Accelerating Growth with Cloud - HK Startup Happy Hour

Accelera'ng*Growth,*Innova'on*and*Global*Expansion*with*Cloud*Compu'ng*

Markku*Lepisto*–*Technology*Evangelist*@markkulepisto*

Agenda*

•  Growth*Limiters*•  From*Owning*to*Ren'ng*•  New*Best*Prac'ces*•  Rekindling*Innova'on*•  Going*Global*•  AWS*Intro*

GROWTH'LIMITERS'

Common*Problems*

•  Long*lead*'mes*•  Inability*to*predict*success*•  Sta'c,*preLinvested*capacity*•  Lack*of*resources*•  High*cost*of*failure*•  Risk*aversion*

!*S'fled*Innova'on*

FROM'OWNING'TO'RENTING'Economic*Uncertainty*

OnLDemand,*PayLPerLUse*

•  Avoid*large*upfront*investments**•  Avoid*deprecia'ng*assets*•  Rent*infrastructure*and*useful*services*when*needed*•  Low*variable*costs*that*follow*usage*

*****No*more*capacity*guessing*

Everything*Available*as*a*Service*

•  Infrastructure*•  Database*•  Applica'on*Services*•  Deployment*&*Management*•  Analy'cs*•  Open*Source*&*Commercial*SW*

NEW'BEST'PRACTICES'

Minimum*Viable*Product*(MVP)*

•  Release*quickly*•  Limited*core*features*•  Iterate*in*produc'on*•  Business*decisions*based*on*data*•  New*

–  Business*processes,**–  Procurement,*delivery*models*–  Business*models:*freemium,*inLapp*–  And*culture!*

*“Produc(on*is*truly*the*only*place**

you*can*validate*your*code”*L*Michael*Nygard,*author*of*‘Release*it!’*

*

Deliver*Con'nuously*

•  Infrastructure*as*Code*– Everything*now*programmable*– App*=*code*+*infrastructure*descrip'on*–  In*version*control*

•  Full*test*automa'on*•  Frequent*small*risk*&*size*builds*•  Successful*builds*to*produc'on*

test*

Con'nuous*Integra'on*

code* build*plan*

Agile*Development*

Source*h^p://www.collab.net*

deploy* operate*

collabora'on*

value*

DevOps*

release*

Con'nuous*Delivery*

CloudLSOA*

SOA

•  CloudLna've*New*Applica'ons*•  SOA*principles*leveraging*Cloud*services*•  Architect*for*

–  Automa'on*–  Scale*–  Cost*–  Availability*–  Data*

•  Applica'ons*are**–  AlwaysLon*–  SelfLhealing*–  An'Lfragile*

CloudLna've*Architectures*

•  Decompose*to*building*blocks*•  Blocks*implement*1*useful*service*each*

–  Infrastructure*–*middleware*–*business*logic*

•  Monitor,*scale*independently*•  Expose*through*APIs*•  Decouple*with*idempotent*interfaces,*queues*

– horizontal*scaleLout*– resiliency*

GO'GLOBAL'Expand*Customer*Base*

Go*Global*–*in*Minutes*

•  Launch*in*a*test*market*•  Collect*all*logs*•  A/B*tes'ng*•  Big*Data*analy'cs*!*ac'onable*insights*•  Feedback*to*product*team*•  Iterate*and*deliver*improvements*con'nuously*

Once*you*hit*the*sweet*spot*–*•  Programma'cally*replicate*the*offering*to*all*global*regions*

AMAZON'WEB'SERVICES'

Regions,*Zones*and*Edge*Loca'ons*

Storage*

S3 EBS Glacier Storage Gateway

AWS'Global'Infrastructure'

API'AWS'Global'Infrastructure'

AWS'Global'Infrastructure'Fo

unda

tion

Serv

ices'

Appl

icatio

n Se

rvice

s'De

ploy

men

t &

Mana

gem

ent'

Application Services*

Libraries, SDK’s*

Networking*

VPC Direct Connect

ELB Route53

Databases

RDS ElastiCache Dynamo RedShift

Content Delivery

CloudFront

SES SNS SQS Elastic Transcoder

CloudSearch SWF

IAM Federation

Identity & Access

Web Console

Interaction*

Human Interaction*

Support

Regions Availability Zones Edge Locations

Analytics*

DataPipeline EMR Kinesis

EC2

Compute*

WorkSpaces

AppStream

Monitoring

CloudWatch

Deployment & Management

BeanStalk Cloud Formation

OpsWork CloudTrail

Command Line

How can You get Started?

announcing'

AWS'AcEvate'

Packages & Benefits AWS'AcEvate'

SelfGStarter'Package'Startups*doing*it*on*their*own*

PorIolio'Package*Startups*in*select*accelerators*

•  AWS*Free*Usage*Tier*•  1*month*Developer*Support*•  "AWS*Technical*Professional"*training*+*1*selfLpaced*lab*

•  Startup*Forum*•  Special*3rd*party*offers*

•  AWS*Promo'onal*Credit*•  Business*Support*1+*month*•  "AWS*Technical*Professional"*&*"AWS*Essen'als"*training*with*class*labs*+*4*selfLpaced*labs*

•  Startup*Forum*•  Special*3rd*party*offers*

as*

Sign up Now AWS'AcEvate'

aws.amazon.com/ac'vate*

DEMO'

Thank You! aws.amazon.com*

Markku*Lepisto*–*Technology*Evangelist*@markkulepisto*