MMS Workshop NORTEL NETWORKS CONFIDENTIAL Accelerating MMS Adoption MMS Interoperability May 28, 2004 Ruchi Prasad Director, Global CDMA Product Marketing
MMS WorkshopNORTEL NETWORKS CONFIDENTIAL
Accelerating MMS AdoptionMMS Interoperability
May 28, 2004
Ruchi Prasad
Director, Global CDMA Product Marketing
Agenda
• Lessons Learned From SMS
• What does Interoperability Really Mean?
• Standards update
• Why End-to-End Integration is Critical?
• Future – Interoperability Simplification
Lessons Learned…Interoperability Drives Mass Adoption
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Mil
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n M
ess
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r M
on
th
Prepaid SMS MO on all networks
SMS Interoperability
Source: MDA, Sep 2000
* CAGR 700%
As history repeats itself, we will see exceptional growth of MMS due to the removal of barriers for “all” subscribers to utilize the service
End-User• User Awareness of MMS
Capabilities
• Widespread Adoption / Penetration
• Ease of Use
• Terminal Availability with Favorable Pricing Plans
Lessons Learned…Critical Success Factors - MMS Launch
Network • Interoperability Between MMSCs (and access
technologies)
• Application Integration
• Provisioning and Bottlenecks as MMS takes off
Handset / Application Vendor• Terminal / Client Integration
• Interoperability With Handsets –Transcoding (including legacy)
• Handset Roadmap
• Rich Content & Applications
• Firm Interoperability Standards
MMS Reference Architecture
What Does Interoperability Really Mean?
MM3
...
RelayMMS User Agent A
External Server #1 (e.g. E-Mail)
-
External Server #2 (e.g. Fax)
External Server #N
“Foreign” MMS Relay/Server
MMS User Agent B
Server
MM1
MM1
MM4
MMS Relay/Server
MM2
External Server #3 (e.g. UMS)
MM6 MM5
MMS UserDatabases HLR MMS VAS
Applications
MM7
MM4Interoperability
between different Operator’s MMSC’s
MM1Interoperability between
Handset Client and home MMSC
MM3 Interoperability with
MMSC and external servers
MM7Machine to Person
Interoperability
v MMS standards jointly defined by:§ 3rd Generation Partnership Projects
(3GPP and 3GPP2) § Open Mobile Alliance (OMA)
v CDG and 3GAmericas are actively participating in joint workshops to identify key elements necessary for fully interoperable MMS deployments § MMS routing§ MMS relay/server connectivity§ MMS charging
v Interoperability across various MMSC platforms have been largely resolved
x Interoperability across different MMS and legacy handsets and email systems remain a challenge
Standards Update
MMSC (example)
Terminal
WAP Gateway
Application
Interoperability = Mobile Application Testing beyond functionality
WAP 206/209
HTTP Server
Notification
IPSMS
MMS Relay
Storage & DBManagement
MMS Portal
MMS Server
User Profile
MessageStore
CDR
MMS Portal
Provisioning
Network Mgmt
Billing
API
OA&MP
Protocol StacksMedia
Transcoders and Servers
Content Cache
and Servers
Infrastru
cture
Location
Compression
OSA GW
Delivery Platforms
SMSC
Enablers
Wireless Operator / Service Provider
• Characterizing the impact of applications and the performance
• Addressing the Bottlenecks that may affect Network Elements like the BSC, Switch, PDSN, etc.
• End-User Experience Testing
• Functionality Validation
CDMA Terminal Testing Evolution
Development InteropDevelopment Interop• Terminal Engagement
• Device/Chipset Engagement
• Perform Pass/Fail Compatibility Testing
CDG2 Plus Testing(Data)
CDG2 Testing
• Data ApplicationPerformance Testing.
CDG 2 Testing(Voice & Data)CDG 2 Testing(Voice & Data)
Why CDG 2 Plus Testing?Ø Introduction of CDMA 3G High Speed Data Networksü Significant increase in the number of data performance metrics over
traditional voice
Ø Many variables affect the end user performance (MMS as an example)ü User Applicationsü Network Applicationsü Internet / data networkü Client OS… and a lot more
Ø End user Performance has become major challenge
Ø Current CDMA Development Group (CDG) test program does not support data applications performance
Explosion of Devices and Applications
Interoperability is critical to enhance end user experience and network performance
Chat/IM
PresencePush to Talk
MMS
WAP
Chat/IM
PresencePush to Talk
MMSWAP
Future - Interoperability Simplification MMD Enables… A New Way of Doing Business
MMSC
WAP
PTT+Presence
Chat/IM+Presence
Chat/IMPresence Presence
Push to Talk MMSWAP Email
Driving MMS Interoperability
üü Incubation and Evaluation of Incubation and Evaluation of MMS SolutionsMMS Solutions
üü IOT, CDG 2 Plus Testing, IOT, CDG 2 Plus Testing, Data Solutions ProgramData Solutions Program
üü Leader in CDMA, GSM Leader in CDMA, GSM and UMTS and UMTS technologiestechnologies
üü Key contributor for Key contributor for evolution to SIP / MMDevolution to SIP / MMD
üü Active Participant in Active Participant in StandardsStandardsüü 3G Americas3G Americasüü OMAOMA
üü Hosting OMA TestFestHosting OMA TestFest