ACHIEVEMENTS THAT ARE RECOGNIZED INCLUDE: THE … · 2019-06-16 · We are thrilled to congratulate our 2017 inductees! The Marketing Hall of Fame’s mission is to inspire, support

We are thrilled to congratulate our 2017 inductees!

The Marketing Hall of Fame’s mission is to inspire, support and celebrate brilliance in marketing.

It was created to raise the profile of marketers, by driving recognition of marketing’s role as the generator of demand for businesses. We believe it is critical that senior leadership in corporations, government and organizations understand that marketing is not just about selling today, but It is stakeholder marketers who foresee innovation and shape future markets, ensuring longer term profit and also laying the foundation for tomorrow’s growth.

The Marketing Hall of Fame’s purpose is to help current marketers survive and thrive in rapidly transforming business environments, while educating and inspiring the next generations who represent marketing’s future.

We can think of no better way to support this mission than to recognize the leaders who have demonstrated extraordinary achievements, not just in one campaign, for one brand, or at one organization, but across their careers.

Four years ago, we revitalized the Marketing Hall of Fame to be a modern, vibrant and democratic entity. Its inductees are elected by the profession, not chosen by committee. Our event today emphasizes ideas and conversation and is focused on marketing’s future. We hope you will enjoy it, be inspired and learn from this year’s inductees.

There are many awards in marketing. But they are fragmented and siloed into advertising, OOH, digital, PR, design, media, market research, and many others. There is only one hall of fame that honors outstanding contributions by individuals to the marketing profession as a whole - the Marketing Hall of Fame. This is the only award which embraces people across every aspect of the marketing profession.

We will “Celebrate Brilliance in Marketing,” with the induction of four outstanding marketers into the 2017 Marketing Hall of Fame. Please join us in congratulating Gary Briggs, Jon Iwata, Jim Stengel, and Jerry Wind. We want to express our thanks to the Marketing Hall of Fame Academy, which includes 200 top professionals representing a wide array of marketing disciplines, and to our distinguished judging panel, comprised of a select group of industry leaders, organized by the Columbia University Business School. Congratulations to the inductees and thank you for participating in the 2017 Marketing Hall of Fame.

With celebratory wishes,

Joanna Seddon Robert KahnCo-Chair Co-ChairMarketing Hall of Fame Marketing Hall of Fame

TO THE 2017 MARKETING HALL OF FAME®

WELCOME

The Marketing Hall of Fame® was established in 1993 by the AMA New York to recognize and honor brands that reached iconic status through sustained success in the marketplace. One classic brand and one current brand were honored each year by the AMA New York at the EFFIE Awards. Some of the brands inducted over the years include: Coca-Cola, Apple, Nike and Barbie. In fact, the Effies were also created and run for many years by the AMA New York. In 2014 we changed the format to focus on the people behind the brands. This reflects today’s reality. Marketing is one of the most dynamic and important contributors to creating value, in part due to disruptive digital technology, storytelling and co-creating with consumers.

The Marketing Hall of Fame® is one way the AMA New York aligns our mission with the future of marketing.

ELECTION CRITERIA The Marketing Hall of Fame® recognizes outstanding innovators in the field of marketing, and encourages future generations of marketers to follow in their steps. Recognition is given to individual marketing innovators. They can come from any marketing discipline—they can be CMOs or Marketing Directors, work in advertising, branding or research agencies, or be academics, journalists, or other marketing experts. In keeping with the spirit of marketing, the awards are contemporary. The awards are for current active marketing practitioners. Inductees must have been in the profession at least ten years. The initial focus is on North America, but nominations are accepted globally.

