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Ackchaya Auto Eng

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    ‘’AN ORGANISATIONAL STUDY ABOUT

    ACKSHAYA AUTOMOBILE ENGINEERING WORKS,

    COIMBATORE’’

    SUMMER TRAINING REPORT

    Submitted b

    P!TAMILARASAN

    Re"i#te$ N%& '()*+*'+)-

    in partial fulfillment for the award of the degree

    of 

    MASTER O. BUSINESS ADMINISTRATION

    IN

    DEPARTMENT O. MANAGEMENT STUDIES

    BRAHAMA SCHOOL O. BUSINESS

    NAMAKKAL/ '0)()

    1ULY2 ()+-

    BRAHAMA SCHOOL O. BUSINESS

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    NAMAKKAL / '0 )()

    DEPARTMENT O. MANAGEMENT STUDIES

    SUMMER TRAINING REPORT

    1ULY ()+-

    This is to certify that the project entitled

    AN ORGANISATIONAL STUDY ABOUT

    ACKSHAYA AUTOMOBILE ENGINEERING WORKS

    COIMBATORE

    Is the Bonafide record of project work done by

    P!TAMILARASAN

    Re" N%&'()*+*'+)-

    Of MBA during the year 201!201"

    #roject $uide %ead of the &epart'ent

    (ub'itted for the #roject )i*a!)oce e+a'ination held on

    I3te$345 E64mi3e$ E6te$345 E64mi3e$

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    DECLARATION

      I affir' that the project work titled, -AN ORGANISATIONAL STUDY ABOUTACKSHAYA AUTOMOBILE ENGINEERING2 COIMBATORE being sub'itted in partialfulfill'ent for the award of MBA is the original work carried out by 'e. It has not for'ed the

     par t of any other project work sub'itted for award o f any degree or diplo'a, either in this or any other /ni*ersity

    P!TAMILARASAN

    Re" 2N%& '()*+*'+)-

    I certify that the declaration 'ade abo*e by the candidate is true

    Si"34tu$e %7 t8e Guide

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    ACKNOWLEDGEMENT

    irst and fore'ost I thank the Al'ighty without whose courtesy and blessings, this work 

    will be in *ain.

    I would also like to e+press 'y heart full thanks to 'y fa'ily 'e'bers who sacrifice

    their presence to 'y better future.

    I a' thankful to&r. MANOHARAN9999!! The director of our college for 

     per'itting and encouraging 'e for successfully co'pleting the project work.

    I a' deeply indebted to D$!N! :ELMATHI99999!%ead of the &epart'ent ,

    &epart'ent of Manage'ent (tudies, BRAHAMA SCHOOL O. BUSINESS ,

    :ALAIYAPATTYfor ha*ing gi*en 'e the opportunity to 'ake in*ol*e'ent 'yself entirely in

    the project work and to obtain e+posure.

    I ha*e i''ense pleasure in e+pressing 'y gratitude and heartfelt thanks to the entire

    good #ersonalities of oi'batore district, who had been gi*ing suggestion 'e throughout the

     project work.

    I a' also thankful to 'y guide M$!M!ALA:UTEEN999999999!for her 

    ontinuing encourage'ent in bringing out 'y project work successful.

    I e+tend 'y special thanks to all staff 'e'bers of the depart'ent of 'anage'ent studies

    for pro*iding 'e creati*e ideas and knowledge during the project period.

    ast but not least I e+press 'y great full gratitude to 'y friends who assist 'e in

    co'pleting this project work successful.

    P!TAMILARASAN

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    CONTENT

    S N% Tit5e P4"e

    + I3t$%du;ti%3

    (

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    AN ORGANISATIONAL STUDY ABOUT

    ACKSHAYA AUTOMOBILE ENGINEERING WORKS

    I3t$%du;ti%3

    Auto'obile industry, the business of producing and selling self!powered *ehicles, including

     passenger cars, trucks, far' e3uip'ent, and other co''ercial *ehicles. By allowing consu'ers

    to co''ute long distances for work, shopping, and entertain'ent, the auto industry has

    encouraged the de*elop'ent of an e+tensi*e road syste', 'ade possible the growth of suburbs

    and shopping centers around 'ajor cities, and played a key role in the growth of ancillary

    industries, such as the oil and tra*el businesses. The auto industry has beco'e one of the largest

     purchasers of 'any key industrial products, such as steel. The large nu'ber of people the

    industry e'ploys has 'ade it a key deter'inant of econo'ic growth.

    Auto'obile, self!propelled *ehicle used for tra*el on land. The ter' is co''only applied to a

    four!wheeled *ehicle designed to carry two to si+ passengers and a li'ited a'ount of cargo, as

    contrasted with a truck, which is designed pri'arily for the transportation of goods and is

    constructed with larger and hea*ier parts, or a bus 4or o'nibus or coach5, which is a large public

    con*eyance designed to carry a large nu'ber of passengers and so'eti'es additionally s'all

    a'ounts of cargo. or operation and technical features of auto'obiles, differential6 fuel

    injection6 ignition6 internal!co'bustion engine6 lubrication6 'uffler6 odo'eter6 shock absorber6

    speedo'eter6 steering syste'6 suspension6 tacho'eter6 tire6 trans'ission..

    The history of the auto'obile actually began about ,000 years ago when the first wheel was

    used for transportation in India. In the early 17th century the #ortuguese arri*ed inching and theinteraction of the two cultures led to a *ariety of new technologies, including the creation of a

    wheel that turned under its own power. By the 1"00s s'all stea'!powered engine 'odels had

     been de*eloped, but it was another century before a full!si8ed engine!powered *ehicle was

    created.

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    In 19": rench Ar'y officer aptain ;icolas!.2k'?h 42 'ph5 and had to stop

    e*ery 20 'inutes to build up a fresh head of stea'. As early as 1@01 successful but *ery hea*y

    stea' auto'obiles were introduced in ngland. aws barred the' fro' public roads and forced

    their owners to run the'liketrains on pri*ate tracks. In 1@02 a stea'!powered coach designed by

    British engineer ichard Tre*ithick journeyed 'ore than 1"0 k' 4100 'i5 fro' ornwall to

    ondon.

