network analytics company providing strategic tools that identify and understand the key social connections that drive commercial, organizational, and health results.
Example: 71 people identified Person A as an effective source of info and 27 responded that greater access to him is critical to improving their effectiveness.
Person A
Issue:– Hidden bottlenecks can
invisibly slow down the work of everyone (when these over-loaded people feel busy and like things are happening).
– Who is Person A?– What would you do?
Solutions– Structural: Re-allocation of
decision-rights, providing broader information access, delegation/addition of roles and formalized decision-flows.
– Relational: Defining and re-routing routine decisions (e.g., various personnel decisions, travel, resourcing efforts, clinical protocol and protocol design, modeling and simulation).
– Skill Development: Building alternative sources of expertise, behavioral modeling and coaching.
Leaders (and Most Organizations) Don’t Sufficiently Appreciate The Effect Of Overload Points In Networks…
Realizing Innovation Potential Across Select Collaborative Silos
= NA
= ASIA
Region
Issue– Well known consumer
products organization driven depth in R&D expertise by investing heavily in a number of core capabilities. Very successful in driving incremental innovation but breakthrough products and cross-expertise group innovations had stalled.
Solutions– Managing global connectivity:
Rotation and targeted attention to connecting key people across regions (e.g., strategically important growth hub in Asia).
– Developing select cross-expertise integration plans: Identified 42 cross-expertise points likely to yield breakthrough innovation and took steps to promote connectivity at those points.
– Replicating networks of high performing NPD teams: Profiled networks of successful teams and embedded project management and process practices to encourage relevant reaching out.
and virtual meeting formats: Employ mechanisms that create awareness of expertise and vision for integration.
– Paper or electronic expertise profiles: Critical to contain professional information that creates legitimacy and personal information that creates approachability.
– Web 2.0 technologies: Wikis and other tools can take work out of the network and build awareness of expertise.
Voice In A New Product Development Team Network Diagram Based on Response: In either one-on-one conversations or meetings, my interactions with each person below can typically be characterized as: extremely guarded -- I am unlikely to take risks with ill-formed thoughts or ideas.
On average, people identified 4.5 others with
whom they are “extremely guarded” in
terms of sharing thoughts and ideas. The minimum and maximum times that a person was cited by others was 1-13.