ACHIEVEMENTS THAT ARE RECOGNIZED INCLUDE:• Marketing that works: Demonstrated use of marketing to drive business results (e.g. dramatically grow sales)• Marketing that raises the profile of the discipline: Increasing the influence of marketing (e.g. getting a seat on the board, expanding to innovation)• Marketing that is innovative: e.g. Pioneers of social media, inventors of new forms of marketing research/measurement• Marketing that inspires others: Both staff and the next generations of marketers

THE ELECTION PROCESSThe election process is designed to be inclusive and open, while also drawing on the expertise of distinguished marketing leaders. An open call-for- entries last fall, involving AMA New York members and wider circles of marketers, drew over 150 highly qualified individuals. The Marketing Hall of Fame committee chaired by Bob Kahn examined the achievements of each nominee against our four criteria, and narrowed the list to 40 nominees.

This short list was sent to the 200+ members of The Marketing Hall of Fame Academy, an exclusive group of senior marketing professionals handpicked by the AMA New York board from the corporate, agency and academic worlds.

The Academy members’ votes determined the top 12 final contenders.

A stellar Panel of Judges representing the industry’s leading associations and organizations then reviewed the dozen finalists and picked this year’s four inductees.

THE 2017 MARKETING HALL OF FAME COMMITTEE

Robert Kahn, Committee Chair, Founder Kahn Consulting

Joanna Seddon, AMA New York Past President and President, Global Brand Consulting, OgilvyRED

Don Sexton, Professor of Marketing, Columbia Business School

Lukas Pospichal, Managing Director, GreenBook and AMA New York

David Rogers, Faculty, Digital Marketing and Executive Director, BRITE, Columbia Business School

Lee Hornick, President, Business Communications Worldwide

Priya Doty, Senior Director Solution Marketing, CA Technologies

Cristiano Andreotti, Partner/Co-Chief Creative Officer Verse Group, LLC

Matt Quint, Director Center on Global Brand Leadership, Columbia Business School

Nancy Cardenas, Account Manager, GreenBook

Jack Mello, Jack Mello PR

Molly Purcell, Marketing and Administrative Coordinator, AMA New York

Networking Reception

Program

Welcome David Rogers, Board President, AMA New York

Introductory Remarks Joanna Seddon and Bob Kahn, Marketing Hall of Fame Co-Chairs and AMA New York Board Members

Jim Stengel Induction and presentation, introduced by Joanna Seddon, President, Global Brand Consulting, OgilvyRED

Jon Iwata Induction and presentation, introduced by Seth Farbman, CMO, Spotify

Gary Briggs Induction and presentation, introduced by Bob Kahn, Founder, Kahn Consulting, Inc. Jerry Wind Induction and presentation, introduced by Don Sexton, AMA New York Past President and Board Member Professor, Columbia University Business School

Closing Remarks

Networking, Photos and Open Bar

6:00pm – 7:00pm

7:00pm – 8:45pm

8:45 pm - 9:30 pm

INDUCTIONCEREMONY

GARY BRIGGS

GARY BRIGGS VP, CMOFACEBOOK

Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to joining Facebook he served in various roles at Google, Inc, including CMO of Motorola upon its acquisition by Google, and VP, Consumer Marketing.

During his tenure at Google, he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall. Prior to joining Google in 2010, Gary was CEO at Plastic Jungle, a gift card startup, where he joined from their board of directors. Before that, Gary worked at eBay for six years in roles as vice president of Consumer Marketing, general manager of eBay Canada, global marketing head of PayPal, and CMO of eBay North America.

Earlier in his career, Gary worked for six years at Pepsi, where he launched Aquafina, Pepsi’s joint venture with Starbucks and was director of Brand Pepsi. He also spent two years at IBM running worldwide brand strategy and was an engagement manager at McKinsey. He earned a Bachelor of Arts degree in 1984 from Brown University and a Masters in Management in 1989 from the J.L. Kellogg Graduate School of Management, Northwestern University. Gary is married and has twin boys.

JON IWATASENIOR VP, MARKETING & COMMUNICATIONSIBM

Jon Iwata leads IBM’s marketing, communications and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world.

