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Page 1: Accelerate to Cloud

Santa Clara

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Today’s Agenda!

1:30 Accelerate to Cloud Rishi Vaish, RightScale, VP Product

2:30 "Demo: Agility in a Cloud-Enabled Enterprise Ryan Geyer, RightScale, Cloud Solutions Engineer]

3:00 Customer Success Stories Rishi Vaish, RightScale, VP Product

4:00 Plot Your Route Rishi Vaish, RightScale, VP Product

4:30 "Networking and Cocktails

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Global Cloud Management Service!

Amazon Web Services Datapipe Google Cloud Platform HP Cloud

Private Clouds

Public Clouds

IBM SoftLayer Rackspace Windows Azure

Singapore

Hong Kong

Tokyo

Dallas

DC Area

NYC Area SF Area

Seattle

Chicago

Dublin

London Amsterdam

Oregon

São Paulo

Las Vegas Southeast

Midwest

Shanghai

Sydney

W Europe

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3 Steps to Accelerate Your Cloud!1 Get Out Your Map

2 Pick Your Destination

3 Plot a Route

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Get Out Your Map!

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Choice!The Rise of the Clouds

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What a Difference a Year Makes!

Goes OpenStack GA

Adds Australia

GA

Jun Aug Oct Dec Feb Apr

2012! 2013!

Launched

Grizzly Released

vCHS GA

Jun Aug Oct

Havana Released

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Hybrid Matures!All of the Above

Single private 5%

Single public 11%

No plans 7%

Multi-public 15%

Multi-private 15%

Hybrid cloud 47%

Multi-cloud 77%

Source: RightScale State of the Cloud Report 2013

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Evolution of Hybrid Architectures!From a Portfolio of Resource Pools…

App 1 App 2

Public Cloud!

App 3 App 4

Private Cloud!

App 2

…to a unified Resource Pool.

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Using!Cloud!Unlocks!Value

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Cloud Maturity Model!

8%! 17%! 26%! 23%! 26%!

Source: RightScale State of the Cloud Report 2013

Cloud!Watchers!

Cloud!Beginners!

Cloud!Explorers!

Cloud!Focused!

No!Plans!

Planning! First project! Apps running! Heavy use!

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Benefits Grow!

0%

20%

40%

60%

80%

100%

Cloud Beginners Cloud Explorers Cloud Focused

% o

f Res

pond

ents

Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure

12 Source: RightScale State of the Cloud Report 2013

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Pick a Destination!

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What Do You Need to Consider?!

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Consideration: Consistency !

Consistent performance & reliability Consistent utilization

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Consideration: Security !Security outside the private network Heterogeneous APIs and behaviors

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Consideration: Waste!

Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning

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Consideration: Automation!Architectural rework Dynamic configuration Integrated monitors and orchestration

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Consideration: Tracking & Planning!

Budgeting Chargeback Purchase options

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Why!Cloud!Management?!

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Cloud Management is…!A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits !1.  Consistency and reliability of shared, commodity resources 2.  Visibility across the organization and security across resources 3.  Self-service accessibility of an approved configuration menu 4.  Elastic, instantaneous scalability driven by automation!

5.  Usage and cost transparency and optimization!

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Cloud Spend Management Provides…!

Visibility What am I spending?

Planning & Forecasting What will I spend in the future?

Governance How can I control who spends what?

Optimization How can I reduce my spend?

Allocation How can I allocate costs or chargeback?

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Quickly Decode Cloud Spend!Challenge

“I spend 5 hours each week going through our usage and putting it on a spreadsheet for management.”

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By Application

By Team

Usage & Cost Trends

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Time for a Test Drive…!

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The RightScale SaaS Platform!On-Demand Access to Cloud Cloud Now

Proven Scalability and Reliability Rock Solid

Deploy Anywhere, Move Anywhere Freedom of Choice

Data-Center Independent Control Plane Enterprise SLAs

Auto-Upgrades Keep You Current No Worries

Extensive API for Easy Integration Connection-Ready

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Software Publishing

Healthcare

Entertainment

Hardware

Advertising

Financial Services

Consumer & Retail

Enterprises Using Cloud with RightScale!