    Auto'obiles In The 20thentury

    or 'any years after the introduction of auto'obiles, three kinds of power sources wherein

    co''on useC stea' engines, gasoline engines, and electric 'otors. In 1:00 'ore than2,>00auto'obiles were registered in ;ew Dork ity6 Boston, Massachusetts6 and hicago, Illinois. Of 

    these, 1,190 were stea' cars, @00 were electric cars, and only 00were gasoline cars. $asoline!

     powered engines e*entually beca'e the nearly uni*ersal choice for auto'obiles because they

    allowed longer trips and faster speeds than engines powered by stea' or electricity. But

    de*elop'ent of gasoline cars in the early 1:00s was hindered in the /nited (tates by legal

     battles o*er a patent obtained by ;ew Dork lawyer $eorge B. (elden. (elden saw gasoline

    engine at the #hiladelphia entennial +position in 1@9". %e then designed si'ilar one and

    obtained a broad patent that for 'any years was interpreted to apply to all gasoline engines for 

    auto'obiles.

    Although (elden did not 'anufacture engines or auto'obiles, he collected royalties fro' those

    who did. Ad*ances in auto'obile technology in the 1:@0s included better engine control and the

    use of inno*ati*e types of fuel. In 1:@1 BayerischeMotorenEerke A$ 4BME5 introduced an on!

     board co'puter to 'onitor engine perfor'ance. A solar!powered *ehicle, (unaycer, tra*eled

    >,000 k' 41,@" 'i5 in Australia in si+ days.

    Hi#t%$ %7 t8e 4ut%m%bi5e

    The 8i#t%$ %7 t8e 4ut%m%bi5e begins as early as 19":, with the creation of auto'obiles capable

    of hu'an transport. In 1@09, ranFois Isaac de i*as designed the first car powered by an

    internal co'bustion engine running on fuel gas 4hydrogen and o+ygen5, which !! although not in

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    itself successful !! led to the introduction of the ubi3uitous 'odern gasoline! or petrol!fueled

    internal co'bustion engine in 1@@7.

    The year 1@@" is regarded the year of birth of the 'odern auto'obile ! with the Ben8 #atent!

    Motorwagen, by $er'an in*entor Garl Ben8.

    ars that are powered by electric power briefly appeared at the turn of the 20th century but

    largely disappeared fro' use until the turn of the 21st century. The early history of the

    auto'obile can be di*ided into a nu'ber of eras, based on the pre*alent 'eans of propulsion.

    ater periods were defined by trends in e+terior styling, si8e, and utility preferences.

    E$4# %7 i3

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    carry a dri*er but it was, 3uite possibly the first working stea'!powered *ehicle 4Hauto!'obileH5.2J>J

    ugnotHs stea' wagon, the second 419915 *ersion

    A replica of ichard Tre*ithickHs 1@01 road loco'oti*e H#uffing &e*ilH

    (tea'!powered self!propelled *ehicles large enough to transport people and cargo were firstde*ised in the late 1@th century. ;icolas!

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    the roads in a'borne. (uch *ehicles were in *ogue for a ti'e, and o*er the ne+t decades such

    inno*ations as hand  brakes, 'ulti!speed trans'issions, and better steering de*eloped. (o'e were

    co''ercially successful in pro*iding 'ass transit, until a backlash against these large speedy

    *ehicles resulted in the passage of the oco'oti*e Act 41@"75, which re3uired self!propelled

    *ehicles on public roads in the /nited Gingdo' to be preceded by a 'an on foot wa*ing a red

    flag and blowing a horn. This effecti*ely killed road auto de*elop'ent in the /G for 'ost of the

    rest of the 1:th century6 in*entors and engineers shifted their efforts to i'pro*e'ents in railway

    loco'oti*es. 4The law was not repealed until 1@:", although the need for the red flag was

    re'o*ed in 1@[email protected]

    The first auto'obile patent in the /nited (tates was granted to Oli*er *ans in 19@:.

    +=t8 ;e3tu$

    A'ong other efforts, in 1@17, a professor at #rague #olytechnic, @ built a four!seat

    stea' phaeton..

    Ehat so'e people define as the first KrealK auto'obile was produced by rench A'LdLeBollLe

    in 1@9>, who built self!propelled stea' road *ehicles to transport groups of passengers.

    The A'erican $eorge B. (elden filed for a patent on May @, 1@9:. %is application included not

    only the engine but its use in a !wheeled car. (elden filed a series of a'end'ents to his

    application which stretched out the legal process, resulting in a delay of 1" years before the /(

    7:1"0 was granted on ;o*e'ber 7, 1@:7.

    The first carriage!si8ed auto'obile suitable for use on e+isting wagon roads in the /nited (tates

    was a stea' powered *ehicle in*ented in 1@91, by &r.

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    were registered, only two started to co'peteC the entries fro' $reen Bay and Oshkosh. The

    *ehicle fro' $reen Bay was faster, but broke down before co'pleting the race. The Oshkosh

    finished the 201 'ile course in >> hours and 29 'inutes, and posted an a*erage speed of si+

    'iles per hour. In 1@9:, the legislature awarded half the pri8e.

    (tea'!powered auto'obiles continued de*elop'ent all the way into the early 20th century, but

    the disse'ination of petrol engines as the 'oti*e power of choice in the late 1:th century 'arked

    the end of stea' auto'obiles e+cept as curiosities. Ehether they will e*er be reborn in later 

    technological eras re'ains to be seen. The 1:70s saw interest in stea'!turbine cars powered by

    s'all nuclear reactors 4this was also true of aircraft5, but the dangers inherent in nuclear fission

    technology soon killed these ideas. The need for global changes in energy sources and

    consu'ption to bring about sustainability  and energy independence  has led 21st centuryengineers to think once 'ore about possibilities for stea' use, if powered by 'odern energy

    sources controlled with co'puteri8ed controls, such as ad*anced electric batteries, fuel cells,

     photo*oltaic, biofuels, or others.