Jon is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet and Watson. He is recognized for innovation – from creating Think Academy, a mobile- and cloud-delivered online university serving more than 375,000 IBMers, to the application of cognitive technologies in marketing and communications.

Jon reports to IBM Chairman, President and Chief Executive Officer Ginni Rometty. He is chairman of the IBM Values and Policy Advisory Board and vice chairman of the IBM International Foundation.

Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president, corporate communications, in 1995 and senior vice president, communications, in 2002. He assumed his current role on July 1, 2008.

Jon is a trustee of Cooper Hewitt, Smithsonian Design Museum. He is a director of the Japan Society, a director of the Association of National Advertisers and an advisory board member for the Yale Center for Customer Insights. He is past chairman of the Arthur W. Page Society, a professional group of Chief Communications Officers.

In 2015, Jon was inducted into the CMO Club Hall of Fame. That same year he received the Distinguished Service Award from The Seminar, an organization consisting of Chief Communications Officers. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University.

Jon is co-inventor of a U.S. patent for advanced semiconductor lithography technology.

JONIWATA

JIM STENGEL

JIM STENGEL PRESIDENTTHE JIM STENGEL COMPANY

Jim is the former Global Marketing Officer of $76B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

In October 2008, Jim shocked the marketing world by leaving Procter & Gamble. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, speaker with the Washington Speakers Bureau®, and advisor to several companies.

Jim’s company is both a think tank and consultancy – conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today’s global economy. The company’s mission is to inspire global business leaders to achieve higher performance by rethinking their ideal and all behaviors emanating from that ideal. Jim and his team have worked with clients in tech, fashion, retail, food service, automotive, pharmaceuticals, and wine/spirits.

One of Jim’s focus areas is to “give back” by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. Since 2011, Jim has served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity. In 2013, he pioneered the CMO Accelerator program at the Cannes Lions Festival, and continues to serve as Dean.

Jim grew up in Lancaster, Pennsylvania, in a family of six children. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University, Smeal School of Business. Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.

JERRY WIND, PH.D LAUDER PROFESSOR WHARTON SCHOOL

Jerry Wind, PhD, Lauder Professor and Professor of Marketing at The Wharton School, is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis and marketing-driven business strategy. He consults with major firms around the world, provides expert testimony in intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. He is the founding Director of the Wharton SEI Center for Advanced Studies in Management and the Wharton Future of Advertising Program. He is founder of the Wharton Fellows program – a global network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership – and the co-founder of the Wharton-QS Reimagine Education program.

Upon receiving his doctorate from Stanford University, Professor Wind joined Wharton in 1967. He led the creation of the Wharton Executive MBA Program (1974), the reinvention of the Wharton MBA curriculum (1991-93), and the development of the Wharton globalization strategy (1995-97). He was founding director of the Joseph H. Lauder Institute (1984), the Wharton International Forum (1987), and was the founding editor of the Wharton School Publishing (2003). In 1994 he cofounded the Interdisciplinary Center Herzliya (IDC), and is the Chair of its Academic Council.

Jerry Wind is one of the most cited authors in marketing. He has edited top marketing journals and published over 300 articles, chapters and papers, and 25 books. He received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the 9 original Legends in Marketing, with an 8-volume anthology published by Sage in 2014.

Dr. Wind is an active member of major marketing and management science professional associations. He is the former Chancellor of the International Academy of Management (IAM).

He is a former academic trustee of the Marketing Science Institute and former chairman of the College of Marketing of the Institute of Management Science. He is a member of the Board of Directors of the Marketing Accountability Standards Board. He is a member of the boards of a number of Wharton’s centers, including the Lauder Institute and Knowledge@Wharton. He is a trustee of The Philadelphia Museum of Art and chairman of its marketing committee and an active advisor to a number of arts and culture organizations. He is a member of the executive committee of SEI and sits on the advisory boards of a number of companies including the Fung Retailing Group, DreamTime Vision and other start-ups.