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Avoid Success Disasters!

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Super-Bowled: Coke Chase Site Outage!•  Problem: Micro site to complement ad-

campaign goes down •  Length: 4 hours •  Impact: Lost engagement opportunity

for a large ad-campaign •  Cause: Site not prepared to handle

traffic

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Bad Santa: Netflix Christmas Eve Outage!

•  Problem: AWS outage takes down Netflix

•  Length: 23 hours 41 minutes •  Impact: 27 million Netflix users •  Cause: Infrastructure issues at AWS

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Very Black Black Friday for Best Buy!

•  Problem: Checkout delays when sales tax calculator can’t scale

•  Length: 1 hour •  Impact: Best Buy Loyalty members

can’t check out during special promo. Best Buy pays for expedited shipping.

•  Cause: Application doesn’t scale

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Click Frenzy Meets #ClickFail!

•  Problem: Heavily promoted Australian alternative to Cyber Monday fails almost immediately

•  Length: 3 hours •  Impact: #ClickFail hashtag gets 28,000

mentions in two days •  Cause: Site not prepared to handle

traffic

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Here’s Why It Happens!

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Cloud Helps You Avoid Success Disasters!

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Success at American Girl Situation: •  New virtual world for doll owners •  Bad performance in data center •  Holiday catalog drop promoting virtual

world was imminent

RightScale Solution: •  Up and running with RightScale using

AWS in 14 Days •  Scaled to meet performance •  Stable system •  Reduced costs

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Get Back On Track!!

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We Have Many More Such Stories!

Web Campaigns

Mobile Apps Games

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Protect Confidential Information!

RightScale Solution •  Protect PII in cloud applications •  Deliver visibility & governance •  Optimize lifecycle automation

Accelerate Enterprise Agility

Reduce Risk

Governance & Compliance

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Rinse and Repeat Campaign Execution!

RightScale Solution •  Scalable campaigns on tight deadlines •  Clone-able, customizable environments •  Deliver SLAs during huge traffic spikes •  Control infrastructure costs for clients

Improve IT Efficiency

Increase Investment Flexibility

Reduce Risk

Lifecycle Automation

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Rinse and Repeat Campaign Execution!

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Supporting Global Teams at HTC!

RightScale Solution •  Built and launched several mobile

services, including HTC Sense, HTC Hub, HTC One, News Feed, and Zoe

•  Teams around the world leveraging public cloud across AWS regions

Improve IT Efficiency

Accelerate Enterprise Agility

Expand Markets & Capabilities

Hybrid & Multi-Cloud

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Architect for SLAs!

o  HA/DR reference architectures

o  Cross-region and cross-cloud

o  Auto-scale to meet demand

o  Hybrid cloudbursting o  Monitor and automate

failover o  Hot, warm, and cold DR

scenarios

DR Architectures

DNS!

MASTER DB SLAVE DB!

APP SERVERS!

LOAD BALANCERS!

REPLICATE!

LOAD BALANCERS!

APP SERVERS!

SLAVE DB!

REPLICATE!

DR

Scalability & Availability

Primary

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Public Cloud

Cloudburst

Cloudburst for Scalability!

RightScale Solution •  Global delivery of mobile apps through

hybrid cloud •  Support unpredictable demand with

cloudbursting •  Single pane of glass across clouds

Drive Operational Efficiency

Reduce Risk

Low latency Private Network

Private Cloud

Scalability & Availability

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IAM /SSO

Increase innovation!

o  Access to portfolio of approved cloud providers

o  Standardized technology stacks

o  Instant provisioning for innovation

o  Visibility and control •  Access controls •  Budget controls •  Audit trails

o  Integrate to existing systems

Self-Service Portal

Self-Service �Portal

Developers QA End Users

RightScale API

Cloud Management UI

Service Designers Cloud Team Ops

Service Catalog

publish use

RightScale Multi-Cloud Platform

Private Cloud AWS Azure Google RAX

your cloud instances

Self-Service IT

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Accelerate Application Delivery!

