Research Report ACCS 2011 WalkArlington Study Research Report October 2011 Southeastern Institute of Research
Research Report
ACCS 2011 WalkArlington Study
Research Report
g y
October 2011
Southeastern Institute of Research
Study GoalsStudy GoalsStudy Goals Study Goals and Objectivesand Objectivesjj
Southeastern Institute of Research2
Study Goals and Objectives
• Gauge awareness and satisfaction of WalkArlington and its individual services
• Understand where walkers are getting their information about walking in Arlington County
• Understand the impact that WalkArlington has had among those walking in Arlington County
• Investigate the potential for new services
• Make comparisons where possible to the 2008• Make comparisons, where possible, to the 2008 WalkArlington study
Southeastern Institute of Research3
MethodologyMethodology
Southeastern Institute of Research4
Methodology
There were two main approaches for gathering respondents for this study: trail intercepts and the online survey.
Trail intercepts –Walkers were approached on biking and walking trails and asked if they would be willing to participate in a very brief survey. After completing the intercept survey, respondents were asked if they would be willing to participate in a follow-up online survey.willing to participate in a follow up online survey.
- Trail intercepts were conducted on Wednesday, July 6 and Saturday, July 9.
Online survey – The online survey was used for both those who participatedOnline survey The online survey was used for both those who participated in the intercept survey and those whose email addresses WalkArlington had on file. Additionally, online banner ads for the survey were placed on Arlington County websites to drive people to the online survey.
- The online survey was available from June 21 to July 30.e o e su ey as a a ab e o Ju e to Ju y 30
There were 985 respondents, making the margin of error +/- 3.11%.
Southeastern Institute of Research5
Two-Thirds Were Driven to the Survey by ARLnow comARLnow.com
66%ARLnow.com
3%
4%
13%
Trail intercept with SIR Research
WalkArlington
Email from SIR Research
1%
2%
3%
BikeArlington
Arlington County website
Trail intercept with SIR Research
3%
1%
1%
Not sure
Arlington County Commuter Services
Car Free Diet
11%
3%
0% 20% 40% 60% 80% 100%
Other
Southeastern Institute of Research6
Q59a. From which of the following sources did you learn about this survey?n = 975
Research Warning
The respondent profiles for the 2008 wave and the 2011 wave of the study are very different.
Making any comparisons between the two waves is risky and any such conclusions should be y y
considered directional only.
Southeastern Institute of Research7
RespondentRespondentRespondent Respondent ProfileProfile
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Demographic Profile
Demographic Total
Arlington resident 91%g
Employed full-time 82%
Work in Arlington 34%
Primary mode of transportation to workPrimary mode of transportation to work
Drive alone 32%
Walk 15%
Age 39
Caucasian 81%
Mean income 102kMean income 102k
Gender
Male 59%
F l 36%
Southeastern Institute of Research9
Female 36%
Demographic Profile ComparisonDemographic 2011 2008
Arlington resident 91% 86%
Employed full-time 82% 65%Employed full time 82% 65%
Primary mode of transportation to work
Drive alone 32% 40%
Walk 15% 9%
Age 39 52
Caucasian 81% 80%
Mean income 102k 98k
Gender
Male 59% 32%Male 59% 32%
Female 36% 65%
Southeastern Institute of Research10
The Majority of Respondents Are Employed Full-timep y
82%Employed full time 82%Employed full-time
7%Employed part-time
11%Not employed
0% 20% 40% 60% 80% 100%
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Q1. Are you currently employed outside your home, either part-time or full-time?n =
About One-Third Work in Arlington County
34%Works in Arlington
66%Does not work in Arlington
0% 20% 40% 60% 80% 100%
Southeastern Institute of Research12n = 847Q51. What is your work zip code?
Nine in Ten Live in Arlington CountyOf Those Who Live in the County, More Than Two-Thirds
Have Lived There for More Than 10 Years
16%Less than 2 years
18%
29%
16%
6 10
2-5 years
Less than 2 years
37%
18%
More than 10 years
6-10 years
91%Arlington resident
9%
0% 20% 40% 60% 80% 100%
Non-resident
Southeastern Institute of Research13
Q46. What is your home zip code?
Q47. How long have you lived in the county?
n = 985
n = 900
Nearly Two-Thirds of Respondents Are Male
5%Female
36%
59%
Female
Male
Prefer not to answer
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Q59. Are you: n = 985
The Mean Age for Respondents Is 39
Millennials 1983 or later
Generation X 1965 19821965-1982
Baby Boomers1945-1964
Silent/GI
50%
24%Millennials/
1944 or earlier
23%
50%
B b B
Generation X
3%
23%
Siltent/GI
Baby Boomers
3%
0% 20% 40% 60% 80% 100%
Siltent/GI
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Q54. In what year were you born?n = 954
About Eight in Ten Respondents Are CaucasianAre Caucasian
81%White, non-HispanicNearly all (98%)
3%
4%
Hispanic/Latino
Asianspeak English at
home. One percent speak
Spanish and 1% speak another
0%
1%
American Indian/Alaska Native
African American/Black
speak another language.
2%
0%
Other
Native Hawaiian/Other Pacific Islander
9%
0% 20% 40% 60% 80% 100%
Prefer not to answer
Southeastern Institute of Research16
Q55. Which of the following best describes your racial background?n = 985
Q56. What is the primary language spoken in your household?
The Mean Income Is $102,000
2%Less than $30,000
22%
13%
$60 000 $99 999
$30,000-$59,999
11%
22%
$100,000-$120,000
$60,000-$99,999
1%
33%
Don't know
More than $120,000
18%
0% 20% 40% 60% 80% 100%
Prefer not to answer
Southeastern Institute of Research17
Q58. Which category best represents your household’s total annual income?n = 984
101010 10 Key FindingsKey FindingsKey FindingsKey Findings
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1Most respondents walk at least a
couple times a week and about half pwalk daily. Overall, most respondents walk for exercise and/or enjoyment
and recreation. Younger respondents, however, are more likely to walk to
save money or because they have nosave money or because they have no access to other transportation.
