Acrolinx Conference 2013 - "Intro to Acrolinx"

Your Content, Only Better

26 June 2013

You’re Here Because:

You produce a lot of content

Your content is vital

– Pre-sales – generates revenue

– Post-sales – enables self-service

Your market is competitive

Your budget is under pressure

Your team is international

Your market is global

Your language matters

Where Language Matters

SAP has a “one voice” initiative

Alfresco: 85% of support queries from Google

Symantec’s translation grew from 80 million

words to 1.1 billion

Intel wants to reduce negative feedback by

5% & reading level to 8th grade

HP: 90% of customers never touch product

before they buy

?? wants to “humanize their content” by

improving readability, informality, scanability

Content has to be consistent

Content has to be findable

Content has to be cheaper to

translate

Content has to be

comprehensible

Content has to be good

Content has to be engaging &

distinctive

What Makes Content Great?

Substantial Correct Findable Readable

and Engaging

Optimizing Your Content

How You Optimize Your Content Today

SME writes

content


SME writes

content

Author incorporates

and refines it


SME writes

content

Author incorporates

and refines it

Editor corrects style,

spelling,

grammar,

terminology &

inaccuracies


SME writes

content

Author incorporates

and refines it


spelling,

grammar,

terminology &

inaccuracies

Marketing fixes branding

errors


SME writes

content

Author incorporates

and refines it


spelling,

grammar,

terminology &

inaccuracies


errors

Compliance checks for

accessibility


SME writes

content

Author incorporates

and refines it


spelling,

grammar,

terminology &

inaccuracies


errors


accessibility

Localization handles

translatability

issues


SME writes

content

Author incorporates

and refines it


spelling,

grammar,

terminology &

inaccuracies


errors


accessibility


translatability

issues

SEO Firm adds

keywords


SME writes

content

Author incorporates

and refines it


spelling,

grammar,

terminology &

inaccuracies


errors


accessibility


translatability

issues

SEO Firm adds

keywords

An Automated Process

SME or Author creates content



Editor corrects

inaccuracies



Editor corrects

inaccuracies


errors


accessibility


translatability

issues

SEO Firm adds

keywords

corrects style,

spelling,

grammar,

terminology

How Acrolinx Works

Acrolinx Automates Copy Editing

Correct

– Terms, brands

– Spelling, grammar

Findable

Readable & engaging

– Style & voice

Working within authoring tools, Acrolinx guides

authors to use your voice

How does it work?

Text &

Context

Result

- Terminology

- Grammar & spelling

- Style & voice

- SEO

Server

Language support (full linguistic capabilities):

DE, EN, FR, JA, SV, XH

Content is created via “plug-

ins” to authoring tools:

Office, Desktop Publishing,

XML, WCMS

Let’s see a demo!

Batch Checking Capabilities

Website Checker

– Web-based tool

– Included in base system

– Scans web pages

– Reports SEO problems

Batch Checker

– Desktop tool

– Included in base system

– Scans documents & web

pages

– Reports all problems

except SEO

Generate Management Reports

Benefits

Internal Process Benefits

10% cost benefit in

authoring

60% cost benefit in editing

15% cost benefit in

translation

Faster time to market

Customer-Facing Benefits

More findable

– Higher web traffic

More readable & engaging

– Higher customer

satisfaction

– Higher revenue

Companies Understand the Value of Acrolinx

“Acrolinx is about helping companies improve the

consistency and quality of their content and strengthen

their brand. We are using it to drive accountability

for Dell.com and ensure our customers get the best user

experience.”

Wayne Bourland Director, Global Localization Team


“Acrolinx software has helped Adobe to dramatically

increase the productivity of our editing operations, provide

better control of our terminology, and improve the overall

quality of our documentation. These changes have had a

significant effect on trimming translation costs and reducing

our time-to-market. We see intelligent re-use and pre-

editing for a global audience as essential aspects of our

localization strategy.”

Francis Tsang Director of Localization


“Our time to market with new product launches was often

slow and behind schedule, primarily because the content

constantly had to be reviewed and amended for each

market. Acrolinx has ensured our content is grammatically

correct, at the same time it checks that key messages and

preferred terms are incorporated too. The icing on the cake

is the time and cost of translation for our overseas markets

have been considerably reduced.”

David Hershfield Sr. Director, Global Product and Experience

Impact of Content Automation Technologies

Process Impact

Custo

mer

Impact

Content

Optimization Structured

Authoring

Content

Management

Some Acrolinx Customers & Verticals

Medical Software Aerospace

Industrial & Engineering

High Tech

Acrolinx Overview

Technology developed by Acrolinx

team at German Research Center for

Artificial Intelligence

Spun out in 2002 to develop software

that helps write better content through

automated copy editing

Privately owned

Berlin headquarters, offices in U.S. &

Japan

Top 100 Companies in

Digital Content Industry

Questions?

