A Visual Identity Guide Academic Resource Center
Academic Resource Center Visual Identity Guide
Mar 18, 2016
I designed a visual identiy for Emmanuel College's Academic Resource Center. This is a guide I gave them on how to use their new visual identity within the College's brand.
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A Visual Identity Guide
Academic Resource Center
Logo Usage
Usage in Color
The blue logo may be used when printing on white or off-white paper. The blue ink is the Institutional pantone 2727.
White (or reversed)
The white (or reversed) logo is used on all color backgrounds too dark for black or pantone 2727.
Black
The black logo should be used on light-colored paper and where the background color is too light to reverse the logo as white.
This logo can be used on any and all of the Academic Rescouce Center Publications.
Academic Resource Center
Academic Resource Center
Academic Resource Center
Academic Resource Center
Logo Color
College Seal Usage
College Seal + Type Usage
Usage in Color
The blue logo may be used when printing on white or off-white paper. The blue ink is the Institutional pantone 2727.
Usage in Color
The College seal must always be accompanied with the Emmanuel College type on all printed materals.
White (or reversed)
The white (or reversed) logo is used on all color backgrounds too dark for black or pantone 2727.
Black
The black logo should be used on light-colored paper and where the background color is too light to reverse the logo as white.
Alignment
Secondary and smaller support typography may be flushed left off the capital “E” in the school name. Please allow for minimum space below the school name equal to the height of the College seal.
Office of Admissions400 The FenwayBoston, Massachusetts 02115
www.emmanuel.edu
Logo and Emmanuel College Seal and Type
The ARC logo must always be accompanied with the Emmanuel College logo (seal and type).
Academic Resource Center
Academic Resource Center
Use of ARC specific phrases
Use these phrases at the bottom of flyers to re-enforce the multiple purposes of the Academic Resouce Center.
R.S.V.P. Et dolutem nulputpating elit ilit acil ute commy nonsed blandion.
How to Dissect a Syllabus
Et dolutem nulputpating elit ilit acil ute commy
nonsed te ex ea faci blandion venim ip eugiat ad
diam iriusto odionummod dolore doloboreet amet
doloboreet venim autat wiscinc ipisim ver se do-
luptat. Ortinissi.
Ecte delit ulla consenisi bla feu faccum nos del ip-
sum dipisi. Sequis elit nullummy nonulput aliquat
vendrem vel utate con etumsan hendigniat. Unt
augueri venim autat.
Sequis elit nullummy nonulput aliquat vendrem vel
utate con etumsan hendigniat. Unt augueri.
Monday, September 22, 2008 ~ 9:00 a.m.JEAn YAWkEY CEnTER FoR CoMMUnITY LEAdERShIP
prepare :: collaborate :: educate :: elevate
File Format Usage
FIle Type
EPS
Best for professional printing (banners, merchandise, etc.)
JPG
Good for PowerPoint or the web; unsuitable for any other circumstance
TIF
For use in Word documents and other printed items
File names
ARC logo 100k.epsARC logo 2727U.epsARC logo reversed.epsseal+typeFL_2727.epsseal+typeFL_100K.epsseal+typeFL_white.epsARC phrases 100k.epsARC phrases 2727U.epsARC phrases reversed.eps
ARC logo 100k.jpgARC logo 2727U.jpgARC logo reversed.jpgseal+typeFL_2727.jpgseal+typeFL_100K.jpgseal+typeFL_white.jpgARC phrases 100k.jpgARC phrases 2727U.jpgARC phrases reversed.jpg
ARC logo 100k.tifARC logo 2727U.tifARC logo reversed.tifseal+typeFL_2727.tifseal+typeFL_100K.tifseal+typeFL_white.tifARC phrases 100k.tifARC phrases 2727U.tifARC phrases reversed.tif
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