     Electric automobiles

    $er'an FlockenElektrowagen of 1@@@, regarded as the first electric car of the world 1>J

    (ee alsoC %istory of the electric *ehicle

    In 1@2@, Nnyos

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    in*entor of the first A'erican & electrical 'otor, installed his 'otor in a s'all 'odel car,

    which he operated on a short circular electrified track. In 1@>7, #rofessor (ibrandus(tratingh of 

    $roningen, the ;etherlands and his assistant hristopher Becker created a s'all!scale electrical

    car, powered by non!rechargeable pri'ary cells.1"J In 1@>@, (cots'an obert &a*idson built an

    electric loco'oti*e that attained a speed of 'iles per hour 4" k'?h5. In ngland, a patent was

    granted in 1@0 for the use of rail tracks as conductors of electric current, and si'ilar A'erican

     patents were issued to illey and olton in 1@9. Between 1@>2 and 1@>: 4the e+act year is

    uncertain5 obert Anderson of (cotland in*ented the first crude electric carriage, powered by

    non!rechargeable pri'ary cells.

    The FlockenElektrowagen of 1@@@ by $er'an in*entor Andreas locking is regarded as the first

    real electric car of the world.

    1>J

    lectric cars enjoyed popularity between the late 1:th century and early 20th century, when

    electricity was a'ong the preferred 'ethods for auto'obile propulsion, pro*iding a le*el of 

    co'fort and ease of operation that could not be achie*ed by the gasoline cars of the ti'e.

    Ad*ances in internal co'bustion technology, especially the electric starter, soon rendered this

    ad*antage 'oot6 the greater range of gasoline cars, 3uicker refueling ti'es, and growing

     petroleu' infrastructure, along with the 'ass production of gasoline *ehicles by co'panies such

    as the ord Motor o'pany, which reduced prices of gasoline cars to less than half that of e3ui*alent electric cars, led to a decline in the use of electric propulsion, effecti*ely re'o*ing it

    fro' i'portant 'arkets such as the /nited (tates by the 1:>0s. %owe*er, in recent years,

    increased concerns o*er the en*iron'ental i'pact of gasoline cars, higher gasoline prices,

    i'pro*e'ents in battery technology, and the prospect of peak oil, ha*e brought about renewed

    interest in electric cars, which are percei*ed to be 'ore en*iron'entally friendly and cheaper to

    'aintain and run, despite high initial costs, after a failed reappearance in the late!1::0s.

    http://en.wikipedia.org/wiki/Direct_currenthttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-16http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Hans_Roth_2011-13http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Hans_Roth_2011-13http://en.wikipedia.org/wiki/Direct_currenthttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-16http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Hans_Roth_2011-13

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     Internal combustion engines

    1@@7!built Ben8 #atent!Motorwagen, the first car to go into production with an internal

    co'bustion engine

    The second Marcus car of 1@@@ at the Technical Museu' in )ienna

    arly atte'pts at 'aking and using internal co'bustion engines were ha'pered by the lack of 

    suitable fuels, particularly li3uids, therefore the earliest engines used gas 'i+tures.

    arly e+peri'enters used gases. In 1@0", (wiss engineer ranFois Isaac de i*as built an engine

     powered by internal co'bustion of a hydrogen and o+ygen 'i+ture. In 1@2", nglish'an

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    (a'uel Brown who tested his hydrogen!fuelled internal co'bustion engine by using it to propel

    a *ehicle up (hooterHs %ill in south!east ondon. Belgian!born tienne enoirHs %ippo 'obile

    with a hydrogen!gas!fuelled one!cylinder internal co'bustion engine 'ade a test dri*e fro'

    #aris to

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    The #resident auto'obile

    The first production of auto'obiles was by Garl Ben8 in 1@@@ in $er'any and, under license

    fro' Ben8, in rance by 'ile oger. There were nu'erous others, including tricycle builders

    udolf gg, dward Butler, and eon Belle. Billie, using a "70 cc 40 cu in5 engine of his own

    design, enabled his dri*er, 0,20 were produced in 1:0>, representing @.@ of worldauto'obile production that year.

    http://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Tatra_(company)http://en.wikipedia.org/wiki/Peugeothttp://en.wikipedia.org/wiki/Peugeothttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Tatra_(company)http://en.wikipedia.org/wiki/Peugeot

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    In the /nited (tates, brothers harles and rank &uryea founded the &uryea Motor Eagon

    o'pany in 1@:>, beco'ing the first A'erican auto'obile 'anufacturing co'pany. %owe*er, it

    was anso' . Olds and his Olds Motor )ehicle o'pany 4later known as Olds'obile5 who

    would do'inate this era of auto'obile production. Its production line was running in 1:02. The

    Tho'as B.

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     In My Merry Oldsmobile songbook featuring an Olds'obile ur*ed &ash auto'obile 4produced

    1:01!1:095 and period dri*ing clothing

    On 7 ;o*e'ber 1@:7, $eorge B. (elden was granted a /nited (tates patent for a two!stroke

    auto'obile engine 4/.(. #atent 7:,1"05. This patent did 'ore to hinder than encourage

    de*elop'ent of autos in the /.(. (elden licensed his patent to 'ost 'ajor A'erican auto'akers,

    collecting a fee on e*ery car they produced. The (tudebaker brothers, ha*ing beco'e the worldHs

    leading 'anufacturers of horse!drawn *ehicles, 'ade a transition to electric auto'obiles in

    1:02, and gasoline engines in 1:0, but also continued to build horse!drawn *ehicles until

    1:1:.In 1:0@, the first (outh A'erican auto'obile was built in #eru, the $rie*e.>2J Motor cars

    were also e+ported *ery early to British colonies and the first 'otor car was e+ported to India in

    1@:9.

