Academic Design Journal

Johnny Lam

Plan V Graphic Design & Marketing

Visual Arts Department

California State University

San Bernardino

Graphic Design

Art 443 Spring 2010

Design Professor George McGinnis

+logotype | +corporateidentity | +typography | +printmedia | +packaging

graphicdesign+marketing

johnnylamportfolio ofacademic

“ W H E R E D E S I G N I N G H A P P E N S ”

California State UniversitySan Bernardino

College of Arts and LettersVisual Arts Department

I have reviewed the portfolio that includes at least 20 designs, a design statement, a resumé, letter of introduction, and CD or DVD portfolio of Johnny Lam and find that it meets Plan V Graphic Design & Marketing major requirements for the B.A. in Art.

George McGinnis

Kurt Collins

Beth Steffel

Victoria Seitz

Design is to help communicate visually - Johnny Lam

With my designs, I communicate a message through images and text.

When given a design task I identify the problems that hinder communication,

I seek to understand the target audience for this design and conduct and

compile vital research that is related to the design. The use of type, color,

images and other visual references in the design all support the design

concept.

Having a concept and goal for my projects is important in my design

philosophy. As a designer and artist, my goal is to communicate to the

receiver which is the audience in my designs.

Artist Statement“ “

tableofcontentsLOGO TYPES

KJazz Radio pg. 2Upland Brewing Company pg. 3KFC (Kentucky Fried Chicken) pg. 4Guylian Belgian Chocolates pg. 5Eastman Pharmaceutical pg. 6Puritea pg. 7LiciousDesignz pg. 8Ecofuels pg. 9

CORPORATE IDENITYEastman Pharmaceutical pg. 11-18KFC pg. 19-24Ecofuels pg. 25-30

TYPOGRAPHYLinearity pg. 32Print Magazine Cover pg. 33Helvetica Typography Booklet pg. 34Hermann Zapf Typeface Booklet pg. 35

PRINT MEDIAATV Magazine Cover pg. 37Mattress Showroom Newspaper Ad pg. 38Bookcover Design pg. 39KJazzy Radio Bookmark pg. 40

WEB DESIGNLiciousDesign Website pg. 42CSUSB Recreational Sports Website pg. 43

PACKAGINGUpland Beer pg. 45-48Guylian Belgian Chocolate pg. 49-50Puritea pg. 51-54

logotypes

lo•go --- a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

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“KKJZ 88.1 and Global Jazz are committed to the promotion and preservation of the rich cultural heritages of jazz and blues through engaging, inspiring and informative programming that satisfies the most dedicated jazz and blues aficionados while attracting newcomers of all ages.”

Das Reicht Gut Regular

Typeface:

Color Scheme:

PANTONE 2593 CCMYK Black

This logo was redesigned to reflectthe essence of KJazz radio to promote their radio station that helps preserve jazz and blue music.

KJazz Radio

logotypes

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Color Scheme:

PANTONE 350PANTONE 570

Upland Brewing Company distribute kegs and bottles of Pale, Porter, Amber, and Upland’s signature Wheat to our Bloomington customers and other select venues throughout Indiana. The Tap Room provides an airy, open environment where great food, great beer, and great friends come together in the context of a working brewery.

UPLANDBREWING CO.

Century Gothic Bold

Typeface:

This logo was redesigned to emphasize originality of Upland’s signature brewing of their Wheat to produce their flavorful

beer. Also, the hills in the logosignifies the hills of Bloomington

where Upland was founded in.

Upland Brewing Company

logotypes

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KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.

Color Scheme:

PANTONE DS 322-5 C

Tw Cent MT Bold

Typeface:

Redesigned logo of fast food chain KFCinto a fine dining, exclusive restaurant.This new premium restaurant offersexclusive and elegant rare chicken.

KFC (Kentucky Fried Chicken)

logotypes

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Color Scheme:

PANTONE 154CPANTONE DS 392-3C

Guylian is world famous for its exquisite Belgian Chocolate Sea Shells, each filled with delicious roasted hazelnut praline made to a unique recipe. We offer a range of premium gift boxes, luxurious assortments, individually wrapped chocolates, bars, Christmas and Easter specials. All made from the finest Belgian chocolate.

