ACE the PITCH!

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Slide #1 Meet and GreetUse for Intro Slide

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@mzkagan

Things I

Things I HATE

to MAR-TA-FY:

to make something as simple & memorable as possible.

30 MILLIONpresentations per day.

Most presentationsare boring.

what they actually remember vs what u think they remember

Assumption:

presenter audience

what they actually remember vs what u think they remember

Truth:

presenter audience

can only hold three to four chunks of new information at one time.

Working memory

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2008

# 6# 4

>5 MillionVIEWS

3-part formula

my simple

perfect presentation sandwich

the

STATS

facts data details examples testimonials etc. STATS[

STORY

STORYthe

MOST IMPORTANT

part!

SLIDES

OPTIONAL! (in most cases)

SLIDES

STATSSTORY

SLIDES

25%

ideally

50%25%

STATSSTORY

SLIDES20%

5%

75%

most of the time

STORY. STATS. SLIDES.

1 2 3

the 3-part formula:

STORY. STATS. SLIDES.

1 2 3

the 3-part formula:

relate connect understand REMEMBER

go back to that what we see model

understand, relateStories help us to

& REMEMBER.

Stories have STRUCTURE.

BEGINNING. MIDDLE. END.

1

2

3

This is NOT a story.

Dont give a presentation. Tell a STORY.

tip #1

a great story? how do you craft

Begin with the end in mind.

tip #2

+ =

what do you want them to FEEL?

+ =

+ =what do you want them to THINK?

what do you want them

to DO?

+ =

+ =what do you want them

to DO?

what do you want them to THINK?

what do you want them to FEEL?

Tell it before you create it.

(& record it or have someone take notes)

tip #3

Tell it before you create it.

(& record it or have someone take notes)

tip #3

Give it structure.

tip #4

Classic 3-Act Storythe

Classic 3-Act Storythe(as a presentation)

5-Minute Presentationthe

15-Minute Presentationthe

STORY. STATS. SLIDES.

1 2 3

the 3-part formula:

STORY. STATS. SLIDES.

1 2 3

what?

why? who? when? where?

confused mind says NO.a

A set of points in a plane equidistant from a given point.

A set of points in a plane equidistant from a given point. vs.

faster60,000x

CIRCLE vs.

easier recall6x

Remember:a picture is worth

1000 WORDS.

tip #5

BIGGER.make the logo

simplicity isthe ultimate sophistication.

Minimize noise.

tip #6

Today were introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.

1:7:140the rule

1:7:140idea per slide

1

1:7:140 7 words per slide

no more than

1:7:140140characters or less

Offer meaning, instead of data.

tip #7

NumberofBikesSold2002-2007the

0"

1000"

2000"

3000"

4000"

5000"

6000"

2002" 2003" 2004" 2005" 2006" 2007"

Over 5000 Bikes Sold in 2007

500

1500 2009

3577 4007

5035

2002 2003 2004 2005 2006 2007

907% increase in sales since 2002

500

1500 2009

3577 4007

5035

2002 2003 2004 2005 2006 2007

STORY. STATS. SLIDES.

the 3-part formula:

1 2 3

a book by its cover.

dont judge

a book by its cover.

dont judge BULLSH*T!

You only get one chance to make a first impression.

Have a killer cover slide.

tip #8

>

how you made them FEEL.

people will forget what you said, people will forget what you did, but people will never forget

how you made them FEEL.

people will forget what you said, people will forget what you did, but people will never forget EVEN IF

YOUR SLIDES

ARE STUNNING!!!

Iceland:thelandoffire&ice LocatedbetweentheNorthAtlan>c&theArc>cOceans,

IcelandisthemostsparselypopulatedcountryinEurope.

Itsvolcanically&geologicallyac>ve,withaninteriorthatischaracterizedbysand&lavafields(fire),aswellasmountains&glaciers(ice).

Despiteitshighal>tudejustoutsidetheArc>cCircle,IcelandiswarmedbytheGulfStream&hasatemperateclimate

ICELANDland of fire & ice

Focus on the feeling.

tip #9

CRAP.

tip #10

CRAP.

tip #10

Alignment

Repetition

Consistency

Proximity

CRAP.

1 Dont give a presentation. Tell a story.

2 Tell it before you create it.

3 Give it structure.

4 Remember that a picture = 1000 words.

5 Minimize noise.

to sum up

6 Obey the 1:7:140 rule!

7 Offer meaning instead of data

8 Have a killer cover slide

9 Focus on the feeling

10 CRAP!

Get your hot little hands on my

bit.ly/APCyes

GET INSTANT ACCESS!

FREE VIDEO CRASH COURSEon Mastering the Art of

Persuasive Communication

http://bit.ly/APCyes