ACTION Group financial results for III Quarter of 2010 November 16th, 2010 Further turnover increase in the period of lasting economic slow-down.

ACTION Group financial results for III Quarter of 2010

November 16th, 2010

Further turnover increase in the period of lasting economic slow-down

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Financial results of the ACTION Group including

ACTION S.A.

Presentation concerns the 3rd quarter of the fiscal year 2010, that is, the period from July 1st to September 30th 2010

In the 3rd quarter 2010 consolidated net profit of the ACTION S.A. Group amounted to PLN 7.3 mln

ACTION S.A.’s turnover for the 3rd quarter 2010 amounted to PLN 486.1 mln compared to PLN 442.9 mln during the running 3rd quarter 2009 – dynamic increase by 9,8%

An increase in interest among institutional investors – a new important investor, Aviva Investors Poland S.A. possessing 6.06 percent of the ACTION S.A. seed capital

Execution of consecutive prestigious order for the delivery of Actina servers worth PLN 13.8 mln for the Geneve European Organisation for Nuclear Research (CERN)

3rd QUARTER 2010 FOR THE GROUP

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SELECTED FINANCIAL DATAACTION S.A. Capital Group – July - September 2010

[tsd zl]III quarter 2010

(July - September 2010)V quarter 2009

(August - October 2009)

Income on sales 500 645 495 539Gross profit on sales 33 781 44477Gross mark-up on sales 6.7 percent 9.0 percentCost of sales and marketing -25 675 -28 993In relation to income -5.1 percent -5.9 percentAdministration general costs -5 722 -4 077In relation to income -1.1 percent -0.8 percentRemaining incomes and profits 6 671 1 416Remaining costs and losses -1 093 -1 093Results on operational activity 7 962 11 730Net financial costs -1 103 -831Net result 7 267 8 378Net result profitability 1.5 percent 1.7 percent

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Activities in the period of a lasting

economic slow-down

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ACTIVITIES IN PERIOD OF SLOW-DOWN July - September 2010

Where we are growing

S

ales increase in the commercial networks segment by broadening sales offer and signing of

new agreements – increase of sales by 16.6 percent in the perspective year to year

I

ncreasing number of export custommers and strengthening of co-operation bonds with curent

clients – deepened penetration of foreign markets

W

inning over customers in new segments of expendables and lighting materials, Particularly for

own brands – office services and commercial networks

– Signing an agreement with Jeronimo Martins Dystrybucja for permanent deliveries of

compact fluorescent lamps according to T2 technology for the BIEDRONKA chain

P

enetration of the market of small and medium RTV / Household Appliances

– Turnover growth in the quarter perspective Q3/Q2 by 11 percent

– Increase in number of custommers to over 300

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ACTIVITIES IN PERIOD OF SLOW-DOWN July - September 2010

Where we want to economizeLogistics

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TENDERSJuly - September 2010

Signing of agreement for the delivery of 3 200 computers for the Ministry of the Interior & Administration

Winning of the tender for delivery of 300 computers for the Republic of Poland Sejm Office

Participation in numerous tenders announced at the break of the III and IV Quarter. A significant part of them might be effected within the IV Quarter of 2010

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Dependent companies and

own brands

CHAIN OF SFERIS COMPUTER SALONS

A

s of the end of the III Quarter 2010 an overal number of 131

retailer sales outlets were functional, including:

– 33 partnership salons

– 34 company’s own salons

– 64 commercial islets

Since September, Sferis, together with the publishing house AxelSpringer (Forbes, Newsweek, Auto Świat, Komputer Świat), has been running an internet shop at the domain www.komputerswiat.pl. The shop, including orders servicing, payments, logistics and infoline is run by Sferis. Customers may collect ordered items in the Sferis chain.

In August, Sferis was awarded the Customer’s Golden Laurel of 2010

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SFERISJuly – September 2010

E-COMMERCEJuly – September 2010

PROJECT GRAM.PL

Consecutive Quarter the Company closed with a profit

10 tsd. Games sold in August is a historic record as far as monthly sales is concerned

170 tsd. unique users of the GRAM.PL shop

Record level of audience (over 914 tsd. of unique users)

In co-operation with the Sferis shop, the introduction of the broad offer for players dedicated hardware to hardware department

Realization of the target for 2010 in September: 100 collection outlets distributed across Poland that cover all voivodeships. Now, some 30

percent of orders is directed to collection outlets

GRAM.PL is a prizewinner of the „Trust as a base of e-commerce” report published in co-operation with Bankier.pl financial portal and

comparing the portal Ceneo.pl

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Own brand ActiveJetJuly – September 2010

EXPENDABLES

Further expansion on the B2B market – entrance to the catalogues for 2011 of large office services and among others to Konsorcjum Biuro Klub, OSSA

The start of co-operation with the new distributorEuropapier Impap (holding the status of European Distributor)

Introduction of our products to the MAKRO chain

Introduction of new series of products– some 40 new products

Development of the new strategy meant to increase the participation of products of ActiveJet brand in the execution of public orders

Intensification of marketing activity – among other things, the start of work on a new image of expendables

ActiveJetJuly – September 2010

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LIGHTING EQUIPMENT

Intensive development of ActiveJet Energy lighting

Introduction of new fluorescent lamp models Premium+ manufactured according to T2 technology

The broadening of the lighting line with high quality halogens as well as cordless remotely controlled RGB models

Expansion of ActiveJet Energy products:

Continuation of co-operation talks with commercial networks

Development of export sale of Power LED and SMD lighting

Expansion into new foreign markets (Estonia, Latvia, Austria, Bosnia and Herzegovina)

Introduction of lighting products to building materials markets (chain customer) in the Baltic states and to the foodstuffs chain in Slovakia

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THANK YOU

FOR YOUR ATTENTIONContact for media and capital market representatives

Anna Bielińska – Director for Corporate Communication

0-22 332 16 96 e-mail: [email protected]

Dominika Lenkowska – Agencja Martis CONSULTING

0-22 244 57 09 e-mail: [email protected]