14 MARKET Ever evolving, ever renewing. As it is with skin, so it is with a brand that prides itself on constantly raising the standard of skin care. Kaya Skin Clinic is an international chain of skin clinics that administer unique and personalised skin care solutions that visibly improve the way the skin looks, acts and feels. Kaya Skin Clinic leads the field in what is arguably one of the world’s most demanding skin care markets. The GCC customer is well informed about services, treatment options and technologies, and is a savvy comparison shopper. As far as the overall landscape goes, the overall skin care space could be sliced into aesthetic surgery, non-surgical skin care and cosmetic services. Kaya occupies a dominant position in its chosen category - non-surgical skin care. Kaya opened its doors, in 2003, in the Middle East with a single clinic in the bustling heart of Dubai. Through years of intensive experience with customers in the region, the Company has gained a wealth of experience and has invested in building the region’s largest pool of dermatologists - 30 and counting - to deliver a very special brand of bespoke skin care across nineteen locations in the UAE, Saudi Arabia and Oman. Kaya’s collective intelligence is at the heart of every service and product formulation. In fact, every customer receives a bespoke skincare programme that begins with a consultation and skin analysis with a dermatologist. A thoughtful blend of expertise and caring defines the customer experience and has helped Kaya establish itself as a world-class organisation with a base of over 150,000 satisfied clients. Technology is at its best when it hides itself away, revealing nothing but a beautiful, seamless experience. Science, aesthetics and cosmetology come together in effortless harmony, enhancing the sense of easy calm that a customer feels in the serene, ambience of a Kaya Skin clinic. With over 300 professionals from twelve nations, the team speaks many languages, which means a world of comfort for customers. It also adds a whole new depth of understanding - which is essential to a successful treatment. ACHIEVEMENTS A satisfied customer’s smile is Kaya’s most prized accolade. It is this simple time- tested theory of 100% customer satisfaction that has helped achieve Superbrand status in the UAE five times in a row. Kaya has also won this prestigious award in Oman, which is another important market for the brand. HISTORY Floated by Marico, one of India’s leading consumer product companies operating in the beauty and wellness space, Kaya has revolutionised the retail skin care services category since its launch in September 2003. The Kaya story began in 2002, when Marico, after conducting extensive research, identified an emerging need among consumers to keep their skin healthy and beautiful. As research progressed, a more focused insight revealed that there was an untapped need for flawless skin that looks good naturally. The first Kaya Skin Clinic was launched in December 2002, in India, out of a vision to positively transform the lives of consumers through holistic and customised skincare solutions backed by the latest technology. Kaya has since expanded to 86 clinics spread across 26 cities in India and has a leading presence in the Middle East with 19 successful clinics in the region. PRODUCTS Skin Care Solutions Kaya brings together dermatological expertise and the latest technologies to turn customer insight into an ever-evolving spectrum of skin care services. From Age Control to Pigmentation and Acne Scar Reduction, Laser Hair Reduction and Dark Circle Reduction, there is an answer to every need. Skin Beauty Designed to maintain and enhance skin by doing good even as they make one feel fabulous, Kaya couture face therapies are made by dermatologists and include Kaya gold radiance, Kaya organic face therapy, Kaya ultra-youth glow and Kaya aqua radiance to restore healthy beautiful skin. Skin Concerns Every age and stage of life brings its own skin concerns with it. Kaya has solutions to address each one of them, innovating unique lines of treatment - be it acne, acne scars, pigmentation or dark circles. Customised solutions and skin care programmes begin with a detailed skin analysis and evaluation. Skin Concern solutions range from a combination of peels, lasers, microdermabrasion, skin tag and wart removal and path breaking innovations like Skin Lightening miracles. Depending on the concern, your doctor will prescribe a plan to help give you flawless skin again. Age Control Taking on the passage of time can take years of advanced research such as Kaya’s dermatologists have put in, to devise a whole new generation of Age Control solutions. These include specially designed packages such as Kaya Non-surgical Lift, Skin Tightening Services, Kaya Face Firming, Volumising Fillers, Wrinkle Reduction with Botox®. Laser Hair Reduction Advancements in modern laser technology have been closely analysed and selectively applied. This has allowed Kaya to build a set of techniques that work beautifully and painlessly for smooth, hair-free skin. At the heart of it all is a deep understanding of how each individual’s skin - and body hair type - responds to laser treatment. Kaya offers a range of technologies from Diode to Nd: Yag and Alexandrite which cater to the a variety