    The 1:0@ ;ew Dork to #aris ace was the first circu'na*igation of the world by auto'obile.

    $er'an, rench, Italian and A'erican tea's began in ;ew Dork ity ebruary 12, 1:0@ with

    three of the co'petitors ulti'ately reaching #aris. The /( built Tho'as lyer with $eorge(chuster 4dri*er5 won the race co*ering 22,000 'iles in 1": days. Ehile other auto'akers

     pro*ided 'otorists with tire repair kits, a'bler was first in 1:0: to e3uip its cars with a spare

    tire that was 'ounted on a fifth wheel.>>J

    http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Peru-32http://en.wikipedia.org/wiki/Tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-33http://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Peru-32http://en.wikipedia.org/wiki/Tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/Spare_tirehttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-33

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     Brass or Edwardian era

    Model!T ord car parked outside $eelong ibrary at its launch in Australia in 1:17

    Main articleC Brass ra car 

    (ee alsoC Anti3ue car 

     ;a'ed for the widespread use of  brass in the /nited (tates, the Brass 4or dwardian5 ra lasted

    fro' roughly 1:07 through to the beginning of Eorld Ear I in 1:1.

    Eithin the 17 years that 'ake up this era, the *arious e+peri'ental designs and alternate power syste's would be 'arginali8ed. Although the 'odern touring car had been in*ented earlier, it

    was not until #an hardet e*assorHs(yste'#an hard was widely licensed and adopted that

    recogni8able and standardi8ed auto'obiles were created. This syste' specified front!engine,

    rear!wheel dri*e internal co'bustion engine cars with a sliding gear trans'ission. Traditional

    coach!style *ehicles were rapidly abandoned, and buckboard runabouts  lost fa*or with the

    introduction of tongues and other less!e+pensi*e touring bodies.

    http://en.wikipedia.org/wiki/Brasshttp://en.wikipedia.org/wiki/Brasshttp://en.wikipedia.org/wiki/Front-engine_designhttp://en.wikipedia.org/wiki/Coach_(carriage)http://en.wikipedia.org/wiki/Runabout_(car)http://en.wikipedia.org/wiki/Tonneauhttp://en.wikipedia.org/wiki/Brasshttp://en.wikipedia.org/wiki/Front-engine_designhttp://en.wikipedia.org/wiki/Coach_(carriage)http://en.wikipedia.org/wiki/Runabout_(car)http://en.wikipedia.org/wiki/Tonneau

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    A (tanley (tea'er  racecar in 1:0>. In 1:0", a si'ilar (tanley ocket set the world land speed

    record at 207.7k'?h at &aytona Beach oad ourse.

    By 1:0", stea' car  de*elop'ent had ad*anced, and they were a'ong the fastest road *ehicles in

    that period.

    Throughout this era, de*elop'ent of auto'oti*e technology was rapid, due in part to hundreds of 

    s'all 'anufacturers co'peting to gain the worldHs attention. Gey de*elop'ents included the

    electric ignition syste' 4by dyna'otor  on the Arnold in 1@:@, though obert Bosch, 1:0>, tends

    to get the credit5, independent suspension 4actually concei*ed by Belle in 1@9>5, and four!wheel

     brakes 4by the Arrow!

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    • 1:0@P1:29 ord Model T Q the 'ost widely produced and a*ailable !seater car of the

    era. It used a planetary trans'ission, and had a pedal!based control syste'. ord T was

     proclai'ed as the 'ost influential car of the 20th century in the international ar of the

    entury awards.

    • 1:0: Morgan unabout ! a *ery popular cycle car, cycle cars were sold in far greater 

    3uantities than !seater cars in this period

    • 1:10 Mercer ace about Q regarded as one of the first sports cars, the ace about

    e+pressed the e+uberance of the dri*ing public, as did the si'ilarly concei*ed A'erican

    /nder slung and %ispano!(ui8aAlphonso.

    • 1:10P1:20 Bugatti Type 1> Q a notable racing and touring 'odel with ad*anced

    engineering and design. (i'ilar 'odels were the Types 17, 19, 22, and 2>.

    COMPANY PRO.ILE

    • Akchaya auto ng.=s Indian subsidiary for'erly known as -AkchayaR was established in

    1:9: in oi'batore, India. In the initial years fro' 1:@1 to 1::2, co'pany acti*ity was

    'ainly concentrated on supplying blow roo' 'achines. In 1::2 cards were added to the

     production progra' and in 2002 draw fra'es. It was in 200: that a transition began with

    supply of Akchaya auto ng. series of 'achines to the Indian 'arket under the brand

    na'e of -Akchaya auto engR. These cutting!edge 'achines ensured that products and

    ser*ices were of the global le*el.• TodayRAkchaya auto eng -is not only the place where 'achines of international 3uality

    are produced, but also project planning, sales and nation!wide ser*ice are independently

    taken care. Akchaya auto eng 4AA5 plant ad'easuring >"000 s3. '. is upgraded with

    e+tensi*e in*est'ents in building, 'achines and processes in order to align itself with

    Truet8schler=s -$lobal #roduction (trategyR. Eith the addition of newhighly sophisticated 'achines like high speed laser cutting 'achines fro' Tru'p, ;

     press brake Eeinbrenner , ; roll bending 'achine, 'achining center fro'

    %ueller%ille 4MA$5, turning center fro' Magdeburg and Montfort=s, turn!'ill centers

    fro' &M$ and Ma8ak and new powder coating plant fro' $MA, the plant capacity

    http://en.wikipedia.org/wiki/Ford_Model_Thttp://en.wikipedia.org/wiki/Epicyclic_gearinghttp://en.wikipedia.org/wiki/Ford_Model_Thttp://en.wikipedia.org/wiki/Epicyclic_gearing

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    has stepped up resulting into i'pro*ed producti*ity. This helped us to follow the best

    'anufacturing processes and operations, as practiced in $er'any.

