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‘’AN ORGANISATIONAL STUDY ABOUT
ACKSHAYA AUTOMOBILE ENGINEERING WORKS,
COIMBATORE’’
SUMMER TRAINING REPORT
Submitted b
P!TAMILARASAN
Re"i#te$ N%& '()*+*'+)-
in partial fulfillment for the award of the degree
of
MASTER O. BUSINESS ADMINISTRATION
IN
DEPARTMENT O. MANAGEMENT STUDIES
BRAHAMA SCHOOL O. BUSINESS
NAMAKKAL/ '0)()
1ULY2 ()+-
BRAHAMA SCHOOL O. BUSINESS
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NAMAKKAL / '0 )()
DEPARTMENT O. MANAGEMENT STUDIES
SUMMER TRAINING REPORT
1ULY ()+-
This is to certify that the project entitled
AN ORGANISATIONAL STUDY ABOUT
ACKSHAYA AUTOMOBILE ENGINEERING WORKS
COIMBATORE
Is the Bonafide record of project work done by
P!TAMILARASAN
Re" N%&'()*+*'+)-
Of MBA during the year 201!201"
#roject $uide %ead of the &epart'ent
(ub'itted for the #roject )i*a!)oce e+a'ination held on
I3te$345 E64mi3e$ E6te$345 E64mi3e$
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DECLARATION
I affir' that the project work titled, -AN ORGANISATIONAL STUDY ABOUTACKSHAYA AUTOMOBILE ENGINEERING2 COIMBATORE being sub'itted in partialfulfill'ent for the award of MBA is the original work carried out by 'e. It has not for'ed the
par t of any other project work sub'itted for award o f any degree or diplo'a, either in this or any other /ni*ersity
P!TAMILARASAN
Re" 2N%& '()*+*'+)-
I certify that the declaration 'ade abo*e by the candidate is true
Si"34tu$e %7 t8e Guide
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ACKNOWLEDGEMENT
irst and fore'ost I thank the Al'ighty without whose courtesy and blessings, this work
will be in *ain.
I would also like to e+press 'y heart full thanks to 'y fa'ily 'e'bers who sacrifice
their presence to 'y better future.
I a' thankful to&r. MANOHARAN9999!! The director of our college for
per'itting and encouraging 'e for successfully co'pleting the project work.
I a' deeply indebted to D$!N! :ELMATHI99999!%ead of the &epart'ent ,
&epart'ent of Manage'ent (tudies, BRAHAMA SCHOOL O. BUSINESS ,
:ALAIYAPATTYfor ha*ing gi*en 'e the opportunity to 'ake in*ol*e'ent 'yself entirely in
the project work and to obtain e+posure.
I ha*e i''ense pleasure in e+pressing 'y gratitude and heartfelt thanks to the entire
good #ersonalities of oi'batore district, who had been gi*ing suggestion 'e throughout the
project work.
I a' also thankful to 'y guide M$!M!ALA:UTEEN999999999!for her
ontinuing encourage'ent in bringing out 'y project work successful.
I e+tend 'y special thanks to all staff 'e'bers of the depart'ent of 'anage'ent studies
for pro*iding 'e creati*e ideas and knowledge during the project period.
ast but not least I e+press 'y great full gratitude to 'y friends who assist 'e in
co'pleting this project work successful.
P!TAMILARASAN
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CONTENT
S N% Tit5e P4"e
+ I3t$%du;ti%3
(
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AN ORGANISATIONAL STUDY ABOUT
ACKSHAYA AUTOMOBILE ENGINEERING WORKS
I3t$%du;ti%3
Auto'obile industry, the business of producing and selling self!powered *ehicles, including
passenger cars, trucks, far' e3uip'ent, and other co''ercial *ehicles. By allowing consu'ers
to co''ute long distances for work, shopping, and entertain'ent, the auto industry has
encouraged the de*elop'ent of an e+tensi*e road syste', 'ade possible the growth of suburbs
and shopping centers around 'ajor cities, and played a key role in the growth of ancillary
industries, such as the oil and tra*el businesses. The auto industry has beco'e one of the largest
purchasers of 'any key industrial products, such as steel. The large nu'ber of people the
industry e'ploys has 'ade it a key deter'inant of econo'ic growth.
Auto'obile, self!propelled *ehicle used for tra*el on land. The ter' is co''only applied to a
four!wheeled *ehicle designed to carry two to si+ passengers and a li'ited a'ount of cargo, as
contrasted with a truck, which is designed pri'arily for the transportation of goods and is
constructed with larger and hea*ier parts, or a bus 4or o'nibus or coach5, which is a large public
con*eyance designed to carry a large nu'ber of passengers and so'eti'es additionally s'all
a'ounts of cargo. or operation and technical features of auto'obiles, differential6 fuel
injection6 ignition6 internal!co'bustion engine6 lubrication6 'uffler6 odo'eter6 shock absorber6
speedo'eter6 steering syste'6 suspension6 tacho'eter6 tire6 trans'ission..
The history of the auto'obile actually began about ,000 years ago when the first wheel was
used for transportation in India. In the early 17th century the #ortuguese arri*ed inching and theinteraction of the two cultures led to a *ariety of new technologies, including the creation of a
wheel that turned under its own power. By the 1"00s s'all stea'!powered engine 'odels had
been de*eloped, but it was another century before a full!si8ed engine!powered *ehicle was
created.
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In 19": rench Ar'y officer aptain ;icolas!.2k'?h 42 'ph5 and had to stop
e*ery 20 'inutes to build up a fresh head of stea'. As early as 1@01 successful but *ery hea*y
stea' auto'obiles were introduced in ngland. aws barred the' fro' public roads and forced
their owners to run the'liketrains on pri*ate tracks. In 1@02 a stea'!powered coach designed by
British engineer ichard Tre*ithick journeyed 'ore than 1"0 k' 4100 'i5 fro' ornwall to
ondon.