Jellyka Gare De Chambord (Modified)Myraid Apple

Typeface:

This logo was redesigned for a premium chocolate company called

Guylian which made the finest Belgian chocolate with fresh and pure

chocolate.

Guylian Chocolates

logotypes

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Eastman provides chemicals, fibers and plastics materials that our customers use as key ingredients to make products people use every day. More than 10,000 Eastman employees around the world blend technical expertise and innovation to deliver practical solutions that help make the world a better place.

Color Scheme:

PANTONE DS 223-2 UPANTONE DS 327-8 U

Sansation BoldCentury Gothic

Typeface:

This logo was redesigned for a high-profiled manufacturing company. Design reflects the company’s mission statement and create identity recognition.

Eastman Pharmaceutical

logotypes

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Color Scheme:

PANTONE DS 290-1 CPANTONE K - 30

Salada Green tea was founded by Peter C. Larkin 1950. Larkin’s recognition of the need for prepackaged tea set the packaging trend for the entire tea industry. Salada subsequently printed a few words of wit or wisdom on each tea tag beginning in the early 1960’s. No matter where you buy Salada, you will always find it, grade for grade, of the same high standard of quality.

Bauserif

Typeface:

This logo was redesigned for a premium tea company named Salada Tea. They used pure

ingredients in making their teas and have unique packaging for their products.

Puritea

logotypes

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LiciousDesignz is myself identity logo. Title of “Licious” is derived from my nickname friends and family call me JohnnyLicious. My design style is very fun and trendy. Having designed this logo makes a memorable logo retention and colors help draw attention from users.

Color Scheme:

CMYK MagentaCMYK Cyan

1980 Portable Abadi MT Condensed Bold

Typeface:

This logo was created for myself identity. Logo and style of design reflects my style of designing. Colors used to capture viewers attention

LiciousDesignz

logotypes

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Evolution Fuels is a United States company based upon biofuels. They incorporate such fuel sources as ethanol and biodiesel to help Americans save money and help reduce pollution that affects the environment. Evolution Fuels is committed to the establishment of creating and disturbing their biofuel technology in retail fueling stations across the united states.

Color Scheme:

PANTONE DS 327-2 UPANTONE 376 C

Helvetica Bold

Typeface:

This logotype was redesigned for a bio fuels company originally named Evolution Fuels. I shorten the title to to EcoFuels to create a

more memorable title.

EcoFuels

logotypes

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corporateidentity

cor·po· rate i·den· ti· ty --- the physical characteristics that are associated with a corporation, esp. a logo, building, colors, designs, and advertising.

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Color Scheme:

PANTONE DS 223-2 UPANTONE DS 327-8 U

Sansation BoldCentury Gothic

Typeface:

Eastman manufactures the chemicals, fibers and plastics that give everyday products the strength, design and functional characteristics desired by consumers and commercial customers worldwide. The logo designed uses a clean san serif typeface. The color chosen for the logo was royal blue which gives the company a defined look. The hexagons is the logotype icon to represent all the chemical, fibers, and plastics that eastman research, designs, and manufactures.

logodesign

corporate identity corporate identity

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The stationery created for Eastman Pharmaceutical is meant to be very simple,cleaned and refined. The upper left corner of the documents simply has the logo and includes all mandatory information along the side of the logo. A fading hexagon shape is faintly in the lower left of the documents. A blue strip is added to the design to create balance for the design.

stationerydesign

PO Box 431Kingsport, TN 37662

Phone: (432) 229-2000 | Fax: (423) 229-2145 | www.eastman.com | Email: [email protected]

PO Box 431Kingsport, TN 37662

Johnny Lam6000 University ParkwaySan Bernardino, CA. 92407-2405

“innovating for the future”

e a s t m a n . c o m


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corporatebuildingsThe corporate building signage created for Eastman Pharmaceutical is meant to be very simplistic, yet professional in its own terms. The main office of Eastman is a beautiful and inviting environment with beautiful trees and flowers surrounding the building. Large stain-glass windows to allow natural sunlight into the offices and laboratories. The entrance sign is a large stainless steel (post) with the logo embedat the top along with text to reference locations around the Eastman campus.