    :ISIONC

    +cellence in all respects

    OUR MISSION

    Our 'ission to reali8e this *ision isC

    To pro*ide auto'obile of international 3uality at co'petiti*e price

    To i'pro*e skills of *alued e'ployees by i'parting training and inculcatingin the' a sense of participation

    To achie*e 'a+i'u' indigeni8ation and pro'ote #akistanSs auto'obile*ending industry. To 'ake *aluable contribution to social de*elop'ent of #akistan through de*elop'ent of industry in gen particular.

    To achie*e 'a+i'u' indigeni8ation and pro'ote #akistanSs auto'obile *ending industry

    To 'ake *aluable contribution to social de*elop'ent of #akistan through de*elop'ent of industry in gen 

    • auto'obile industry in particular 

    OB1ECTI:ES O. INTERNSHIP TRAINING& #

    &e*elop 'anagerial skills and leadership 3ualities to function effecti*ely as a leader of 

    the 'anage'ent tea'.

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    &e*elop co''unication skills.

    &e*elop professionalis' including ethical beha*ior, eti3uettes and de'onstrate

     beha*ioral

    To study the co'pany profile of ACKSHAYA AUTO ENG

    To study the working of 'arketing ser*ices depart'ent.

    Market Analysis of retail products.

    To study the proble's of ACKSHAYA AUTO ENG.

    PRODUCTION DEAPRTMENT

    BLOOW ROOM

    The 'ost fle+ible auto'atic bale pluckier for unifor' opening and feeding to other 

     blowroo''achines.

    Technical Details:

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    #ower consu'ptionC 12." kE

    #roductionC /p to 1"00 kg? hr 

    ength of 'achineC Min ! 2>.1> '6 Ma+ ! 70.29 '

     Key Features:

    /p to three bale groups at a ti'e

    eeding in up to three lines

    /p to 1@0 bales

    aw MaterialC

    otton, *iscose, rayon, 'an!'ade fibers and their blends

     Key Beneits:

    eduction in lab our cost

    $entle and unifor' opening

    ('all tuft si8e

    /nco'pro'ising safety

     !anuactured by: Tr"t#schler $mb% & 'o( K$) $ermany* Truet#schler India +rivate ,imited)

     India

    Se;u$%>$%> 2 SP / .PU

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    The 'ost cost effecti*e and space sa*ing solution for the safety of blow roo'.

    Te;83i;45 Det4i5#&

    • #ower consu'ptionC : kE

    • #roductionC /p to 2200 kg? hr 

    Ke .e4tu$e#&

    • Metal detection

    • (park detection

    • Multi function hea*y part separator 

    R4? M4te$i45&

    • otton

    Ke Be3e7it#&

    • nsures safety of blow roo' 'achines

    • ess power consu'ption

    • (pace sa*ing

    M43u74;tu$ed b& TrUt8schler $'b% o. G$, $er'any

    CARDING

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    %igh production card designed to deli*er superior perfor'ance with a co'prehensi*e carding

    concept P a*ailable in two *ariants T 7!1 and T 7!>.

    Te;83i;45 Det4i5#&

    • #ower consu'ptionC 1."> kE

    • #roductionC /p to 120 kg? hr 

    Ke .e4tu$e#&

    • #recision knife setting syste' #M(

    • Multi web clean

    • &irect feed

    • Touch screen

    R4? M4te$i45&

    • otton and 'an!'ade fibers

    Ke Be3e7it#&

    • ong carding area resulting in superior sli*er 3uality

    • ess 'aintenance

    • le+ible adaptation to any 'aterial

    • Increase in production

    M43u74;tu$ed b& Truet8schler India #ri*ate i'ited, India

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    C4$d 2TC ++

    %igh production card designed to deli*er superior perfor'ance with a co'prehensi*e carding

    concept open end.

    Te;83i;45 Det4i5#&

    • Appro+. 0 'ore production at sa'e co'pact space

    • (etting Opti'i8er T!on ! or 'a+i'u' utili8ation of the T 11 potential

    • (li*er for'er EB(#& ! o'pletely 'aintenance!free

    • Alu'inu' flat bars without screw connection ! Vuick flat e+change, without tools

    • >!roll EB& /nit ! or gentle pre!opening

    Ke .e4tu$e#&

    • o'puter control with touch screen !(i'ple operation and targeted 'aintenance

    • (pecial toothed belts for flat guiding ! lat replace'ent without tools

    • &irect feed

    • Touch screen

    R4? M4te$i45&

    • otton and 'an!'ade fibers

    Ke Be3e7it#&

    • %ighest 3uality due to longest carding section on the 'arket

    owest operating costs

    • owest waste 3uantities

    • #re'iu' clothing=s fro' T, 'ade of high!grade steel for licker!in, 'ain cylinder and

    doffer ! +tended ser*ice life ensures longer 'aintenance inter*als

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    M43u74;tu$ed b& TrUt8schler $'b% o. G$, $er'any

    D$4? 7$4me TD / 0

    Te;83i;45 Det4i5#&

    • !o*er!> drafting syste' geo'etry

    • #neu'atically loaded top rolls

    • #neu'atic web threading

    Ke .e4tu$e#&

    • #ressure bar in 'ain draft area

    • #erfect continuous suction with low, energy sa*ing

    Ke Be3e7it#&

    • ess 'aintenance

    • &igitally controlled

    M43u74;tu$ed b& TrUt8schler $'b% o. G$, $er'any

    &raw fra'e T& !@

    D$4? 7$4me TD 2@

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    Te;83i;45 Det4i5#&

    • )1' draw fra'e sli*er W 0.

