Southeastern Institute of Research ACCS 2011 WalkArlington Study October 2011 Key Highlights
Southeastern Institute of Research
ACCS 2011 WalkArlington Study
October 2011
Key Highlights
Southeastern Institute of Research
Key Highlights – 2011 WalkArlingtonTable of Contents
Finding Page1. Walking Behavior 42. Commute Walking 73. Safety Concerns 144. WalkArlington Awareness and Use 185. Reasons for using WalkArlington 226. Satisfaction with WalkArlington Overall 247. Satisfaction with specific WalkArlington
Services28
8. BikeArlington Awareness and Use 309. Behavior Changes 3210.WalkArlington Events 34
2
Southeastern Institute of Research
Demographic Profile
3
Demographic TotalArlington resident 91%Employed full-time 82%Work in Arlington 34%Primary mode of transportation to work
Drive alone 32%Walk 15%
Age 39Caucasian 81%Mean income 102kGender
Male 59%Female 36%
Southeastern Institute of Research4
Most respondents walk at least a couple times a week and about
half walk daily. Most respondents walk for exercise and/or
enjoyment and recreation.
1
Southeastern Institute of Research
More Than Eight in Ten Walk at Least a Couple of Times a Week
5
Less than once a month
At least once a month, but not weekly
Once a week
A couple of times a week
Daily
0% 20% 40% 60% 80% 100%
2%
5%
7%
32%
54%86%
Q2. How often do you make a trip entirely by walking for any purpose?n = 985
Southeastern Institute of Research
Exercise is the Main Motivation for Walking
6
Other
No access to other transportation
Faster than driving
Help the environment
Save money
Health
Enjoyment/Recreation
Exercise
0% 20% 40% 60% 80% 100%
14%12%
43%45%47%
67%75%
83%
Note: Values do not add to
100%. Respondents were able to choose more
than one response.
Q5. For those trips that you choose to walk, what is your motivation to walk?n = 985
Southeastern Institute of Research7
Half of respondents report walking to work or as part of their
commute. Those who walk travel an average of 1.1 to 1.5 miles.
2
Southeastern Institute of Research
Slightly More Than Half of Respondents Report Sometimes
Walking to Work or as Part of Their Commute to Work
8
Other
To attend business meetings
To get to and from work
To visit friends or family
As part of my commute to and from work
To go to lunch during the work day
For social activities
Exercise or recreation
To run errands
0% 20% 40% 60% 80% 100%
10%16%
21%38%
47%51%
67%78%79%
56% walk for part of or all of their com-mute to and from
work.
Note: Values do not add to
100%. Respondents were able to choose more
than one response.
n = 985Q4. For what types of trips do you typically walk?
Southeastern Institute of Research
Six in Ten Employed Respondents Walk at Least Part of the Way to Work
at Least Once a Week
9
Never
Less than once a month
At least once a month, but not weekly
Once a week
A couple times a week
Daily
0% 20% 40% 60% 80% 100%
27%
6%
5%
2%
11%
50%
63%
Q10. How often do you walk to or from work or as part of your commute to or from work?n = 873
Southeastern Institute of Research
Nine in Ten Respondents Who Walk the Entire Way to Work, Walk Less
Than Four Miles One Way to Work
The Mean Distance for Walking to Work Is 1.5 Miles
10
10 or more miles
7 to 9 miles
4 to 6 miles
1 to 3 miles
Less than 1 mile
0% 20% 40% 60% 80% 100%
0%
1%
7%
47%
44%91%
Typical one way distance to work by those who walk their entire commute. n = 210
Southeastern Institute of Research
Half of Respondents Walk One Mile or Less One Way to Work as Part of Their
CommuteThe Mean Distance for Walking to Work Is 1.1 Miles
11
5 miles or more
4-5 miles
3-4 miles
2-3 miles
1-2 miles
Less than a mile
0% 20% 40% 60% 80% 100%
1%
1%
2%
9%
36%
50%
Q15. What is the distance you walk as part of your entire commute?n = 441
Southeastern Institute of Research12
Sharing the way with vehicles is the highest safety concern both at night and during the
day.