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corporateuniformsThe corporate uniform consist of a simple white button up with optional tie for

employees. The laboratory coat for scientist consist of a white long lab coat. All the uniforms have the Eastman identity patch on the upper right chest of

the uniform.

corporatevehiclesCorporate vehicles are very simplistic and plain with just a white delivery van with the logotype across the side of the vehicle. Other vehiclesinclude delivery trucks and semi truck for large transportation of products.

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advertisingmagazineThe Advertising for Eastman is mainly focused in print media such as flyers, and magazine ads and sometimes in commericals and large billboards.


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employeebadgesEmployee badges are very stylistic with a blue and whitecolor scheme to reflect the logo identity.

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promotionalitemsEastman has such promotional items such as pencils, pen, stickers, magnets, notepad and others. They give away these items at events they host. These items help promote the name and brand of Eastman.

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webpagedesignThe Eastman webpage is very easy to navigate and design with the end user in mind. The website layout is made into 2 columns with a main content and sub-categorizes sections for new and updates.

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KFC also known as Kentucky Fried Chicken is repositioning their company and upgrade into an upscale 5 star elegant restaurant. The logo design uses a bold all block cap lettering to create clear letterforms and a well balanced text. The color chosen for the logo was a darken red which strives away from the look of a fast food restaurant with the occasional bright red or other distinctly fast-food color schemes. This refined color helps give the company a defined look. The Chicken silhouette used at the top of this logo is a representation of a rooster that represents KFC as strong and dominant competitor in today’s restaurants.

logodesign

Color Scheme:

PANTONE DS 322-5 C

Tw Cent MT Bold

Typeface:

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The stationery created for KFC is very professional and elegant. The upper left corner of the documents simply have the logo and includes all

mandatory information. Business card is very simple with a white backgroundwith the logo in the center of the card.

stationerydesign

4694 University Parkway San Bernardino, CA 92407 - (909) 880-8118 - www.kfc.com

4694 University Parkway

San Bernardino, CA 92407

Johnny Lam6000 University ParkwaySan Bernardino, California 92407-1408

BUSINESS CARD

front back

BUSINESS CARD

front back


restaurantstore-frontRestaurant building design is very elegant and upper class look and feel to it.The front door has a very tall and vertical architectural glass. At the top has a black matte banner embed with the newly designed KFC Logo. Overall the building designis to showcase the elegance of the restaurant.

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employeeuniformsEmployee uniforms are very professional and dressy. The outfit consist of: a white long sleeve button up, dark red apron, black slacks, and optional tie. A very simple and comfortable uniform for employees and can be easily recognized by customers. The logo is a patch on the upper left chest of the apron.

KFC

KFC

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KFC MENU

KFC

KFC

menudesignKFC’s menu design is simply yet elegant. It’s design isa 3 page tri-fold with 3 columns of excellent choicesof our finest entree’s and desserts. The menu also contains colorful images to help customers get a visual focus on the food they will be served.


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direct mailerdesignDirect mailers for KFC are very elegant and eye-catching with their beautiful photos of interior of the restaurant along with photos of some entree’s available at their restaurant. These mailers are mailed out to new customers and sometimes returning customers.

DIRECT MAIL

backfront

DIRECT MAIL

backfront

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webpagedesignKFC also has an online webpage for customers to check up on the newest chicken assortment we offer or will be offering. Futhermore, they can also check on our hours of operations and directions to the nearest KFC location.

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Color Scheme:

PANTONE DS 327-2 UPANTONE 376 C

Helvetica Bold

Typeface:

Ecofuels is formerly known as Evolution Fuels which is a United States company based upon using biofuels and today’s newest technology to help reduce carbon emmissons and find alternative fuels sources in today’s economy. The logo itself is very eye catching and fundamental balanced with the text and soft colors. Text used is the infamous font used everywhere Helvetica. The icon within the text is a leaf vector to help represent the company in their identity as a biofuels company.

logodesign

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Ecofuel’s stationery design was to keep it simple. Letterhead contains simplythe logo in the upper left hand corner and opposite side with the mandatory contact

information. Same design elements are carried through into the envelope and business card designs.

stationerydesign

Phone: 214-389-9800 | Fax: 214-389-9805 | www.evolution-fuels.com | Email: evolution-fuels.com

ecofuels3001 Knox Street Suite 403 Dallas, TX 75205

3001 Knox Street Suite 403Dallas, TX 75205

DENNIS MCLAUGHLINChief Executive Officer


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gas-stationdesignEcofuels gas station’s design is very trendy with a modern design. The fueling station is colored with the ecofuel’s green to set themselves apart from other fueling stations near by. Beautiful plants are in front of the fuel station to give the essence of a eco-friendly building.