JERRY WIND

Allen Adamson, Brandsimple

Being inducted into any Hall of Fame is a major honor, and I warmly congratulate this year’s American Marketing Association New York honorees. What, exactly, does it take to become a “Hall of Famer?” Well, in general, whether referring to sports, rock and roll, or business, it means being recognized as someone who has performed in an illustrious manner over the long term. Being able to perform in an illustrious manner over the long term in any field of endeavor is incredibly challenging. However, given the rapid acceleration in the pace of change in the world, staying at the top of your game in the field of business or marketing has become exponentially challenging. This is due, in good part, to the fact that to stay at the top of your game in business means being able to stay relevant to the people you serve – or want to serve. To be relevant is to matter to them, to be useful to them; to continue to do what it takes to earn their trust and their patronage. Said another way, in business, if you’re not relevant, nothing else matters.

There is no question that the ability to stay relevant is being significantly challenged by the myriad new “new” things – and ways of doing things – that are emerging with every passing day. As Jerry Wind has said, “Companies are in deep trouble because they are sticking to the past.” To succeed in business, let alone become Hall of Fame-worthy, requires the ability to see changes coming before others do, and to be able to shift ahead of the changes before it’s too late. This year’s four inductees, while each operating in a different sphere of the industry, all share a focus on what I believe are the three most critical principles required to shift ahead – of the curve, the competition, and the evolving requirements of consumers – in the face of a barrage of marketplace changes. They share the awareness that, in order to remain relevant – to keep mattering to people - organizations must have a guiding purpose above and beyond what they do or sell; organizations must remain true to their values, hold fast to their DNA; and organizations must be able to tell their stories in a compelling and authentic way through the lens of their purpose. These four new Hall-of-Famers in the marketing industry recognize that as much as the world changes, as much as organizations must embrace the new, these principles stand as a rock solid foundation for long-term effectiveness.

Starting with the notion of purpose, it is perhaps most appropriate to go straight to Jim Stengel, who made purpose-driven marketing the focus of his work while overseeing an $8 billion advertising budget at P&G. He has long supported the concept that the most successful businesses are those guided by ideals and by “business artists” who instill a broader purpose across a company. “I have always believed that great brands are built on improving the lives of the people they serve; I wanted to prove that maximum profit and high ideals aren’t incompatible but, in fact, inseparable,” Stengel has said. Through his work post-P&G, he has demonstrated how the highest-performing companies in the world harness the power of brand purpose – or ideal – to tower over and stay ahead of their competitors. He has, in fact, established a cause and effect relationship between a brand’s ability to serve a higher purpose and its financial performance.

This strong sentiment about the advantage held by purpose-driven organizations relative to long-term effectiveness has been reinforced by Jon Iwata. In his many talks at industry conferences he has made clear that IBM has never defined itself by what it sells but, rather, but, by what it believes. That it has a core set of values that defines who it is. He has also spoken about how critical it is for organizations to shift ahead in their endeavors without losing focus on their DNA, what they stand for in the minds of consumers. That in a world as transparent and skeptical as this one, authenticity has taken on far greater significance. To that point, he has told his audiences that what is most important is the true character of a company, and that IBM has something extra going for it - its employees. These are people who fully understand the company’s character, and whose experiences and the way they represent the brand help shape its perception more than any marketing initiative ever could. The stronger the brand among employees, the better the business.

