ACCESS TO HE DIPLOMA APPROVED UNITS: MEDIA-FILM-CULTURE · MEDIA-FILM-CULTURE Access to HE Diploma Approved Units: Media-Film-Culture Version 1: updated November 2011 Please find

ACCESS TO HE DIPLOMA APPROVED UNITS: MEDIA-FILM-CULTURE

Access to HE Diploma Approved Units: Media-Film-Culture Version 1: updated November 2011

Please find below a list of units available for use within Access to HE Diplomas in the subject areas of media-film-culture. Click on the unit title to view the content, which will include grade descriptors for level 3 units. If you require further information please contact the Laser Learning Awards Access Team on 01227 827823 or email [email protected]

Unit Title Unit Code National Code Unit Level

Credit Level

British Film and Cinema BZD675 KA22SU023 2 6

British Film and Cinema BZD676 KA23SU002 3 6

Controls of Advertising and Media SER088 BA13SE901 3 3

Creative Arts BZZ271 JF12SR001 2 3

Creative Arts BZZ269 JF12SR001 3 3

Cultural Studies BZZ259 FB12SR005 2 3

Cultural Studies BZZ247 JA73SR001 3 6

Cultural Studies BZZ258 FB13SR004 3 3

Drama on Stage and Screen WIY453 LC42SR005 2 3

Drama on Stage and Screen WIY452 LC43SR001 3 3

Expressive Arts BYW602 LC12SE002 2 3

Expressive Arts BYW603 LC13SE002 3 3

Film Studies BZP406 KA32SE009 2 9

Film Studies BZZ279 KA33SR001 2 3

Film Studies BZP407 KA33SE009 3 9

Film Studies BZZ278 KA33SR001 3 3

Introduction to Concepts in Cultural Studies BZZ244 JA72SR001 2 1

Introduction to Concepts in Film and Television Studies BZZ245 JA72SR002 2 1

Introduction to Journalism WIY735 KD13SR002 3 6

Media and the Audience BZZ309 KA22SR002 2 9

Media and the Audience SER363 KA23SE908 3 9

Media Production BZZ311 KA22SR003 2 12

Media Production BZZ312 KA23SR003 3 12

Media Production (Digital) SER074 KA23SE906 3 3

Media Production (Print) SER072 KA23SE904 3 6

Media Production (Radio) SER071 KA23SE903 3 6

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Unit Title Unit Code National Code Unit Level

Credit Level

Media Production (Television) SER073 KA23SE905 3 6

Media Studies SER405 KA23SE909 3 3

Media Technologies WIY572 KA23SR005 3 6

New Media Technologies, Media Communications and Convergence BZD677 KA22SU021 2 6

New Media Technologies, Media Communications and Convergence BZD678 KA23SU003 3 6

Shakespearean Text and Film BZN626 HC82HA001 2 6

The Freedom, Power, Control and Regulation of the Press Media BZD679 KA22SU022 2 6

The Freedom, Power, Control and Regulation of the Press Media BZD680 KA23SU004 3 6

The Study of Culture SER365 FB12SE902 2 9

The Study of Culture SER364 FB13SE903 3 9


UNIT TITLE: British Film and Cinema LEVEL: Two CREDIT VALUE: 6 UNIT CODE: BZD675 NATIONAL CODE: KA22SU023 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)

This unit has 4 learning outcomes.

LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate general knowledge of British film history from 1900 to C21st, to include film studios, production and distribution companies.

1.1 Will be able to explain what a „British‟ film is and use relevant examples to support arguments.

2. Demonstrate general knowledge of genres and film cycles.

2.1 Will be able to describe one genre, or film cycle, and their forms and conventions.

3. Demonstrate general understanding of visual, audio, and technical codes in film texts.

3.1 Will be able to describe some visual, audio and technical codes used in one sequence from a film.

4. Will be able to show a general knowledge of screenwriting and storyboard.

2.1 Will produce a short extract for a screenplay and some parts of a storyboard.

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UNIT TITLE: British Film and Cinema LEVEL: Three CREDIT VALUE: 6 UNIT CODE: BZD676 NATIONAL CODE: KA23SU002 GRADE DESCRIPTORS: 2, 5, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate knowledge of British film history from 1900 to C21st, to include film studios, production and distribution companies.

Demonstrate knowledge of genres and film cycles. Demonstrate an understanding of visual, audio, and technical codes in film texts.