Southeastern Institute of Research19
More Than Eight in Ten Walk at Least a Couple of Times a WeekCouple of Times a Week
54%Daily
32%
54%
A couple of times a week
Daily
86%
7%Once a week
2%
5%At least once a month, but not weekly
2%
0% 20% 40% 60% 80% 100%
Less than once a month
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Q2. How often do you make a trip entirely by walking for any purpose?
n = 985
Respondents Walk About as Frequently in 2011 as They Did in 20082011 as They Did in 2008
100%
80% Research Warning: Respondent profiles in the
two waves are not consistent. 57%
54%
32%40%
60%t o a es a e ot co s ste tComparisons between the two
waves should be made very cautiously.
28%
9%4% 2%
7% 5%2%
20%
0%Daily A couple of times
a weekOnce a week At least once a
month, but not weekly
Less than once a month/rarely
2008 2011
Southeastern Institute of Research21How often do you make a trip entirely by walking for any purpose?
Nearly Two-Thirds Say They Walk the Clarendon Area Most Often
Note: Values do not add to
100%. R d t Clarendon Area Most Often
32%
48%
43%
49%
64%
C t H
Ballston
Clarendon
Respondents were able to choose more
than one response.
27%
31%
14%
40%
27%
28%
32%
43%
Mutli-use trails
Rosslyn
Virginia Square
Court Housep
21%
26%
15%
27%
13%
13%
13%
Pentagon/Pentagon City
Crystal City/National Airport
Shirlington
Mutli use trails
7%
9%
14%
7%
6%
8%
8%
13%
North Arlington
South Arlington
East Falls Church
Columbia Pike
6%
6%
7%
5%
6%
6%
0% 20% 40% 60% 80% 100%
Other
West Arlington
North ArlingtonArlington Residents
Non Arlington Residents
Southeastern Institute of Research22
0% 20% 40% 60% 80% 100%
Q6. In what Arlington area(s) or location(s) do you bike most often?Arlington = 900
Non-Arlington=85
Those Intercepted on the Trails Are More Likely to Walk on the Multi-Use Trails
Note: Values do not add to
100%. R d t Likely to Walk on the Multi-Use Trails
42%
32%
38%
39%
48%
M tli t il
Ballston
Clarendon
Respondents were able to choose more
than one response.
29%
16%
26%
61%
23%
23%
36%
38%
Rosslyn
Virginia Square
Court House
Mutli-use trailsp
13%
13%
23%
29%
15%
16%
18%
East Falls Church
Shirlington
Columbia Pike
Rosslyn
16%
6%
6%
6%
10%
11%
13%
13%
Pentagon/Pentagon City
West Arlington
North Arlington
South Arlington
0%
16%
16%
9%
9%
10%
0% 20% 40% 60% 80% 100%
Other
Crystal City/National Airport
Pentagon/Pentagon CityReceived E-mail
Trail Intercept
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0% 20% 40% 60% 80% 100%
Q6. In what Arlington area(s) or location(s) do you bike most often?E-mail = 128Intercept =31
Running Errands and Exercise/Recreation Are the Main Types of Walking Trips Taken
Note: Values do not add to
100%. R d t Are the Main Types of Walking Trips Taken
79%To run errands
Respondents were able to choose more
than one response.
67%
78%
For social activities
Exercise or recreation
p
47%
51%As part of my commute to and from
work
To go to lunch during the work day
16%
21%
38%
T tt d b i ti
To get to and from work
To visit friends or family
56% walk for part of or all of their
10%
16%
0% 20% 40% 60% 80% 100%
Other
To attend business meetings commute to and from work.
Southeastern Institute of Research24
0% 20% 40% 60% 80% 100%
n = 985Q4. For what types of trips do you typically walk?
Millennials Are Significantly More Likely to Walk for Transportation While Older Generations Are
k l lk f
Note: Values do not add to
100%. R d t More Likely to Walk for Exercise or Recreation
80%71%
To run errandsBaby Boomers
Respondents were able to choose more
than one response.
81%
87%
72%
82%
46%For social activities
Generation XMillennials
p
61%
70%
53%
78%
41%
82%
To go to lunch during the work day
Exercise or recreation
45%
58%
37%
50%
34%
35%
To visit friends and family
As part of my commute to and from work
29%
45%
21%15%
0% 20% 40% 60% 80% 100%
To get to and from work
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0% 20% 40% 60% 80% 100%
n = 985Q4. For what types of trips do you typically walk?
Exercise is the Main Motivation for WalkingNote: Values do
not add to 100%.
R d t
83%Exercise
Respondents were able to choose more
than one response.
67%
75%
Health
Enjoyment/Recreation
p
45%
47%
Help the environment
Save money
12%
43%
No access to other transportation
Faster than driving
14%
0% 20% 40% 60% 80% 100%
Other
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Q5. For those trips that you choose to walk, what is your motivation to walk?n = 985
Other Motivations for Walking—Respondent Answers to Other
Note: Values do not add to
100%. R d t Respondent Answers to Other
48%Parking issues/cost/difficulties
Respondents were able to choose more
than one response.
9%
12%
Do not own a car
Dog needs exercise
p
9%
9%
Less Stressful
Do not own a car
3%
6%
Going drinking
Faster than transit
13%
0% 20% 40% 60% 80% 100%
MSC
Southeastern Institute of Research27
Q5. For those trips that you choose to walk, what is your motivation to walk? (Other Option)n = 123
Millennials Are More Likely to Walk to Save Money, Get There Faster and Because They Have
h
Note: Values do not add to
100%. R d t No Other Transportation
74%84%
90%Exercise Baby Boomers
Respondents were able to choose more
than one response.
63%
74%
45%
75%
39%Save money
Generation XMillennials
p
53%
54%
46%
69%
32%
75%
Faster than driving
Health
40%
53%
45%52%
Help the environment
20%11%
6%
0% 20% 40% 60% 80% 100%
No access to other transportation
Southeastern Institute of Research28n = 985Q5. For those trips that you choose to walk, what is your motivation to walk?
Implication
In general, messaging should highlight exercise and recreation benefits.