That IBM has held fast to its values and to its DNA for over 100 years is certainly impressive. Keeping up with the technological pack, shifting ahead, is tough enough in general and enormously more so for vast, legacy companies like IBM. Suffice it to say, younger

WHAT MARKETING HALL-OF- FAMERS KNOW ABOUT SHIFTING AHEAD OF CHANGES BEFORE IT’S TOO LATE

“COMPANIES ARE IN DEEP TROUBLE BECAUSE THEY ARE STICKING TO THE PAST.” - JERRY WIND

“MAXIMUM PROFIT AND HIGH IDEALS AREN’T INCOMPATIBLE BUT, IN FACT, INSEPARABLE” - JIM STENGEL

BETH COMSTOCK2014

TREVOR EDWARDS2015

SHELLY LAZARUS2015

AL RIES2016

DAVID AAKER2015

BOB GREENBERG2016

YVON CHOUINARD2015

JOHN HAYES2016

DR. PHILIP KOTLER2014

JOSEPH V. TRIPODI2014

PAST MHoF INDUCTEES

brands have agility and acuity baked into their DNA. It’s pretty amazing to think that Facebook didn’t exist a mere 13 years ago. Today, its top line growth rate is double any other U.S. company. This is due to a number of factors, key among them the attitude that, as Gary Briggs told me in a past conversation, “We’re one percent done. It’s an attitude that has allowed the company to stay ahead in an extremely volatile industry. We have a clear sense of purpose - making the world more open and connected,” he stated. Relative to how advertising, itself, has changed, Briggs said, is the way people communicate, and the opportunity for marketers to engage in a two-way conversation. “Companies need to adapt to learn faster. Advertising is no longer a static opportunity to share a message, but instead is evolving to include the consumer in immediate feedback. That said, at its heart, marketing remains about storytelling. No matter how much the industry shifts or changes, good marketing tells a story that is compelling. As the internet and data science evolve, we’re in a unique position right now to measure attitudes and behaviors more quickly and effectively than ever before, which leads to better storytelling and a better experience for our customers.”

A better experience for customers, and what organizations must do to stay relevant to their customers, is at the heart of the Jerry Wind’s pioneering research on organizational buying behavior. As founding Director of the Wharton SEI Center for Advanced Studies in Management, his programs ensure the relevance of management research and education to the evolving needs of business and society in the 21st century by partnering with thought leaders in diverse fields to anticipate the needs of management, identify forces of change, and understand and create emerging management paradigms. Wind teaches and writes about how the fundamental relationships among brands, media, and people are being transformed. More specifically, that as marketers try to adapt, along comes a new disruption. In his teachings, Professor Wind has characterized many organizations today as “a collection of Band-Aids. One problem, a Band -Aid, another problem a Band-Aid. You can’t build on a collection of Band-Aids. You need to start with a fresh look and say if we could create today with today’s technology an ideal organization, how would we do it? It begins with deeper understanding of what’s happening in the world, a better awareness and understanding of the dramatic changes affecting us. It’s not technology by itself, it’s the interface of technology with more and more skeptical consumers – changes in globalization, changes in the nature of the market.”

There is absolutely no doubt that changes in the marketplace will continue to occur with increasing speed. As they do, marketers will continue to face greater challenges as they work to keep their brands relevant. To succeed they must be able to see and adjust to the oncoming pattern of events sooner than the competition. My belief is that they must also adhere to the three fundamental principles shared and espoused by the 2017 inductees into the Marketing Hall of Fame: A guiding purpose; remaining true to your organization’s essential character; and compelling storytelling. As today’s marketers contemplate which way and how far to shift to stay ahead of the curves and the competition, they will be far more likely to succeed – and possibly even become Hall-of-Fame worthy, themselves – if they do so.

