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Online impact Martin Weller http://www.flickr.com/photos/mickythepixel/476791
9

Academics & online impact

May 06, 2015

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Education

Martin Weller

Given at the Open University's communications conference to talk about creating impact online using blogs and others tools
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Page 1: Academics & online impact

Online impact

Martin Weller

http://www.flickr.com/photos/mickythepixel/4767910572/

Page 2: Academics & online impact

Getting heard

Establish an online identityBe a good networker

Tag 16 my secret identity by chanchan222 http://www.flickr.com/photos/chanchan222/3219255790/

Page 3: Academics & online impact

Some numbers

Blog (since 2006) – 300,000 views

Blipfoto - 92,000 views over 420 entries

Citations - 1,620

Slideshare - 220,000 views (6 years, 59 presentations)

Colored dice by sgs 1019: http://www.flickr.com/photos/visionwithin/133942381/

Page 4: Academics & online impact

Confession

• I don’t know what these numbers mean in terms of impact!

http://www.flickr.com/photos/ransomtech/9555643908/

I don’t know what these numbers mean in terms of impact

Page 5: Academics & online impact

Complementary process

link

links

promotes

automatic

publish

comments

subscribesdiscusses

retweets

Page 6: Academics & online impact

Research

• Lazyweb• Blog as your own

record• Feedback as you go• Engagement

http://www.flickr.com/photos/mg7een/4550426/

Page 7: Academics & online impact

Other

• Keynote invites• Guardian events• Book as staff development• MOOCs

Page 8: Academics & online impact

Challenges

• Open access is key, not always encouraged• Takes investment to reach the pay-off• “It’s not proper scholarship!”• Not much of: stealing ideas, online abuse,

conflict with traditional role

http://www.flickr.com/photos/quinnanya/5893328472/

Page 9: Academics & online impact

Tips

• Get started!• Find your voice/tool• Give a bit of you• Be a good networker• Use a mix• Don’t overplan• Be open

http://www.flickr.com/photos/kamranmeyer/9399451939/