Auto'obiles In The 20thentury
or 'any years after the introduction of auto'obiles, three kinds of power sources wherein
co''on useC stea' engines, gasoline engines, and electric 'otors. In 1:00 'ore than2,>00auto'obiles were registered in ;ew Dork ity6 Boston, Massachusetts6 and hicago, Illinois. Of
these, 1,190 were stea' cars, @00 were electric cars, and only 00were gasoline cars. $asoline!
powered engines e*entually beca'e the nearly uni*ersal choice for auto'obiles because they
allowed longer trips and faster speeds than engines powered by stea' or electricity. But
de*elop'ent of gasoline cars in the early 1:00s was hindered in the /nited (tates by legal
battles o*er a patent obtained by ;ew Dork lawyer $eorge B. (elden. (elden saw gasoline
engine at the #hiladelphia entennial +position in 1@9". %e then designed si'ilar one and
obtained a broad patent that for 'any years was interpreted to apply to all gasoline engines for
auto'obiles.
Although (elden did not 'anufacture engines or auto'obiles, he collected royalties fro' those
who did. Ad*ances in auto'obile technology in the 1:@0s included better engine control and the
use of inno*ati*e types of fuel. In 1:@1 BayerischeMotorenEerke A$ 4BME5 introduced an on!
board co'puter to 'onitor engine perfor'ance. A solar!powered *ehicle, (unaycer, tra*eled
>,000 k' 41,@" 'i5 in Australia in si+ days.
Hi#t%$ %7 t8e 4ut%m%bi5e
The 8i#t%$ %7 t8e 4ut%m%bi5e begins as early as 19":, with the creation of auto'obiles capable
of hu'an transport. In 1@09, ranFois Isaac de i*as designed the first car powered by an
internal co'bustion engine running on fuel gas 4hydrogen and o+ygen5, which !! although not in
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itself successful !! led to the introduction of the ubi3uitous 'odern gasoline! or petrol!fueled
internal co'bustion engine in 1@@7.
The year 1@@" is regarded the year of birth of the 'odern auto'obile ! with the Ben8 #atent!
Motorwagen, by $er'an in*entor Garl Ben8.
ars that are powered by electric power briefly appeared at the turn of the 20th century but
largely disappeared fro' use until the turn of the 21st century. The early history of the
auto'obile can be di*ided into a nu'ber of eras, based on the pre*alent 'eans of propulsion.
ater periods were defined by trends in e+terior styling, si8e, and utility preferences.
E$4# %7 i3
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carry a dri*er but it was, 3uite possibly the first working stea'!powered *ehicle 4Hauto!'obileH5.2J>J
ugnotHs stea' wagon, the second 419915 *ersion
A replica of ichard Tre*ithickHs 1@01 road loco'oti*e H#uffing &e*ilH
(tea'!powered self!propelled *ehicles large enough to transport people and cargo were firstde*ised in the late 1@th century. ;icolas!
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the roads in a'borne. (uch *ehicles were in *ogue for a ti'e, and o*er the ne+t decades such
inno*ations as hand brakes, 'ulti!speed trans'issions, and better steering de*eloped. (o'e were
co''ercially successful in pro*iding 'ass transit, until a backlash against these large speedy
*ehicles resulted in the passage of the oco'oti*e Act 41@"75, which re3uired self!propelled
*ehicles on public roads in the /nited Gingdo' to be preceded by a 'an on foot wa*ing a red
flag and blowing a horn. This effecti*ely killed road auto de*elop'ent in the /G for 'ost of the
rest of the 1:th century6 in*entors and engineers shifted their efforts to i'pro*e'ents in railway
loco'oti*es. 4The law was not repealed until 1@:", although the need for the red flag was
re'o*ed in 1@[email protected]
The first auto'obile patent in the /nited (tates was granted to Oli*er *ans in 19@:.
+=t8 ;e3tu$
A'ong other efforts, in 1@17, a professor at #rague #olytechnic, @ built a four!seat
stea' phaeton..
Ehat so'e people define as the first KrealK auto'obile was produced by rench A'LdLeBollLe
in 1@9>, who built self!propelled stea' road *ehicles to transport groups of passengers.
The A'erican $eorge B. (elden filed for a patent on May @, 1@9:. %is application included not
only the engine but its use in a !wheeled car. (elden filed a series of a'end'ents to his
application which stretched out the legal process, resulting in a delay of 1" years before the /(
7:1"0 was granted on ;o*e'ber 7, 1@:7.
The first carriage!si8ed auto'obile suitable for use on e+isting wagon roads in the /nited (tates
was a stea' powered *ehicle in*ented in 1@91, by &r.
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were registered, only two started to co'peteC the entries fro' $reen Bay and Oshkosh. The
*ehicle fro' $reen Bay was faster, but broke down before co'pleting the race. The Oshkosh
finished the 201 'ile course in >> hours and 29 'inutes, and posted an a*erage speed of si+
'iles per hour. In 1@9:, the legislature awarded half the pri8e.
(tea'!powered auto'obiles continued de*elop'ent all the way into the early 20th century, but
the disse'ination of petrol engines as the 'oti*e power of choice in the late 1:th century 'arked
the end of stea' auto'obiles e+cept as curiosities. Ehether they will e*er be reborn in later
technological eras re'ains to be seen. The 1:70s saw interest in stea'!turbine cars powered by
s'all nuclear reactors 4this was also true of aircraft5, but the dangers inherent in nuclear fission
technology soon killed these ideas. The need for global changes in energy sources and
consu'ption to bring about sustainability and energy independence has led 21st centuryengineers to think once 'ore about possibilities for stea' use, if powered by 'odern energy
sources controlled with co'puteri8ed controls, such as ad*anced electric batteries, fuel cells,
photo*oltaic, biofuels, or others.
