7/23/2019 ACCT 2200 - Chapter 10 http://slidepdf.com/reader/full/acct-2200-chapter-10 1/25 Chapter 10 Decentralized Performance Evaluation ACCT 2200 PROFESSOR THOMAS BOURVEAU
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Chapter 10Decentralized PerformanceEvaluation
ACCT 2200
PROFESSOR THOMAS BOURVEAU
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List and explain the advantages anddisadvantages of decentralization.
Learning Objective 10-1
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Decentralization of Responsibility
Decentralization often occurs as organizations continue to grow.
Decentralization pushes
decision making down
to lower-level managers.
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Decentralization of Responsibility
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Describe the different types ofresponsibility centers and explain
how managers in each type are
evaluated.
Learning Objective 10-2
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Responsibility Centers
Responsibility accounting gives managers authorityand responsibility for a particular part of the
organization and then evaluates them based on theresults of that area of responsibility.
Managers of responsibility
centers should be heldresponsible only for thatwhich they can control.
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Describe the four dimensions of thebalanced scorecard and
explain how they are used to
evaluate managerial performance.
Learning Objective 10-3
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The Balanced ScorecardManagement translates its strategy into
performance measures that employees understand
and accept.
Performancemeasures
Customers
Learning
and growth
Internal
business
processes
Financial
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The Balanced Scorecard
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The Balanced Scorecard
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Compute and interpret return on
investment, investment turnover, and
profit margin.
Learning Objective 10-4
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Return on Investment (ROI)
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Return on Investment (ROI)
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Return on Investment (ROI)
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Compute and interpret residual
income.
Learning Objective 10-5
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Residual Income
Residual income is the organization’s extra
profit, over and above that needed to cover
the required return on invested assets.
The hurdle rate is the required return
on invested assets, sometimes called
the cost of capital.
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Residual Income
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ROI versus Residual Income As the store manager at Apple’s Online Store, you have the opportunity to
invest $1,000,000 in a project promising a return of $150,000 (15percent).
The company requires a minimum return of 10 percent on all projects, sothe project would be acceptable from the company’s perspective.
Would you invest in this project?
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ROI versus Residual Income
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Limitations of Financial
Performance MeasuresBoth ROI and residual income are lagging indicators of
financial performance. These measures tell how well a
company or a division has done in the past but not
necessarily how well it will do in the future.
To improve short-run financial
results, managers may make harmful
decisions to cut costs in areas such
as research and development,employee training, or quality of
manufacturing materials.
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Annual financial data forHotels Desfleurs
for 2011
Let’s assume that the group’s required rate of investments is 12%.
Compute the Return on investment and the residual income for eachhotel of the group.
Assume that the group has an expansion opportunity of Vaison Hotel
that will increase operating profit by €160,000 and increase total assetsby €800,000. Should they do it?
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22
Vaison
Hotel
Perpignan
Hotel
La Rochelle
hotelTotal
Hotel revenues (sales) €1,200,000 €1,400,000 €3,185,000 €5,785,000
Hotel variable costs 310,000 375,000 995,000 1,680,000
Hotel fixed costs 650,000 725,000 1,680,000 3,055,000Hotel operating profit €240,000 €300,000 €510,000 €1,050,000
Interest costs on long-term debt at 10% - - - 450,000
Profit before income taxes - - - 600,000
Income taxes at 30% - - - 180,000
Net profit - - - €420,000
Average book values for 2011
Current assets €400,000 €500,000 €600,000 €1,500,000
Long-term assets 600,000 1,500,000 2,400,000 4,500,000
Total assets €1,000,000 €2,000,000 €3,000,000 €6,000,000
Current Liabilities €50,000 €150,000 €300,000 €500,000
Long-term debt - - - 4,500,000Stockholders' equity - - - 1,000,000
Total liabilities and shareholder equity €6,000,000
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Desfleurs: ROI
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R et ur n o n I nv es tm en t ( RO I)
Hotel Operating profit ÷ Total assets = ROI
Vaison €24 0 0 00 ÷ €1 000 000 = 24%
Perpignan €30 0 0 00 ÷ €2 000 000 = 15%
L a R oc he l le €51 0 0 00 ÷ €3 000 000 = 17%
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Desfleurs: Residual income
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Hotel Operating Profit -Required rate of return X
investment=
Residual
income
Vaison €240,000 - €120,000 (= 12% x €1,000,000) = €120,000
Perpignan €300,000 - €240,000 (= 12% x €2,000,000) = €60,000
La Rochelle €510,000 - €360,000 (= 12% x €3,000,000) = €150,000
Let’s assume Desfleurs’ required rate of investments is 12%
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Assume◦ Desfleurs requires a rate of return on investment of 12%
◦ Expansion of Vaison Hotel will increase operating profit by €160,000 andincrease total assets by €800,000
For Desfleurs, expansion makes sense:
◦ ROI of expansion is 20% (€160,000 ÷ € 800,000)
For Vaison Hotel?◦ Pre-expansion ROI: €240,000 ÷ € 1,000,000 = 24%
◦ Post-expansion ROI:
25
€240,000 + €160,0000
€1,000,000 + €800,000
€400,000
€1,800,000
= 22.2%
Oh oh! Vaison’s ROI will decrease andmaybe also the managers’ bonus!
Manager is not too happy.
=
Problem ofsuboptimization