ACA National Council of Leaders Meeting Friday, January 18, 2013 1:00 – 2:00 p.m. EST (via webinar)

ACA National Council of Leaders

Meeting

Friday, January 18, 20131:00 – 2:00 p.m. EST

(via webinar)

WELCOME!Kurt Podeszwa

GROWTH STRATEGY UPDATES

Professional Development Center – Deb Bialeschki

Our Goals….

ACA’s Professional Development opportunities are designed: •for ALL youth development and camp professionals regardless of experience level…•to equip them to deliver transformational experiences of high quality in all job positions •to promote the pursuit of professional goals

Successes!!!(and counting)

• 25 online courses• 31 recorded webinars• 1,527 eligible hours of

CECs for all courses and local, regional, and national events

• 5,395 total learners• Searchable events

calendar (local and national)

• 4 comprehensive staff training certificates– Entry-level program staff– Experienced program staff– Middle managers– Camp directors

• Educational history for members (track their own development and CECs)

• 13 Core Competencies Framework

Where and By Whom??WHERE???

• In your home/office (online courses, webinars, books & DVDs)

• At local ACA events (conferences, trainings)

• At camp or youth programs• At national and regional

events

WHO OFFERS???• Subject Matter Experts who

design online courses and webinars

• Outside organizations endorsed by ACA

• National staff• Local level trainers, experts,

and professionals

Professional DevelopmentEducational Opportunities

• E-Institute (online courses/webinars)

• Staff Training Certificates • Continuing Education

Credits (CECs)• ACA Conferences and

trainings • Educational Endorsement

Program• ACA Signature Courses

(NDO) (in-person training)

• Colleges/Universities Directory

• ACA Bookstore• Job Center

2013 Online Courses for Directors & Administrators

2013 Online Courses for Counselors & Front-Line Staff

Great PD Resources For Local Offices!!

• Searchable Calendar (all aligned/endorsed events): http://www.acacamps.org/events

• E-Institute (online courses/webinars): http://www.acacamps.org/einstitute

• ACA Learning Center (access online courses): http://learn.acacamps.org/

• Staff Training Certificates: http://www.acacamps.org/pdc/certificates-of-added-qualification

• Core Competencies: http://www.acacamps.org/pdc/core-competencies

• Resources for PD/Ed Chairs: http://www.acacamps.org/volunteers/edchairs/resources

– PD Inventory of Local Offerings– EEP Alignment Form– PDC Promotional Video– NDO Course Materials– Speaker Agreement Template– Sample Conference Budget– Insurance Certificate Request– Event Planning Checklist– PD/Ed Chair Planning Grid– Event Submission Form– Helpful ACA Links (Web Gems!)

• See Handout for MORE!

NEW!!! Professional Development Resource Catalog!!•Mailed to all members•Print copies available for local events!

Quality Staff = Quality Programs!

GROWTH STRATEGY UPDATES

Membership and Customer Growth – Grechen Throop

MEMBERSHIP

What’s Up with the Member CampPilot?

BackgroundBackground One of three growth

strategies ACA’s Mission 20/20 Vision

Positive impact on more camps and camp professionals who will have a positive effect on more children

More Recent BackgroundMore Recent Background

Atlanta meeting Design group Fiscal modeling Communications

ACA Membership TypesACA Membership Types

Individuals – 9,000+Camps – 2,700+ (2,400+ accredited)Businesses – 300+

* As of mid-December 2012

ACA Membership & ServicesACA Membership & Services

Member Camp Target Member Camp Target MarketsMarkets

Camp & Camp-Like Programs

1.Afterschool

2.Short-term Religiously Affiliated

3.Short-term Health Related

4.Government (Parks & Recreation)

5.Programs Outside the U.S.

* * CUSTOMIZABLE Locally* *

Is There a Logo?Is There a Logo?

LogosNO member camp YES accredited camp YES business affiliate YES Camp Gives Kids a World of Good

LanguageI’m a member of ACA

What about the Statement What about the Statement of Minimum Practices?of Minimum Practices?

Statement of Minimum Practices – IS NOT part of application process– IS part of follow-up education

How Much Does It Cost?How Much Does It Cost?

How Much Does It Cost?How Much Does It Cost?

What’s the Timing?What’s the Timing?

1/10 staff meeting

Now soft launch

1/25 web pages live

1/25 staff meeting

1/30 staff e-mail

1/30 mail to members

2/1 e-mail to members

The Launch LocallyThe Launch Locally

NowAvailable in all local areas

** Customizable **Investment pilot in some local areas

What Exactly Are We What Exactly Are We Selling?Selling?

Staff TrainingStaff Training

Modeling SpreadsheetsModeling Spreadsheets

New Member PacketNew Member PacketWelcome Letter Member Discount Code for BookstorePurchasingPoint ReminderResource CatalogTell Me MoreReview & Improve (Minimum Practices

Education)Whom to ContactBenefits (1-pager)

Resources!Resources!

Benefits

Benefits

Benefits

Benefits

PDCPDC

Resource CatalogResource Catalog

Voice for ExcellenceVoice for Excellence

ACA Fact SheetACA Fact Sheet

Post Cards & LabelsPost Cards & Labels

What Does Success Look What Does Success Look Like?Like?

More programs serving campers at a higher level

Increase number of camps / programsIncrease number of customers Identify challenge pointsIdentify success pointsCross-geography support

QUESTIONS?

DRAFT OPERATING CODE,INTRODUCTION

Kurt Podeszwa

FEBRUARY IN-PERSON MEETING

Jani Brokaw

Review of Draft Meeting Points

February Agenda•President’s Report•Affiliate & LCOL Task Force Reports•Emerging Issues Discussion•Growth strategies Work•Operating Code Review and Approval

•Feedback and Ideas

Expectations of NCOL Members Prior to Meeting

• Connect with respective local councils and boards re:– Emerging issues facing local area– Emerging societal issues impacting youth and

camp experience– Local priorities related to ACA’s growth strategies

• Review web pages for three growth strategies-be prepared to engage in discussions

• Review draft Operating Code

Logistics Overview for February Meeting – Jude Bevan

• Tuesday, February 12, 2013 8:30 am – 12pm., Hyatt Regency Dallas

• Two representatives from each local office• Notify ACA regarding who is participating

• Questions, comments

RECAP AND CLOSING

Kurt Podeszwa