Electric automobiles
$er'an FlockenElektrowagen of 1@@@, regarded as the first electric car of the world 1>J
(ee alsoC %istory of the electric *ehicle
In 1@2@, Nnyos
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in*entor of the first A'erican & electrical 'otor, installed his 'otor in a s'all 'odel car,
which he operated on a short circular electrified track. In 1@>7, #rofessor (ibrandus(tratingh of
$roningen, the ;etherlands and his assistant hristopher Becker created a s'all!scale electrical
car, powered by non!rechargeable pri'ary cells.1"J In 1@>@, (cots'an obert &a*idson built an
electric loco'oti*e that attained a speed of 'iles per hour 4" k'?h5. In ngland, a patent was
granted in 1@0 for the use of rail tracks as conductors of electric current, and si'ilar A'erican
patents were issued to illey and olton in 1@9. Between 1@>2 and 1@>: 4the e+act year is
uncertain5 obert Anderson of (cotland in*ented the first crude electric carriage, powered by
non!rechargeable pri'ary cells.
The FlockenElektrowagen of 1@@@ by $er'an in*entor Andreas locking is regarded as the first
real electric car of the world.
1>J
lectric cars enjoyed popularity between the late 1:th century and early 20th century, when
electricity was a'ong the preferred 'ethods for auto'obile propulsion, pro*iding a le*el of
co'fort and ease of operation that could not be achie*ed by the gasoline cars of the ti'e.
Ad*ances in internal co'bustion technology, especially the electric starter, soon rendered this
ad*antage 'oot6 the greater range of gasoline cars, 3uicker refueling ti'es, and growing
petroleu' infrastructure, along with the 'ass production of gasoline *ehicles by co'panies such
as the ord Motor o'pany, which reduced prices of gasoline cars to less than half that of e3ui*alent electric cars, led to a decline in the use of electric propulsion, effecti*ely re'o*ing it
fro' i'portant 'arkets such as the /nited (tates by the 1:>0s. %owe*er, in recent years,
increased concerns o*er the en*iron'ental i'pact of gasoline cars, higher gasoline prices,
i'pro*e'ents in battery technology, and the prospect of peak oil, ha*e brought about renewed
interest in electric cars, which are percei*ed to be 'ore en*iron'entally friendly and cheaper to
'aintain and run, despite high initial costs, after a failed reappearance in the late!1::0s.
http://en.wikipedia.org/wiki/Direct_currenthttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-16http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Hans_Roth_2011-13http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Hans_Roth_2011-13http://en.wikipedia.org/wiki/Direct_currenthttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-16http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Hans_Roth_2011-13
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Internal combustion engines
1@@7!built Ben8 #atent!Motorwagen, the first car to go into production with an internal
co'bustion engine
The second Marcus car of 1@@@ at the Technical Museu' in )ienna
arly atte'pts at 'aking and using internal co'bustion engines were ha'pered by the lack of
suitable fuels, particularly li3uids, therefore the earliest engines used gas 'i+tures.
arly e+peri'enters used gases. In 1@0", (wiss engineer ranFois Isaac de i*as built an engine
powered by internal co'bustion of a hydrogen and o+ygen 'i+ture. In 1@2", nglish'an
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(a'uel Brown who tested his hydrogen!fuelled internal co'bustion engine by using it to propel
a *ehicle up (hooterHs %ill in south!east ondon. Belgian!born tienne enoirHs %ippo 'obile
with a hydrogen!gas!fuelled one!cylinder internal co'bustion engine 'ade a test dri*e fro'
#aris to
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The #resident auto'obile
The first production of auto'obiles was by Garl Ben8 in 1@@@ in $er'any and, under license
fro' Ben8, in rance by 'ile oger. There were nu'erous others, including tricycle builders
udolf gg, dward Butler, and eon Belle. Billie, using a "70 cc 40 cu in5 engine of his own
design, enabled his dri*er, 0,20 were produced in 1:0>, representing @.@ of worldauto'obile production that year.
http://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Tatra_(company)http://en.wikipedia.org/wiki/Peugeothttp://en.wikipedia.org/wiki/Peugeothttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Tatra_(company)http://en.wikipedia.org/wiki/Peugeot
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In the /nited (tates, brothers harles and rank &uryea founded the &uryea Motor Eagon
o'pany in 1@:>, beco'ing the first A'erican auto'obile 'anufacturing co'pany. %owe*er, it
was anso' . Olds and his Olds Motor )ehicle o'pany 4later known as Olds'obile5 who
would do'inate this era of auto'obile production. Its production line was running in 1:02. The
Tho'as B.
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In My Merry Oldsmobile songbook featuring an Olds'obile ur*ed &ash auto'obile 4produced
1:01!1:095 and period dri*ing clothing
On 7 ;o*e'ber 1@:7, $eorge B. (elden was granted a /nited (tates patent for a two!stroke
auto'obile engine 4/.(. #atent 7:,1"05. This patent did 'ore to hinder than encourage
de*elop'ent of autos in the /.(. (elden licensed his patent to 'ost 'ajor A'erican auto'akers,
collecting a fee on e*ery car they produced. The (tudebaker brothers, ha*ing beco'e the worldHs
leading 'anufacturers of horse!drawn *ehicles, 'ade a transition to electric auto'obiles in
1:02, and gasoline engines in 1:0, but also continued to build horse!drawn *ehicles until
1:1:.In 1:0@, the first (outh A'erican auto'obile was built in #eru, the $rie*e.>2J Motor cars
were also e+ported *ery early to British colonies and the first 'otor car was e+ported to India in
1@:9.
