Action Learning Project: Learning Culmination Organization Name: Leadership Learning Community Action Learning Project: Creating Space 2013 Goals KPI Results Tools CREATING SPACE X 2013 REGISTRATION Register 80 People 132 People Registered! Brown Paper Tickets, Google Docs NEWSLETTER SUBSCRIPTION CAMPAIGN Increase email list subscribers to 3,500 or 300 or 9% growth rate So close: 8.71% growth rate! Constant Contact, Bit.ly INFLUENCER Drive 20 Registrations 71 Registrations Driven! Brown Paper Tickets, Google Docs ENGAGEMENT 50% of registered attendees engage before, 56% of attendees engaged on Twitter! Twitter, Twitter List, HootSuite, Mention,
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• Apply to decision process• Targeted group of influencers
“How did you hear about Creating Space
2013?”
People familiar with social media channels who are productive bloggers and have a broad network
Action Learning Project: Learnings
• What are your top three insights about improving your organization’s measurement practices?• Improving our KPI dashboard• Provide more timely data/analytics• Identify key questions before collecting data• Develop a content dashboard to improve our listening
• What is your next pilot?• Develop content dashboard• Continuing to improve our KPI dashboard• Developing a plan for next year’s Creating Space 2014