1.1. Will be able to explain what a „British‟ film is and use relevant examples to support arguments.

1.2. Will be able to identify one or more genres, or film cycles and their forms and conventions.

1.3. Will be able to apply knowledge of visual, audio and technical codes to a sequence from a film.

2. Will be able to show an understanding of screenwriting and storyboarding conventions.

2.1 Will be able to produce an extract from an original screenplay, a storyboard.



UNIT TITLE: Controls of Advertising and the Media LEVEL: Three CREDIT VALUE: 3 UNIT CODE: SER088 NATIONAL CODE: BA13SE901 GRADE DESCRIPTORS: 1, 4, 5, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand the purpose and jurisdiction of the ASA and the ITC.

1.1. Identify the key, the controls of advertising and the media.

2. Understand the role and impact of self-regulation of advertising and the media.

2.1. Assess the role and impact and purpose of self regulatory controls and purpose of controls of the media.

3. Understand self regulatory control by using a contemporary case study example.

3.1. Assess the impact of the controversial campaign and apply the ASA code.

4. Know their individual role in the presentation.

4.1. Evaluate their individual contribution to the presentation.



UNIT TITLE: Creative Arts LEVEL: Two CREDIT VALUE: 3 UNIT CODE: BZZ271 NATIONAL CODE: JF12SR002 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of the key concepts in the field and their relationship to the visual and performing arts.

1.1. Describe some of the key influences on contemporary art and show how these are evident in visual and performing arts.

2. Demonstrate understanding of the processes and structures involved in creating a piece of contemporary visual or performing art.

2.1. Selecting from a range of appropriate processes and structures, design and create a work of contemporary art.

2.2. Describe own creative process and development.

3. Demonstrate understanding of the value of contextualising contemporary art.

3.1. Using given criteria, describe a piece of contemporary art within its original context.



UNIT TITLE: Creative Arts LEVEL: Three CREDIT VALUE: 3 UNIT CODE: BZZ269 NATIONAL CODE: JF13SR001 GRADE DESCRIPTORS: 1, 2, 7

(Access/A2) This unit has 3 learning outcomes.

LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of the key concepts in the field and their relationship to the visual and performing arts.

1.1. Evaluate some of the key influences on contemporary art and show how these are evident in visual and performing arts.

2. Demonstrate understanding of the processes and structures involved in creating a piece of contemporary visual or performing art.

2.1. Use own piece of contemporary art work as a tool to evaluate a range of appropriate processes and structures.

2.2. Evaluate own creative process and development.

3. Demonstrate understanding of the value of contextualising contemporary art.

3.1. Using a range of appropriate criteria, evaluate a piece of contemporary art within its original context.



UNIT TITLE: Cultural Studies LEVEL: Two CREDIT VALUE: 3 UNIT CODE: BZZ259 NATIONAL CODE: FB12SR005 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of the origins of cultural studies as a discipline.

1.1 Identify key texts within cultural studies and outline the priorities of the discipline.

2. Demonstrate understanding of a range of topics and concepts related to cultural studies.

2.1 Describe the meaning of cultural concepts such as pluralism, race and ethnicity, diaspora, identity, hegemony and globalisation

2.2 Speculate on the possible effects of these concepts on individual identity

3. Demonstrate understanding of the formation of cultures and subcultures.

3.1 Describe the differences between generational, class and ethnic cultural influences

3.2 Describe ways in which these can lead to the formation of subcultures

4. Demonstrate understanding of the meanings of culture as a product.

4.1 Describe a cultural product, differentiating between, e.g. the meanings attached to “high” and “popular” culture.



UNIT TITLE: Cultural Studies LEVEL: Three CREDIT VALUE: 6 UNIT CODE: BZZ247 NATIONAL CODE: JA73SR001 GRADE DESCRIPTORS: 1, 2, 4, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of how cultural texts signify meanings and values.

1.1 Analyse the ways in which the „meanings‟ of a text are constructed through a process of signification using a range of examples.

1.2. Analyse how high and popular culture

functions as signs that designate value to cultural forms.

2. Demonstrate understanding of how meanings available are not contained solely within the text but occur at the meeting of text and reader.

2.1. Evaluate how cultural contexts (i.e. gender, race, class) are active in producing readings/meanings from texts.

3. Demonstrate ability to question the common-sense assumptions that are perceived to be natural.

3.1. Investigate dominant readings of cultural forms and explain how these may be challenged using a range of examples.

4. Demonstrate understanding of how the codes and conventions of cultural forms organize an understanding of the text.

4.1. Analyse how specific cultural codes and conventions signify meaning, using a range of examples.

5. Demonstrate understanding of how texts function to organize the „implied‟ audiences‟ view of social „reality‟ through a process of representation and mediation.