The 1:0@ ;ew Dork to #aris ace was the first circu'na*igation of the world by auto'obile.
$er'an, rench, Italian and A'erican tea's began in ;ew Dork ity ebruary 12, 1:0@ with
three of the co'petitors ulti'ately reaching #aris. The /( built Tho'as lyer with $eorge(chuster 4dri*er5 won the race co*ering 22,000 'iles in 1": days. Ehile other auto'akers
pro*ided 'otorists with tire repair kits, a'bler was first in 1:0: to e3uip its cars with a spare
tire that was 'ounted on a fifth wheel.>>J
http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Peru-32http://en.wikipedia.org/wiki/Tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-33http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Peru-32http://en.wikipedia.org/wiki/Tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-33
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Brass or Edwardian era
Model!T ord car parked outside $eelong ibrary at its launch in Australia in 1:17
Main articleC Brass ra car
(ee alsoC Anti3ue car
;a'ed for the widespread use of brass in the /nited (tates, the Brass 4or dwardian5 ra lasted
fro' roughly 1:07 through to the beginning of Eorld Ear I in 1:1.
Eithin the 17 years that 'ake up this era, the *arious e+peri'ental designs and alternate power syste's would be 'arginali8ed. Although the 'odern touring car had been in*ented earlier, it
was not until #an hardet e*assorHs(yste'#an hard was widely licensed and adopted that
recogni8able and standardi8ed auto'obiles were created. This syste' specified front!engine,
rear!wheel dri*e internal co'bustion engine cars with a sliding gear trans'ission. Traditional
coach!style *ehicles were rapidly abandoned, and buckboard runabouts lost fa*or with the
introduction of tongues and other less!e+pensi*e touring bodies.
http://en.wikipedia.org/wiki/Brasshttp://en.wikipedia.org/wiki/Brasshttp://en.wikipedia.org/wiki/Front-engine_designhttp://en.wikipedia.org/wiki/Coach_(carriage)http://en.wikipedia.org/wiki/Runabout_(car)http://en.wikipedia.org/wiki/Tonneauhttp://en.wikipedia.org/wiki/Brasshttp://en.wikipedia.org/wiki/Front-engine_designhttp://en.wikipedia.org/wiki/Coach_(carriage)http://en.wikipedia.org/wiki/Runabout_(car)http://en.wikipedia.org/wiki/Tonneau
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A (tanley (tea'er racecar in 1:0>. In 1:0", a si'ilar (tanley ocket set the world land speed
record at 207.7k'?h at &aytona Beach oad ourse.
By 1:0", stea' car de*elop'ent had ad*anced, and they were a'ong the fastest road *ehicles in
that period.
Throughout this era, de*elop'ent of auto'oti*e technology was rapid, due in part to hundreds of
s'all 'anufacturers co'peting to gain the worldHs attention. Gey de*elop'ents included the
electric ignition syste' 4by dyna'otor on the Arnold in 1@:@, though obert Bosch, 1:0>, tends
to get the credit5, independent suspension 4actually concei*ed by Belle in 1@9>5, and four!wheel
brakes 4by the Arrow!
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• 1:0@P1:29 ord Model T Q the 'ost widely produced and a*ailable !seater car of the
era. It used a planetary trans'ission, and had a pedal!based control syste'. ord T was
proclai'ed as the 'ost influential car of the 20th century in the international ar of the
entury awards.
• 1:0: Morgan unabout ! a *ery popular cycle car, cycle cars were sold in far greater
3uantities than !seater cars in this period
• 1:10 Mercer ace about Q regarded as one of the first sports cars, the ace about
e+pressed the e+uberance of the dri*ing public, as did the si'ilarly concei*ed A'erican
/nder slung and %ispano!(ui8aAlphonso.
• 1:10P1:20 Bugatti Type 1> Q a notable racing and touring 'odel with ad*anced
engineering and design. (i'ilar 'odels were the Types 17, 19, 22, and 2>.
COMPANY PRO.ILE
• Akchaya auto ng.=s Indian subsidiary for'erly known as -AkchayaR was established in
1:9: in oi'batore, India. In the initial years fro' 1:@1 to 1::2, co'pany acti*ity was
'ainly concentrated on supplying blow roo' 'achines. In 1::2 cards were added to the
production progra' and in 2002 draw fra'es. It was in 200: that a transition began with
supply of Akchaya auto ng. series of 'achines to the Indian 'arket under the brand
na'e of -Akchaya auto engR. These cutting!edge 'achines ensured that products and
ser*ices were of the global le*el.• TodayRAkchaya auto eng -is not only the place where 'achines of international 3uality
are produced, but also project planning, sales and nation!wide ser*ice are independently
taken care. Akchaya auto eng 4AA5 plant ad'easuring >"000 s3. '. is upgraded with
e+tensi*e in*est'ents in building, 'achines and processes in order to align itself with
Truet8schler=s -$lobal #roduction (trategyR. Eith the addition of newhighly sophisticated 'achines like high speed laser cutting 'achines fro' Tru'p, ;
press brake Eeinbrenner , ; roll bending 'achine, 'achining center fro'
%ueller%ille 4MA$5, turning center fro' Magdeburg and Montfort=s, turn!'ill centers
fro' &M$ and Ma8ak and new powder coating plant fro' $MA, the plant capacity
http://en.wikipedia.org/wiki/Ford_Model_Thttp://en.wikipedia.org/wiki/Epicyclic_gearinghttp://en.wikipedia.org/wiki/Ford_Model_Thttp://en.wikipedia.org/wiki/Epicyclic_gearing
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has stepped up resulting into i'pro*ed producti*ity. This helped us to follow the best
'anufacturing processes and operations, as practiced in $er'any.