3
Southeastern Institute of Research
Respondents Generally Feel Safe Walking in the Day
The Most Concern About Safety in the Day Is Sharing the Way with Vehicles
Series1
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
91%
71%
55%
3%
18%
36%SafeUnsafe
Sharing the way with vehicles
Crime
Sharing trails/sidewalks with bicy-cles
13Q8. How safe you feel in regards to each of the following when you walk during the day?n = 985
Southeastern Institute of Research
Concerns About Safety Intensify Slightly When Walking at Night
Series1
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
62%
53%
40%
26%
29%
47%SafeUnsafe
Sharing the way with vehi-cles
Sharing trails/sidewalks with bicy-cles
Crime
14
Q8. How safe do you feel in regard to each of the following when you walk during the evening or at night?n = 868
Southeastern Institute of Research15
About a fifth of respondents are aware of WalkArlington, yet fewer report that they are familiar with it. Usage among those aware of WalkArlington and its services is
fairly high.
4
Southeastern Institute of Research
Nearly Half of Respondents Are Aware of WalkArlington/WalkArlington.com
16
Emails from WalkArlington
Pacer Newsletter
WalkArlington/walkarlington.com
0% 20% 40% 60% 80% 100%
20%
23%
44%
Q20. Following is a list of transportation organizations and services available in Arlington. In the first column, check all the organizations or services you have used. For those you have not used, please indicate if you are aware of them.
n = varies
Note: Graph represents
the percentage
of respondents who “have
used” services and who “have not used
services, but are aware”
to demonstrate awareness.
Southeastern Institute of Research
A Third of Those Who Are Aware Are Familiar with WalkArlington
17
1-Not at all famil-iar
2
3
4
5-Very familiar
0% 20% 40% 60% 80% 100%
22%
23%
26%
15%
14%29%
Q21. How familiar are you with WalkArlington?n = 436
Note: Data represents the level of familiarity
among those who are aware of
WalkArlington.
Southeastern Institute of Research
Nearly Half of Those Who Have Heard of WalkArlington, Have Used Its
Services
18
BikeArlington Twitter Feed
Emails from WalkArlington
BikeArlington
WalkArlington
Pacer Newsletter
0% 20% 40% 60% 80% 100%
19%
34%
34%
48%
49%
Q20. Following is a list of transportation organizations and services available in Arlington. n = 985
Note: Graph represents
the percentage
of respondents
who have used
services among those
who have heard of the
services.
Southeastern Institute of Research19
Those who have used WalkArlington are more likely
to walk for enjoyment/recreation than those who have not used
WalkArlington.
5
Southeastern Institute of Research
Those Who Have Used WalkArlington Are More Likely to Walk for
Exercise or Recreation
20
Other
To attend business meetings
To get to and from work
To visit friends and family
As part of my commute to and from work
To go to lunch during the work day
For social activities
To run errands
For exercise or recreation
0% 20% 40% 60% 80% 100%9%
17%
23%
38%
49%
52%
70%
80%
75%
13%
14%
15%
36%
38%
47%
54%
74%
89%
Have Used WalkArlingtonHave NOT Used WalkArlington
n = 985Q4. For what types of trips do you typically walk?
Note: Values do not add to
100%. Respondents were able to choose more
than one response.
Southeastern Institute of Research21
Overall satisfaction with WalkArlington is high. Similarly,
those who are aware of WalkArlington are likely to
recommend its services to others.
6
Southeastern Institute of Research
8 in 10 Respondents Are Satisfied with WalkArlington
22
1-Not at all satisfied
2
3
4
5-Very satisfied
0% 20% 40% 60% 80% 100%
1%
3%
16%
48%
33%81%
Q36. How satisfied have you been overall with the services that you have used from WalkArlington?
n = 233
Southeastern Institute of Research
Two-Thirds of Those Who Use WalkArlington Are Likely to Recommend WalkArlington
Services
23
Don't know
1-Not at all likely
2
3
4
5-Very likely
0% 20% 40% 60% 80% 100%
15%
13%
19%
23%
19%
10%
6%
3%
8%
16%
29%
38%
Have used WalkArlingtonHave Not used WalkArlington
67%
Q38. How likely are you to recommend the services of WalkArlington to a friend, family member or co-worker? n = 233
Note: Data represents
likelihood to recommend
WalkArlington services
among those who are aware
of WalkArlington.
