Source:Spectra BehaviorScape:Total Dollars/Spectra 2013 Sep (Spectra)/Hom escan ProductLibrary TO TAL B AG S -TALL K ITC H EN (W RAP M ATER IALS & B AG S)CT. TotalD ollars B ehaviorScape Fram ew ork LifeS tyle B ehaviorS tage 113 137 135 104 124 120 123 105 119 119 95 110 101 125 124 123 125 140 159 134 136 132 150 131 137 80 82 81 67 70 83 57 65 66 63 64 69 55 59 64 56 59 68 117 110 118 105 109 117 101 107 106 115 94 108 112 135 136 76 64 61 92 97 100 100 97 113 109 98 100 94 106 106 92 96 104 Total S enior C ouples 2+ person H H s,N o C hildren,65+ Em pty N estC ouples 2+ person H H s,N o C hildren,55-64 Established C ouples 2+ person H H s,N o C hildren,35-54 S enior S ingles 1 person H H s,N o C hildren,65+ IndependentSingles 1 person H H s,N o C hildren,35-64 Young Transitionals A ny size HH s,N o C hildren,< 35 O lder B ustling Fam ilies Large H H s w ith C hildren (6+),H O H 40+ Younger B ustling Fam ilies Large H H s w ith C hildren (6+),H O H <40 Sm allS cale Fam ilies Sm allHH s w ith O lderC hildren 6+ S tart-U p Fam ilies H Hs with Y oung Children O nly < 6 Total Plain R ural Living M odest Working Tow ns Struggling U rban Cores Comfortable C ountry A ffluent Suburban S preads Cosmopolitan C enters 109 A.C. Nielsen Product Snapshot
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A.C. Nielsen Product Snapshot. Brand Demographics.
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Source: Spectra BehaviorScape: Total Dollars/Spectra 2013 Sep (Spectra)/Homescan Product Library
TOTAL BAGS - TALL KITCHEN (WRAP MATERIALS & BAGS) CT. Total Dollars BehaviorScape Framework
LifeStyle
BehaviorStage
113 137 135 104 124 120 123
105 119 119 95 110 101
125 124 123 125 140 159
134 136 132 150 131 137
80 82 81 67 70 83
57 65 66 63 64 69
55 59 64 56 59 68
117 110 118 105 109 117
101
107 106 115 94 108 112
135
136
76
64
61
92 97 100 100 97
113
109
98
10094 106 106 92 96 104Total
Senior Couples2+ person HHs, No Children, 65+
Empty Nest Couples2+ person HHs, No Children, 55-64
Established Couples2+ person HHs, No Children, 35-54
Senior Singles1 person HHs, No Children, 65+
Independent Singles1 person HHs, No Children, 35-64
Young TransitionalsAny size HHs, No Children, < 35
Older Bustling FamiliesLarge HHs with Children (6+), HOH 40+
Younger Bustling FamiliesLarge HHs with Children (6+), HOH <40
Small Scale FamiliesSmall HHs with Older Children 6+