:ISIONC
+cellence in all respects
OUR MISSION
Our 'ission to reali8e this *ision isC
To pro*ide auto'obile of international 3uality at co'petiti*e price
To i'pro*e skills of *alued e'ployees by i'parting training and inculcatingin the' a sense of participation
To achie*e 'a+i'u' indigeni8ation and pro'ote #akistanSs auto'obile*ending industry. To 'ake *aluable contribution to social de*elop'ent of #akistan through de*elop'ent of industry in gen particular.
To achie*e 'a+i'u' indigeni8ation and pro'ote #akistanSs auto'obile *ending industry
To 'ake *aluable contribution to social de*elop'ent of #akistan through de*elop'ent of industry in gen
• auto'obile industry in particular
OB1ECTI:ES O. INTERNSHIP TRAINING& #
&e*elop 'anagerial skills and leadership 3ualities to function effecti*ely as a leader of
the 'anage'ent tea'.
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&e*elop co''unication skills.
&e*elop professionalis' including ethical beha*ior, eti3uettes and de'onstrate
beha*ioral
To study the co'pany profile of ACKSHAYA AUTO ENG
To study the working of 'arketing ser*ices depart'ent.
Market Analysis of retail products.
To study the proble's of ACKSHAYA AUTO ENG.
PRODUCTION DEAPRTMENT
BLOOW ROOM
The 'ost fle+ible auto'atic bale pluckier for unifor' opening and feeding to other
blowroo''achines.
Technical Details:
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#ower consu'ptionC 12." kE
#roductionC /p to 1"00 kg? hr
ength of 'achineC Min ! 2>.1> '6 Ma+ ! 70.29 '
Key Features:
/p to three bale groups at a ti'e
eeding in up to three lines
/p to 1@0 bales
aw MaterialC
otton, *iscose, rayon, 'an!'ade fibers and their blends
Key Beneits:
eduction in lab our cost
$entle and unifor' opening
('all tuft si8e
/nco'pro'ising safety
!anuactured by: Tr"t#schler $mb% & 'o( K$) $ermany* Truet#schler India +rivate ,imited)
India
Se;u$%>$%> 2 SP / .PU
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The 'ost cost effecti*e and space sa*ing solution for the safety of blow roo'.
Te;83i;45 Det4i5#&
• #ower consu'ptionC : kE
• #roductionC /p to 2200 kg? hr
Ke .e4tu$e#&
• Metal detection
• (park detection
• Multi function hea*y part separator
R4? M4te$i45&
• otton
Ke Be3e7it#&
• nsures safety of blow roo' 'achines
• ess power consu'ption
• (pace sa*ing
M43u74;tu$ed b& TrUt8schler $'b% o. G$, $er'any
CARDING
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%igh production card designed to deli*er superior perfor'ance with a co'prehensi*e carding
concept P a*ailable in two *ariants T 7!1 and T 7!>.
Te;83i;45 Det4i5#&
• #ower consu'ptionC 1."> kE
• #roductionC /p to 120 kg? hr
Ke .e4tu$e#&
• #recision knife setting syste' #M(
• Multi web clean
• &irect feed
• Touch screen
R4? M4te$i45&
• otton and 'an!'ade fibers
Ke Be3e7it#&
• ong carding area resulting in superior sli*er 3uality
• ess 'aintenance
• le+ible adaptation to any 'aterial
• Increase in production
M43u74;tu$ed b& Truet8schler India #ri*ate i'ited, India
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C4$d 2TC ++
%igh production card designed to deli*er superior perfor'ance with a co'prehensi*e carding
concept open end.
Te;83i;45 Det4i5#&
• Appro+. 0 'ore production at sa'e co'pact space
• (etting Opti'i8er T!on ! or 'a+i'u' utili8ation of the T 11 potential
• (li*er for'er EB(#& ! o'pletely 'aintenance!free
• Alu'inu' flat bars without screw connection ! Vuick flat e+change, without tools
• >!roll EB& /nit ! or gentle pre!opening
Ke .e4tu$e#&
• o'puter control with touch screen !(i'ple operation and targeted 'aintenance
• (pecial toothed belts for flat guiding ! lat replace'ent without tools
• &irect feed
• Touch screen
R4? M4te$i45&
• otton and 'an!'ade fibers
Ke Be3e7it#&
• %ighest 3uality due to longest carding section on the 'arket
•
owest operating costs
• owest waste 3uantities
• #re'iu' clothing=s fro' T, 'ade of high!grade steel for licker!in, 'ain cylinder and
doffer ! +tended ser*ice life ensures longer 'aintenance inter*als
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M43u74;tu$ed b& TrUt8schler $'b% o. G$, $er'any
D$4? 7$4me TD / 0
Te;83i;45 Det4i5#&
• !o*er!> drafting syste' geo'etry
• #neu'atically loaded top rolls
• #neu'atic web threading
Ke .e4tu$e#&
• #ressure bar in 'ain draft area
• #erfect continuous suction with low, energy sa*ing
Ke Be3e7it#&
• ess 'aintenance
• &igitally controlled
M43u74;tu$ed b& TrUt8schler $'b% o. G$, $er'any
&raw fra'e T& !@
D$4? 7$4me TD 2@
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Te;83i;45 Det4i5#&
• )1' draw fra'e sli*er W 0.
