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CASE: VIMPELCOM Achieving Customer Excellence
9

Achieving Customer Excellence with Vimpelcom

Oct 29, 2014

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Marketing

Yigal Roos

An overview of how Telecom operator Vimpelcom is creating a standard of customer excellence across international markets with FRTRSS Ambassador Promotions.
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Page 1: Achieving Customer Excellence with Vimpelcom

CASE: VIMPELCOM

Achieving Customer Excellence

Page 2: Achieving Customer Excellence with Vimpelcom

VimpelCom is a top 10 telco operating

around the globe. They want their

60.000 employees working in 19

countries to become aware on the

subject of Customer Excellence.

Page 3: Achieving Customer Excellence with Vimpelcom

VIMPELCOM QUIZ

FRTRSS created the VimpelCom quiz focusing

entirely on Customer Excellence. This quiz is part of

FRTRSS ambassador technology and allows

VimpelCom to identify passionate employees as

thought leaders.

Page 4: Achieving Customer Excellence with Vimpelcom

FACTS- Rolled out in 19 different countries in 4

languages

- 60.000 employees

- Explanatory video to support questions

- Questions about Customer Excellence

- Collect individual stories

- Compete on individual and group scores

The quiz created competition between countries and

was promoted by HQ and by local business units as

well. Bangladesh even created special promotion

material to train their employees prior to the quiz

launch!

Page 5: Achieving Customer Excellence with Vimpelcom

RESULTS

From a total of 60.000

employees 25,602 contestants

finished the quiz. This results in

a world wide participation rate

of 43%

Page 6: Achieving Customer Excellence with Vimpelcom

Personalized infographic showing

your score and that of your

business unit. It also offers

suggestions of actions you can take

right away to improve

Customer Excellence.

Page 7: Achieving Customer Excellence with Vimpelcom

Real time infographic showing

results per country as embedded

on global intranet.

Page 8: Achieving Customer Excellence with Vimpelcom

77% of participants

recommend this quiz as a

way of learning!

Page 9: Achieving Customer Excellence with Vimpelcom

www.frtrss.net