Writing for ACE A celebration of words
May 17, 2015
Writing for ACE A celebration of words
Communications matter because they define who we are
We know who we are
What about your mom?
What about your neighbor?
Some guy on BART?
The governator?
Remember your audience and always add value to their lives
They will only listen if they think we’re credible in their world
ACE Voice
Friendly
Thoughtful
Honest
Teens
Conversational
Fun
Cool
Teachers/Administrators
Science-based
Effective
Fits curriculum
Safe
Partners
Relationships - Personal
Clear benefit
Funders
Impact
Professional
Effective writing
Omit needless words
Start strong
Active voice
Brevity
Accuracy
Clarity
Typos/Basics
“As part of Alliance for Climate Education’s mission to inspire, educate and empower
students in the fight against global warming, ACE is offering up to $40,000 in grants in June, 2009 to schools that demonstrate
strong, collective school-wide commitments to curbing global warming. Grants ranging from $10,000-$20,000 will be available to
schools that have participated in one of ACE’s presentations during the spring of 2009. ”
“ACE offers grants to high schools that demonstrate strong school-wide
commitments to curbing global warming. We award grants ranging from $10,000-$20,000
to schools that have hosted ACE’s presentation over the previous semester. ”
Alliance for Climate Education aims to inspire, educate and empower
students in the fight against global warming because we believe that
young adults can have a substantial and near-term positive impact on
the global climate crisis.
ACE is dedicated to educating America's high school students
about the science behind climate change and inspiring them to do
something about it—while having fun along the way.
Matt’s Tips
Slow down and think
Objectives
Bounce it off somebody fresh
Let it percolate
Read a lot
Metrics matter most