Action and reaction Orsolya, Szlahotka-Gödri Usage of Facebook reactions in Hungary
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Action and reaction
Orsolya, Szlahotka-Gödri
Usage of Facebook reactions in Hungary
ZoomSphere.com
ZoomSphere.com The very first tool
which delivers statistics for Facebook reactions
Free reactions analytics for page admins
Facebook reaction stats for competitors
ZoomSphere.com
Data based on more than 200+ Facebook pagesReactions by type
ZoomSphere.com
Like Haha Love Angry Wow Sad Thankful
Like 94,3%Haha 2,4%Love 1,5%Angry 0,8%Wow 0,5%Sad 0,5%Tankful 0%
5,7%
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Innovators 2,5%Early Adopters 13,5%Early Majority 34%Late Majority 34%Laggards 16%
But who is using the new function of Facebook?
5,7%
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Innovators 2,5%Intrested of anything newEarly adopters 13,5%TrendsetterInfluencer, their behaviour has an impact on Early Majority too
But who is using the new function of Facebook?
5,7%
ZoomSphere.comHow do we use Like button and Facebook reactions?
Usage of Facebook reactions %Usage of Like button %
ZoomSphere.comHow do we use Facebook reactions?
Usage of Facebook reactions %
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People are using reactions for:
Feedback / Simple interaction
Expression of thoughts and feelings
Games
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TOP content by reactions1 – 7th of May, 2016
Thought of the day
Opinion reserch
Interesting news
Obituary
Home affairs
Mother’s day
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TOP content by reactions24 – 30th of April, 2016
Funny story
Opinion research
Interesting news
Funny story
Obituary
Home affairs
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TOP content by reactions17 – 23rd of April, 2016
Association / good memories
Game
Obituary
Funny story
Obituary
Home affairs
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TOP content by reactions10– 16th of April, 2016
Celebrity
Game
Celebrity
Funny story
Obituary
Home affairs
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TOP content by reactions3 – 9th of April, 2016
Association / good memories
New product
New product
Funny story
Home affairs
Home affairs
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Posts that aroused the most emotions
Association / good memories
Celebrity, 26 274
Association / good memories
Funny story
Thought of the day
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Posts that aroused the most emotions
Opinion research
New product
Game, 2920
Game
Opinion research
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Posts that aroused the most emotions
New product, 355
Celebrity
Obituary
Interesting news
Interesting news
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Posts that aroused the most emotions
Funny story
Funny story
Funny story, 877
Funny story
Opinion research
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Posts that aroused the most emotions
Obituary, 1601
Obituary
Obituary
Obituary
Obituary
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Posts that aroused the most emotions
Home Affairs, 661
Home Affairs
Home Affairs
Home Affairs
Home Affairs
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Differences in the usage of Facebook reactions by type of Page content
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Reactions by type Newsportals
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WomenReactions by type
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CarsReactions by type
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ChocolateReactions by type
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TelecommunicationReactions by type
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FashionReactions by type
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What we can see:
ZoomSphere.comThe usage of Facebook reactions in Hungary
• Small, but valuable part of users
• Feedback on user’s experience
• Relevant content will give detailed reactions
• Ask for feedback andusers will react
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