of skin and hair types. Skin Care Products Aftercare makes all the difference to the way a treatment works out. That is why Kaya Skin Clinic has custom-developed a wide range of highly efficacious formulations. To complement the Clinic’s comprehensive range of solutions, is an array of skin care products that are researched and developed by Kaya Skin Advisory – a team of expert dermatologists. The products are especially formulated for skin and are known to deliver the expected results. The range takes into account the entire spectrum of lifestyle needs for various skin types: The products include Daily Care Range, Fairness Range, Sensitive Skin Range, Ageless Range and Hair Care Range. RECENT DEVELOPMENTS With technological advances, come new opportunities to enhance the quality of life. With its wealth of clinical and customer insight, Kaya is uniquely placed to turn these opportunities into exceptional new solutions. Kaya dark circle reduction therapy Dark shadows under the eyes, have always been a frustrating problem with no real solution in sight. Kaya’s dermatologists have developed a unique treatment approach that targets the problem precisely and effectively. Combining their knowledge of advanced formulations, meso products and techniques with cues from the latest technology, for a customised line of treatment that best suits your skin and your lifestyle. To fade away those dark circles and restore that clear, bright, even-toned look with smooth, youthful, relaxed skin. Kaya non-surgical lift With the passage of time and the pressures of life, skin tends to lose its youthful firmness. The last thing people want is the added stress of surgery. Kaya’s dermatologists have mastered a non- surgical technique that delivers the effectiveness Things you didn’t know about Kaya l Kaya Skin Clinic examines approximately 900,000 square metres of skin every year. l Every twelve minutes, a satisfied customer steps out of a Kaya clinic somewhere in the region. l The only brand in the category to win Superbrand status five years in a row in the UAE. l Kaya is the only skin clinic in the region to host live chats with its top dermatologists over social media, opening up on their skincare expertise to address their fans’ needs. l Every one of Kaya’s skin practitioners undergoes over 500 hours of specialised in-house training before servicing clients at the clinic. l Every dermatologist at Kaya is required to put in a minimum of 70 hours of medical education/ research a year, apart from clinical work. of facelifts…with the added benefit of enduring firmness that grows from within, restoring youthful elasticity to skin. The hallmark of Kaya non-surgical lift is a complete absence of any sort of allergy, rejection or side effect. And the procedure is so quick, a customer could actually drop in for a “lunchtime lift.” Kaya acne scar repair Acne is a near-inescapable part of growing up. So are the scars it leaves behind. In a welcome new development, Kaya’s dermatologists have designed a treatment that rebuilds skin so beautifully, it would appear totally untouched by acne... ever. Kaya acne scar repair, is a revolutionary skin resurfacing approach that combines advanced applications and expertise with the latest technology. Put simply, it means the return of admirably clear skin. And, the return of confidence. PROMOTION At Kaya, they never stop growing and re-inventing themselves, so there’s always something new for them to share with their clients. That is why they maintain an ongoing conversation with the brand’s community, with instant access to a host of skin care tips, timely offers and opportunities to win fabulous treatments, through universally popular social engagement channels such as Facebook, Twitter, Google+, Instagram and a widely viewed Kaya Channel on You Tube. Every month, Kaya reach out to millions of people through these media, researching the changing attitudes and beliefs, to keep up with them. BRAND VALUES To deliver skin care excellence uniformly across countries, in every single clinic, every single time, is only possible when every individual in the organisation is driven from within by a set of core values that resonate right across. Kaya Brand Values form the cornerstone of every organisational decision, and to which every individual is deeply committed. Customer First: Spirit of Partnership –Keeping the consumer in focus, partnering to deliver skin care solutions. Doing what is in the best interest of the customer, business interest will follow. Openness: Allowing diversity of opinion by listening to members without bias. Sharing information both good and bad, and having a sense of trust and respect for each other. Ownership: ‘My Kaya’ mind- set. What would I do if I were the owner of the business? Displaying seamless behaviour across the organisation rather than drawing boundaries of functions when it is necessary in the interest of the organisation. www.kayaskinclinic.me
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14
MARKETEver evolving, ever renewing. As it is with skin, so it is with a brand that prides itself on constantly raising the standard of skin care.Kaya Skin Clinic is an international chain of skin clinics that administer unique and personalised skin care solutions that visibly improve the way the skin looks, acts and feels.