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employeeuniformsEmployee uniforms for ecofuel workers at the gas station weara comforable button-down navy blue shirt with logo. Other uniforms include corporate uniforms and gas delivery drivers.

corporatevehiclesVehicles for Ecofuel vary from such as Gas Tank as pictured above to corporate trucks or SUV. Vehicles are very simple with the color white on majority of them. Along with the logo on each vehicle to disgustish them from others.


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advertisementdesignEcofuel’s advertisement are aimed mainly towards consumers. They target them by showing an image that represents where biofuels are born from in this case in this bus stop ad shows a planet growing. Other advertisement from Ecofuels include, billboards, commercials, and magazine ads.

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webpagedesignEcofuel’s website is very informal and easy for customers or business partners to navigate the website to get to the information they need. The layout has at the top our logo along with an easy access to navigation links with a grid like layout for content in the middle. Photos and text help the reader to convey information about our website.

typographyty·pog· ra· phy --- the art or process of printing with type, the work of setting and arranging types and of printing from them.

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typography

typographyterm posterTypography Poster - Linearity - Typography (the design of typefaces) is an important consideration in the production of literary works. This poster incorporates the term “Linearity” which is defined in typography terms as - Refers to the one way stream of text that is unbroken, flowing in one continuous movement. The design of this poster was to represent the literal term in a form of imagery.

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typography

magazine“print” coverStudent Print magazine cover design - The magazine cover is to create an effective design solution to the global waste problem by illustrating the alternative of using edible packaging as an economic, technical, and energy efficient way of preserving the environment. With producing edible packaging, recycled packaging costs will be greatly reduced, overflows of wasteful trash will subside, and a simple more efficient packaging means would be introduced in the consumer market.

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typography

typographybookletHelvetica Typography Booklet - 12 page saddle-back booklet all about the history, style of typeface, and creator of the infamous helvetica typeface. Full CMYK booklet with full bleed. Size of booklet is: 6.50in x 5.50in

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typography

typographytype bookletHermann Zapf Typeface Booklet - Typeface booklet for Hermann Zapf. Contains history about the designer, typefaces of Zapfino, typeface used in media and film.Full CMYK booklet with full bleed. Size of booklet is: 6.50in x 5.50in.

printmediaprint me·di·a --- is a process for reproducing text and image, typically with ink on paper using a printing press.

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magazinecover designATV Magazine Cover - Cover redesign for a popluar ATV magazine company. Create a uniform and balanced cover with clean imagesand simple text to inform readers what this magazine issue is about.Cover is in Full CMYK colors with full bleed. Size: 8.00 in. x 10.25 in.

print media print media

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newspaperadvertisementMattress Showroom Newspaper Ad - Redesigned newspaper ad for Mattress

Showroom. Two verisons of ads which include a large full vertical size ad and a mini size ad. The ad is very simple and straight to the point to market to the target audience

with new special sales for their mattresses.

Vertical Ad: Full CMYK with bleed. Size: 16.00in. x 8.00in.Mini Ad: Full CMYK with bleed. Size: 8.00in. x 8.00in.

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bookcoverdesignRedesign Bookcover - Bookcover redesign for a popular but oldPublic Speaking book. Objective of this project was to help enhancethe look of the original bookcover into a modern and vibrant designfor today’s standards.

Cover is in Full CMYK colors with full bleed. Size: 8.00 in. x 6.25 in.


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bookmarkdesignKJazz Radio Bookmark - Bookmark designed for KJazz Radio’s music festival.

Design was inspired to mimic a party and concert type atmosphere with silhouette of people dancing and enjoying the music.

