Actions startups must get right to avoid losing time, money, and market position 13 Strategic Marketing Imperatives Every Startup Must Get Right Lisa Fernow President Fernow Consulting With thanks to my clients and the entrepreneurs, investors, and subject matter experts who contributed their insights. 1
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Actions startups must get right to avoid losing time, money, and market position 13 Strategic Marketing Imperatives Every Startup Must Get Right Lisa Fernow.
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Actions startups must get right to avoid losing time, money, and market position
13 Strategic Marketing Imperatives Every Startup Must Get Right
Lisa FernowPresidentFernow Consulting
With thanks to my clients and the entrepreneurs, investors, and subject matter experts who contributed their insights.
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But first, a bit about you…
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A bit about me…
• Strategist• Global marketing exec• Customer insights professional• Iconic brand building• 25+ years experience
– Cornell: Johnson School Advisory Board– UW: Foster School of Business Executive
Education Advisory Board– Guest lecturer– Executives in Residence consulting– Business plan competition judging
• Fernow Consulting (2000)– Help companies innovate more successfully– Startups– Fortune 500 enterprises– Visionary non-profits