Kaya Skin Clinic leads the field in what is arguably one of the world’s most demanding skin care markets. The GCC customer is well informed about services, treatment options and technologies, and is a savvy comparison shopper. As far as the overall landscape goes, the overall skin care space could be sliced into aesthetic surgery, non-surgical skin care and cosmetic services. Kaya occupies a dominant position in its chosen category - non-surgical skin care.
Kaya opened its doors, in 2003, in the Middle East with a single clinic in the bustling heart of Dubai. Through years of intensive experience with customers in the region, the Company has gained a wealth of experience and has invested in building the region’s largest pool of dermatologists - 30 and counting - to deliver a very special brand of bespoke skin care across nineteen locations in the UAE, Saudi Arabia and Oman. Kaya’s collective intelligence is at the heart of every service and product formulation. In fact, every customer receives a bespoke skincare programme that begins with a consultation and skin analysis with a dermatologist.
A thoughtful blend of expertise and caring defines the customer experience and has helped Kaya establish itself as a world-class organisation with a base of over 150,000 satisfied clients.
Technology is at its best when it hides itself away, revealing nothing but a beautiful, seamless experience. Science, aesthetics and cosmetology come together in effortless harmony, enhancing
the sense of easy calm that a customer feels in the serene, ambience of a Kaya Skin clinic.
With over 300 professionals from twelve nations, the team speaks many languages, which means a world of comfort for customers. It also adds a whole new depth of understanding - which is essential to a successful treatment.
ACHIEVEMENTSA satisfied customer’s smile is Kaya’s most prized accolade. It is this simple time-tested theory of 100% customer satisfaction that has helped achieve
Superbrand status in the UAE five times in a row. Kaya has also won this prestigious award in Oman, which is another important market for the brand.
HISTORYFloated by Marico, one of India’s leading consumer product companies operating in the beauty and wellness space, Kaya has revolutionised the retail skin care services category since its launch in September 2003.
The Kaya story began in 2002, when Marico, after conducting extensive research, identified an emerging need among consumers to keep their skin healthy and beautiful. As research progressed, a more focused insight revealed that there was an untapped need for flawless skin that looks good naturally. The first Kaya Skin Clinic was launched in December 2002, in India, out of a vision to positively transform the lives of consumers through holistic and customised skincare solutions backed by the latest technology.Kaya has since expanded to 86 clinics spread across 26 cities in India and has a leading presence in the Middle East with 19 successful clinics in the region.
PRODUCTSSkin Care SolutionsKaya brings together dermatological expertise and
the latest technologies to turn customer insight into an ever-evolving spectrum of skin care services. From Age Control to Pigmentation and Acne Scar Reduction, Laser Hair Reduction and Dark Circle Reduction, there is an answer to every need.
Skin BeautyDesigned to maintain and enhance skin by doing good even as they make one feel fabulous, Kaya couture face therapies are made by dermatologists and include Kaya gold radiance, Kaya organic face therapy, Kaya ultra-youth glow and Kaya aqua radiance to restore healthy beautiful skin.
Skin ConcernsEvery age and stage of life brings its own skin concerns with it. Kaya has solutions to address each one of them, innovating unique lines of treatment - be it acne, acne scars, pigmentation or dark circles. Customised solutions and skin care programmes begin with a detailed skin analysis and evaluation. Skin Concern solutions range from a combination of peels, lasers, microdermabrasion, skin tag and wart removal and path breaking innovations like Skin Lightening miracles. Depending on the concern, your doctor will prescribe a plan to help give you flawless skin again.
Age ControlTaking on the passage of time can take years of advanced research such as Kaya’s dermatologists have put in, to devise a whole new generation of Age Control solutions. These include specially designed packages such as Kaya Non-surgical Lift, Skin Tightening Services, Kaya Face Firming, Volumising Fillers, Wrinkle Reduction with Botox®.
Laser Hair ReductionAdvancements in modern laser technology have been closely analysed and selectively applied. This has allowed Kaya to build a set of techniques that work beautifully and painlessly for smooth, hair-free skin. At the heart of it all is a deep understanding of how each individual’s skin - and body hair type - responds to laser treatment. Kaya offers a range of technologies from Diode to Nd: Yag and Alexandrite which cater to the a variety of skin and hair types.
