Media Kit 2020 2 Magazine Portrait 3 Readership Structure 6 Magazine Introduction 8 Publisher Details 9 Circulation Details 10 Ad formats and Prices 12 Ad Specials 16 Deadlines 17 Focus Topics 18 Travel Topics 20 Your Contact Content Rate card No. 57, effective 1 January 2020
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ACE LENKRAD - Media Kit 2020 · Particular advantages of ACE LENKRAD extremely high consumption quota very high proportion of exclusive readers ... Classified section / Millimetre
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Media Kit 2020
2 Magazine Portrait
3 Readership Structure
6 Magazine Introduction
8 Publisher Details
9 Circulation Details
10 Ad formats and Prices
12 Ad Specials
16 Deadlines
17 Focus Topics
18 Travel Topics
20 Your Contact
2 Magazine Portrait
Content
Rate card No. 57, effective 1 January 2020
ACE LENKRAD is the member magazine of theACE Auto Club Europa with around 600,000 members. For over689.000 readers* each month, the club magazine is an important,editorially independent source of information that enjoys a highlevel of trust and focused consumption: 96 % of members read
ACE LENKRAD – 85 % particularlythoroughly and regularly, a further11 % read the magazine occasio-nally. Only 1 % are non-readers.**
ACE LENKRAD is dedicated tomobility. The primary content comprises soundly researched car, tire and further product tests, new vehicle presentations, e-mobility, car accessories, purchasing recom-mendations, in-depth travel reports, leisure tips, extensive advice topics and service threads, bicycles and e-bikes as well as articles on
camping and caravaning. In addition: reports on fairssuch as the Caravan Salon Düsseldorf and the car IAA.
Particular advantages of ACE LENKRAD extremely high consumption quota very high proportion of exclusive readers very high proportion of core users top probability of exposure very intense reader loyalty enjoys high level of trust among readers Ad Specials with target-group selection high response figures
*ma 2019 Pressemedien II / **representative member survey with more than 6.400 participants.
Magazine Portrait
ACE LENKRAD readers are mainly men with a high net income. Their elevated average age of 53 years is attributable tothe two main target groups that make up the readership: readers aged 40 to 49, and Best Ager aged 50+.
Sector-specific structure data can be supplied on request.Phone: +49 711 5303-4011E-mail: [email protected]
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Men in their best years with avery high net income
Net monthly household income 3,000 EUR and over* Respondent‘s net monthly income 2,500 EUR and over*
Socio-economic segment ‚top‘Midlife plus & Enjoyment of life
Golden Retirement & activeUpwardly mobile milieu
80 %20 %
8 %9 %
21 %31 %18 %13 %74 %57 %33 %28 %17 %17 %36 %
ø personal net income: 2.312,00
ø net household: 3.621,00
ø age: 53 years
Source: *ma 2019 PM II Index 100 = German-speaking population (70.60 million) best4planning 2018 III Index 100 = German-speaking population (70.45 million)
The readers of ACE LENKRAD are not only avid motorists, extremely fond of travelling and very active in their leisure time, but inmost cases are also homeowners with a particularly pronounced health awareness and need for security. Their many different interests andsignificant purchasing power make them a highly relevant target group for numerous sectors.
Readership Structure
Extreme car affinity I am a total car enthusiast 55 % For me the car is the expression of an attitude to life 58 % Car purchase (maybe) planned in the next 1 – 2 years 36 % Basis car buyers: More likely to buy a new car 31 % Basis car buyers: More likely to buy a used car 47 %
Possible type of drive at purchase: Hybrid 17 %Brand orientation: car 28 %
Strong / very strong product interest: car 62 % Strong / very strong product interest: car accessories 48 %
Great interest in insuranceStrong / very strong product interest: Insurance products 37 %
159
149
143
160
117
144
Index 100
151
169
162
82
Media Kit 2020 4 | 5
best4planning 2018 III Index 100 = German-speaking population (70.45 million)
117
118
169
169
114
117
118
129
120
117
109
151
187
174
231
139
276
Health-consciousStrong / very strong product interest: over-the-counter medicines 31 %
Tyre purchase planned for next 12 months Summer tyres 21 % Winter tyres 19 %
Travelled a great deal in the last 12 months One or more proper holidays 78 % One or more short holidays 51 % Very active in leisure: hobbies frequently / occasionally
All topics about cars: Car tests, driving reports and Introduction of new cars Electromobility Buyer guidance Summer and winter tyre tests Alternative drives, new technologies Extensive practise tips and accessories Introduction of new motorcycles
Media Kit 2020 6 | 7
Transport & Environment
Leisure & Travel
Insurance advice Latest jurisdiction Introductions and tests of the latest
E-Bikes, baby seats and accessories such as automotive carrier systems.
Enviroment protection Road safety Different means of transport News from politics and business
Detailed reports and advice aboutworldwide destinations and to all kinds of travel, as for example:
City trips Camping and caravanning Ferries Wellness Cruises Tours Activity holiday such as cycling,
hiking and winter sports.