“COMPANIES NEED TO ADAPT TO LEARN FASTER.” - GARY BRIGGS

“THE STRONGER THE BRAND AMONG EMPLOYEES, THE BETTER THE BUSINESS.” - JON IWATA

FRANK ELIASON, PARTNER, BRAIN+TRUST PARTNERS

JOHN ELKINS, BOARD DIRECTOR, FINCA INTERNATIONAL

GARY ELLIOTT, CO-FOUNDER, RISING TIDES GROUP

PEPPER EVANS, VP BRANDING & MARKETING, AMERICAN EXPRESS

CAROLYN EVERSON, VP, GLOBAL MARKETING SOLUTIONS, FACEBOOK

PIERS FAWKES, FOUNDER & PRESIDENT, PSFK.COM

STEPHANIE FIERMAN, CHIEF MARKETING OFFICER, MEDIACOM

LAUREN FLAHERTY, EVP, CMO, CA TECHNOLOGIES

PAMELA FORBUS, SENIOR VICE PRESIDENT, PEPSICO GLOBAL INSIGHTS & ANALYTICS

ANTONIETTA FORTE, DIRECTOR, BUSINESS ANALYSTICS AND INSIGHTS, US PREVNAR 13, PFIZER

ALIZA FREUD, FOUNDER & CEO, SHESPEAKS

LARRY FRIEDMAN, CHIEF RESEARCH OFFICER, TNS

ALFREDO GANGOTENA, PARTNER & SHAREHOLDER, FRENCH TOUCH USA

STEFAN GERARD, GLOBAL MANAGING DIRECTOR, STRATEGIC INTEGRATION, FLEISCHMANHILLARD

JOHN GERZEMA, CEO, BAV CONSULTING

NIKHIL GHAREKHAN, GLOBAL CONSULTING PARTNER, OGILVY

DONNA GOLDSMITH, SENIOR VP CONSUMER PRODUCTS/ PARTNERSHIP MARKETING/ TOUGH MUDDER INC

CHRISTOPHER GRAVES, PRESIDENT & FOUNDER, OGILVY CENTER FOR BEHAVIORAL SCIENCE

STEPHEN GREENE, PRINCIPAL, GREENEFLAG

JIM GREGORY, CHAIRMAN, TENET PARTNERS

AARON GROSSMAN, FOUNDER, GROSSMAN CONSULTING

ABHINAV GUPTA, VICE PRESIDENT, GLOBAL DIGITAL SEGMENTS, CITI

CHRIS HALLIBURTON, PROFESSOR AND FORMER U.K. DIRECTOR, ESCP EUROPE BUSINESS SCHOOL

ADAM HANFT, FOUNDER & CEO, HANFT PROJECTS

STEVEN HARO, CEO, LIFT-360

JODI HARRIS, VICE PRESIDENT, CONSUMER STRATEGY & INSIGHTS, ANHEUSER-BUSCH

JEFFREY HAYZLETT, PRIMETIME TELEVISION HOST/ CHAIRMAN OF THE C-SUITE NETWORK, C-SUITE NETWORK

CARLA HENDRA, VICE CHAIRMAN, OGILVY & MATHER WORLDWIDE

JASON HILL, GLOBAL HEAD OF MEDIA, BLACKROCK

SUZY HILL, VP, MEDIA, RACEPOINT GLOBAL

JUDY HOFFSTEIN, CONSULTANT & ADVISOR, J2 PARTNERS INC.