Skin Care ProductsAftercare makes all the difference to the way a treatment works out. That is why Kaya Skin Clinic has custom-developed a wide range of highly efficacious formulations. To complement the Clinic’s comprehensive range of solutions, is an array of skin care products that are researched and developed by Kaya Skin Advisory – a team of expert dermatologists. The products are especially formulated for skin and are known to deliver the expected results. The range takes into account the entire spectrum of lifestyle needs for various skin types: The products include Daily Care Range, Fairness Range, Sensitive Skin Range, Ageless Range and Hair Care Range.
RECENT DEVELOPMENTSWith technological advances, come new opportunities to enhance the quality of life. With its wealth of clinical and customer insight, Kaya is uniquely placed to turn these opportunities into exceptional new solutions.
Kaya dark circle reduction therapyDark shadows under the eyes, have always been a frustrating problem with no real solution in sight. Kaya’s dermatologists have developed a unique treatment approach that targets the problem precisely and effectively. Combining their knowledge of advanced formulations, meso products and techniques with cues from the latest technology, for a customised line of treatment that best suits your skin and your lifestyle. To fade away those dark circles and restore that clear, bright, even-toned look with smooth, youthful, relaxed skin.
Kaya non-surgical liftWith the passage of time and the pressures of life, skin tends to lose its youthful firmness. The last thing people want is the added stress of surgery. Kaya’s dermatologists have mastered a non-surgical technique that delivers the effectiveness
Things you didn’t know aboutKaya
l Kaya Skin Clinic examines approximately 900,000 square metres of skin every year.l Every twelve minutes, a satisfied customer steps out of a Kaya clinic somewhere in the region.l The only brand in the category to win Superbrand status five years in a row in the UAE.l Kaya is the only skin clinic in the region to host live chats with its top dermatologists over socialmedia, opening up on their skincare expertise to address their fans’ needs.l Every one of Kaya’s skin practitioners undergoes over 500 hours of specialised in-house training before servicing clients at the clinic.l Every dermatologist at Kaya is required to put in a minimum of 70 hours of medical education/research a year, apart from clinical work.
of facelifts…with the added benefit of enduring firmness that grows from within, restoring youthful elasticity to skin. The hallmark of Kaya non-surgical lift is a complete absence of any sort of allergy, rejection or side effect. And the procedure is so quick, a customer could actually drop in for a “lunchtime lift.”
Kaya acne scar repairAcne is a near-inescapable part of growing up. So are the scars it leaves behind. In a welcome new development, Kaya’s dermatologists have designed a treatment that rebuilds skin so beautifully, it would
appear totally untouched by acne... ever. Kaya acne scar repair, is a revolutionary skin resurfacing approach that combines advanced applications and expertise with the latest
technology. Put simply, it means the return of admirably clear skin. And, the return of confidence.
PROMOTIONAt Kaya, they never stop growing and re-inventing themselves, so there’s always something new for them to share with their clients. That is why they maintain an ongoing conversation with the brand’s community, with instant access to a host of skin care tips, timely offers and opportunities to win fabulous treatments, through universally popular social engagement channels such as Facebook, Twitter, Google+, Instagram and a widely viewed Kaya Channel on You Tube. Every month, Kaya reach out to millions of people through these media, researching the changing attitudes and beliefs, to keep up with them.
BRAND VALUESTo deliver skin care excellence uniformly across countries, in every single clinic, every single time, is only possible when every individual in the organisation is driven from within by a set of core values that resonate right across. Kaya Brand Values
form the cornerstone of every organisational decision, and to which every individual is deeply committed. Customer First: Spirit of Partnership –Keeping the
consumer in focus, partnering to deliver skin care solutions. Doing what is in the best interest of the customer, business interest will follow. Openness: Allowing diversity of opinion by listening to members without bias. Sharing information both good and bad, and having a sense of trust and respect for each other. Ownership: ‘My Kaya’ mind-set. What would I do if I were the owner of the business? Displaying seamless behaviour across the organisation rather than drawing boundaries of functions when it is necessary in the interest of the organisation.
www.kayaskinclinic.me
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