• Darn count *ariations X 1
R4? M4te$i45&
• otton and 'an!'ade fibers
Ke .e4tu$e#&
• &igital 'otors replace energy and 'aintenance intensi*e gears
• (elf opti'i8ation for perfect break draft
• (eparately dri*en ()O
Ke Be3e7it#&
• Bearings that are lubricated for life are 'aintenance!free
MARKETING DEPARTMENT
MARKETING .UNCTIONS
(elling, pricing, pro*iding ad*ipro'oting the product are the 'ay
The (ales unction.
(ales territories or 'arket seg'ents .ser*ices and acti*ities of co'petitknowledge of the
corporate, pro*able to use this knowledge in order
egional (alesManager(ales Manager
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e to custo'ers in the area of logistics and 'arten -doingR ele'ents of Marketing porting, or
reporting on business, trends witarket Intelligence, or the collection of infor'atory. In its 'ost
ad*anced for', Tea sales force suction and distribution plans of its principal custody de*elop
jointly with these custo'ers a price?se
Marketing Manager Gey Accounts +ecuti*e Act. Gey Accounts +ecuti*e (ales (er*ice
Manager (ales coordinaials handling, and in assigned sale son on the tariffs, ill ha*e a
detailed'ers, and will be *ice package.
The #ricing unctionC
The setting and structuring of custo'ers fares is one of the 'ost i'portant functions of the tea
Marketing unit. It will nor'ally be the direct responsibility of the head of the Marketing unit,
who will be assisted by a ates, or Tariff Ad'inistration, Manager and associated staff.%owe*er, decisions about the pricing of *ery 'ajor traffics will often be taken at the highest
le*els of 'anage'ent in the organi8ation.
T8e Ad
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Eholesalers. Target (elling is the criteria for the (uper &istributor if they achie*e that target
specified they are awarded with co''ission 4;ot &isclosed5. or Eholesalers &istributors
different (che'e likes (cratch ard, ucky &raw, and &iscount on Bulk #urchase. &ifferent
$ifts, o''issionetc are used to pro'ote sales.
PRODUCT DISTRIBUTION CHANNELS
&istribution is an i'portant function of any organi8ation. Making the product a*ailable at right
place and at right ti'e with less cost is the key objecti*e of production distribution hannels
The below 'entioned is the ist Of o'panies (uper &istributors Throughout India in different
YonesC
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M4$eti3" St$4te"
#lans are needed to clarify what kinds of strategic objecti*es an organi8ation would like to
achie*e and how this is to be done. (uch plans 'ust consider the a'ount of resources a*ailable.
One critical resource is capital. AG(%ADA A/TO ;$ $roup keeps a great deal of cash on
hand to be able to -ju'pR on opportunities that co'e about. ('all startup fir's, on the other
hand, 'ay ha*e li'ited cash on hand.
This 'eans that they 'ay ha*e to fore got what would ha*e been a good in*est'ent because
they do not ha*e the cash to in*est and cannot find a way to raise the capital. Other resources that
affect what a fir' 'ay be able to achie*e include Trade'arks?brand na'esC It would be *ery
difficult to co'pete factors such asC #atents The organi8ation will identify the objecti*es itwishes to achie*e. This could in*ol*e profitability directly, but often profitability is a long ter'
goal that 'ay re3uire so'e inter'ediate steps. The fir' 'ay seek to increase 'arket share,
achie*e distribution in 'ore outlets, ha*e sales grow by a certain percentage, or ha*e consu'ers
e*aluate the product 'ore fa*orably. (o'e organi8ations ha*e objecti*es that are not focused on
'onetary profitQe.g., pro'oting literacy or pre*enting breast cancer. Z
An analysis is 'ade, taking into consideration issues such as organi8ational resources,
co'petitors, the co'petitors= strengths, different types of custo'ers, changes in the 'arket, or
the i'pact of new technology. Z Based on this analysis, a plan is 'ade based on tradeoffs
between the ad*antages and disad*antages of different options a*ailable.Z This strategy is then
carried out.
Target Achie*e'ent Methods To 'aintain a friendly at'osphere which 'erges the di*ersities of
our local area and which encourages 'utual respect, tolerance, co!operation, and an appreciation
of positi*e hu'an *alues. To pro'ote diligence and pro*ide the 'a+i'u' opportunity for the
talents of all e'ployees to be identified and de*eloped through a range of working e+periences.>
To foster an appreciation of our uni3ue en*iron'ent and traditions and also to engender in our
e'ployees a confidence and a sense of responsibility in dealing with the wider co''unity and in
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preparing for life and work in society at large. To 'aintain good co''unication within the
depart'ents, with workers.
MARKETING PRODUCT LINES
esponsible for directing the co''unication and interface of networking products, which
includes 'arket re3uire'ents, custo'er feedback, understanding product needs and custo'er
needs. This indi*idual will be responsible for 'anaging the launch re3uire'ents connecting the
different tea's into the sa'e 'essage that create a clear co''unication with custo'ers using
the right
I hannels business perfor'ance and to lead all rele*ant groups on actions and initiati*es
to achie*e results.II Analy8e 'arket opportunities and participate in the de*elop'ent of product line
strategies.
III &e*elop details product proposals for applicable line of business.
I) #ro*ide product presentations to custo'ers, sales and 'arketing organi8ations within the
region.
) #ro*ide deep co'petiti*e and regional 'arket analysis to deter'ine best set of actions to
achie*e the goals of the enterprise business.
)I ull engage'ent with Marketing
)II #ro*ide guidance to regions, supporting the 3uarterly guidance process, which
incorporates re*enue, 'argin and product 'i+ i'plications of enterprise.
)III Maintain and co''unicate co'petiti*e price 'odels for the product portfolio, including
engage'ents with e+ternal industry analyst.