Southeastern Institute of Research
More Than Four in Ten of Those Who Use WalkArlington Have Already
Recommended WalkArlington Services
Don't Know
No
Yes
0% 20% 40% 60% 80% 100%
4%
83%
13%
6%
50%
44%
Have Used WalkArlingtonHave NOT used WalkArlington
24Q39. Have you ever recommended WalkArlington services to someone?
n = 233
Note: Data represents
recommending
WalkArlington services
among those who are aware
of WalkArlington.
Southeastern Institute of Research25
Satisfaction with specific WalkArlington services is high.
7
Southeastern Institute of Research
Those Who Have Used WalkArlington Services Are Very Satisfied with Them
26
WalkArlington.com website
WalkArlington Pace e-Newsletter
Walkabout route maps
Calendar of Walking Events
Walkabout events
Walkabouts Brochure
Walkabout videos
0% 20% 40% 60% 80% 100%
41%
40%
37%
49%
32%
34%
33%
30%
36%
42%
31%
49%
52%
55%
71%
76%
79%
80%
81%
86%
88%
5-Very SatisfiedColumn1
Q34. Based on your experience, how satisfied are you with each of the following WalkArlington services and resources?
n = varies by service
Note: Due to dangers
associated with
extremely small sample
sizes, services and
resources with an ‘n’ of less than 40 are excluded
from this analysis.
Southeastern Institute of Research27
Nearly half of those who have heard of WalkArlington have
visited its website.
8
Southeastern Institute of Research
Nearly Half of Those Aware of WalkArlington Have Visited the
Website at Some Point
46%
34%
10%10%
YesNoDon't knowDidn't know thay have one
28n = 433 Q24. Have you ever visited the WalkArlington website?
Southeastern Institute of Research29
About three in ten made a change to their walking
behavior since using WalkArlington services.
9
Southeastern Institute of Research
Three in Ten Made a Change to Their Walking Behavior Since Using WalkArlington Services
30
No, I did not make any of these changes
I have not used WalkArlington services
Don't know
Started walking at least some portion of trip to work
Walk more often for at least some portion of trip to work
Started walking for non-work trips
Walk more often for non-work trips
0% 20% 40% 60% 80% 100%
52%
9%
10%
3%
6%
9%
23% 29% of respondents
report making at
least one of these
changes to their
walking behavior.
Q40. Since you first started using WalkArlington services, have you made any of the following changes in your biking behavior? n = 233
Southeastern Institute of Research31
About a quarter have attended a WalkArlington
event, yet two-thirds would be interested in attending in the
future.
10
Southeastern Institute of Research
About a Quarter of Those Who Have Heard of WalkArlington Have
Attended an Event
32
I have not attended a WalkArling-ton event
School event
Workplace event
Environmental event
Community health fair
County event
Walk and Bike to School day
Neighborhood/community walking event
WalkArlington Walkabout
0% 20% 40% 60% 80% 100%
73%
1%
3%
5%
9%
9%
9%
11%
12%
Q27. Which of the following, if any, WalkArlington events have you attended?n = 431
Note: Data represents attendance
at WalkArlingto
n events among those
who are aware of
WalkArlington.
27%
Southeastern Institute of Research
More Than Two-Thirds Are Interested in Future Walking Events
33
I would not be interested in any events in the future
School event
Workplace event
Walk and Bike to School day
Community health fair
County event
Environmental event
WalkArlington Walkabout
Neighborhood/community walking event
0% 20% 40% 60% 80% 100%
32%
6%
14%
16%
22%
22%
29%
32%
38%
Q28. What type of events would you be interested in for the future?n = 984
Note: Values do not add to
100%. Respondents were able to choose more
than one response.
68% of respondents report being
interested in at least one type of
future event.