Acquire Quality Leads through Mobile Marketing

Case study: candy crush saga Increase your brand value with performance based mobile advertising

© 2014 Leadmill All Rights Reserved

© 2014 Leadmill All Rights Reserved

Candy crush saga Pe r f o r m a n c e b a s e d m o b i l e a d v e r t i s i n g

THE OBJECTIVE The main emphasis of King.com was to acquire as many new quality users as possible throughout Europe and US for their Candy Crush Saga app. For this purpose, we were, together with the client confident that running a mobile advertising campaign with display banners & interstitials would be the best option. By working with us and making use of our unique traffic sources, the company could get access to millions of mobile users, multiple mobile targeting opportunities and interactive campaign formats at low CPI costs.

About the case King.com is the leading interactive entertainment company for the mobile world. King.com is designing successful games such as Candy Crush Saga, Farm Heroes Saga and Bubble Witch Saga. For this challenge Leadmill was commissioned by our valued partner Glispa.

© 2014 Leadmill All Rights Reserved

Candy crush saga Pe r f o r m a n c e b a s e d m o b i l e a d v e r t i s i n g

THE Solution Working closely with our partner agencies and thanks to our advanced real-time tracking platform we were able run the Candy Crush Saga campaign on pure performance basis (CPI = Cost Per Install).

“We were focused on giving the audience an engaging impression of candy crush saga”

For that purpose we chose In-App Display banners to generate quality app installs, brand awareness and not least a rich brand experience. By doing so, we ensured meeting the main objective of King.com - namely acquiring as many new quality users as possible at the lowest cost. The campaigns results outran our expectations.

Through our handpicked international traffic sources and in-depth optimization, Leadmill delivered thousands of quality app installs on a daily basis, across multiple countries in EU and US. The campaign ran in +4 months and the results were impressive.

© 2014 Leadmill All Rights Reserved

Candy crush saga Pe r f o r m a n c e b a s e d m o b i l e a d v e r t i s i n g

The results

•  More than 30.000 App Installs in US •  More than 15.000 App Installs in Europe •  Candy Crush Saga became the most popular

game on Facebook •  Candy Crush Saga was the most downloaded

iOS app in 2013

App Installs 15.000

App Installs 30.000

Europe US

© 2014 Leadmill All Rights Reserved

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