    • Darn count *ariations X 1

    R4? M4te$i45&

    • otton and 'an!'ade fibers

    Ke .e4tu$e#&

    • &igital 'otors replace energy and 'aintenance intensi*e gears

    • (elf opti'i8ation for perfect break draft

    • (eparately dri*en ()O

    Ke Be3e7it#&

    • Bearings that are lubricated for life are 'aintenance!free

    MARKETING DEPARTMENT

    MARKETING .UNCTIONS

     

    (elling, pricing, pro*iding ad*ipro'oting the product are the 'ay

    The (ales unction.

    (ales territories or 'arket seg'ents .ser*ices and acti*ities of co'petitknowledge of the

    corporate, pro*able to use this knowledge in order 

    egional (alesManager(ales Manager 

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    e to custo'ers in the area of logistics and 'arten -doingR ele'ents of Marketing porting, or 

    reporting on business, trends witarket Intelligence, or the collection of infor'atory. In its 'ost

    ad*anced for', Tea sales force suction and distribution plans of its principal custody de*elop

     jointly with these custo'ers a price?se

    Marketing Manager Gey Accounts +ecuti*e Act. Gey Accounts +ecuti*e (ales (er*ice

    Manager (ales coordinaials handling, and in assigned sale son on the tariffs, ill ha*e a

    detailed'ers, and will be *ice package.

    The #ricing unctionC

    The setting and structuring of custo'ers fares is one of the 'ost i'portant functions of the tea

    Marketing unit. It will nor'ally be the direct responsibility of the head of the Marketing unit,

    who will be assisted by a ates, or Tariff Ad'inistration, Manager and associated staff.%owe*er, decisions about the pricing of *ery 'ajor traffics will often be taken at the highest

    le*els of 'anage'ent in the organi8ation.

    T8e Ad

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    Eholesalers. Target (elling is the criteria for the (uper &istributor if they achie*e that target

    specified they are awarded with co''ission 4;ot &isclosed5. or Eholesalers &istributors

    different (che'e likes (cratch ard, ucky &raw, and &iscount on Bulk #urchase. &ifferent

    $ifts, o''issionetc are used to pro'ote sales.

    PRODUCT DISTRIBUTION CHANNELS

    &istribution is an i'portant function of any organi8ation. Making the product a*ailable at right

     place and at right ti'e with less cost is the key objecti*e of production distribution hannels

    The below 'entioned is the ist Of o'panies (uper &istributors Throughout India in different

    YonesC

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    M4$eti3" St$4te"

    #lans are needed to clarify what kinds of strategic objecti*es an organi8ation would like to

    achie*e and how this is to be done. (uch plans 'ust consider the a'ount of resources a*ailable.

    One critical resource is capital. AG(%ADA A/TO ;$ $roup keeps a great deal of cash on

    hand to be able to -ju'pR on opportunities that co'e about. ('all startup fir's, on the other 

    hand, 'ay ha*e li'ited cash on hand.

    This 'eans that they 'ay ha*e to fore got what would ha*e been a good in*est'ent because

    they do not ha*e the cash to in*est and cannot find a way to raise the capital. Other resources that

    affect what a fir' 'ay be able to achie*e include Trade'arks?brand na'esC It would be *ery

    difficult to co'pete factors such asC #atents The organi8ation will identify the objecti*es itwishes to achie*e. This could in*ol*e profitability directly, but often profitability is a long ter'

    goal that 'ay re3uire so'e inter'ediate steps. The fir' 'ay seek to increase 'arket share,

    achie*e distribution in 'ore outlets, ha*e sales grow by a certain percentage, or ha*e consu'ers

    e*aluate the product 'ore fa*orably. (o'e organi8ations ha*e objecti*es that are not focused on

    'onetary profitQe.g., pro'oting literacy or pre*enting breast cancer. Z

    An analysis is 'ade, taking into consideration issues such as organi8ational resources,

    co'petitors, the co'petitors= strengths, different types of custo'ers, changes in the 'arket, or 

    the i'pact of new technology. Z Based on this analysis, a plan is 'ade based on tradeoffs

     between the ad*antages and disad*antages of different options a*ailable.Z This strategy is then

    carried out.

    Target Achie*e'ent Methods To 'aintain a friendly at'osphere which 'erges the di*ersities of 

    our local area and which encourages 'utual respect, tolerance, co!operation, and an appreciation

    of positi*e hu'an *alues. To pro'ote diligence and pro*ide the 'a+i'u' opportunity for the

    talents of all e'ployees to be identified and de*eloped through a range of working e+periences.>

    To foster an appreciation of our uni3ue en*iron'ent and traditions and also to engender in our 

    e'ployees a confidence and a sense of responsibility in dealing with the wider co''unity and in

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     preparing for life and work in society at large. To 'aintain good co''unication within the

    depart'ents, with workers.

    MARKETING PRODUCT LINES

    esponsible for directing the co''unication and interface of networking products, which

    includes 'arket re3uire'ents, custo'er feedback, understanding product needs and custo'er 

    needs. This indi*idual will be responsible for 'anaging the launch re3uire'ents connecting the

    different tea's into the sa'e 'essage that create a clear co''unication with custo'ers using

    the right

    I hannels business perfor'ance and to lead all rele*ant groups on actions and initiati*es

    to achie*e results.II Analy8e 'arket opportunities and participate in the de*elop'ent of product line

    strategies.

    III &e*elop details product proposals for applicable line of business.

    I) #ro*ide product presentations to custo'ers, sales and 'arketing organi8ations within the

    region.

    ) #ro*ide deep co'petiti*e and regional 'arket analysis to deter'ine best set of actions to

    achie*e the goals of the enterprise business.

    )I ull engage'ent with Marketing

    )II #ro*ide guidance to regions, supporting the 3uarterly guidance process, which

    incorporates re*enue, 'argin and product 'i+ i'plications of enterprise.

    )III Maintain and co''unicate co'petiti*e price 'odels for the product portfolio, including

    engage'ents with e+ternal industry analyst.