Messaging directed at younger walkers, however, should also highlight the cost
i d ffi i b fit fsavings and efficiency benefits of walking as a means of transportation.
Southeastern Institute of Research29
2Half of respondents report walking toHalf of respondents report walking to work or as part of their commute, yet only about a quarter report that their y q p
employer offers programs to encourage walking.
Southeastern Institute of Research30
Recall, Slightly More Than Half of Respondents Report Sometimes Walking to
Note: Values do not add to
100%. R d t Work or as Part of Their Commute to Work
79%To run errands
Respondents were able to choose more
than one response.
67%
78%
For social activities
Exercise or recreation
p
47%
51%As part of my commute to and from
work
To go to lunch during the work day
16%
21%
38%
T tt d b i ti
To get to and from work
To visit friends or family
56% walk for part of or all of their
t t d
10%
16%
0% 20% 40% 60% 80% 100%
Other
To attend business meetings commute to and from work.
Southeastern Institute of Research31
0% 20% 40% 60% 80% 100%
n = 985Q4. For what types of trips do you typically walk?
Six in Ten Employed Respondents Walk at Least Part of the Way to Work at
Least Once a Week
50%Daily
11%A couple times a week 63%
5%
2%
At least once a month, but not weekly
Once a week
6%Less than once a month
y
27%
0% 20% 40% 60% 80% 100%
Never
Southeastern Institute of Research32
Q10. How often do you walk to or from work or as part of your commute to or from work?n = 873
But in Terms of What They Do for the Longest Part of Their Trip, Only About
15% Report Walking Most Days
32%Drive alone
15%
30%
Walk
Train
5%
6%
Carpool
Bus
4%
4%
4%
T i d b bi ti
Telework
Bicycle
2%
4%
0% 20% 40% 60% 80% 100%
Other
Train and bus combination
Southeastern Institute of Research33
0% 20% 40% 60% 80% 100%Q48. What type of transportation do you use to get to/from work most days in a typical week? (Please check only one. If you use more than one type on a particular day, count the one you use for the longest distance part of your trip.)n = 877
Four in Ten Respondents Use a Different Form of Transportation at
Least a Few Times a Month
9%More often than two days per week
6%
7%
One day a week
Two days per week 43%
7%
21%
Once per month
A few times per month
2%
25%
22%
Other
Never
A few times a year
1%
2%
0% 20% 40% 60% 80% 100%
Don't know
Other
Southeastern Institute of Research34
Q49. How often do you typically use any other type of transportation to get to work, other than the one you just indicated?n = 877
Nine in Ten Respondents Who Walk the Entire Way to Work, Walk Less Than
Four Miles One Way to WorkThe Mean Distance for Walking to Work Is 1.5 Miles
47%
44%
1 t 3 il
Less than 1 mile
91%
7%
47%
4 to 6 miles
1 to 3 miles
1%7 to 9 miles
0%
0% 20% 40% 60% 80% 100%
10 or more miles
Southeastern Institute of Research35
0% 20% 40% 60% 80% 100%
Typical one way distance to work by those who walk their entire commute. n = 210
Half of Respondents Walk One Mile or Less One Way to Work as Part of Their Commutey
The Mean Distance for Walking to Work Is 1.1 Miles
50%Less than a mile
36%
50%
1-2 miles
Less than a mile
2%
9%
3-4 miles
2-3 miles
1%4-5 miles
1%
0% 20% 40% 60% 80% 100%
5 miles or more
Southeastern Institute of Research36
Q15. What is the distance you walk as part of your entire commute?n = 441
Nearly Three-Fourths Travel Less Than 20 Minutes by Foot to Get to Worky
The Mean Travel Time Is 19.7 Minutes
33%Less than 10 i t
39%
33%
11-20 minutes
minutes 72%
15%21-30 minutes
4%
8%
46 o mo e
31-45 minutes
4%
0% 20% 40% 60% 80% 100%
46 or more
Southeastern Institute of Research37
Q12. How much time does the walking part of your entire commute take?n = 449
Less Than One-Quarter Report Assistance, Information, or Facilities to Encourage Walking to Work Offered by Employers
23%18%
YesNoD 't k
59%Don't know
Southeastern Institute of Research38
Q11. Does your employer or your building offer any facilities, information or assistance to encourage walking to work?
n = 644
I li tiImplication
Continue to encourage employers to g p yoffer assistance and information to
help employees walk to work—only a quarter report that their employer
currently does so.
Southeastern Institute of Research39
3
Sharing the way with vehicles is the highest safety concern both at g y
night and during the day.
Southeastern Institute of Research40
Respondents Generally Feel Safe Walking in the DayThe Most Concern About Safety in the Day Is
Sh i th W ith V hi lSharing the Way with Vehicles
SafeSharing the way with vehicles
55%36%Unsafe
71%18%
Sharing trails/sidewalks with bicycles
91%3%
Crime
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
Southeastern Institute of Research41
Q8. How safe you feel in regards to each of the following when you walk during the day?n = 985
Concerns About Safety Intensify Slightly When Walking at NightWhen Walking at Night
SafeSharing the way with vehicles
40%47% Unsafe
53%29%
Sharing trails/sidewalks with bicycles
62%26%
Crime
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
Southeastern Institute of Research42
Q8. How safe do you feel in regard to each of the following when you walk during the evening or at night?
n = 868
Women Are Significantly Less Likely to Feel Safe at Night Than MenSafe at Night Than Men
Note:
43%
37%Sharing the way with vehicles
Percentages indicate those reporting they
feel safe.
59%
46%Sharing the trails/sidewalks with bicycles
78%
51%Crime
78%
0% 20% 40% 60% 80% 100%
WomenMen
Southeastern Institute of Research43
Q8. How safe do you feel in regard to each of the following when you bike during the evening or at night?
n = 868
More Than Half Say They Encounter Aggressive or Inattentive Drivers as a Safety Issue When Walking
Note: Values do not add to
100%. R d t A Quarter Encounter Aggressive or Inattentive Cyclists
54%Aggressive or inattentive drivers
Respondents were able to choose more
than one response.