Full CMYK color with full bleed. Size of bookmark is: 9in x 2in.


webdesignweb de·sign --- is the skill of creating presentations of content that is delivered to an end-user through the World Wide Web.

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online portfoliodesignLiciousDesign Website - Design of this online portfolio was created with image editing from Photoshop and coded website with CSS/HTML and PHP. Website is access and run throughwordpress. Website design also incorporate such code as javascript for animations and image effects. Fully function website with dedicated registered domain with proper web hosting.

web design

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recreational sportsdesignCSUSB Recreational Sports Website - Design of layout, images used, and top banner for this website. Recreational Sports is CSU San Bernardino’s gym/athleticsection. Easy to use navigation and column for flyers for upcoming events sponsored by the gym. Includes columns/tables used in this layout for a clean and sleek interface.

web design

packagingpack·ag· ing --- process of design in which merchandise packaging is created to be attractive to help sell a product.

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packaging

UPLANDBREWING CO.

Upland Brewing Company distribute kegs and bottles of Pale, Porter, Amber, and Upland’s signature Wheat to our Bloomington customers and other select venues throughout

Indiana. The Tap Room provides an airy, open environment where great food, great beer, and great friends come together in the context of a working brewery.

UPLANDBREWING CO.

PER 12 FL. OZ. - AVERAGE ANALYSIS: CALORIES- 125;CARBOHYDRATES-9.9 GRAMS; PROTIEN- 0.3 GRAMS; FAT- 0.0 GRAMS.BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997

Visit www.uplandbeer.com

Drink Responsibly BEER

CA CASH REFUND

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS (2) CONSUMPTION OF ALCHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

UPLANDBREWING CO.

DRAGONFLY

CONTENTS: 12FL OZ 6.5% ALC. BY VOL.

UPLANDBREWING CO.




CA CASH REFUND


UPLANDBREWING CO.

PALE ALE


WHEAT ALE

UPLANDBREWING CO.




UPLANDBREWING CO.



CA CASH REFUND

neck bottlelabel designNeck Bottle Label Design - Design of the neck bottle labels are very simple and complements the main front labels. Simple label shape mimics the shape of the actual beer bottle. Labels are color coded according to their taste with the logo at the center of the label.

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packaging

WHEAT ALE

UPLANDBREWING CO.




UPLANDBREWING CO.



CA CASH REFUND

WHEAT ALE

UPLANDBREWING CO.




UPLANDBREWING CO.



CA CASH REFUND

UPLANDBREWING CO.




CA CASH REFUND


UPLANDBREWING CO.

DRAGONFLY


UPLANDBREWING CO.




CA CASH REFUND


UPLANDBREWING CO.

DRAGONFLY


UPLANDBREWING CO.




CA CASH REFUND


UPLANDBREWING CO.

PALE ALE


UPLANDBREWING CO.




CA CASH REFUND


UPLANDBREWING CO.

PALE ALE


bottle labeldesignBottle Label Design - The design of the front label is very vivid and detail with

an static image that helps present the flavor of the beer along with a color to mimicand express the taste of the beer. Back label is very simple and straight to the point

with nutritional facts and or vital information

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packaging

WHEAT ALE

GREAT CRAFT BREWED BEERSINCE 1997

WHEAT ALE

6 - 12 FL. OZ. BOTTLES

Upland Wheat Ale

A classic rendition of Belgian Wit Bier, light on the tongue and easy going, refreshingly tart, with a distinct citrus �nish. In the Tap Room we serve our pints of Wheat with a wedge of orange to acent the inherent spices.

UPLANDBREWING CO.

Spec # 1823STOCK # 611436

BREWED IN INDIANA BY UPLAND BREWING CO. BREWING SINCE 1997

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6-pack carrierdesign6-Pack Carrier Design - The design of the 6-pack carrier is based upon the flavorof the carrier as in this case this 6-pack carrier was designed for the Wheat Ale flavor.Main color scheme is based upon the flavor of the beer and a static image aroundthe case and handles of the carrier.

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Guylian is world famous for its exquisite Belgian Chocolate Sea Shells, each filled with delicious roasted hazelnut praline made to a unique recipe. We offer

a range of premium gift boxes, luxurious assortments, individually wrapped chocolates, bars, Christmas and Easter specials.