PATRICK HOLMES, VICE PRESIDENT, STRATEGY AND PORTFOLIO SUPPORT GROUP, PFIZER

LEAH HOLZMAN-GLASS, VP OF MARKETING, CRITEO

CATHERINE HU, DIRECTOR OF GLOBAL GOLDFISH, CAMPBELL SOUP COMPANY/PEPPERIDGE FARM

JOSEPH HUNT, MANAGING DIRECTOR, RELATIONSHIPLINK TECHNOLOGIES, LLC

RENEE JACKSON, DIRECTOR CONSUMER EXPERIENCE, FIDELITY INVESTMENTS

RICK JACOBS, PRINCIPAL AND CHIEF STRATEGY OFFICER, MONIGLE ASSOCIATES

ERICH JOACHIMSTHALER, CEO, VIVALDI

JOHNY JOHANSSON, MCCRANE/SHAKER PROFESSOR EMERITUS, GEORGETOWN UNIVERSITY

JIM JOHNSON, CEO, RESONANT STRATEGY GROUP

PAUL JOHNSON, PRESIDENT & CEO, SP CONSULTING

MAX KALEHOFF, SENIOR VICE PRESIDENT, MARKETING, SOCIALCODE

MELISSA KALISH, BRAND AND MARKETING CONSULTANT

MICHAEL KAPLAN, HEAD OF AGENCY BUSINESS DEVELOPMENT, GOOGLE

BENJAMIN KARSCH, EVP, CMO, REVLON

ELIZABETH KIEHNER, GLOBAL DESIGN PRACTICE DIRECTOR, IBM

PAUL KIM, VICE PRESIDENT, STRATEGY, SAMSUNG

ALLAN J. KIMMEL, PROFESSOR OF MARKETING (RETIRED), ESCP EUROPE

GARY KOROTZER, EVP, HEAD OF MARKETING AND BRAND STRATEGY, WELLS FARGO

DON KURZ, CHAIRMAN AND CEO, OMELET LLC

JERRY KUYPER, FOUNDER, KUYPER PARTNERS

MARYANN KUZEL, SVP, HEAD OF HEALTHCARE STRATEGY, NA, RAPP

CELINDA LAKE, PRESIDENT, LAKE RESEARCH PARTNERS

MICHAEL LANG, PRESIDENT, SIGNARAMA HARTSDALE

PHILIPPE LATAPIE, MANAGING DIRECTOR, STRATX

JENNIFER LAYTON, RETAIL COMMUNICATIONS MANAGER, MINI USA

TOBIAS LEE, CMO, THOMSON REUTERS - LEGAL DIVSION

KEVIN LEMKE, VICE PRESIDENT, PRICING AND COMMERCIAL EXCELLENCE, STANLEY BLACK & DECKER

IAN LEWIS, PARTNER & DIRECTOR, RESEARCH TRANSFORMATION CONSULTING PRACTICE, CAMBIAR CONSULTING

KEVIN LONNIE, FOUNDER, KL COMMUNICATIONS

ANTONIO LUCIO, GLOBAL CHIEF MARKETING & COMMUNICATIONS OFFICER, HP INC.

JIM LURIE, PARTNER, O2KL

SHIRA MACHLEDER SCHATZ, MARKETING DIRECTOR, AMERICAN EXPRESS

TIM MANNERS, MANAGING DIRECTOR, BRAND X VENTURES

ALEXIS MAYBANK, FOUNDER & CEO, PROJECT SEPTEMBER

JOHN MAYO-SMITH, MARKETING & TECHNOLOGY STRATEGY, LEADING EDUCATION NONPROFITS

J.SCOTT MCCLINTOCK, PRESIDENT, NOMOS RESEARCH

SCOTT MCDONALD, SVP RESEARCH AND INSIGHTS, CONDE NAST

JOSETT MCKOY, SENIOR BRAND MANAGER, LATIN AMERICA, CV, PFIZER

DAVID MELANCON, MANAGING DIRECTOR, CORPORATE AND PUBLIC AFFAIRS AT EDELMAN, EDELMAN

BRIANNE MIERS, PRINCIPAL, KIND COMMUNICATIONS

AMI MIESNER ANDERSON, SR. DIRECTOR OF ADVERTISING AND MEDIA, CEC ENTERTAINMENT

ALDA ABBRACCIAMENTO, WORLDWIDE MANAGING DIRECTOR, OGILVY & MATHER

ROGER ADAMS, CHIEF MARKETING OFFICER, USAA

ALLEN ADAMSON, FOUNDER, BRAND SIMPLE CONSULTING

MADHUR AGGARWAL, GM, SAP DIGITAL COMMERCE, SAP DIGITAL

JEAN-CLAUDE ANDREANI, PROFESSOR, ESCP EUROPE

ERIC ANDREWS, VICE PRESIDENT, DEMAND OPERATIONS, CLOUD INFRASTRUCTURE GROUP, ORACLE

DAVID ARMANO, GLOBAL STRATEGY DIRECTOR, EDELMAN

SUSAN AVARDE, CEO I CMO I CBO, SUSAN & FRIENDS

SCOTT BANNELL, VP CORPORATE BRAND MANAGEMENT, STANLEY BLACK AND DECKER, INC.