23%
49%
Aggressive or inattentive cyclists
Crossing the street
p
12%
13%
14%
Narrow or no sidewalk
Sidewalk/conditions/maintenance
Fear of getting mugged/harassed
5%
11%
12%
Other
Lighting
Narrow or no sidewalk
5%
0% 20% 40% 60% 80% 100%
None in particular
Southeastern Institute of Research44
Q9. What safety issues, if any, do you encounter when walking?n = 781
Implication
Continue to encourage drivers and cyclists to be attentive and respectful of walkers. Educate walkers on the rules of the road and how to remain safe when maneuvering along thesafe when maneuvering along the
roadways, and offer tips—particularly to women—on avoiding crime atto women on avoiding crime at
night.
Southeastern Institute of Research45
4About a fifth of respondents are aware of WalkArlington, yet fewer report that they are familiar with it. Usage among those a a e of WalkA lington and itsthose aware of WalkArlington and its
services is fairly high.
Southeastern Institute of Research46
When Asked What Sources They Use to Get Information About Walking in Arlington, Many Do
l
Note: Values do not add to
100%. R d t Not Use Any Particular Source
18%Google
Respondents were able to choose more
than one response.
8%
8%
11%
Internet/email
County website
Maps/brochures/newslettersp
4%
6%
7%
Other county websites
ARLnow.com
WalkArlington
44%
10%
3%
4%
None in particular
Other
Word of mouth
y
1%
44%
0% 20% 40% 60% 80% 100%
Don't know
None in particular
Southeastern Institute of Research47
Q18. What information sources do you commonly use to get information on walking in Arlington County?n = 691
Nearly Half of Respondents Are Aware of WalkArlington/WalkArlington com
Note: Graph represents the percentage of WalkArlington/WalkArlington.comp grespondents who “have
used” services and who “have
not used44%WalkArlington/walkarlington.com
not used services, but are aware” to demonstrate awareness.
23%Pacer Newsletter
20%Emails from WalkArlington
0% 20% 40% 60% 80% 100%
Q20 F ll i i li t f t t ti i ti d i il bl i A li t I
Southeastern Institute of Research48
Q20. Following is a list of transportation organizations and services available in Arlington. In the first column, check all the organizations or services you have used. For those you have not used, please indicate if you are aware of them.
n = varies
Trail Intercept Respondents, However, Were Much Less Aware of WalkArlington
Note: Graph represents the percentage of Were Much Less Aware of WalkArlington
79%
p grespondents who “have
used” services and who “have
not used
26%
68%WalkArlington/walkarlington.comnot used
services, but are aware” to demonstrate awareness.
16%
37%
51%Pacer Newsletter
34%
38%Emails from WalkArlington
Email Survey
WalkArlington.com10%
% 20% 40% 60% 80% 100%
WalkArlington.com
Trail Intercept
Southeastern Institute of Research49
Awareness by what method drove them to the survey.
n = varies
A Third of Those Who Are Aware Are Familiar with WalkArlington
Note: Data represents the
level of Familiar with WalkArlington
14%5-Very familiar
familiarity among those
who are aware of
WalkArlington
15%
14%
4
5 Very familiar
29%WalkArlington.
26%3
22%
23%
1-Not at all
2
22%
0% 20% 40% 60% 80% 100%
familiar
Southeastern Institute of Research50Q21. How familiar are you with WalkArlington?
n = 436
Not Surprisingly, Familiarity Is Much Higher Among Those Who Have Used
Note: Data represents the
level of
WalkArlington Services
2%26%5-Very familiar
familiarity among those
who are aware of
WalkArlington
5%
2%
26%4
5 Very familiar
52%WalkArlington.
21%31%3
Used WalkArlington
33%
4%
13%
1-Not at all
2
gservices
Not used WalkArlington
i39%4%
0% 20% 40% 60% 80% 100%
familiar services
Southeastern Institute of Research51Q21. How familiar are you with WalkArlington?
n = 436
Six in Ten of Those Who Received an Email Invitation to the Survey Say They Are
l h lk l
Note: Data represents the
level of Familiar with WalkArlington
38%29%
5-Very familiar
familiarity by how the
respondents received the
survey
0%
13%
12%
38%
32%4
5 Very familiar
61%survey.
38%31%
28%3 Emailed Survey
WalkArlington.com
13%
8%
12%
4%
8%
1-Not at all
2
g
Trail Intercept
38%8%
0% 20% 40% 60% 80% 100%
familiar
Southeastern Institute of Research52Familiarity by method of receiving survey.
n = 436
Respondents in 2011 Are More Likely to Be Familiar with WalkArlington
Note: To make an accurate
comparison, the 2011 data Familiar with WalkArlington
100%
2011 data represents only
those who received an
email invitation t th
80%
61%
Research Warning: Respondent profiles in the
two waves are not consistent. Comparisons between the two
to the survey.
40%
60% 52%61%p
waves should be made very cautiously.
15%
30%33%
19%
28%32%
29%
20%
40%
4% 4%8%
0%1-Not at all
Familiar2 3 4 5-Very Familiar
2008 2011
Southeastern Institute of Research53
2008 2011
How familiar are you with WalkArlington?
One in Five Have UsedW lkA li S iWalkArlington Services
Have used in the past
Have not used, but am aware
Am not aware
WalkArlington 21% 23% 56%WalkArlington 21% 23% 56%
BikeArlington 20% 39% 41%
Pacer E Newsletter 11% 12% 77%Pacer E-Newsletter 11% 12% 77%
Emails from WalkArlington 7% 13% 80%
BikeArlington Twitter Feed 4% 15% 81%BikeArlington Twitter Feed 4% 15% 81%
Q20 F ll i i li t f t t ti i ti d i il bl i A li t I
Southeastern Institute of Research54
Q20. Following is a list of transportation organizations and services available in Arlington. In the first column, check all the organizations or services you have used. For those you have not used, please indicate if you are aware of them.
n = 985
Older Respondents and Respondents Who Are Not Currently Employed Are More Likely
to Use WalkArlington Services
% using W lkA li t iWalkArlington services
GenderMale 19%
Female 22%
Generation
Millennials 8%
Gen X 19%
Baby Boomers 38%y
Income
Less than $60K 18%
$60K to $120K 16%
$120K or higher 23%$120K or higher 23%
EmploymentEmployed 19%
Not employed 38%
Southeastern Institute of Research55
Nearly Half of Those Who Have Heard of WalkArlington Have Used Its Services
Note: Graph represents the percentage of WalkArlington, Have Used Its Services
49%Pacer Newsletter
p grespondents
who have used services
among those who have
48%
49%
WalkArlington
Pacer Newsletterwho have heard of the
services.
