Action! How to amplify your brand with video and podcasting Rachel Parker Resonance Content Marketing
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Action!How to amplify your brand with video and podcasting
Rachel ParkerResonance Content Marketing
About me …• Founder & Chief Geek, Resonance Content Marketing• 20 years as copywriter and brand strategist• Help clients grow their tribes and their bottom lines through insanely good content• Host, The Content Marketing Podcast• Author, The Content Marketing Coach
Why video and podcasting … and why now?
Reason #1: Text overload
Reason #1: Text overload
Number of blog posts published every day on WordPress alone:
More than 2 million(source: WordPress)
Reason #1: Text overload
Number of emails the average person receives every day:
122(source: The Radicati Group)
Reason #1: Text overload
Americans now text twice as often as we call
(source: Nielsen)
Reason #2: The know-like-trust factor
Know
Like
Trust
Reason #2: The know-like-trust factor
Video and podcasting are personal
Your wordsYour voiceYour image
Reason #2: The know-like-trust factor
People can get to know you
Reason #2: The know-like-trust factor
People can come to like you
Reason #2: The know-like-trust factor
People can come to trust you
Reason #3: SEO and engagement
Reason #3: SEO and engagement
Pop Quiz:
Who owns YouTube?
Reason #3: SEO and engagement
1/3 of all online activity is spent watching video
(source: HubSpot)
Reason #3: SEO and engagement
Video links in an email can increase click-through rates
by up to 300 percent(source: HubSpot)
Reason #3: SEO and engagement
21% of Americans ages 12 and up have listened to a
podcast in the past month.(source: Edison Research)
Reason #3: SEO and engagement
On average, weekly podcast listeners consume five shows
per week.(source: Edison Research)
5 Keys to Killing It withVIDEO
Key #1: Prepare
Key #2: Follow “The Miniskirt Rule”
Key #3: Keep It Simple
Key #4: Be Personable
Key #5: Always Close With a CTA
Questions?
5 Keys to Killing It withPODCASTING
What Is a Podcast?
iPod + Broadcast = Podcast
Key #1: Choose a Format and Stick With It
Key #2: Stay on Topic
Key #3: Leverage Outside Experts
Key #4: Stay Current
Key #5: Explore Other Ways to Leverage Audio
Questions?
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