AC Cool Cover

Desc:

IW#

Patent#

CoolCover™

CCAPR-12

7,836,653B1

Cool Cover™

An Affordable,

Attractive and

Functional Way to

Cover AC Units

An AffordAble, AttrActive And functionAl WAy to cover Ac units

By Innovators Warehouse

www.AcCoolCover.com • [email protected]

Contents

Introduction 4

ProductDesign 5

CompetitiveLandscape 6

IndustryOverview 6

TargetMarket 7

PatentDetails 8

FinancialAnalysis 9

ContactandLicensingInformation 11

Cool Cover | Prospectus

Introduction

InnovatorsWarehouse,alongwithinventor,RandyHerrington,introducestheCoolCover,apatentedinventionavailableforlicensingopportunities.Designedtoblendinwithsurroundingbuildingsandenvironment,theCoolCoverprovidesanattractivemeansofcamouflagingandprotectingairconditionerunitsandotherunsightlyutilities,withoutimpedingtheirfunctionality.OtherspecificadvantagesoftheCoolCoverinclude:

• Significantlyreducesunitnoise

• Protectsfromweatherandotherdamage

• Keepsunitrunningefficiently

• Keepskidsandpetssafelyawayfromunits

• ExtendslifeofHVACunits

• Easytoinstall,withoutanytoolsrequired

• Adjustableinsize

• Lockingslatsprovideextrastability

Madewithhighquality,weather-resistantmaterials,theCoolCoverremainsbeautifulforyears.Modularinnature,theCoolCoverisdesignedtofitaroundvirtuallyanysizedACunit,oranyotheroutdooreyesore(suchasgasmeters,poolpumps,propanetanks,trashcans,etc.).Thoughitwasinitiallydesignedwithavinylsidingsurface,theconstructionoftheCoolCovermaybealteredtoreflectthedesignofthehomewhereitwillreside,ensuringacomplementarylook.

Inuse,theslatsoftheCoolCoverarelockedintoplaceandthroughauniqueanchoringsystemtheCoolCoverstaysfirmlyinplace.However;givenitsmodularnature,itiseasilyaccessibleand/ormovedwhenneeded.Furthermore,thereisplentyofspacearoundtheCoolCovertoallowforeaseofgrasstrimming.

Asaprotectivestructure,theCoolCoverwillappealtoahomeowner’spracticalside,asitensurestheefficiencyandlongevityofACunitsandotherutilities.However,itwillalsoappealtohomeowners’desirestomaintainapristinecurbappeal,whichinturnwillmaintainorincreasethevalueoftheirhome.

Atatimewhenhomeownersaredoingeverythingintheirpowertosustainthevalueoftheirhomesthroughthecurrenteconomicdownturn,theCoolCoverarrivesonthemarketwithapracticalfunctionalitythatwillappealtoconsumersnationwide,ensuringatremendousreturnoninvestmentforthosewithownershiprightstoitspatent.

Cool Cover | Prospectus

www.innovatorsWarehouse.com4

ProductDesign

TheCoolCoveriscurrentlyproducedinthreesizes(40inch,48inchand60inch);however,specificdimensionsanddesignparametersmayvarydependingonspecifichomeownerneeds.Regardlessofsize,theCoolCoveriscomprisedgenerallyofthefollowingbasiccomponents,invariouscolorsandsizes:

• U-Shapedslats(ideally,adjustable)orlouvers

• Postswithcaps

• Railings

• Connectors

TheCoolCoverslatsmaybeconstructedofvariouslightweightmaterials,suchasmetal,plastic,fiberglass,siding,vinyl,orothers.Theslatsandpostsmaybeattachedtooneanotherwithvariousmethods,butideallyitwillbedesignedwithgroovesandslots,allowingittobeconstructedwithouttheneedfortools.Regardlessofitsconfiguration,theslatswillbearrangedinawaythatallowsforproperventilation,whilemaintainingtheintegrityofthestructure.

ItisimportanttonotethatvariousmodificationsmaybemadewithoutcompromisingtheintegrityoftheCoolCoverpatent.Forexample:

• ThestyleoftheslatsmaybealteredtoreflectthedesignofthehomeatwhichtheCoolCoverisgoingtobeused.

• Louversattachedtotheframemaybedesignedtoswivelsothatburstsofexhaustedairfromtheairconditionerunitswivelthelouverstoanopenpositionforproperventilation.

Relativelysimpleindesign,theCoolCoveriseasytoproduce,minimizingstart-upcostsandensuringhealthymarginsformanufacturers,distributorsandretailers.

5

CompetitiveLandscape

WhilehidingorminimizingunsightlyACunits(andotherutilitiessuchaspoolpumps,propanetanks,etc.)outsidehomesisacommonproblemforhomeowners,therearealimitednumberofwaystoaddresstheproblem.Amongthemostprevalentistheuseoffoliageorplants,whichareseasonalinmanypartsofthecountry;makingtheiruselessthanideal.

Otheroptionsrangefrominexpensivetemporarycovers,tocostlycustommadestructures.Unfortunately,whilethetemporarycoversaresomewhatfunctionalinminimizingwearandtearfromweather,theydonothingtoimprovethecurbappealofthehome.Andwhilecustomized,handbuiltstructuresarebothfunctionalandaestheticallypleasing,theyarecostprohibitiveformosthomeowners.

Thedrawbacksoftheseother‘camouflaging’methodsareovercomebytheCoolCover,whichisfunctional,whilebeingaffordable,attractive,easytoinstallandvirtuallymaintenancefree.