34%BikeArlington
34%Emails from WalkArlington
19%BikeArlington Twitter Feed
Southeastern Institute of Research56
0% 20% 40% 60% 80% 100%Q20. Following is a list of transportation organizations and services available in Arlington.
n = 985
Two-Thirds Have Used WalkArlington Services One to Five Times in the Past Year
Note: Graph represents only those One to Five Times in the Past Year
3%More than 20 times, too many to count
ywho have used WalkArlington
services.
9%
6%
6 to 10 times
11 to 20 times
too many to count
44%
22%
9%
1 2 ti
3 to 5 times
6 to 10 times
66%
8%
44%
D 't k /D 't
Have never used
1 or 2 times
8%
0% 20% 40% 60% 80% 100%
Don't know/Don't remember
Southeastern Institute of Research57
Q33. In the past year, about how many times have you used at least one of the WalkArlington services listed?
n = 263
Respondents Have Also Used a Number of Other ACCS Services
Have Used in the Past
Have not used, but am aware
Am not aware
Metro/WMATA 93% 5% 2%Metro/WMATA 93% 5% 2%
Arlington Transit (ART) 45% 50% 5%
The Commuter Store 31% 47% 22%
CommuterPage.com 19% 29% 52%g
Arlington County Commuter Services 13% 33% 54%
Arlington’s Car Free Diet 12% 62% 26%
Commuter Connections 12% 39% 49%
Capital Bikeshare 10% 80% 10%
Washington Area Bike Forum 8% 24% 68%
Virginia Railway Express 5% 79% 15%
CommuterDirect.com 5% 24% 72%
Car Free Diet YouTube Channel 3% 24% 72%
TeleworkVA! 1% 11% 88%
Southeastern Institute of Research58
Q20. Following is a list of transportation organizations and services available in Arlington. In the first column, check all the organizations or services you have used. For those you have not used, please indicate if you are aware of them.n = 985
Respondents First Learned About WalkArlington from a Variety of Sources
Note: Data represents
those who are WalkArlington from a Variety of Sources
14%16%
Arlington County websiteCommunity event
aware of WalkArlington.
3%4%6%8%
14%
C F Di tAdvertisement
Word of mouthBrochure
Arlington County website
1%3%3%3%
FitArlingtonMedia coverage
WalkArlington.comCar Free Diet
8%1%1%1%
Other websiteThe Commuter StoreCommuterPage.com
Arlington public schools
33%12%
8%
0% 20% 40% 60% 80% 100%
Don't know/Don't rememberOther
Other website
Southeastern Institute of Research59Q31. How did you first learn about WalkArlington?
n = 412
One-Quarter of Those Who Do Not Currently Use WalkArlington Services Are
Note: Graph represents only those
Likely to Use Them in the Future
7%5 Very likely
ywho have NOT
used WalkArlington
services.
18%
7%
4
5-Very likely25%
23%
26%
2
3
17%
23%
1-Not at all likely
2
10%
0% 20% 40% 60% 80% 100%
Don't know
Southeastern Institute of Research60
Q41. How likely are you to use WalkArlington services in the future? n = 554
Implication
There is room to increase awareness and usage of WalkArlington among
lk i A li t M f thwalkers in Arlington. Many of those who have not used WalkArlington
services say that they would be likelyservices say that they would be likely to in the future, but low awareness among the general population of g g p p
walkers may be a hurdle.
Southeastern Institute of Research61
5Those who have usedThose who have used
WalkArlington are more likely to walk for enjoyment/recreation j y /than those who have not used
WalkArlington.
Southeastern Institute of Research62
Those Who Have Used WalkArlington Services Walk About as Often as Those
Who Have Not
55%Daily
33%
53%
30%A couple of times a week
Daily
7%8%
Once a week
4%7%
At least once a month, but not weeklyHave Used WalkArlington
2%0%
0% 20% 40% 60% 80% 100%
Less than once a month Have NOT Used WalkArlington
Southeastern Institute of Research63n = 985Q2. How often to you make a trip entirely by walking for any purpose?
Those Who Have Used WalkArlingtonAre More Likely to Walk for
Note: Values do not add to
100%. Respondents
Exercise or Recreation
75%89%For exercise or recreation
Respondents were able to choose more
than one response.
70%
80%
54%
74%
For social activities
To run errands
49%
52%
36%
38%
47%
As part of my commute to and from work
To go to lunch during the work day
23%
38%
14%
15%
36%
To attend business meetings
To get to and from work
To visit friends and family
Have Used WalkArlington
9%
17%
13%
0% 20% 40% 60% 80% 100%
Other
To attend business meetingsHave NOT Used WalkArlington
Southeastern Institute of Research64n = 985Q4. For what types of trips do you typically walk?
People Who Have Used WalkArlington Are Motivated by Enjoyment, Health, and Helping the EnvironmentThose Who Have Not Used WalkArlington Are More Motivated
Note: Values do not add to
100%. Respondents Those Who Have Not Used WalkArlington Are More Motivated
by Saving Money and Getting There Faster
83%86%Exercise
Respondents were able to choose more
than one response.
65%
74%
77%
81%
Health
Enjoyment/recreation
49%
41%
39%
60%
Save money
Help the environment
14%
46%
49%
17%
34%
Other
Faster than drivingHave Used WalkArlington
12%
14%
9%
0% 20% 40% 60% 80% 100%
No access to other transportationHave NOT Used WalkArlington
Southeastern Institute of Research65n = 985Q5. For those trips that you choose to walk, what is your motivation to walk?