5.1. Analyse how a text functions as representation of social „reality‟ through a process of mediation.

5.2. Analyse how the process of mediation aligns the „implied‟ audience to a partial view of the „real‟ world, using a range of examples.

6. Demonstrate understanding of how the concept of myth functions in cultural theory.

6.1. Analyse the way in which ideology functions within a text to naturalise power relations.



UNIT TITLE: Cultural Studies LEVEL: Three CREDIT VALUE: 3 UNIT CODE: BZZ258 NATIONAL CODE: FB13SR004 GRADE DESCRIPTORS: 1, 2, 4, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of the origins of cultural studies as a discipline.

1.1 Evaluate key texts within cultural studies and outline the priorities of the discipline.

2. Demonstrate understanding of a range of topics and concepts related to cultural studies.

2.1 Evaluate the importance of cultural concepts such as pluralism, race and ethnicity, diaspora, identity, hegemony and globalisation

2.2 Analyse the possible effects of these concepts on individual identity.

3. Demonstrate understanding of the formation of cultures and subcultures.

3.1 Evaluate the differences between generational, class and ethnic cultural influences

3.2 Analyse ways in which these can lead to the formation of subcultures.

4. Demonstrate understanding of the meanings of culture as a product.

4.1 Analyse a cultural product, differentiating between, e.g. the meanings attached to “high” and “popular” culture.



UNIT TITLE: Drama on Stage and Screen LEVEL: Two CREDIT VALUE: 3 UNIT CODE: WIY453 NATIONAL CODE: LC42SR005 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand the ways in which a dramatic work can be represented using different media.

1.1 Describe the plot sequence, characterisation and narrative style of a particular dramatic work.

1.2 Describe the visual representation of the story, and how it could be presented as a stage production and as a feature film.

2. Understand the conventions of film studies.

2.1. Describe the film version of the story, using the terminology of film studies, such as audience reaction, narrative structure, industry norms, etc.

2.2. Identify if these conventions are used effectively, using vocabulary related to film studies.

3. Understand the conventions of, and choices available to, stage production.

2.3. Describe a stage version of the story, using the terminology of the stage such as use of the proscenium arch and other formats, sound, lighting, casting, participation of the audience, etc.

3.1 Identify if these conventions are used effectively, using vocabulary related to stage production.



UNIT TITLE: Drama on Stage and Screen LEVEL: Three CREDIT VALUE: 3 UNIT CODE: WIY452 NATIONAL CODE: LC43SR001 GRADE DESCRIPTORS: 1, 2, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand the ways in which a dramatic work can be represented using different media.

1.3 Analyse the plot sequence, characterisation and narrative style of a particular dramatic work.

1.4 Compare the visual representations of the same story presented as a stage production and as a feature film.

2. Understand the conventions of film

studies. 2.1 Analyse the film version of the story,

using terminology and concepts associated with cinema, such as location and production values, narrative structure, casting, participation of the audience, industry norms, etc.

2.2 Evaluate how these conventions are used effectively, using appropriate vocabulary.

3. Understand the conventions of, and

choices available to, stage production. 3.1 Analyse a stage version of the story,

using terminology and concepts associated with stage production, such as use of the proscenium arch and other formats, narrative structure, sound, lighting, casting, participation of the audience, etc.

3.2 Evaluate how these conventions are used effectively, using appropriate vocabulary.



UNIT TITLE: Expressive Arts LEVEL: Two CREDIT VALUE: 3 UNIT CODE: BYW602 NATIONAL CODE: LC12SE002 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1) Demonstrate understanding of art-

making

1.1 Describe the processes of art-making, using appropriate technical vocabulary

2) Demonstrate understanding of the key figures and historical developments in one or more art forms

2.1 Describe the contribution of key figures and historical developments in one or more art forms

3) Demonstrate ability to co-devise and co-produce a group piece that incorporates the ideas of one of the practitioners studied

3.1.Contribute positively and actively to the development of a group piece

3.2 Describe decisions about interpretation of the practitioner‟s work

4) Demonstrate ability to discuss art work created by self and peers

4.1 Describe and comment on work created by self an peers, using appropriate technical vocabulary



UNIT TITLE: Expressive Arts LEVEL: Three CREDIT VALUE: 3 UNIT CODE: BYW603 NATIONAL CODE: LC13SE002 GRADE DESCRIPTORS: 1, 2, 5, 6, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1) Demonstrate understanding of art-

making

1.1 Describe and evaluate the processes of art-making, using appropriate technical vocabulary

2) Demonstrate understanding of the key figures and historical developments in one or more art forms

