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Photography Skills to Improve YOUR Library’s Image Dr. Curtis R. Rogers, Communication s Director Pamela Hoppock, Youth Services Consultant
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ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Dec 19, 2014

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Page 1: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

ACE It! Aim Click Edit:

Better Photography

Skills to Improve

YOUR Library’s Image

Dr. Curtis R. Rogers,CommunicationsDirector

Pamela Hoppock, Youth Services Consultant

Page 2: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

If they don’t know what you’re library is doing, then you’re not telling them!

Understanding your community. How do I currently reach patrons? How could I do a better job? Budget for PR!

Some Basic PR Concepts

Page 3: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

It all depends.

Release formsand Permissions

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Exercise caution When in doubt get a

signed release form Post your library’s

policy online and in the building

Announce before programs

Take these steps

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Sample policy http://www.hcpl.net/about/guidelines-photo-permissions

Photo permissions at the Library – a blog http://www.davidleeking.com/2009/11/10/photo-permissions-at-the-

library/#.VEZxZyLF_wi

Article about related laws http://www.photoattorney.com/photography-not-allowed-33-photographs-

of-a-local-library/

Take these steps

Page 6: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Webcams/phone cams Point and shoot Intermediate Advanced Consumer Prosumer dSLR Professional dSLR

Types of digital cameras

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Wideangle zoom

Standard Superzoom Telephoto

zoom Macro Fisheye

Camera lenses

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What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid. 

Pixels

Page 9: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Setting the Right F-Stop for Your Digital Photo

• Use an almost-wide-open f-stop to boost sharpness.

• Adjust your depth of fieldby moving f-stops.

• Avoid too-small f-stops.

Page 10: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Shutter Speed

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Think Critically About How Your Library Is Portrayed

What do you like?What would you change?

Page 16: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image
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DSLR Basics

http://www.canonoutsideofauto.ca

Page 22: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

What makes a good

photograph?

Page 23: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Rule of Thirds The rule of thirds is the simplest rule of

composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts. 

Composition

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Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.

Perspective

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Manual settings Natural light Indoor lighting Consider all options!

Light

Page 32: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Indoor Outdoor Landscape mode? Portrait mode? Frame the image

Location

Page 33: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Tablets and Phones

Tips Apps vs built in cameras

Other Devices

Page 34: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

First…

If you’re going to use it like a camera, treat it like a camera

Page 35: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Ditch the flash

Smartphone flashes don't actually flash.

They are just glorified LED flashlights

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Finally…

• Switch on your grid • Use your finger to focus• And on the iPhone: to adjust

lighting• Stabilize your phone• Don’t use your digital zoom

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Apps

Camera and editing apps combined:

Camera+ Pro Camera 7

Filter and Editing Apps:

SnapseedVSCO CamBeFunkyPicMonkeyPhoto Editor by AviaryAdobe Photoshop ExpressPixlr Express

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Pixlr.com Use express mode

Upload and edit your image

Crop, adjust colors, use effects, etc.

EDIT, EDIT, EDIT!

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pixlr.com

Page 40: ACE It: Aim Click Edit: Better Photography Skills to Improve YOUR Library's Image

Thank you!

Dr. Curtis R. Rogers Communications

Director 803-734-8928 [email protected].

gov

Pamela Hoppock Youth Services Consultant 803-734-8646 [email protected].

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