Those Who Have Not Used WalkArlington Are More Likely to Walk to Work DailyAre More Likely to Walk to Work Daily
37%D il
9%
53%
19%
37%
A couple of times a week
Daily
2%
4%
1%Once a week
4%
5%
13%
4%
Less than once a month
At least once a month, but not weekly
Have Used WalkA lington
27%27%Never
WalkArlington
Have NOT Used WalkArlington
Southeastern Institute of Research66
0% 20% 40% 60% 80% 100%
n = 873Q10. How often do you walk to or from work or as part of your commute to or from work?
I li tiImplication
Make sure that you promote theMake sure that you promote the exercise and recreational aspects of
walking, but there may be an opportunity to expand walking for other
reasons among your current users.
Southeastern Institute of Research67
6Overall satisfaction with WalkArlingtongis high. Similarly, those who are aware
of WalkArlington are likely to d it i t th drecommend its services to others and
more than two-thirds already have.
Southeastern Institute of Research68
Nearly Two-Thirds Are Satisfied Overall with WalkArlington Serviceswith WalkArlington Services
26%5-Very Satisfied 64%
13%
38%
3
4
64%
1%
2%
13%
1 N t t ll ti fi d
2
3
14%
1%
H t d
Don't know
1-Not at all satisfied
6%
0% 20% 40% 60% 80% 100%
Have not used any WalkArlington services
Southeastern Institute of Research69
Q36. How satisfied have you been overall with the services that you have used from WalkArlington?
n = 233
When Removing Those Who Say “Don’t Know ” 8 in 10 Are SatisfiedKnow, 8 in 10 Are Satisfied
33%5-Very satisfied
48%
33%
4
5 Very satisfied
81%
16%3
1%
3%
1 Not at all satisfied
2
1%
0% 20% 40% 60% 80% 100%
1-Not at all satisfied
Southeastern Institute of Research70
Q36. How satisfied have you been overall with the services that you have used from WalkArlington?
n = 233
Satisfaction Has Not Changed Significantly Since 2008, Though More Respondents Are
Comfortable Giving a Response
100%
80%
61% 64%
Research Warning: Respondent profiles in the
two waves are not consistent. Comparisons between the two
38%40%
60%61% 64%
pwaves should be made
very cautiously.
11%
35%
26% 24%
13%
38%
26%
14%20%
40%
2% 3%
11%
1% 2%0%
1-Not at all Satisfied
2 3 4 5-Very Satisfied
Don't know
2008 2011
Southeastern Institute of Research71
2008 2011
How satisfied have you been overall with the services that you have used from WalkArlington?
More Than Seven in Ten of Those Who Have Used WalkArlington Services Are Likely to Use
lk l h
Note: Data represents
likelihood to use WalkArlington WalkArlington Services in the Future
15%43%5-Very likely 72%
WalkArlington services among those who are
aware of WalkArlington.
23%
15%
29%4
72%
12%
29%
7%
17%
2
3
10%
3%
2%1-Not at all likely Have Used WalkArlington
Have Not Used12%
3%
0% 20% 40% 60% 80% 100%
Don't know Have Not Used WalkArlington
Southeastern Institute of Research72
Q37. How likely are you to use the services of WalkArlington in the future?
n = 233
Two-Thirds of Those Who Use WalkArlington Are Likely to Recommend WalkArlington Services
Note: Data represents
likelihood to recommend Likely to Recommend WalkArlington Services
10%38%5-Very likely 67%
recommend WalkArlington
services among those who are
aware of
19%
10%
29%4
67%WalkArlington.
19%
23%
8%
16%
2
3
13%
6%
3%1-Not at all likely Have used WalkArlington
Have Not used15%
6%
0% 20% 40% 60% 80% 100%
Don't know Have Not used WalkArlington
Southeastern Institute of Research73
Q38. How likely are you to recommend the services of WalkArlington to a friend, family member or co-worker?
n = 233
More Than Four in Ten of Those Who Use WalkArlington Have Already Recommended
Note: Data represents
recommending WalkArlington WalkArlington ServicesWalkArlington
services among those who are
aware of WalkArlington.
13%
44%Yes
83%
50%No
4%
6%Don't Know
Have Used WalkArlington
4%
0% 20% 40% 60% 80% 100%
Have NOT used WalkArlington
Southeastern Institute of Research74
Q39. Have you ever recommended WalkArlington services to someone? n = 233
I li tiImplication
Encourage WalkArlingtong gusers to recommend WalkArlington
services to others. Many have already done so and many more
report that they would.
Southeastern Institute of Research75
7Satisfaction with specificSatisfaction with specific
WalkArlington services is high, yet there is an opportunity to increase pp y
awareness and usage of such services.
Southeastern Institute of Research76
Awareness of WalkArlington Services and Information Peaks at Less Than One-Third Aware
f lk b d lk l
Note: Graph represents the percentage of
of Walkabout Maps and WalkArlington.com
28%29%
WalkArlington com website
Walkabout route maps
p grespondents
who are aware of services.
17%17%
20%23%
28%
C l d f lki
WalkArlington Pacer e-Newsletter
Walkabout events
Walkabouts Brochures
WalkArlington.com website
15%16%16%17%
Safe routes to school information
Walk to School day activities
Pedestrian safety information
Calendar of walking events
10%10%10%12%
Pedestrian Advisory Committee…
WalkArlington Facebook page
Walkabout videos
WalkArlington Walkers Meetup …
8%9%10%10%
WalkArlington Works/Walking …
Pedestrian planning information
Walking Group listings
Pedestrian Advisory Committee …
Southeastern Institute of Research77
0% 20% 40% 60% 80% 100%Q32. Following is a list of walk services and information that WalkArlington provides or supports.