Accelerate Enterprise Agility

Improve IT Efficiency

RightScale Solution •  SaaS option for single-tenant learning

software •  Clone-able, customizable environments •  On-board customers in days, not weeks •  Deliver around the globe

Expand Markets & Capabilities

“The ability to spin up a pilot and get an entire

school on a test quickly has really shortened our sales

cycle.” -Andy West

Self-Service IT

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Decode & Allocate Cloud Spend!

Accelerate Enterprise Agility

Expand Markets & Capabilities

RightScale Solution •  Support cloud demos and deployments

for partners •  Understand cloud spend across many

accounts

Cost Management

“RightScale Cloud Analytics promises to help us quickly

understand our current cloud usage…and identify and eliminate undesirable

costs".” -Scott Mills

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“Lilly is leveraging RightScale against

application stacks in a ‘vending machine’ concept that allows self-service to

infrastructure.” -Dave Powers

No Wait IT Keeps R&D Productive!

Increase Enterprise Agility

Improve IT Efficiency

RightScale Solution •  Serve up applications in an IT Vending Machine •  Reduce provisioning from 30 days to 30 minutes •  Measure costs per hour for compute and storage

Self-Service IT

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Managing Hybrid Cloud in Health Care!

RightScale Solution •  CloudStack and AWS hybrid cloud

with Xen and vSphere •  Satisfies regulatory requirements •  Security, patching, and license

flexibility for Windows

Reduce Risk

Accelerate Enterprise Agility

Increase Investment Flexibility

Governance & Compliance

“The RightScale Platform provided us with a single pane of glass view and control over AWS and

CloudStack.” -Henry Kubik

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Plot Your Route!

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What Defines Business Value For You?!

Increase Enterprise Agility

Drive Operational Efficiencies

Expand Markets & Capabilities

Increase Investment Flexibility

Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast

Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency

New Geographies New Capabilities Web-Scale Applications

CapEX to OpEX Reduce sunk costs Increase spending visibility

Reduce Risk Increase service availability Secure environments Reduce vendor lock-in

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Where to Start: Segment Your App Portfolio!

•  Greenfield •  Designed for

cloud

•  Web architecture

•  Elastic design

•  Monolithic •  Hairball

•  Legacy •  Standard

technologies

Elastic Web Traditional Cloud-Ready

ROI

Nightmare

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Business Impact: Framework Sample!App 1 App 2 App 3 App 4 App 5

Business Impact Fast time to market u u u u u Experimental u u u u u Demand fluctuation u u u u u Transitory/Time limited u u u u u Many instances u u u u u Many changes u u u u u DevOps u u u u u New geographies u u u u u New capabilities u u u u u OpEX is desirable u u u u u

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Technical Fit: Framework Sample!App 1 App 2 App 3 App 4 App 5

Governance Factors Data Residency u u u u u Regulatory (PCI, HIPAA) u u u u u Security Requirements u u u u u Technical Requirements Load Balancer: Session

Affinity u u u u u

Application: Licensing u u u u u Cache: Persistent u u u u u Database: Working set size u u u u u Security: Egress filtering u u u u u …

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Refactor

Don’t Migrate Hold Off

Quick Wins Rank Your Apps to Prioritize!

App 9

App 7

App 2

App 3

App 5

App 1

App 4

App 8

App 6

Busi

ness

Impa

ct

Technical Fit

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4 Common Starting Points!Marketing Campaigns

Mobile Apps

Self Service Test & Dev

Batch Processing

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A Cloud Itinerary!•  Lay out your cloud strategy

•  Understand your Business Value Tracks •  Develop your goals, what you want to accomplish •  Determine how you will evaluate success

•  Select applications and use cases based on ROI •  Start with the best, not the worst, technical fit •  Align to meaningful business impact •  Favor greenfield and cloud-friendly applications

•  Get started •  Stand up an application on a public cloud •  Run a POC private cloud •  Start using tools that will make scaling your cloud strategy easier