Actionable Growth Hacking Tactics Part 1: Acquisition

A C T I O N A B L E G R O W T H H A C K I N G T A C T I C S

P A R T 1 : A C Q U I S I T I O N

3 9 A C T I O N A B L E G R O W T H H A C K I N G T A C T I C S

A C Q U I S I T I O N H A C K S

PART 1A C T I V A T I O N

H A C K S

PART 2R E T E N T I O N

H A C K S

PART 3R E F E R R A L

H A C K S

PART 4R E V E N U E

H A C K S

PART 5

Do skype interviews with popular people in your industry, and write it up

as blog content.

While none of the influential people in your field may care about

you, arranging an interview with them can help you capture their

audience and profile. Interviewing established people in your field is

a great way to learn valuable information.

BONUS: Write about the interview on your blog, and ask

your interviewee if you can record your conversation for a

possible audio/video rehashing of the interview.

Mention influential people in your blogs, email and tweet them afterwards to let

them know.

Try to cite your sources when writing your blog posts,

especially if your post was inspired by established

individuals or startups in your field.

Make it a point to email them and tweet them once your

post goes live - say that they were a big influence in

your post, and invite them to tweet back or

comment on your post.

The key is to find people that can help your post

get a lot of traffic, yet approachable enough so that

they'll oblige your request.

Invite influential people to guest post on your blog.

Other people are most likely more credible than you, so try and

tap industry leaders to do a guest post on your blog. They may

have a huge following on their own and therefore

not need your help.

But with good relationship-building, you can show them that

doing a guest post on your blog can help them expand

their reach even more.

… After all, there may be people reading your blog that are not

reading theirs.

Make sure to go for industry icons that are credible enough

to have a sizeable following, and encourage them to

promote their guest post when it goes live.

Repurpose all your popular blogs as Slideshare presentations.

Get the most out of your popular blog posts by turning them

into Slideshare presentations!

This way, your post can target the small albeit engaged audience

of Slideshare, and get more shares purely for being a more visual

and engaging version of your previous blog post.

Make sure to promote the presentation and include links

back to your product and blog in your introduction

and conclusion slides!

Write detailed answers to Quoraquestions in your sector.

To build your credibility in your field, start answering questions in

Quora (i.e. the intellectual hangout of the startup world).

Make sure to follow topics that are relevant to your startup, and

answer questions where you can add value and redirect

traffic to your product and/or website.

Short, non-intellectual answers get downvoted or hidden on

Quora, so keep your answer valuable for it to climb the

top of the answers section.

Add or write answers to “Alternative to…” or “X vs. Y” questions on

Quora.

Did you know that aside from asking industry questions, Quora

is also used for product comparison and discovering

alternatives?

Be prepared to defend your product and build trust as the

better choice versus your competitors.

Produce an educational course on Udemy.

A great way to boost your credibility and exposure is to produce

an educational course in Udemy.

If you've already done the previous tactics, then you already have

a good foundation for your course.

Don’t forget to promote your course across your online channels

to position as an expert in your field!

Integrate with the most popular platforms that compliment your product

and can fast-track you to bigger audiences.

If your product/service complements an established platform,

take advantage of this and provide integration. Doing this

removes a lot of friction from your activation process and

exposes your product to a wider audience.

Once your partner platform puts you in their Integrations

directory, try to push for a blog announcement, an announcement

to their mailing list and a couple of tweets.

Write a 7-day educational email course on your industry topic, and promote the

signup form on your blog.

To offer your audience value and therefore make conversion a

little easier, produce a 7-day educational email course.

Tools like Convertkit or Customer.io

make it easy to beef up your mailing

list.

Just make sure to keep your course educational and only

introduce your conversion goal during the later days (6th or 7th).

Bring together an e-book from existing content, interviews, and

contributions.

10

Always look for opportunities to repurpose

your best content!

Since publishing a e-book is great way to boost your status as a

thought leader, you can offer this to your readers as an

alternative means to consume your best content.

Don't forget to capture emails with every download of

the e-book!

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PART 2: ACTIVATION HACKS

Stay tuned!

Keep me updated!

These growth hacks appeared first in trak.io’s blog. Check out the 1st Part here.