n = 985
Usage of Specific WalkArlington Services Varies from 1% to 15%Varies from 1% to 15%
Have usedHave not used, but am aware Am not aware
Walkabout Route Maps 15% 14% 71%
WalkArlington.com website 15% 13% 72%
Walkabout Brochures 11% 12% 77%
WalkArlington Pacer e-Newsletter 8% 9% 83%
Walkabout Events 5% 15% 80%Walkabout Events 5% 15% 80%
Calendar of walking events 5% 12% 83%
Pedestrian safety information 4% 12% 84%
Walkabout Videos 4% 6% 90%
Walk to School Day activities 3% 13% 84%
Safe routes to school information 3% 12% 85%
Pedestrian planning information 2% 7% 91%
WalkArlington Walkers Meetup group 1% 11% 88%
Pedestrian Advisory Committee updates 1% 9% 90%
Walking Group Listings 1% 9% 90%
WalkArlington Facebook Page 1% 9% 90%
WalkArlington Works/Walking Workplace Assistance 1% 7% 92%
Southeastern Institute of Research
WalkArlington Works/Walking Workplace Assistance 1% 7% 92%
78Q32. Following is a list of walking services and information that WalkArlington provides or supports.
n = 985
About Half of Those Who Are Aware of the Website, Walkabout Maps and the Pacer
Note: Graph represents the percentage of
Newsletter Use These Services
52%53%
Walkabout route maps
WalkArlington.com website
p grespondents
who have used services
among those who have
27%42%
47%48%
52%
C l d f lki
Walkabout videos
Walkabouts Brochures
WalkArlington Pacer e-Newsletter
Walkabout route mapswho have heard of the
services.
23%24%25%27%
Pedestrian planning information
Walkabout events
Pedestrian safety information
Calendar of walking events
12%13%
18%20%
Pedestrian Advisory Committee…
WalkArlington Facebook page
Walk to School day activities
Safe routes to school information
7%8%9%
12%
Walking Group lisitings
WalkArlington Works/Walking …
WalkArlington Walkers Meetup …
Pedestrian Advisory Committee …
Southeastern Institute of Research79
0% 20% 40% 60% 80% 100%Q32. Following is a list of walk services and information that WalkArlington provides or supports.
n = 985
There Is a Gap in Knowledge About What Services WalkArlington Provides
Nearly One-Quarter Who Have Used Walkabout Route Maps
Note: Graph represents those who Nearly One Quarter Who Have Used Walkabout Route Maps
Also Say They Have Never Used WalkArlington
22%Walkabout route maps
have these services and also say they have not used WalkArlington
17%
22%
Walkabouts Brochures
Walkabout route mapsWalkArlington.
Note: Services with an “n’” of less than 40
9%
11%
WalkArlington Pacer e-Newsletter
WalkArlington.com websiteless than 40 were excluded due to small sample size.
4%
5%
Calendar of walking events
Walkabout videos
4%
0% 20% 40% 60% 80% 100%
Walkabout events
Southeastern Institute of Research80Service usage by those who say they have used WalkArlington.
n = varies
Those Who Have Used WalkArlington Services Are Very Satisfied with Them
Note: Due to dangers
associated with extremely Are Very Satisfied with Them
33% 55% 88%Walkabout videos
with extremely small sample sizes, services and resources with an ‘n’ of l th 40
32%
34%
49%
52%
81%
86%
Walkabout events
Walkabouts Brochure
less than 40 are excluded
from this analysis.
37%
49%
32%
42%
31%
49%
79%
80%
81%
W lk b t t
Calendar of Walking Events
Walkabout events
40%
37%
36%
42%
76%
79%
WalkArlington Pace e-Newsletter
Walkabout route maps
41% 30% 71%
0% 20% 40% 60% 80% 100%
WalkArlington.com website
4 5-Very Satisfied
Southeastern Institute of Research81
Q34. Based on your experience, how satisfied are you with each of the following WalkArlington services and resources?
n = varies by service
Implication
Continue to promote specificContinue to promote specific WalkArlington services. Usage and
satisfaction is very high among y g gthose who are aware of them, yet there is an opportunity to increase
awareness. Furthermore, many respondents, do not associate WalkArlington’s programs withWalkArlington s programs with
WalkArlington.
Southeastern Institute of Research82
8Nearly half of those who haveNearly half of those who have heard of WalkArlington have
visited its website. Among those gthat have not, lack of awareness is
the primary reason.
Southeastern Institute of Research83
Nearly Half of Those Aware of WalkArlington Have Visited theWalkArlington Have Visited the
Website at Some Point
10%10% Yes
46%
34%
No
Don't know
Didn't know thay have one
Southeastern Institute of Research84n = 433Q24. Have you ever visited the WalkArlington website?
One in Five Say They Would Be More Likely to Use the WalkArlington Website If They Knew What It Is
Note: Values do not add to
100%. R d t the WalkArlington Website If They Knew What It Is
20%Knowing what it is
Respondents were able to choose more
than one response.
7%
10%
13%
Suggested routes/maps
If I was new to the area or more interested in walking
Learning how it could help mep
6%
7%
7%
Newsletter/updates
Discounts/benefits/perks
Suggested routes/maps
17%
11%
3%
None in particular
Other
Alerts/facebook/twitter links
13%
17%
0% 20% 40% 60% 80% 100%
Don't know
None in particular
Southeastern Institute of Research85
Q26. What would encourage you to use the WalkArlington.com website?n = 88
I li tiImplication
Usage of the WalkArlington website isUsage of the WalkArlington website is high among those who are aware of
it yet there is an opportunity toit, yet there is an opportunity to further increase awareness.
Southeastern Institute of Research86
9
About three in ten made a change to their walking behavior since gusing WalkArlington services.
Southeastern Institute of Research87
Three in Ten Made a Change to Their Walking Behavior Since Using WalkArlington ServicesBehavior Since Using WalkArlington Services
23%Walk more often for non-work trips 29% of
6%
9%
Walk more often for at least some po tion of t ip to o k
Started walking for non-work tripsrespondents
report making at least one
of these
10%
3%
6%
D 't k
Started walking at least some portion of trip to work
portion of trip to work changes to their walking
behavior.
9%
10%
I have not used WalkArlington services
Don't know
52%
0% 20% 40% 60% 80% 100%
No, I did not make any of these changes
Southeastern Institute of Research88
Q40. Since you first started using WalkArlington services, have you made any of the following changes in your biking behavior? n = 233
There Are No Statistically Significant Differences in Behavior Change
Between 2008 and 2011
100%2008 2011
80%
2008 2011Research Warning: Respondent profiles in the
two waves are not consistent. Comparisons between the two
h ld b d
40%
60%waves should be made
very cautiously.