2.1 Analyse the significance of key figures and historical developments in one or more art forms

3) Demonstrate ability to co-devise and co-produce a group piece that incorporates the ideas of one of the practitioners studied

3.1. Contibute positively and actively to the development of a group piece

3.2 Analyse decisions about interpretation of the practitioner‟s work

4) Demonstrate ability to discuss art work created by self and peers

4.1 Describe and evaluate work created by

self and peers, using appropriate

technical vocabulary



UNIT TITLE: Film Studies LEVEL: Two CREDIT VALUE: 9 UNIT CODE: BZP406 NATIONAL CODE: KA32SE009 GRADE DESCRIPTORS: (Level 3 Only)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of film language / vocabulary

1.1. Describe a series of shots or sequences using film language terminology such as long shot, close up, tracking shot etc

1.2 Describe the effect of these shots or sequences on the viewer in terms of emotional response and understanding

2. Demonstrate an understanding of film genre

2.1. Identify particular genres from given examples of films

2.2. Describe the key elements of one particular genre

3. Demonstrate an understanding of film style and meaning

3.1. Identify key elements of film style in two films, describing the differences

3.2 Describe how meaning is constructed and generated through film style

4. Demonstrate an understanding of representation in film and the changing representations of gender and/ or race

4.1 Describe the concept of representation in film

4.2. Identify issues of representation of gender and/ or race in film.



UNIT TITLE: Film Studies LEVEL: Two CREDIT VALUE: 3 UNIT CODE: BZZ279 NATIONAL CODE: KA32SR001 GRADE DESCRIPTORS: (Level 3 Only)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of a range of conceptual tools available for film analysis.

1.1 Describe the conceptual tools used in film analysis such as narrative, institutions and audience.

2. Demonstrate understanding of the ways film makers can direct audience response.

2.1 Describe the means, such as script, mise-en-scene and editing, available to film makers to construct meaning in films.

3. Demonstrate an understanding of representation in film.

3.1 Describe the concept of representation in film.

3.2 Describe issues of changing representation of gender, race and social class.

4. Demonstrate understanding of the processes and purpose of film analysis.

4.1 Describe films using appropriate concepts and processes.

4.2 Describe the importance of such films within their social, cultural and historical context.



UNIT TITLE: Film Studies LEVEL: Three CREDIT VALUE: 9 UNIT CODE: BZP407 NATIONAL CODE: KA33SE009 GRADE DESCRIPTORS: 1, 2, 4, 5, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of film language/ vocabulary

1.1 Evaluate the use of a series of shots using film language terminology

1.2 Analyse the meanings generated and the effect of these shots or sequence upon the viewer: responses and understanding

2. Demonstrate an understanding of film genre

2.1 Identify particular genres from a range of films

2.2 Analyse the key elements of one particular genre

3. Demonstrate an understanding of film style and meaning

3.1. Evaluate and compare key elements of film style and meaning in two films

3.2. Analyse how meaning is constructed and generated through film style, including an understanding of mise-en-scene

4. Demonstrate an understanding of representation in film and the changing representations of gender and/ or race

4.1 Analyse the concept of representation in film

4.2 Explore issues of the changing representation of gender and/ or race in a national cinema in a given period



UNIT TITLE: Film Studies LEVEL: Three CREDIT VALUE: 3 UNIT CODE: BZZ278 NATIONAL CODE: KA33SR001 GRADE DESCRIPTORS: 1, 2, 4, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of a range of conceptual tools available for film analysis.

1.1 Analyse conceptual tools used in film analysis such as narrative, institutions and audience.

2. Demonstrate understanding of the ways film makers can direct audience response.

2.1 Analyse the means, such as script, mise-en-scene and editing, available to film makers to construct meaning in films.

3. Demonstrate an understanding of representation in film.

3.1 Analyse the concept of representation in film.

3.2 Analyse issues of changing representation of gender, race and social class.

4. Demonstrate understanding of the processes and purpose of film analysis.

4.1 Analyse films using appropriate concepts and processes.

4.2 Analyse the importance of such films within their social, cultural and historical context.



UNIT TITLE: Introduction to Concepts in Cultural Studies LEVEL: Two CREDIT VALUE: 1 UNIT CODE: BZZ244 NATIONAL CODE: JA72SR001 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of the concepts of denotation and connotation.

1.1. Describe the meaning of denotation 1.2. Describe the meaning of connotation.

2. Demonstrate understanding of the concept of signification.

2.1. Describe the process of signification in cultural theory.



UNIT TITLE: Introduction to Concepts in Film and Television Studies

LEVEL: Two CREDIT VALUE: 1 UNIT CODE: BZZ245 NATIONAL CODE: JA72SR002 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate understanding of the concept of film genre.