I[ (upport price and cost analysis of networking products
[ usto'er Beneficial (atisfaction identification Methods
In an o'pany, fro' procuring an order to deli*ering the final product, a series of acti*ities
takes place. There are different depts. To which these acti*ities are assigned e.g. aw 'aterial for
production is purchased by one dept. And supplied to other dept.Ehere the production initiates.
Thus e*ery dept. plays an i'portant role of a custo'er and supplier as well. The i'portance of a
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custo'er is well known fro' the 'a+i', -usto'er is the kingR. arlier, organi8ational
ad'inistrators concentrated only on the satisfaction of e+ternal custo'ers i.e. the target 'arket.
But now it is being reali8ed that if the internal custo'er is satisfied the 3uality as well as the
3uantity is also appreciable. %igher the custo'er satisfaction inde+, higher will be the 3uality of
the production. This results in the satisfaction of e+ternal custo'ers and ulti'ately brings profits
prosperity to the organi8ation.
It can benefit the o'pany in following waysC
!15 there will be less e'ployee turno*er.
25 Opti'u' utili8ation of a*ailable resources will take place.
>5 %igh job satisfaction and feeling of belongingness in e'ployees.5 Vualitati*e product.
75 east conflicts in the depart'ents.
"5 $ood reputation in the 'arket and 'any 'ore benefits can be accrued.
Thus, e*ery dept. should ensure that the custo'er dept. is satisfied with the product and ser*ices
pro*ided by it as it will result into an o*erall i'pro*e'ent of the organi8ation. To ser*e a final
custo'er first of all a co'pany has to satisfy his e'ployees. If e'ployees are satisfied then they
will ulti'ately satisfy the final custo'er. Three types of 'arketing arises. These are a followsC!
415 Internal 'arketingC
It is defined as when co'pany co''unicates its policies to the e'ployees. In this understands
their e'ployees pro*ides good working condition, co'pensation and incenti*es soaps to
satisfy their e'ployees. o'pany satisfies their e'ployees because they are the person in touch
with the final users.
425 +ternal 'arketingC
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Ehen co'pany co''unicates with its final end user regarding the product co'plaints
suggestions so as to satisfy the'.
4>5 Interacti*e 'arketingC
In this e'ployees co''unicate co'pany product to its final end users.
Identification of custo'er +pectation usto'er deli*ered *alue is the difference between the
total custo'er *alue and total consu'er cost. onsu'er *alue is the bundle of benefits
custo'ers e+pect fro' a gi*en product or ser*ice. Total consu'er cost it the bundle of costs
consu'er e+pect to incur in e*aluating, obtaining and using the product. That two custo'ers can
report being -highly satisfiedR for different reasons.one 'aybe easily satisfied 'ost of the ti'e
and other 'ight be hard to please but was pleased on this occasion.
o'panies should also note that 'anagers and salespeople can 'anipulate their ratings on
custo'er satisfaction. They can be especially nice just before the sur*ey. They can also try toe+clude unhappy custo'ers fro' the sur*ey. Another danger is that if custo'ers will know that
the co'pany will go out of its way to please custo'ers, so'e custo'ers 'ay e+press high
dissatisfaction 4e*en if satisfied5 in order to recei*e 'ore concession.
The *alue chain is a tool for identifying ways to create 'ore custo'er *alue. e*ery fir' is a
collection of acti*ities that are perfor'ed to design, produce, 'arket, deli*er and support its
product. The *alue chain identifies nine strategically rele*ant acti*ities that create *alue and cost
in a specific business. These nine *alue!creating acti*ities consist of fi*e pri'ary acti*ities and
four support acti*ities.
Market (eg'entation
(eg'entation is the cornerstone of 'arketingQal'ost all 'arketing efforts in so'e way relateto
decisions on who to ser*e or how to i'ple'ent positioning through the different parts of the
'arketing 'i+. or e+a'ple, one=s distribution strategy should consider where one=s target
'arket is 'ost likely to buy the product, and a pro'otional strategy should consider the target=s
'edia habits and which kinds of 'essages will be 'ost persuasi*e.
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Although it is often te'pting, when obser*ing large 'arkets, to try to be Kall things to all
people,K this is a dangerous strategy because the fir' 'ay lose its distincti*e appeal to its chosen
seg'ents. In ter's of the Kbig picture,K 'e'bers of a seg'ent should generally be as si'ilar as
possible to each other on a rele*ant di'ension 4e.g., preference for 3uality *s.low price5 and as
different as possible fro' 'e'bers of other seg'ents. That is, 'e'bers should respond in
si'ilar ways to *arious treat'ents 4such as discounts or high ser*ice5 so that co''on ca'paigns
can be ai'ed at seg'ent 'e'bers, but in order to justify a different treat'ent of other seg'ents,
their 'e'bers should ha*e their own uni3ue response beha*ior.
.INANCE DEPARTMENT
.i343;e de>4$tme3t
This is the 'ajor depart'ent of the co'pany. inance depart'ent is located with the factory. It
prepares different kinds of financial reports and gi*es infor'ation to 'anage'ent for decision!
'aking purposes.
inance depart'ent prepares the Inco'e state'ents, Balance sheet, Trail balance, ash flows,
#roduction report for the whole 'onth, stock taking report yield co'parison report etc. these all
reports are helpful for the 'anage'ent to 'ake production plan, financing decisions and other
i'portant 'atters. The head of the depart'ent in finance 'anager. %e is a chartered accountant.
