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PLATFORM FOR GROWTH Investor Update May 2015
15
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Page 1: Act360 Solutions Investor Presentation 2015

PLATFORM FOR GROWTHInvestor Update May 2015

Page 2: Act360 Solutions Investor Presentation 2015

what we do

• We acquire, manage, and build Online Customer Acquisition (“OCA”) businesses

• Internet solutions that help marketers acquire customers more efficiently

• Assets include proprietary software, media management, and call center

• 2013 – 2014 de-risking business model

Page 3: Act360 Solutions Investor Presentation 2015

who we are

Multi-disciplinary angel group specializing in high-growth opportunities

Backed by directors, prominent local investors, and family offices

Board and ManagementDickson HallChairman

Vincent WongPresident and CEO

Charles JenkinsCFO

Howard LouieDirector

Ronald ErdmanDirector

Advisory BoardHakan LindskogDigital Marketing

Gregg Allyn StewartMobile Marketing

Eric HelgelandStrategy and Marketing

Page 4: Act360 Solutions Investor Presentation 2015

2015-2020 growth strategies

Investments and M&A

• Buy market share and reach by adding firms that serve targets

• Add products and enhancements to maximize revenue per client

• Add operating functionality, licenses, or scale to reduce costs

Organic Growth

• Add sales/partnerships with other firms to expand target industries

• Broaden traffic sources to include high volume, wide reach for new target industries as well as exclusivity for narrow reach sources

• Partner with other firms to add value to lead flow: data, analysis, and management tools

Page 5: Act360 Solutions Investor Presentation 2015

PATH TO ORGANIC GROWTHEric Helgeland, Executive Director ACT360 USA

Page 6: Act360 Solutions Investor Presentation 2015

my background

• Over 35 years of marketing, business development, strategic planning, M&A, and NASDAQ board experience– Financial Services - First Chicago, Household Finance, NatWest,

Speedy Cash– Retail - Fingerhut– Internet Marketing - Aptimus, Swish– Consulting - Treasury Strategies

• Two start-up companies– Intersect – customer segmentation and location analysis for financial

services, retail, telecommunications, and consumer packaged goods– BBH Optical Partners – investments in retail optical and related

services

Page 7: Act360 Solutions Investor Presentation 2015

customer acquisition landscape

Source Traffic

Generate Leads

Add ValueThrough Data

CustomizeOffers

IntegratedOrigination

HOW TO COMPETE

Spec

ialty

Verti

cals

Rela

ted

Mar

kets

Gen

eral

Mar

kets

WH

ERE

TO C

OM

PETE

• International Education

NASDAQ: QNST• Education• Insurance• Home services• Financial Services• Healthcare

• Multi industry• Focus on call

centers

The Opportunity

LSE: MTMY• Email• Display• Search• Social• Mobile

Page 8: Act360 Solutions Investor Presentation 2015

growth in 3 dimensions

Expand

Services

Broaden

Industries

Add

Channels

ACT360 in 2020

ACT360Today

General Industries

Related Markets (e.g., home

products and services)

Specialty Verticals(International EDU)

Lead Generation

Data-Driven Targeted

Offers

Integrated Customer Acquisition Tools and

Services

Digital

Mobile

Social

Page 9: Act360 Solutions Investor Presentation 2015

US homeowner database partnership

•ACT360 licensing agreement with iLeads, a provider of leads to the first mortgage and property insurance marketplaces•iLeads has access to a comprehensive database of 145m US homeowner properties, with 200+ variables over a 20 year history

• Predict actions (buy, sell, improvements, financial)• Facilitate real estate transactions (value, execution)• First market contact for related services & products• Leverage real estate wealth (uses for equity)

Opportunities

Page 10: Act360 Solutions Investor Presentation 2015

leveraging data partnership into revenue

Leverage Existing Lead Flow - Extract additional value out of existing mortgage and insurance leads by up-selling, cross-selling, and down-selling products across a range of non-competing industries

Qualifying Lead Flow - Use database and analytics models to select offers and price leads from neighborhoodiq.com and other traffic sources

Creating New Lead Flow - Utilize the database as a list source, enhance effectiveness with other data appends, and form exclusive partnerships to find new leads enhanced by the database

Enhancing Lead Efficacy - Use the database and technology providers to smooth the lead management process and increase conversion ratios

Creating Tools - Use the database, analytics models, and technology providers to enhance the client relationship process and provide industry-level performance reporting

Page 11: Act360 Solutions Investor Presentation 2015

expansion into new industries

Page 12: Act360 Solutions Investor Presentation 2015

neighborhoodiq.com website

Page 13: Act360 Solutions Investor Presentation 2015

high priority opportunities

Opportunity Description Targets Actions

Down Sell Credit Offer alternative credit products to customers unable to qualify for a first or second mortgage

• Neighborhoodiq.com mortgage traffic

• Page modifications• Decision engine• Credit clients

Cross-Sell Home Products/Services

Offer home services and products during the mortgage application process

• Neighborhoodiq.com traffic

• High Customer Lifetime Value services (e.g. telecom)

• High margin products (e.g. furniture)

• Page modifications• Decision engine• Private label credit card

partners

Qualify Customers in Adjacent Verticals

Use database to qualify incoming leads in new verticals

• Solar• Home improvement• Reverse mortgage• Wealth management

• Database APIs• Scoring models• Vertical clients

Home Owners Association Exclusive Access

Serve ads, qualify leads, and place offers to captive customers of homeowner associations and property managers

• Union Bank or Mutual Omaha HOA business

• Ocius rent and utility payment business

• HOA website integration• Decision engine• Vertical clients

List Sourcing Mine database for targeted lists to be used for direct mail

• Reverse mortgages• Wealth management

• Data append partners• Channel partners• Vertical clients

Page 14: Act360 Solutions Investor Presentation 2015

6 month milestones

•Entry into five new verticalsNew Verticals

•Exclusive use of database for unsecured credit leadsUnsecured Credit

•Contracts signed with one or more PLCC providers to reach home goods merchants

Private Label Credit Card

•Exclusive contract signed with national HOA to serve targeted ads to homeowners

Homeowner Association

Page 15: Act360 Solutions Investor Presentation 2015

PLATFORM FOR [email protected]