PZN56 54 50
Founded in1965
Publication frequency Monthly, 10 times a year,on 1st of each month
Magazine formatWidth 210 mm, height 265 mmsaddle stitching
Terms of paymentPayment immediately on publication net cash. For payments that reach the publisherby the first day of sale, a 2 % discount isgranted (provided no older invoices are stilloutstanding). All prices are subject to thestatutory value-added tax. The publisherreserves the right at any time to requirepayment in advance by the closingdate, suchas in the case of new business relationshipsand for classified ads.
Bank details Hamburg Commercial Bank AGBIC HSHNDEHHIBAN DE39 2105 0000 1001 3594 49
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermany
ACE LENKRAD offers a wealth of different Ad Specials –Target group selection by age, sex and region (also combinationsthereof) is even possible for selected special advertising forms.
Virtually all special advertising forms in the area of consumer magazines can be provided on request.
The following list shows the most frequently requested Ad Specials for ACE LENKRAD.
Please contact us well ahead of time, as availability is limited.
Your contactPhone: +49 711 5303-4011Telefax: +49 711 5303-4018E-Mail: [email protected]
The latest technical information for ad specials can be found on www.adspecial-portal.de
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Loose Inserts
Media Kit 2020
per 1,000 or part there ofup to 25 g: 91.– EUR up to 30 g: 95.– EURup to 40 g: 102.– EUR up to 50 g: 110.– EURPrices for higher weights on request
Complete print run or split runs, details on request. Minimum print run: 50,000 copies By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criterion: 8.– EURFor two criteria: 18.– EURFor two criteria: 28.– EUR
Minimum size: 95 × 148 mm Maximum size: 200 × 255 mm
2-page inserts: min. 100 g/m2
4-page inserts: min. 70 g/m2
Thicker inserts: min. 50 g/m2
See page 16.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publisher only after the content and technical feasibility have been approved.
In perfect condition and perfectly packed, delivered DDP to the printer at: Stark Druck GmbH & Co. KG, Waren-eingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit
Loose inserts are mechanically inserted into the maga-zine and must therefore fulfil certain requirements. For multiple-page inserts, the closed side always lies parallel to the spine of the magazine. Accordion-folded inserts or inserts with a postcard stapled to them cannot be processed by the inserting machine. Postcards must al-ways be affixed to the left edge of the loose insert with strip adhesive so that they cannot become detached during mechanical processing. Should any processing problems arise, completion of the printing run takes priority over the processing of the inserts.
Loose inserts are products enclosed loose in the magazine, delivered ready for processing.
Price per 1,000 or part thereof. Pages up to: 4 pages: 77.– EUR 8 pages: 84.– EUR 12 pages: 91.– EUR 16 pages: 98.– EUR Others on request.
Complete print run or split runs.Minimum print run: 100,000 copies
By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criterion: 8.– EURFor two criteria: 18.– EURFor two criteria: 28.– EUR
Magazine formatUntrimmed format: 216 × 273 mmFinal, trimmed format: 210 × 265 mmBleed trim allowance: 4 mm (head and foot trim)
4 pages: min. 80 g/m2
8 pages: min. 70 g/m2
12 pages: min. 65 g/m2
16 pages: min. 60 g/m2
See page 16.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publisher only after the content and technical feasibility have been approved.
Tipped inserts must be perfectly packed and suitable for mechanical processing, and delivered DDP to the printerat: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Mechanical processing (back lip: 10 mm; head trim, foot trim and to front: 5 mm). Delivery must be in untrimmed format. Bound inserts that deviate from the magazine format are possible by special arrangement. Should any processing problems arise, completion of the printing run takes priority over the processing of the inserts.
Bound inserts not recognisable as advertising must be marked with the word „ANZEIGE“ (advertisement) in10-point, semi-bold capitals. Precise details on submis-sion of a sample.
Bound inserts are printed material/brochures from an advertiser bound into the magazine. They can be delivered ready for processing or produced by us on request.
Prices*
What can be booked
Selections
Formats
Weight ofPaper
Dates
Sample
Delivery
Technicalspecifications
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Tipped Inserts
Media Kit 2020
Price per 1,000 or part thereof– Postcards: 45.– EUR– Booklets: 64.– EUR Product samples on request
Master ad in the complete print run as specified in price list. Format: 1/1 page or 2/1 page. For tip-ins certain parts of the print run can be excluded. Details on request. The necessary quantity of inserts must be agreed before placing the order. Minimum size: 55 × 85 mm Maximum size: 200 × 255 mm
max. 40 g per copy
The final acceptance of an order is conditional on the provision of a binding sample of the tip-in and, for product samples and brochures, also the performing of a test-run. For this, 1,000 original samples must be provided free by the customer.
See page 16.
Tipped inserts must be perfectly packed and suitable for mechanical processing, and delivered DDP to the printerat: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Paper weight for unfolded printed matter as a rule 150 g/m2, for other printed materials by arrangement. Maximum weight for envelopes with content: 20 g.
Product samples may contain no dangerous content or impede the processing and mailing of a mass print run. Heat-sealed plastic bags must withstand a burst pres-sure of at least 1,000 kp without harm.
www.adspecial-portal.de
Tipped inserts are products glued to a master advertisement in such a way as to allow the reader to detach them. They are delivered ready for processing.