1.1. Describe the conventions of a specific film genre.

2. Demonstrate understanding of the concept of television genre.

2.1. Describe the conventions of a specific television genre.



UNIT TITLE: Introduction to Journalism LEVEL: Three CREDIT VALUE: 6 UNIT CODE: WIY735 NATIONAL CODE: KD13SR002 GRADE DESCRIPTORS: 3, 4, 5, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand journalistic writing. 1.1 Analyse the structure and style of two news stories and two features.

1.2 Produce an example of “harder” and “softer” news and evaluate them in terms of journalistic balance.

2. Appreciate the significance of news values and news sense.

2.1. Analyse three stories for their news values and news sense.

2.2. Produce two original stories and evaluate their news value.

3. Understand different target readerships. 3.1. Compare and contrast the writing style and structure appropriate to three different target readerships.

4. Understand sub-editing. 4.1. Analyse the strengths and weaknesses of a journalistic text.

4.2. Re-write and accurately „sub‟ the above text.

5. Appreciate journalistic interviewing techniques.

5.1. Use two different interviewing techniques and evaluate the effectiveness of each.

6. Understand the legal and ethical constraints on journalists.

6.1. Prepare and write two stories and analyse the legal and ethical constraints observed in their production.



UNIT TITLE: Media and the Audience LEVEL: Two CREDIT VALUE: 9 UNIT CODE: BZZ309 NATIONAL CODE: KA22SR002 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)

This unit has 5 learning outcomes. LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of the role and influence of the media in society

1.1. Describe the different forms of media texts in modern culture.

1.2. Describe the key characteristics of the media and how they impact on society.

2. Demonstrate an understanding of the conventions used by the media to produce meaning and represent reality

2.1. Describe how the media and the audience produce meaning through encoding and decoding.

2.2. Describe the various codes used in multimodal texts.

2.3. Describe how the narrative structure contributes to the meaning of a media text.

3. Demonstrate an understanding of the construct of the audience and the theoretical approaches to audience research

3.1. Describe the uses and gratifications model of studying the audience.

3.2. Describe how the audience produce meaning from media texts in reception theories .

4. Demonstrate an understanding of media institutions and production

4.1. Describe the relationship between the economic, legal and political factors and their influence in media production.

5. Demonstrate an understanding of research methods in media investigation

5.1. Describe the different approaches to media research.

5.2. Reflect on the use of content analysis in media research.



UNIT TITLE: Media and the Audience LEVEL: Three CREDIT VALUE: 9 UNIT CODE: SER363 NATIONAL CODE: KA23SE908 GRADE DESCRIPTORS: 1, 2, 4, 5, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of the role and influence of the media in society.

1.1. Explain he different forms of media texts in modern culture.

1.2. Analyse the key characteristics of the media and how they impact on society.

2. Demonstrate an understanding of the conventions used by the media to produce meaning and represent reality.

2.1. Explain how the media and the audience produce meaning through encoding and decoding.

2.2. Explain the various codes used in multimodal texts.

2.3. Explain how the narrative structure contributes to the meaning of a media text.

3. Demonstrate an understanding of the construct of the audience and the theoretical approaches to audience research.

3.1. Analyse the uses and gratifications model of studying the audience.

3.2. Explain how the audience produce meaning from media texts in reception theories .

4. Demonstrate an understanding of media institutions and production.

4.1. Analyse the relationship between the economic, legal and political factors and their influence in media production.

5. Demonstrate an understanding of research methods in media investigation.

5.1. Explain the different approaches to media research.

5.2. Evaluate the use of content analysis in media research.



UNIT TITLE: Media Production LEVEL: Two CREDIT VALUE: 12 UNIT CODE: BZZ311 NATIONAL CODE: KA22SR003 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of pre-production techniques used in a selected media form and genre

1.1. Describe a media brief and justify an appropriate choice of pre –production techniques for the selected media form e.g. video clip, radio news item.

1.2. Reflect on own practice in developing relevant techniques to carry out the pre-production task e.g. storyboard, shooting script.

2. Demonstrate an ability to use appropriate production techniques to create a media product.

2.1. Describe available techniques e.g. camera set up for sound and vision, and select appropriately to meet the requirements of the media brief.