.u3;ti%3 %7 7i343;e de>4$tme3t
ollowing are the 'ain functions of finance depart'ent
1. To prepare 'onthly and half!yearly reports
2. To keep the record of in*entory and stock
>. To 'aintain a li3uid position
. To 'aintain ade3uate cash to run the operations of business
7. To reconcile the bank state'ents
". To 'ake pay'ents to the suppliers
9. To 'aintain debt and credit balances of the custo'ers
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@. To deal with the sales ta+ and inco'e ta+ depart'ents
:. #reparations of *ouchers
10. #repare profit and loss accounts inco'e state'ents
11. Geep record for the pay'ent of salaries
C%m>%3e3t# %7 7i343;e de>4$tme3t
o inance depart'ent consists of the following sectionsC
o #ayable, ontractors, Misc.
o Bank negotiation reconciliation
o ight share
o (tore costing
o (ales account costing
o +cise
o Audit
P44b5e#, ;%3t$4;t%$#, mi#;!
In this section usually payables are paid to the suppliers of all goods including stationary,
'aintenance goods, ce'ent etc. payable is 'ade according to the contract and according to the
instructions of the O. Bill of the supplier, inspection receipt note, store purchase.
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.ight share
ight share are issued when there is a need of long!ter' financing. The directors in the Board of
directors 'eetings issue right shares. These are announced in the newspapers, stock e+change
and letters are issued to authori8ed banks for collection of 'oney. oreign in*estors are called
;on!esident and special letters are issued to non!resident shares holders to infor' about right
share issuance. (tate Bank of #akistan appro*es the issuance of right shares to the non! residents.
Dividend
&i*idend is decided in the board of directors 'eeting and percentage is decided on each share.
rescent Te+tile Mills posts di*idends warrants to share holders at their ho'e addresses. In reply,
shareholders apply for di*idends. hecks are issued to the shareholders after checking their
records in register. Store costing
Inspection receipt note, the store costing section recei*es bill of the related. There are checked
against purchased order and #erfor'a in*oice in ter's of 3uantity, specification, price etc. After
this, a bank pay'ent *oucher is prepared and sent to payable section, which issue the checks to
the related party and posted in the ledger.
or i'port when ad*ice fro' bank is recei*ed the work of store costing starts. It is recorded in
? ledger with all e+penses and the arri*al of Bill of ading. It is also recorded in ledger and
pay'ent is 'ade to the e+porter through bank.
E/cise
+cise section deals with the outgoing products for issuance of $ate pass. The working of e+cise
section starts after sale6 when a loading progra' is recei*ed fro' e+port sale local sale
processing. According to that progra', gate pass are prepared and issued to the god own keeper.
After issuing $ate pass, its details are recorded in the register and then sale in*oices are prepared
in which actual *alue and sales ta+ *alue is 'entioned.
0udit
The internal audit section perfor's three types of auditC
+!P$e24udit
(!P%#t24udit
!P8#i;45
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#re audit deals with the local purchase, TA?&A, utility bills, while post audit deals with ?,
cotton purchase, dry port, ci*il works etc.
The working of audit section starts fro' the receptions of *oucher?checks, ?6 ledger after this
pre?post audit is started. At the co'pletion of audit it is installed and sta'ped and returned to
finance and account depart'ent.
1ouchers
St%$e >u$;84#e 1%u$345 4me3t
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Manage'ent Trainee
% depart'ent in AG(%ADA A/TO ;$is in*ol*ed in different types of hu'an resource
de*elop'ent and hu'an resource de*elop'ent acti*ities. %ere are the acti*ities of %
depart'ent in MAT%/A OT(#I; #)T T&6
1 ecruit'ent
2 Training and &e*elop'ent
> o'pensation
#erfor'ance Appraisals
7 'ployee welfare
" ewards and #unish'ents
9 etiring and Ter'ination Benefits
1! ecruit'entC
% &epart'ent in AG(%ADA A/TO ;$ regarding recruit'ent is al'ost online up to
the 'iddle le*el 'anage'ent and has the following procedure6
Appro*ed strength in each depart'ent
In*itation of *acant or new position applications
(crutini8ing of applications. Test including intelligence and aptitude tests
Inter*iews in panel for'
2! Training and &e*elop'entC
The training and de*elop'ent process in AG(%ADA A/TO ;$ is *ery strong and has
following setup
A Indoor Training
Apprentices Trainee super*isors
Trainee Operators
Trainee ngineers
Manage'ent Trainees
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Trainee Officers
Trainee business analysis
B Out &oor Training
Training in institutions
Meetings and re*iews
>! o'pensation
AG(%ADA A/TO ;$ has setup for workers as
Market rate
O*erti'e
Incenti*es
)ehicles
Acco''odation
! ewards and #unish'entC
AG(%ADA A/TO ;$ gi*es in ter's of rewards
Appreciation
ash #ri8es
#ro'otions
In AG(%ADA A/TO ;$ for the control purpose there are also punish'ents
&isciplinary Actions
(how cause notices
(uspension
Ter'inations
harge sheets
ines
7! #erfor'ance AppraisalsC
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#ro'otions in AG(%ADA A/TO ;$ ha*e *ery fair 'ethodology. #ersonality and job
related traits are e*aluated at regular basis. Best perfor'ance results in good rewards in
MAT%/A OT(#I; #)T T&.
"! 'ployee welfareC
There are 'any e'ployee benefits policies being followed in MAT%/A OT(#I; #)T T&.
(o'e of the' are as follows6
%ealth insurance
(ocial (ecurity
OBI
7 of #rofit
Acco''odation
Transportation
anteen and Mess
ea*e ncash'ent
9! etiring and Ter'inationC
$ratuity and pro*ident fund is being 'aintained for the retiring personals in MAT%/A
OT(#I; #)T T&.
% depart'ent in AG(%ADA A/TO ;$ is al'ost co'puteri8ed and includes
%M( 4 %u'an esource Manage'ent (yste'5
$M( 4$ate Manage'ent (yste'5
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