Academic research and ‘creative industries’ A brief and partial genealogy Graham Jeffery
May 12, 2015
Academic research and ‘creative industries’
A brief and partial genealogyGraham Jeffery
Complex relationships between ‘academia’ and ‘industry’
• Different types of university• Founded by philanthropists• The 19th C. technical/vocational university• Strathclyde motto ‘useful learning’ vs. Glasgow as
medieval foundation ‘community of scholars’• What’s the function of the university? Vocational?
Social? Technological?• Humboldt – liberal university and social improvement• Where do ideas come from….?
Culture and industry• Different intellectual/theoretical traditions/perspectives• Analysing ‘realities’ – applying critique, analysis, theory• ‘Applied’ or ‘pure’ research – a common but tricky
distinction• Mobility/porosity between academy and industry• the ‘academies’ started life as ‘learned societies’ – places
where knowledge was codified, licensed, validated – eg Royal Academy of Arts (18th C.) _ Renaissance Italy, etc
• Academy confers status on knowledge – academicians etc
Culture and industry (2)
• Evolution of cultural systems – for circulation of cultural commodities – publishing, theatre, the concert hall etc.
• How do musicians/artists/artisans earn a living? Systems of patronage and funding
• Commissioned art• Church, state and private investment
Contemporary cultural norms - shaped by Victorian values?
• Culture as ‘public good’ and means of ‘self improvement’
• Ameliorating the effects of rapid industrialization• Eg Glasgow museums and galleries• Eg Burrell collection – curiosity about world linked to
rapid globalisation/colonisation• Circuits of collections – buying, selling, displaying
cultural goods – private wealth then public endowment
• Display, power, symbolic economy
Public collections
Culture ‘high’ and ‘low’
• Critique of industrialization• William Morris and John Ruskin – the handmade as
antidote to mass produced commodity• The aestheticisation of everyday life – origins of the
modern design industry• Revival of academic interest in folk movements,
popular culture, oral tradition, linked to anthropological exploration of ‘other’ cultures and global encounter/migration – 17th C onwards this accelerates with colonisation/globalisation
Design and the everyday
Marx and Weber
• Capital and labour• Status and symbolic violence – capital confers privileges• Theories of class struggle• Class as basis for cultural affiliations – official culture,
popular culture, everyday culture• Culture as a product of material/economic circumstances• ‘All that is solid melts into air’ – circulation of
capital/market exchange creates dizzying modernity and destroys apparently ‘solid’ beliefs/values
• Commodity fetishism – modern economic theory and theories of value
Antonio Gramsci
• Cultural hegemony – ideology of ‘common sense’ values
• Consented coercion – culture, symbolic power and authority
• Contestation of dominant culture• Why don’t people see the conditions of their
own oppression?
Mass movements – cultural practices1920s/1930s great social unrest
Theodor Adorno
• Critique of ‘mass culture’ and popular music• Culture of domination by capital• Critical theory• Cultural pessimism of 1930s – mass
movements, rise of fascism, authoritarianism, rapid technological innovation
• Key insights into the permeation of musical life by market relations – publishing, recording industries, radio and the effects of this
Mass media
Raymond Williams – culture and society
• Cultural materialism – the processes by which/through which cultural artefacts are produced
• Emphasis on cultural production as a social process• The rise of media and cultural studies – studies of
systems of production and representation• How media produces subjectivities and identities• Complexities of advanced capitalism• Beyond literary criticism to ‘critique’
Pierre Bourdieu
• Sociology of culture• Social, symbolic capital – the cultural value of
social practices• Systems of representation and class distinction• Habitus, capital, field• Aesthetic preferences based on class positions
Counter-cultures (1960s)
Birmingham school – cultural studies
• 1960s/70s – consumption as a creative act? Beyond consumption/production distinctions
• Youth, labour, subcultural theory• Dick Hebdige – subculture as resistance• Paul Willis – popular culture and youth culture –
identifying forms of youth culture as emancipatory• Angela McRobbie – feminist critique, teenage
subcultures, fashion, everyday cultural practices• Applied cultural theory – understanding everyday life
and explaining ‘lived experience’
Difference, hybridity, postmodernity
• Identity politics• Race, class and gender• Stuart Hall – postcolonial studies• Paul Gilroy – the Black atlantic – cultural politics• New forms of cultural enterprise – cultural
industries as enabling transcending of class divides? Thatcherism, markets, choice, channels
• Questions of pleasure, consumption, shopping…?
The ‘cultural economy’
• Cultural goods, cultural services, circulation of cultural commodities
• Stories of Glasgow – representations of place, identity, culture
• Risky industries – bohemia? Particular configurations of class, race, gender, cultural identity
• Places where people want to live – ‘quality of life’ debates. Material and symbolic conditions
Cultural turn in policy
• Spectacle, image, affect• Understanding symbolic representation of
cities - placemaking• From manufacturing goods to a service
economy?• Growth of universities, art schools and the
modern ‘polyversity’
Urban/cultural planning
• Relationship of cultural organisations (organic, grassroots, spontaneous, bottom up..?) with local state/national government and transnational corporations
• Informalisation of work – new forms of cultural labour• Systems of regulation – legal, economic, symbolic etc• The ‘enabling state’ or unfettered ‘free’ markets?• Culture and urban regeneration/economic
development
Network society
• Media, technology, communications• Network cultures – hybridity, working across
organizational boundaries, collaboration, partnership
• Net entrepreneurs – disruptive technologies• Informational capitalism• Leadbeater and the mythologies around
knowledge entrepreneurship – networks of power?
Creative industries studies…
• From ‘cultural’ industry to ‘creative’ industry• Rhetorics of creativity?• Complex objects/fields of study• Theoretical work on identity, representation,
emancipation, politics• Growth of applied work – policy advice,
engagement with government and industry• High stakes research – performativity and
‘impact’
Creativity/ideology/policy
The politics of academia
• What gets to be studied and who gets to study it…
• Systems of representation and how these representations get made
• What counts as research• What spaces are left for critique?• Reproduction of dominant discourses or
reinvention/critique?
Network spaces and academia/industry collaboration…
Further reading…
• O’Connor, J (2007) The cultural and creative industries: a review of the literature, London: Creative Partnerships
• Banaji, S. Burn, A. and Buckingham, D. (2007) The rhetorics of creativity: a review of the literature, London: Creative Partnerships
• Hewison, R. (2010) Creative Britain: Myth or Monument? http://www.tandfonline.com/sda/1175/audioclip-transcript-ccut.pdf