31%
23%
9% 9%
20%
40%
6% 5%2% 3%
9%6%
3%9%
0%Walk more often for
non-work tripsStarted walking for
non-work tripsWalk more often for at least some portion
of commute
Started walking at least some portion of
commute
Don't know
Southeastern Institute of Research89
of commute commute
Q40. Since you first started using WalkArlington services, have you made any of the following changes in your biking behavior?
I li tiImplication
Continue to encourage WalkArlingtong gusers to walk even more frequently. About three in ten report increasing their walking behavior since using
WalkArlington services.
Southeastern Institute of Research90
10About a quarter have attended a
WalkArlington event, yet two-thirds would be interested inthirds would be interested in
attending in the future.
Southeastern Institute of Research91
About a Quarter of Those Who Have Heard of WalkArlington Have Attended an Event
Note: Data represents
attendance at of WalkArlington Have Attended an Event
12%WalkArlington Walkabout
WalkArlington events among those who are
aware of WalkArlington
9%
9%
11%
C
Walk and Bike to School day
Neighborhood/community walking event
WalkArlington.
5%
9%
9%
Environmental event
Community health fair
County event
27%
1%
3%
School event
Workplace event
73%
0% 20% 40% 60% 80% 100%
I have not attended a WalkArlington event
Southeastern Institute of Research92Q27. Which of the following, if any, WalkArlington events have you attended?
n = 431
More Than Two-Thirds Are Interested in Future Walking Events
Note: Values do not add to
100%. R d t Future Walking Events
38%Neighborhood/community walking event
Respondents were able to choose more
than one response.
22%
29%
32%
C
Environmental event
WalkArlington Walkabout
p
68% of
16%
22%
22%
Walk and Bike to School day
Community health fair
County event 68% of respondents report being interested in at least one type of
6%
14%
School event
Workplace event
yfuture event.
32%
0% 20% 40% 60% 80% 100%
I would not be interested in any events in the future
Southeastern Institute of Research93Q28. What type of events would you be interested in for the future?
n = 984
Safety and Health Are the Most Important Walking Topics for Respondents
Note: Values do not add to
100%. R d t Walking Topics for Respondents
68%
72%H l h
Safety
Respondents were able to choose more
than one response.
19%
24%
28%
68%
Events
Walking tours
County resources for pedestrians
Healthp
7%
8%
11%
9%
Volunteer Opportunities
Research
Schools
1%
2%
4%
6%
Resources for speakers of other languages
Resources for youth
Resources for seniors
Clubs and Groups
7%
1%
0% 20% 40% 60% 80% 100%
Other
Resources for speakers of other languages
Southeastern Institute of Research94
Q43. Which of the following walking topics are most important to you? n = 985
Nearly Half Are Interested in Receiving a Monthly NewsletterMonthly Newsletter
44%44%56%
YesNo
Southeastern Institute of Research95
Q29. Would you be interested in receiving a monthly e-newsletter about walking events and news in Arlington County?
n = 984
I li tiImplication
Focus future WalkArlington eventsFocus future WalkArlington events around safety and health. Promote
the monthly newletter as many wouldthe monthly newletter as many would be interested in receiving one.
Southeastern Institute of Research96
Summary ofSummary ofStrategic Strategic
ImplicationsImplicationsImplicationsImplications
Southeastern Institute of Research97
• In general, messaging should highlight exercise fand recreation benefits. Messaging directed at
younger walkers, however, should also highlight the cost savings and efficiency benefits of walking as a means of transportation.
• Continue to encourage employers to offer assistance and information to help employees walkassistance and information to help employees walk to work—only a quarter report that their employer currently does so.
• Continue to encourage drivers and cyclists to be attentive and respectful of walkers. Educate walkers on the rules of the road and how to remainwalkers on the rules of the road and how to remain safe when maneuvering along the roadways, and offer tips—particularly to women—on avoiding crime at night
Southeastern Institute of Research
crime at night.
98
• There is room to increase awareness and usage of• There is room to increase awareness and usage of WalkArlington among walkers in Arlington. Many of those who have not used WalkArlington services say that they would be likely to in the future butsay that they would be likely to in the future, but low awareness among the general population of walkers may be a hurdle.
• Make sure that you promote the exercise and recreational aspects of walking, but there may be an opportunity to expand walking for otheran opportunity to expand walking for other reasons among your current users.
• Encourage WalkArlington users to recommend g gWalkArlington services to others. Many have already done so and many more report that they would in the future.
Southeastern Institute of Research
would in the future.
99
• Continue to promote specific WalkArlington services. Usage and satisfaction is very high among those
h f th t th i t itwho are aware of them, yet there is an opportunity to increase awareness. Furthermore, many respondents, do not associate WalkArlington’s
ith W lkA li tprograms with WalkArlington.
• Usage of the WalkArlington website is high among those who are aware of it yet there is anthose who are aware of it, yet there is an opportunity to further increase awareness.
• Continue to encourage WalkArlington users to walkContinue to encourage WalkArlington users to walk even more frequently. About three in ten report increasing their walking behavior since using WalkArlington servicesWalkArlington services.
• Focus future WalkArlington events around safety and health. Promote the monthly newletter as many
Southeastern Institute of Research
y ywould be interested in receiving one.
100
Follow-up research can make use of the growingcan make use of the growing
research panel…
Southeastern Institute of Research101
About Four in Ten Say They Would Be Willing to Participate in a Research PanelWilling to Participate in a Research Panel
41%41%59%
YesNo
Southeastern Institute of Research102
Q60. From time to time, we would like to test new ideas with an informal research panel made of people like you…would you be interested in participating on such a panel?
n = 985
Thank YouThank YouIf you would like any additional If you would like any additional
information about this study, please information about this study, please contact Anna MacIntosh at SIR. contact Anna MacIntosh at SIR.
[email protected]@SIRresearch.com
Southeastern Institute of Research103