All made from the finest Belgian chocolate.

BEST BEFORE: 05/2010 933A0CHI051

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Nutrition Facts Serv size: 1 bar (33g), Servings 3, Amount per serving: Calories 180, Fat Cal. 100, TotalFat 11g (17%DV), Fat 6g (30%DV), Trans Fat 0g,Cholest. 5mg (2%DV), Sodium 35mg (1%DV), TotalCarb. 19g (6%DV), Fiber 1g (4%DV), Sugars 17g,Protien 2g, Vitamin A (0%DV). Percent Daily Values (DV) are

based on a 2,00 calorie diet.

NET WT3.53 OZ 100.1G

We Value your questionsor comments.

Call 32 3 760 97 00or visit us at

www.guylian.bePlease save the unused product and

wrapper.

DARK CHOCOLATE

DARK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, MILKFAT, LACTOSE, CHOCOLATE PRESSED WITH ALKAI, SOY LECITHIN, NATURAL AND ARTIFICAL FLAVORS), PEANUT, ALMONDS, SUGAR, BUTTER, CORN SYRUP, SALT.ALLERGY INFORMATION: MAY CONTAIN TREE NUTS

Everyday chocolate indulgence

Guylian o�ers a collection of premium Belgian chocolate bars, giving you the great taste of �nest Belgian chocolate

with the special Guylian 'touch'.

Guylian chocolate bars are made with carefully selected, high-quality ingredients. According to old traditions, Guylian uses 100% cocoa butter for the production of these �ne Belgian chocolate bars. Every �avour of the Guylian chocolate bars will take you to new levels of sensory delight, every single day. Each individual piece of the bar is signed with the Guylian logo so that real chocolate lovers know that each creation has been made with the love and special care of the Belgian Chocolatiers.

DARK CHOCOLATE BAR

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MILK CHOCOLATE

MILK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, MILKFAT, LACTOSE, CHOCOLATE PRESSED WITH ALKAI, SOY LECITHIN, NATURAL AND ARTIFICAL FLAVORS), PEANUT, ALMONDS, SUGAR, BUTTER, CORN SYRUP, SALT.ALLERGY INFORMATION: MAY CONTAIN TREE NUTS





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EXTRA DARK CHOCOLATE

70% COCOA

EXTRA DARK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, MILKFAT, LACTOSE, CHOCOLATE PRESSED WITH ALKAI, SOY LECITHIN, NATURAL AND ARTIFICAL FLAVORS), PEANUT, ALMONDS, SUGAR, BUTTER, CORN SYRUP, SALT. ALLERGY INFORMATION: MAY CONTAIN TREE NUTS





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bar wrapperdesignChocolate Bar Wrapper Design - The chocolate bar wrapper is a four flap wrapper

that encloses the chocolate in a thick cardboard material. The design was inspired from the background and ethics of Guylian. The (3) flavors include Milk, Dark, and Extra

Dark chocolate. The color used on the design corresponds to the flavor and representation of the actual flavor of the chocolate.

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Salada Green tea was founded by Peter C. Larkin 1950. Larkin’s recognition of the need for prepackaged tea set the packaging trend for the entire tea

industry. Salada subsequently printed a few words of wit or wisdom on each tea tag beginning in the early 1960’s. No matter where you buy Salada, you

will always find it, grade for grade, of the same high standard of quality.

BREWING INSTRUCTIONS Bring fresh water to boil. Place tea bag in pre-head cup or pot (using one tea bag per cup.)Pour boiling water onto the bag. Allow tea to infuse for 2 to 5 mintues or according to taste. Add milk and sugar if desired.

1 0 0 % A L L N A T U R A L

Classic LemonGreen Tea

single serve tea bag

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Redco Foods Inc.Little Falls, NY 13365800.556.6674www.greentea.com



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StrawberryGreen Tea




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Pomegranate BerryGreen Tea




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Mandarin DelightGreen Tea


tea bagdesignTea Bag Flavor Design - The design of the tea bag resembles the tea box packaging with the dark black background with the photo of the actual flavor with text. The tea bag flavors include (4) Classic Lemon, Strawberry, Mandarin Delight, and Pomegranate Berry.