    I[ (upport price and cost analysis of networking products

    [ usto'er Beneficial (atisfaction identification Methods

    In an o'pany, fro' procuring an order to deli*ering the final product, a series of acti*ities

    takes place. There are different depts. To which these acti*ities are assigned e.g. aw 'aterial for 

     production is purchased by one dept. And supplied to other dept.Ehere the production initiates.

    Thus e*ery dept. plays an i'portant role of a custo'er and supplier as well. The i'portance of a

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    custo'er is well known fro' the 'a+i', -usto'er is the kingR. arlier, organi8ational

    ad'inistrators concentrated only on the satisfaction of e+ternal custo'ers i.e. the target 'arket.

    But now it is being reali8ed that if the internal custo'er is satisfied the 3uality as well as the

    3uantity is also appreciable. %igher the custo'er satisfaction inde+, higher will be the 3uality of 

    the production. This results in the satisfaction of e+ternal custo'ers and ulti'ately brings profits

    prosperity to the organi8ation.

    It can benefit the o'pany in following waysC

    !15 there will be less e'ployee turno*er.

    25 Opti'u' utili8ation of a*ailable resources will take place.

    >5 %igh job satisfaction and feeling of belongingness in e'ployees.5 Vualitati*e product.

    75 east conflicts in the depart'ents.

    "5 $ood reputation in the 'arket and 'any 'ore benefits can be accrued.

    Thus, e*ery dept. should ensure that the custo'er dept. is satisfied with the product and ser*ices

     pro*ided by it as it will result into an o*erall i'pro*e'ent of the organi8ation. To ser*e a final

    custo'er first of all a co'pany has to satisfy his e'ployees. If e'ployees are satisfied then they

    will ulti'ately satisfy the final custo'er. Three types of 'arketing arises. These are a followsC!

    415 Internal 'arketingC

    It is defined as when co'pany co''unicates its policies to the e'ployees. In this understands

    their e'ployees pro*ides good working condition, co'pensation and incenti*es soaps to

    satisfy their e'ployees. o'pany satisfies their e'ployees because they are the person in touch

    with the final users.

    425 +ternal 'arketingC

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    Ehen co'pany co''unicates with its final end user regarding the product co'plaints

    suggestions so as to satisfy the'.

    4>5 Interacti*e 'arketingC

    In this e'ployees co''unicate co'pany product to its final end users.

    Identification of custo'er +pectation usto'er deli*ered *alue is the difference between the

    total custo'er *alue and total consu'er cost. onsu'er *alue is the bundle of benefits

    custo'ers e+pect fro' a gi*en product or ser*ice. Total consu'er cost it the bundle of costs

    consu'er e+pect to incur in e*aluating, obtaining and using the product. That two custo'ers can

    report being -highly satisfiedR for different reasons.one 'aybe easily satisfied 'ost of the ti'e

    and other 'ight be hard to please but was pleased on this occasion.

    o'panies should also note that 'anagers and salespeople can 'anipulate their ratings on

    custo'er satisfaction. They can be especially nice just before the sur*ey. They can also try toe+clude unhappy custo'ers fro' the sur*ey. Another danger is that if custo'ers will know that

    the co'pany will go out of its way to please custo'ers, so'e custo'ers 'ay e+press high

    dissatisfaction 4e*en if satisfied5 in order to recei*e 'ore concession.

    The *alue chain is a tool for identifying ways to create 'ore custo'er *alue. e*ery fir' is a

    collection of acti*ities that are perfor'ed to design, produce, 'arket, deli*er and support its

     product. The *alue chain identifies nine strategically rele*ant acti*ities that create *alue and cost

    in a specific business. These nine *alue!creating acti*ities consist of fi*e pri'ary acti*ities and

    four support acti*ities.

    Market (eg'entation

     

    (eg'entation is the cornerstone of 'arketingQal'ost all 'arketing efforts in so'e way relateto

    decisions on who to ser*e or how to i'ple'ent positioning through the different parts of the

    'arketing 'i+. or e+a'ple, one=s distribution strategy should consider where one=s target

    'arket is 'ost likely to buy the product, and a pro'otional strategy should consider the target=s

    'edia habits and which kinds of 'essages will be 'ost persuasi*e.

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     Although it is often te'pting, when obser*ing large 'arkets, to try to be Kall things to all

     people,K this is a dangerous strategy because the fir' 'ay lose its distincti*e appeal to its chosen

    seg'ents. In ter's of the Kbig picture,K 'e'bers of a seg'ent should generally be as si'ilar as

     possible to each other on a rele*ant di'ension 4e.g., preference for 3uality *s.low price5 and as

    different as possible fro' 'e'bers of other seg'ents. That is, 'e'bers should respond in

    si'ilar ways to *arious treat'ents 4such as discounts or high ser*ice5 so that co''on ca'paigns

    can be ai'ed at seg'ent 'e'bers, but in order to justify a different treat'ent of other seg'ents,

    their 'e'bers should ha*e their own uni3ue response beha*ior.

    .INANCE DEPARTMENT

    .i343;e de>4$tme3t

    This is the 'ajor depart'ent of the co'pany. inance depart'ent is located with the factory. It

     prepares different kinds of financial reports and gi*es infor'ation to 'anage'ent for decision!

    'aking purposes.

    inance depart'ent prepares the Inco'e state'ents, Balance sheet, Trail balance, ash flows,

    #roduction report for the whole 'onth, stock taking report yield co'parison report etc. these all

    reports are helpful for the 'anage'ent to 'ake production plan, financing decisions and other 

    i'portant 'atters. The head of the depart'ent in finance 'anager. %e is a chartered accountant.