Substantial Correct Findable Readable

and Engaging

[email protected]

mailto:[email protected]

Grammar Examples

Grammar Rule Example of Issue

Context-specific misspellings “sneak peak”

Capitalization errors “this is An error”

Comparative and superlative adjectives “more easier”

Number-noun agreement “the kit has eight cable”

Subject-verb agreement “these modules is available”

Common competence errors “choose on or the other”

Duplicate similar words “remove the bolt to on the left”

Missing word error “if is installed”

Hyphenation errors “back-up your files”

Wrong verb form “system cannot processed bad data”

Verbs followed by “ing” verbs “system requires to log in”

Missing object “the software enables to transfer documents”

Common word confusion “check for lose screw”

Style Examples

Style Rule Example of Issue

Comma after subordinate phrase “to learn more go to the help system”

Goal must precede action “system requires 32-bit OS to work properly”

Use noun after “this” or “that” “this can cause severe damage”

Avoid wordy phrases (complete list has 53 phrases) “as a general rule,” “due to the fact that,” “with the exception

of”

Avoid converting verbs into nouns (complete list has 70

phrases)

“arrive at a decision,” “be in agreement,” “make a suggestion”

Avoid redundant words (complete list has 55 phrases) “actual fact,” “already exists,” “current status”

Avoid passive voice “the correct version must be chosen”

Avoid commas in month-year formats “designed in June, 2000”

Spell out ordinal numbers “the 3rd item”

Use (or do not use) serial commas “Monday, Wednesday and Friday”

URL errors “http:/acrolinx.com”

Avoid archaic words (complete list has 18 words) “aforementioned,” “hereby,” “thereby”

Avoid colloquialisms “all in all,” “right off the bat,” “humongous”

Avoid subjunctive “if damage were to occur”

Sentence too long sentence exceeds 26 words

Readability & Translatability

InfiniBand Seal Kits, which provide sealant for the ANSI Pack and which are included and shipped with each ANSI Pack, provide sealant for the ANSI Pack.

Pressing [Access] on the control panel will select this interval, so that the machine will respond to the touch key operation only when the key is kept touched for a specified period of time.

InfiniBand Seal Kits provide sealant for ANSI Packs. Each ANSI Pack includes and ships with an InfiniBand Seal Kit.

You can customize the time to trigger commands when using the touch key. To specify a time, press [Access] on the control panel.

Terminology

Office web components

require 30 MB of

memory.

A 64-bit version can

access 128 GB of

memory.

Office web components

require 30 MB of disk

space.

A 64-bit version can

access 128 GB of RAM.

Circulator pump

Pump, circulator

Water pump

Recirculating pump

Circulating pump

Recirculation pump

Pump Circulation pump

What’s It Called Again?

Speak With One Voice?

Customers

Marketing Support Development Training Tech Docs

Pump, circulator Water pump Acme Wonderpump Circulating pump Circulation pump

What Do You Mean?

Office web components require 30 MB of memory.

A 64-bit version can access 128 GB of memory.

After eating the baby started to burp noisily.

Office web components require 30 MB of disk space.

A 64-bit version can access 128 GB of RAM.

After eating, the baby started to burp noisily.

What Do You Mean?

InfiniBand Seal Kits, which provide sealant for the ANSI Pack and which are included and shipped with each ANSI Pack, provide sealant for the ANSI Pack.

Pressing [Access] on the control panel will select this interval, so that the machine will respond to the touch key operation only when the key is kept touched for a specified period of time.

InfiniBand Seal Kits provide sealant for ANSI Packs. Each ANSI Pack includes and ships with an InfiniBand Seal Kit.

You can customize the time to trigger commands when using the touch key. To specify a time, press [Access] on the control panel.

43 Ways to Say & Translate the Same Thing

Please enter an actual start date earlier than the actual end date.

The Start Date cannot exceed the End Date.

The End Date cannot precede the Start Date.

End Date must be Later than Start Date.

End date must be equal to or later than the start date.

The end date must be later than or the same as the start date.

End Time must be later than the Start Time.

The valid grade's end date must be Later than or equal to its start

date.

Please enter an End Date that is later than or the same as the Start

Date.

Competence end date has to be later than or equal to the start date.

The start date cannot be later than the end date.

The appraisal end date must be later than or equal to appraisal start

date.

The Effective start date cannot be Later than the Effective end date.

Date from cannot be later than date to.

The start date must be on or before the end date.

The Start Date cannot be after the End Date.

Your end date must be after your start date.

The end date cannot be after the start date.

Start date must be before end date.

Your start date must be before your end date.

The Status End Date is either earlier than the Start Date of the

Assignment or later than its End Date.

Enter a Start date that is before the End date.

Please enter an end date that is later than the start date.

Date To must be later than or equal to Date From.

The Date To must be later than the Date Received.

The actual end date must be on or after the actual start date.

End date should be greater than start date.

End Date cannot be before Start Date.

The start date must be prior to the end date.

You entered a start date later than tile end date.

Ending range must be later or the same as starting range

Please enter a new start date later than the original end date.

The ending date must be later than or the same as the beginning date.

The date to has to be later than or equal to date from.

End Date must be gr eater than Start Date.

You cannot enter an ”End Date” that is before your “Start Date.”

End Date must be greater than or equal to Start Date.

Please enter a start date that is before the end date.

The end date you enter must be between the grade's start and end

dates.

The start date you enter must be between the grade's start and end

dates.

The projected end date must be on or after the projected start date.

The Period start date cannot be later than the Period end date

Acrolinx Conference 2013 - "Intro to Acrolinx"

Technology

content author

content editor

findable content

scanability content

consistent content

good content

comprehensible content

lot of content