2.2. Carry out production task and evaluate the success of the outcome in relation to the media brief.

3. Demonstrate an ability to carry out appropriate post production techniques

3.1. Describe available techniques e.g. editing, and select appropriately to meet the requirements of the media brief.

3.2. Carry out post production task and evaluate the outcome in relation to the media brief.

4. Demonstrate an understanding of the collaborative nature of media production

4.1. Describe the process of a media production team.

4.2. Reflect on own contribution to a media production team.



UNIT TITLE: Media Production LEVEL: Three CREDIT VALUE: 12 UNIT CODE: BZZ312 NATIONAL CODE: KA23SR003 GRADE DESCRIPTORS: 1, 2, 3, 5, 6, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of pre-production techniques used in a selected media form and genre.

1.1. Analyse a media brief and justify an appropriate choice of pre –production techniques for the selected media form e.g. video clip, radio news item.

1.2. Evaluate own practice in developing relevant techniques to carry out the pre-production task e.g. storyboard, shooting script.

2. Demonstrate an ability to use appropriate production techniques to create a media product.

2.1. Analyse available techniques e.g. camera set up for sound and vision, and select appropriately to meet the requirements of the media brief.


3. Demonstrate an ability to carry out appropriate post production techniques.

3.1. Analyse available techniques e.g. editing, and select appropriately to meet the requirements of the media brief.


4. Demonstrate an understanding of the collaborative nature of media production.

4.1. Analyse the process of a media production team.

4.2. Evaluate own contribution to a media production team.



UNIT TITLE: Media Production (Digital) LEVEL: Three CREDIT VALUE: 6 UNIT CODE: SER074 NATIONAL CODE: KA23SE906 GRADE DESCRIPTORS: 1, 2, 4, 5, 6, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand how to use image manipulation software.

1.1Use image manipulation software to enhance an image.

1.2 Use image manipulation software to combine images.

2. Know how to use page layout software.

2.1 Use page layout software to design leaflet.

2.1 Use page layout software to incorporate text, images and page furniture.

3. Know how to use web design software

3.1 Use web design software to construct a simple website using linked pages

4. Understand how to evaluate own planning, production and presentation skills.

4.1. Analyse own planning, production and presentation skills used within digital production.



UNIT TITLE: Media Production (Print) LEVEL: Three CREDIT VALUE: 6 UNIT CODE: SER072 NATIONAL CODE: KA23SE904 GRADE DESCRIPTORS: 1, 2, 4, 5, 6, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Know how to research story ideas for an audience.

1.1 Identify types and styles of newspaper/magazines.

2.2 Identify a range of sources for stories.

2. Know how to apply writing skills to a range of formats.

2.1 Produce copy for 4 different purposes.

2.1 Produce copy for 2 differing audiences.


3.1. Analyse own planning, production and presentation skills used within print production.



UNIT TITLE: Media Production (Radio) LEVEL: Three CREDIT VALUE: 6 UNIT CODE: SER071 NATIONAL CODE: KA23SE903 GRADE DESCRIPTORS: 1, 2, 4, 5, 6, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand how to plan and produce a factual script suitable for a specific audience.

2.1 Identify types and styles of radio programming.

3.2 Identify and produce a listener profile Produce scripts for news and/or reviews.

2. Know how to record, editing and present audio.

2.1 Analyse the use of portable recording equipment, interview techniques, radio studio desk, presentation skills (eg. pace, variety, pitch, tone and pauses), radio production software.


3.1. Analyse own planning, production and presentation skills used within radio production.



UNIT TITLE: Media production (TV) LEVEL: Three CREDIT VALUE: 6 UNIT CODE: SER073 NATIONAL CODE: KA23SE905 GRADE DESCRIPTORS: 1, 2, 4, 5, 6, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand pre-production techniques used in Television

1.1. Analyse a media brief and justify an appropriate choice of pre –production techniques for television.

2. Know how to use appropriate production techniques to create a media product.

2.1. Analyse available techniques eg camera set up for sound and vision, and select appropriately to meet the requirements of the media brief.


3. Know how to carry out appropriate post production techniques

3.1. Analyse available techniques eg editing, and select appropriately to meet the requirements of the media brief.


4. Understand the collaborative nature of media production

4.1. Analyse the process of a media production team.

4.2. Evaluate own contribution to a media production team.



UNIT TITLE: Media Studies LEVEL: Three CREDIT VALUE: 3 UNIT CODE: SER405 NATIONAL CODE: KA23SE909 GRADE DESCRIPTORS: 1, 2, 4, 5, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Understand some of the different theories concerning the power and influence of the media on people and society.

1.1. Identify and evaluate different viewpoints on the power and influence of the media.

2. Investigate some of the constraints and processes that affect media treatment of politics and the news.

2.1. Describe the processes which affect the selection, interpretation and depiction of events in the news media.

2.2. Discuss, with examples, some of the constraints that affect the media treatment of politics and events in newspapers and terrestrial television.