MICHELLE BEEZER, GLOBAL DIGITAL MARKETING SPECIALIST, FORD MOTOR COMPANY

DAVID BELL, KIMMEL ZHANG AND YONGGE DAI PROFESSOR OF MARKETING, THE WHARTON SCHOOL

JONATHAN BELL, CEO/FOUNDER, WANT BRANDING

BARBARA BELLAFIORE, DIRECTOR, BELL COMMUNICATIONS CORP

MICHAEL BENTIVEGNA, VICE-PRESIDENT, COMMERCIAL DEV. AND LIFECYCLE MANAGEMENT, ZOETIS INC

DAVID BERKOWITZ, CHIEF MARKETING OFFICER, MRY

OSWALDO BERNAL, COMMERCIAL DIRECTOR, JANSSEN

ROHIT BHARGAVA, FOUNDER + CEO, INFLUENTIAL MARKETING GROUP

AMY BINDER, CEO, RF|BINDER

MEG BLAIR, CEO / PRESIDENT, MARKETING ACCOUNTABILITY FOUNDATION

LINDA BOFF, CMO, GE

SHARON BOSCHE, SR. ACCOUNT EXECUTIVE, BURKE, INC.

JEAN BRANDOLINI-LAMB, EXECUTIVE DIRECTOR, BRAND STRATEGY, J.P. MORGAN

CARLY BRANTZ, VP, REVENUE MARKETING, SENDGRID

MYLES BRISTOWE, VP MARKETING STRATEGY, PSCU

LEILANI BROWN, VICE PRESIDENT & CMO, STARR COMPANIES

TOM BUONTEMPO, PRESIDENT, ATTENTION GLOBAL

IDIL CAKIM, VP, MEDIA ANALYTICS CONSULTING, NIELSEN

SCOTT CAMPBELL, GENERAL MANAGER IMC, NORTH AMERICA, COLGATE-PALMOLIVE

ROBERT CANDELINO, VICE PRESIDENT AND GENERAL MANAGER, UNILEVER

JAMES CERRUTI, SENIOR PARTNER, STRATEGY & RESEARCH, TENET PARTNERS

RYAN CHANATRY, VP, INTELLIGENCE & ANALYSIS, FIRSTLOOK MEDIA

SAM CHOTINER, EXECUTIVE DIRECTOR, BRAND STRATEGY, KBS+

BLAIR CHRISTIE, CHIEF DEVELOPMENT OFFICER, LANDIT

HELEN CLARK, HEAD OF CORPORATE MARKETING, CHEVRON

VIC CLAVELLI, PRESIDENT, NORTH AMERICA INFLAMMATION & IMMUNOLOGY, PFIZER

GABE CLEEK, VICE PRESIDENT MARKETING, BRAND MGMT, SCJ

CAROL CONE, CEO, CAROL CONE ON PURPOSE

LINDA CORNELIUS, CHIEF OPERATING OFFICER, RENEGADE LLC

LISA COX, DIRECTOR OF MARKETING, SAKS FIFTH AVENUE

COURTNEY CURZI, SENIOR VICE PRESIDENT, HOLLYWOOD PUBLIC RELATIONS

PHILIP DAUCHY, ASSOCIATE DIRECTOR - GLOBAL RESEARCH & INSIGHT, CADILLAC

NEAL DAVIES, PRESIDENT & CEO, EFFIE WORLDWIDE

PETER DENUNZIO, CHIEF EXECUTIVE OFFICER, HELLOWORLD, INC.

MICHAEL DOBAK, CEO, OGILVY & MATHER WEST

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