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Nutrition FactsServing Size 1 Tea Bag (2g)Servings per container 20

Amount Per Serving As PreparedCalories 0 Calories from Fat 0

% Daily Value*Total Fat 0gSodium 0mgPotassium 30mgTotal Carbohydrate <1gProtein 0g

0%0%

0%0%

1%

Not a significant source of Saturated Fat, Trans Fats, Cholesterol,Dietary Fiber, Sugars, Vitamin A, Vitamin C, Calcium and Iron.*Percent Day Values are based on a 2,000 calorie diet.

*Represents average caffeine content; individual products may vary.

1 0 0 % A L L N A T U R A L


The classic combination of tea and lemon unite to provide a perfect taste sensation. Salada Classic Lemon Green Tea offers a refreshing and delicately smooth flavor infused with the essence of lemon. Salada Green Tea is meticulously hand picked from the lush tea gardens of the Far East. Once brewed, Salada Classic Lemon Green Tea produces a blend that is just right for today's healthy lifestyle.Redco Foods Inc.

L i tt le Fal ls , NY 13365800.556.6674

www.greentea.com

1 0 0 % A L L N A T U R A L


HOT TEA:Pour boiling water over tea bag in a cup and steep for 1-2 minutes.

This tea is delicious as is, but sugar (or sweetener) and a little milk bring out thewonderful �avor.

FRESH BREWED ICED TEA BY THE GLASS:Pour 4 to 5 �. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten totaste. Pour into tall glass �lled with ice...and enjoy!

INGREDIENTS: Green tea , natural lemon �avor with other natural �avors (contains soy lec i thin) , panax ginseng, and lemon

grass.

20 tea bagsNET WT. 2.47 OZ. 70g

Nutrition Facts1 0 0 % A L L N A T U R A L

StrawberryGreen Tea

The natural flavor of straw-berry, lemongrass and other natural botanicals make Salada Strawberry Green Tea a surprising infusion bursting with wonderful berry flavor. Salada Green Tea is meticu-lously hand picked from the lush tea gardens of the Far East. Once brewed, Salada Strawberry Green Tea produces a delicately smooth flavor with just the right amount of natural sweetness that is just right for today's healthy lifestyle.

Redco Foods Inc.L i tt le Fal ls , NY 13365

800.556.6674www.greentea.com

1 0 0 % A L L N A T U R A L

StrawberryGreen Tea



FRESH STRAWBERRY ICED TEA BY THE GLASS:Pour 4 to 5 �. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten totaste. Pour into tall glass �lled with ice...and enjoy!




The Flavor of the Orient and a Hint of Spice. We've mixed the mystical aroma of Mandarin Oranges and a hint of spices from the East with our Salada 100% Green Tea, a mild, delicate green tea blend from the Orient. It's a subtle taste experience for those delight-fully peaceful moments you savor.



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FRESH MANDARIN ORANGEICED TEA BY THE GLASS:Pour 4 to 5 �. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten totaste. Pour into tall glass �lled with ice...and enjoy!




Pomegranate Berry Green Tea is an antioxidant rich blend of pomegranate, blueberry, and acai. These three 'superfruits,' with our traditional green tea, provide the ideal infusion to help create tangy flavor of pomegranate blends perfectly with the luscious flavor of blueberries. Acai, a unique yet powerful berry rounds out this fruitful blend with a distinct flavor like no other. Wake up your taste buds with this delectable blend, it's just right for today's healthy lifestyle.



1 0 0 % A L L N A T U R A L




FRESH POMEGRANTEICED TEA BY THE GLASS:Pour 4 to 5 �. oz. boiling water over 1 tea bag. Step1-2 minutes. Sweeten totaste. Pour into tall glass �lled with ice...and enjoy!


tea boxdesignTea Box Design - The approach to designing Puritea’s tea box was to strive away from other tea box with white boxes or colored boxes design. Using a black background withbright vibrant colors with vivid photos of fruits help make the box design stand out from others.

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tea tagdesignTea Tag Design - Design of tea tag are simple with the secondary logo of Puritea ona rounded shape outline. There is a special quote on the other side of the tea tag thatwas carried over the originality of the company.

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It’s much more than tea.“

“

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