    .u3;ti%3 %7 7i343;e de>4$tme3t

    ollowing are the 'ain functions of finance depart'ent

    1. To prepare 'onthly and half!yearly reports

    2. To keep the record of in*entory and stock 

    >. To 'aintain a li3uid position

    . To 'aintain ade3uate cash to run the operations of business

    7. To reconcile the bank state'ents

    ". To 'ake pay'ents to the suppliers

    9. To 'aintain debt and credit balances of the custo'ers

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    @. To deal with the sales ta+ and inco'e ta+ depart'ents

    :. #reparations of *ouchers

    10. #repare profit and loss accounts inco'e state'ents

    11. Geep record for the pay'ent of salaries

    C%m>%3e3t# %7 7i343;e de>4$tme3t

    o inance depart'ent consists of the following sectionsC

    o #ayable, ontractors, Misc.

    o Bank negotiation reconciliation

    o ight share

    o (tore costing

    o (ales account costing

    o +cise

    o Audit

    P44b5e#, ;%3t$4;t%$#, mi#;!

    In this section usually payables are paid to the suppliers of all goods including stationary,

    'aintenance goods, ce'ent etc. payable is 'ade according to the contract and according to the

    instructions of the O. Bill of the supplier, inspection receipt note, store purchase.

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     .ight share

    ight share are issued when there is a need of long!ter' financing. The directors in the Board of 

    directors 'eetings issue right shares. These are announced in the newspapers, stock e+change

    and letters are issued to authori8ed banks for collection of 'oney. oreign in*estors are called

     ;on!esident and special letters are issued to non!resident shares holders to infor' about right

    share issuance. (tate Bank of #akistan appro*es the issuance of right shares to the non! residents.

     Dividend 

    &i*idend is decided in the board of directors 'eeting and percentage is decided on each share.

    rescent Te+tile Mills posts di*idends warrants to share holders at their ho'e addresses. In reply,

    shareholders apply for di*idends. hecks are issued to the shareholders after checking their 

    records in register. Store costing 

    Inspection receipt note, the store costing section recei*es bill of the related. There are checked

    against purchased order and #erfor'a in*oice in ter's of 3uantity, specification, price etc. After 

    this, a bank pay'ent *oucher is prepared and sent to payable section, which issue the checks to

    the related party and posted in the ledger.

    or i'port when ad*ice fro' bank is recei*ed the work of store costing starts. It is recorded in

    ? ledger with all e+penses and the arri*al of Bill of ading. It is also recorded in ledger and

     pay'ent is 'ade to the e+porter through bank.

     E/cise

    +cise section deals with the outgoing products for issuance of $ate pass. The working of e+cise

    section starts after sale6 when a loading progra' is recei*ed fro' e+port sale local sale

     processing. According to that progra', gate pass are prepared and issued to the god own keeper.

    After issuing $ate pass, its details are recorded in the register and then sale in*oices are prepared

    in which actual *alue and sales ta+ *alue is 'entioned.

     0udit 

    The internal audit section perfor's three types of auditC

    +!P$e24udit

    (!P%#t24udit

    !P8#i;45

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    #re audit deals with the local purchase, TA?&A, utility bills, while post audit deals with ?,

    cotton purchase, dry port, ci*il works etc.

    The working of audit section starts fro' the receptions of *oucher?checks, ?6 ledger after this

     pre?post audit is started. At the co'pletion of audit it is installed and sta'ped and returned to

    finance and account depart'ent.

    1ouchers

    St%$e >u$;84#e 1%u$345 4me3t

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    Manage'ent Trainee

    % depart'ent in AG(%ADA A/TO ;$is in*ol*ed in different types of hu'an resource

    de*elop'ent and hu'an resource de*elop'ent acti*ities. %ere are the acti*ities of % 

    depart'ent in MAT%/A OT(#I; #)T T&6

    1 ecruit'ent

    2 Training and &e*elop'ent

    > o'pensation

    #erfor'ance Appraisals

    7 'ployee welfare

    " ewards and #unish'ents

    9 etiring and Ter'ination Benefits

    1! ecruit'entC

      % &epart'ent in AG(%ADA A/TO ;$ regarding recruit'ent is al'ost online up to

    the 'iddle le*el 'anage'ent and has the following procedure6

    Appro*ed strength in each depart'ent

    In*itation of *acant or new position applications

    (crutini8ing of applications. Test including intelligence and aptitude tests

    Inter*iews in panel for'

    2! Training and &e*elop'entC

    The training and de*elop'ent process in AG(%ADA A/TO ;$ is *ery strong and has

    following setup

    A Indoor Training

    Apprentices Trainee super*isors

    Trainee Operators

    Trainee ngineers

    Manage'ent Trainees

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    Trainee Officers

    Trainee business analysis

    B Out &oor Training

    Training in institutions

    Meetings and re*iews

    >! o'pensation

    AG(%ADA A/TO ;$ has setup for workers as

    Market rate

    O*erti'e

    Incenti*es

    )ehicles

    Acco''odation

    ! ewards and #unish'entC

    AG(%ADA A/TO ;$ gi*es in ter's of rewards

    Appreciation

    ash #ri8es

    #ro'otions

    In AG(%ADA A/TO ;$ for the control purpose there are also punish'ents

    &isciplinary Actions

    (how cause notices

    (uspension

    Ter'inations

    harge sheets

    ines

    7! #erfor'ance AppraisalsC

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    #ro'otions in AG(%ADA A/TO ;$ ha*e *ery fair 'ethodology. #ersonality and job

    related traits are e*aluated at regular basis. Best perfor'ance results in good rewards in

    MAT%/A OT(#I; #)T T&.

    "! 'ployee welfareC

    There are 'any e'ployee benefits policies being followed in MAT%/A OT(#I; #)T T&.

    (o'e of the' are as follows6

    %ealth insurance

    (ocial (ecurity

    OBI

    7 of #rofit

    Acco''odation

    Transportation

    anteen and Mess

    ea*e ncash'ent

    9! etiring and Ter'inationC

    $ratuity and pro*ident fund is being 'aintained for the retiring personals in MAT%/A

    OT(#I; #)T T&.

    % depart'ent in AG(%ADA A/TO ;$ is al'ost co'puteri8ed and includes

    %M( 4 %u'an esource Manage'ent (yste'5

    $M( 4$ate Manage'ent (yste'5

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