2.3. Evaluate how a topical news has been treated in the media contrasting newspaper and terrestrial television coverage.

3. Understand how to examine a media text. 3.1. Select and analyse a media text.

3.2. Specify the methodology used, e.g. content analysis or semiological approach.

3.3. Relate analysis to appropriate secondary reading to reinforce conclusions.

4. Understand how to analyse a media text with reference to the issues of gender, ethnicity and age.

4.1. Evaluate media images and representations of gender, ethnicity and age.



UNIT TITLE: Media Technologies LEVEL: Three CREDIT VALUE: 6 UNIT CODE: WIY572 NATIONAL CODE: KA23SR005 GRADE DESCRIPTORS: 1, 2, 4, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Will have an understanding of the changing nature of media technologies, i.e. digital convergence.

1.1 Will be able to investigate at least two digital technologies that have converged.

2. Will demonstrate an understanding of media technologies and their role in the lives of media audiences.

2.1 Will be able to identify how media audiences use a range of convergence technologies.



UNIT TITLE: New Media Technologies, Media Communications and Convergence

LEVEL: Two CREDIT VALUE: 6 UNIT CODE: BZD677 NATIONAL CODE: KA22SU021 GRADE DESCRIPTORS: (Level 3 Only)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Will have a general understanding of the changing nature of media technologies, i.e. digital convergence

1.2 Will be able to investigate one digital technology and discuss how it has converged.


2.1 Will be able to describe how media audiences use one or more convergence technologies



UNIT TITLE: New Media technologies, Media Control And Convergence

LEVEL: Three CREDIT VALUE: 6 UNIT CODE: BZD678 NATIONAL CODE: KA23SU003 GRADE DESCRIPTORS: 1, 2, 4, 7

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Will have an understanding of the changing nature of media technologies, i.e. digital convergence.

1.1 Will be able to investigate at least two digital technologies that have converged.


2.1 Will be able to identify how media audiences use a range of convergence technologies.



UNIT TITLE: Shakespearean Text and Film LEVEL: Two CREDIT VALUE: 6 UNIT CODE: BZN626 NATIONAL CODE: HC82HA001 GRADE DESCRIPTORS: (Level 3 Only


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an ability to write a well-reasoned critical response to a set of Shakespearean soliloquies.

1.1 Identify the purpose of at least two

Shakespearean soliloquies.

1.2 Trace the mental and emotional journey of

the character in question in each of the

soliloquies in 1.1

1.3 Consider the ways in which the author has

inter-linked themes and images both

within and between these soliloquies.

1.4. Describe the impact of each of the

following on the selected soliloquies:

a) punctuation;

b) language;

c) standard literary devices such as simile,

metaphor, personification, alliteration.

1.5 Write a critical response, with a clear structure, central argument(s) and supporting evidence.


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

2. Demonstrate an ability to dramatise/act out as if for stage two contrasting Shakespearean soliloquies and reflect upon feedback.

2.1 Explore the language of two

Shakespearean soliloquies with

contrasting dramatic functions.

2.2 Identify the performance elements of the

two soliloquies in 2.1

2.3 Estimate the likely impact on an audience

of the soliloquies in 2.1

2.4 Perform the chosen soliloquies to a small group of peers, and receive and respond to constructive feedback.

3 Demonstrate an ability to review a modern,

popular film or television portrayal of the

internal life of a central Shakespearean

character.

3.1 Comment on the characterisation achieved

through the soliloquies in a modern,

popular film or television version of a

Shakespearean text.

3.2 Describe the merits and demerits of the

dramatic techniques observed.

4 Demonstrate an ability to write an

independent review of a modern, popular

film or television version of a

Shakespearean text, as if for an English

journal.

4.1 Research and describe the style of a

selected English literary journalist,

assessing such features as diction, use of

figurative language, syntax, tone, assumed

relationship with reader.

4.2 Copy the style of the literary journalist

selected, in a written review of a modern,

popular film or television version of a

Shakespearean text.



UNIT TITLE: The Freedom, Power, Control and Regulation of the Press Media

LEVEL: Two CREDIT VALUE: 6 UNIT CODE: BZD679 NATIONAL CODE: KA22SU022 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Have a basic and general overview of how news is created and distributed in the digital.

1.1. Will be able to describe how news is produced and disseminated – with list one or more news values and media that disseminate the news.

2. Will have a general awareness of the media organizations that own the press in the UK.

2.1. Will be able to identify one media organization, plus a few examples of other media products produced by the same organization. Will be able to show some appreciation of how ownership affects content.