IndustryOverview

Oneupsidetothehousingbustofrecentyearsistheupswinginhomeimprovementactivity.Ashomeownersacceptthatupgradingtoalargerhomeisnotasviableasitoncewas,theybegintoexplorewaystoimprovetheirexistinghomes,throughdo-it-yourselfhomeimprovementprojects,aswellaslargescaleoverhauls.

AccordingtoresearchprovidedbytheHomeImprovementResearchIndustry,theHomeImprovementProductsMarketgrew2.8%in2011andispredictedtogrowanother4percentin2012.Productsalesfor2011wereforecastedat$267billionbytheendof2011.Thereportgoesontopredictthat“asemploymentgrowthacceleratesandhousingmarketsimprovein2012,weexpectgrowthtoaverage4.8%overtheperiod2012-2016.”

Temporary

NoT aTTracTive

Cool Cover | Prospectus

www.innovatorsWarehouse.com6

ConfirmingthehealthofthehomeimprovementindustryisaJanuary,2011,reportpublishedbyHarvardUniversity,whichstatesthat“overthecomingyears,remodelingexpendituresareexpectedtoincreaseataninflation-adjusted3.5%annualrate,belowthepaceduringthehousingboom,butsharplyrecoveringfromtherecentdownturn.Theindustry,whichsawadouble-digitdeclinesinceitspeakin2007,isbeginningtoreturntoamoretypicalpatternofgrowth.”

Together,theseindustryfactorssuggestthatnowisanopportunetimetointroduceapracticalandaffordablesolutiontoacommonproblemamongAmericanHomeowners.

TargetMarket

BecausetheCoolCoverisappropriateforuseacrossthecountry,thetargetmarketuniverseincludesabroaddemographicofallU.S.singlefamilyhomeowners,ofwhichthereare63.3million,accordingtothe2009AmericanHousingSurvey.

OneparticularsegmentofthislargemarketthatwillbeparticularlydrawntotheCoolCoveraretheDo-it-Yourselfers(DIYers),agrowinggroupofAmericansthatrepresentthe‘newfrugality’thathasemergedintheU.S.Aspreviouslyindicated,homeownersarestayingintheirhomeslonger,requiringmoremaintenanceandimprovement.TrendssuggestthattheDIYmarketisgrowingsteadilyashomeownerstakeonmanyofthesehomeimprovementtasksontheirown.

ConfirmingthegrowthoftheDIYmarketisareportbyMintel,whichindicatesthatthe$10.5billionhomeimprovementmarketwillcontinueitsgrowthtrendthrough2011andbeyond,citing“theneedforon-goingmaintenanceandrepair,consumerinterestinresource-savingproductsandpent-updemand.”

...states that “over

the coming years,

remodeling expenditures

are expected to increase

at an inflation-adjusted

3.5% annual rate...

7

PatentDetails

ThepatentfortheCoolCoverwasappliedforonNovember28,2007andgrantedonNovember23,2010.

Abstract

Thepresentinventiondisclosesanairconditionercoverhavingatleasttwoposts,apluralityofslats,andapluralityofobstructionsusedtoproperlydistancetheslatsfromtheground.Theairconditionercoveralsohasconnectorsdisposedbetweensaidpostsandsaidslatsinsomeembodiments.Theairconditionercoverisdesignedtosurroundanairconditionerunitinordertohideitfromsightandtoprotecttheairconditionerunitfromvarioustypesofdamage.Thepresentinventionisspecificallydesignedtoensureappropriateventilation,astheuniquelyshapedslatshaveinordertoprovideaspacinggapforventilationpurposes,whilestillprovidingabarriertotheairconditionerunit.

Cool Cover | Prospectus

www.innovatorsWarehouse.com8

FinancialAnalysis

assumpTioNs (40 iNch cover): $75 Estimatedproductioncosts 2 Estimatedmanufacturer’smark-up $150 Suggestedwholesaleprice 2 Mark-uptoretail $299 Suggestedretailprice: 63,300,000 TargetMarket:U.S.Homeowners .03,.05,.10% MarketShare(%)(Yr-1,Yr-2,Yr-3):

esTimaTed projecTioNs

year 1 year 2 year 3UnitsSold 18,990 31,650 63,300

WhoLesaLeGrossrevenue $2,848,500 $4,747,500 $9,495,000

Costofsales $1,424,250 $2,373,750 $4,747,500

GrossProfit(50%) $1,424,250 $2,373,750 $4,747,500

reTaiLGrossrevenue $5,678,010 $9,463,350 $18,926,700

Costofsales $2,848,500 $4,747,500 $9,495,000

Grossprofit(49.83%) $2,829,510 $4,715,850 $9,431,700

Decreased production costs based on volume are not reflected in projections.

Aftersubtractingveryconservativecostestimatestomanufacturea40InchCoolCover,theinvestorisstilllookingatareturnof$18million+after3years!

9

BeFore aFTer

Cool Cover | Prospectus

www.innovatorsWarehouse.com10

Commercial success only occurs when a well thought out plan is executed precisely. I am not saying that speed bumps don’t suddenly appear from time to time on the road to commercial success, they occur a lot. The successful business person finds a way to smooth them out or detours around them without losing too much momentum.

– Kenny Durham, Innovators Warehouse

contact & licensing information

877.509.7642

931 sW leMans ln

lee’s summit Mo 64082

[email protected]

WAREHOUSEALL ACCESS PASS

InnovatorsWarehouse.com

W.ID#iwcrew@

W.ID#

Kenny DurhamPresident / CEO,Warehouse Mgr.ke

nny@

877.509.7642816.875.3256 direct

931 SW LeMans LnLee’s Summit MO 64082

[email protected]

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www.InnovatorsWarehouse.com

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