3. Will have a general awareness of the forms of regulation that exist in relation to the press.

3.1. Will be able to describe one form of regulation and the role of a regulator.

4. Show a general awareness of different audiences and their use of the media.

4.1. Will be able to research and produce a news story for a target audience.



UNIT TITLE: The Freedom, Power, Control and Regulation of the Press Media

LEVEL: Three CREDIT VALUE: 6 UNIT CODE: BZD680 NATIONAL CODE: KA23SU004 GRADE DESCRIPTORS: 1, 2, 4, 5, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Show awareness of how news is created and distributed in the digital age.

1.1 Discuss and illustrate their understanding of the news production, i.e. news values, plus its dissemination through digital media, i.e. the internet, and digital broadcasting. This will be demonstrated through their selection and discussion of relevant examples, plus their understanding of how news has been shaped by new media communications technologies such as Twitter.

2. Show knowledge and understanding of the ownership of the news media, and the arguments relating to and arising out of ownership.

2.1 Will be able to identify two or more examples of media organizations and their range of cross-media ownership. They will be able to explain a range of arguments relating to the issues of implications of ownership of the media, i.e. the exertion of power and lack of editorial freedom.

3. Demonstrate awareness of different legal constraints and regulations relating to the news media.

3.1 Will be able to show knowledge of the role of the Press Complaints Committee plus evaluate the effectiveness and limitations as a regulator, plus other relevant laws, such Defamation, Human Rights Act, and their use in controlling the press media.

4. Show knowledge and understanding of media audiences and their use of the news media.

4.1 Will be able to research and produce at least one news product for a target audience.



UNIT TITLE: The Study of Culture LEVEL: Two CREDIT VALUE: 9 UNIT CODE: SER365 NATIONAL CODE: FB12SE902 GRADE DESCRIPTORS: (Level 3 Only)

(Access/A2)

This unit has 5 learning outcomes. LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of the concept of culture and the interdisciplinary nature of cultural studies

1.1. Describe the different definitions of culture.

1.2. Describe the contributions made by various disciplines e.g. sociology, history and literary theory to the study of culture.

2. Demonstrate an understanding of the different perspectives of Culturalism and Structuralism and their contribution to the study of culture.

2.1. Describe the differences between Culturalism and Structuralism.

2.2. Describe their contributions to the study of culture.

3. Demonstrate an understanding of the concepts of semiotics and signification and how they contribute to the interpretation of cultural representations

3.1. Describe what is meant by semiotics and signification.

3.2. Describe a cultural text and show how it might be understood using semiotic analysis.

4. Demonstrate an understanding of the role of ideology in the relationship between culture and social identity.

4.1. Describe what is meant by ideology.

4.2. Describe the construct of the social identity of a particular social group as they are represented in selected cultural texts.

5. Demonstrate an understanding of post modern approaches to culture.

5.1. Describe the key elements of post modern theories.

5.2. Describe how post modern theories differ from previous approaches and perspectives.



UNIT TITLE: The Study of Culture LEVEL: Three CREDIT VALUE: 9 UNIT CODE: SER364 NATIONAL CODE: FB13SE903 GRADE DESCRIPTORS: 1, 2, 4, 5, 7


LEARNING OUTCOMES

ASSESSMENT CRITERIA

The learner will:

The learner can:

1. Demonstrate an understanding of the concept of culture and the interdisciplinary nature of cultural studies

1.1. Explain the different definitions of culture.

1.2. Explain the contributions made by various disciplines e.g. sociology, history and literary theory to the study of culture.

2. Demonstrate an understanding of the different perspectives of Culturalism and Structuralism and their contribution to the study of culture.

2.1. Analyse the differences between Culturalism and Structuralism.

2.2. Explain their contributions to the study of culture.

3. Demonstrate an understanding of the concepts of semiotics and signification and how they contribute to the interpretation of cultural representations

3.1. Explain what is meant by semiotics and signification.

3.2. Analyse a cultural text and show how it might be understood using semiotic analysis.

4. Demonstrate an understanding of the role of ideology in the relationship between culture and social identity

4.1. Explain what is meant by ideology.

4.2. Analyse the construct of the social identity of a particular social group as they are represented in selected cultural texts.

5. Demonstrate an understanding of post modern approaches to culture.

5.1. Explain the key elements of post modern theories.

5.2. Explain how post modern theories differ from previous approaches and perspectives.


ACCESS TO HE DIPLOMA APPROVED UNITS: MEDIA-FILM-CULTURE · MEDIA-FILM-CULTURE Access to HE Diploma Approved Units: Media-Film-Culture Version 1: updated November 2011 Please find

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