abu dhabi city report 2013 Chalhoub Group – Strategy & Innovation – Business Intelligence
Oct 26, 2015
abu dhabi city report 2013
Chalhoub Group – Strategy & Innovation – Business Intelligence
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
outline
Abu Dhabi’s Strategic Plan
2030
tourism
projects/real estate
key indicators
retail
consumers
economy
politics
social
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
key indicators
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Abu Dhabi key indicators
2011 2012 2013 (f)
GDP (in billion US$) 188 1 204 1 n/a
GDP growth (in %) 6.4 2 4.5 2 4.5 2
GDP per capita (US$) 76,692 3 n/a n/a
Contribution of oil to GDP (in %) n/a n/a n/a
Inflation (in %) 3.3 4 1.1 3 n/a
Population (in million) 1.9 5 2.4 5 n/a
Tourism (in million) 2.1 7 2.4 7 2.5 7
Airport traffic (in million) 12.4 8 14.7 8 15.7 8
Retail GLA (in million sqm) 0.87 9 n/a n/a
source: available at the end of the document
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Abu Dhabi vs Dubai key indicators
2012 Data or Estimate Abu Dhabi Dubai
GDP (as % of the UAE GDP) 60 10 29 10
GDP growth (in %) 4.5 2 4.1 11
Contribution of oil to GDP (in %) 49.7 (2010) 10 15.4 (2010) 10
Inflation (in %) 1.1 12 -1.7 12
Population (in million) 2.4 5 2.1 12
Tourism (in million) 2.4 7 10.2 13
Airport traffic (in million) 14.7 8 57.7 14
Hotel rooms (total) 22, 000 (2010)
(with 7,189 rooms in pipeline 2013) 15
60,000
(with 16,588 in the pipeline 2013) 15
Hotels occupancy rate (in %) 76 15 80 15
Hotels average rate (in US$) 123 (-8%) 7 234 (+7.9%) 15
Retail GLA (in million sqm) 0.87 (2011) 9 2.9 (2011) 9
source: available at the end of the document
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Majority of the UAE territory
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
politics
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Established political order
Capital of the United Arab Emirates (UAE) and home of the
UAE federation government
Well established political order carried out for decades by the Al
Nahyan family
Smooth transition following the demise of the UAE President
Sheikh Zayed bin Sultan al Nahyan in 2004 to his eldest son
Sheikh Khalifa bin Zayed Al Nahyan
Implicit understanding that Abu Dhabi‟s ruler will always be
elected president despite a 5-year renewable presidency
principle
Key role of the Abu Dhabi Executive Council
Primarily oversees the emirate
Chaired by Sheikh Mohammed bin Zayed Al Nahyan
Comprises largely of prominent members of the ruling family as
well as a number of respected politicians
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Abu Dhabi Economic Vision 2030: architecture for the future
Vision:
“sustainable,
diversified, high-
value-added
economy that
encourages
enterprises and
entrepreneurship
and well
integrated in the
global economy
leading to better
opportunities for
all
Large empowered private sector
Creation of a sustainable knowledge-
based economy
Optimal transparent regulatory
environment
Continuation of strong and diverse
international relationship
Resource optimization
Premium education, healthcare and
infrastructure assets
Complete international and domestic
security
Maintain Abu Dhabi’s values, culture and
heritage
Significant and ongoing contribution to
the federation
Economic development
Social and human resources
development
Infrastructure development and
environment sustainability
Government operations optimization
Priority Areas
source: The Emirate of Abu Dhabi Policy Agenda 2007-08
9 Pillars
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Evolution of Abu Dhabi‟s 2030 vision
Boost the tourism sector
Airport extension
Midfield terminal in Abu Dhabi International Airport to increase the capacity of passengers to 27
million. Completion date: 2017
Development of Saadiyat Island:
5 museums. Timeline and completion date were confirmed for 3 museums
Following the economic crisis, Abu Dhabi government sharpened its focus 8 January 2012: The Executive Council reconfirmed Abu Dhabi‟s commitment
Large funds focused on social and infrastructures projects that address short term needs
Community Welfare:
Education
100 news schools to be built by 2018
Health
14 new healthcare facilities are planned to be built by 2030
Housing
50,000 homes to be built in the next 20 years
Increase Abu Dhabi‟s job market
Ten of thousands of jobs to be created
Infrastructure projects
130 km of metro. Completion date: between 2016 & 2017
Two major road construction:
Al Mufraq-Ghuwaifat highway
Emirates Road 'extension
AutoCity, a car service centre, will be developed in Mussafah source: The Emirate of Abu Dhabi Policy Agenda 2007-08
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Abu Dhabi vision 2030: objectives
2015 2020 2030
Population, Abu Dhabi city (in million) 1.3 (2013) n/a >3.1
GDP (in billion US$) 165 232 415
GDP per capita (in US$) 65.6 71.5 82.6
Non-oil share of GDP (in %) 50% n/a 64%
Unemployment rate among nationals 7% 5% 5%
National Active Population ratio 34% 41% 51%
National dependency ratio (in %) 2.6 1.6 1.1
Residential units 251,000 (2013) 411,000 686,000
Retail space suggested (in million sqm) 1.5 (2013) 2.5 4.0
Abu Dhabi Airport capacity (in million) 12 n/a 20
Tourists (in million) 3.3 4.9 7.9
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Government operations optimization
Extensive review of
processes and structures
Government operations
optimization
Launch of e-government
services and initiatives
Streamlining of department
and outsourcing of non-
core services
Review and enhance
legislative framework and
law making processes
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
social
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Social & HR development
Ensure high quality
education and health
services
Develop the workforce
Ensure the availability of a
stable of high quality
labour
Encourage full
employment amongst
nationals
Social & HR development
Maintain ethical and safe
management of labour
resources
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Small, growing population
Abu Dhabi population estimated at 2.4 million in 2012 5
Slower population growth and lower population than previously
estimated for Vision 2030
20% of the population is national 16
43% of UAE‟s nationals live in Abu Dhabi vs 18% in Dubai 17
Men account for 71% of the total population 6
High standard of living
Abu Dhabi ranked 76th overall or 1st most expensive city in the GCC
according to a cost of living survey vs Dubai (94th) 18
Abu Dhabi and Dubai ranked best place to live in the GCC
Abu Dhabi ranked 78th vs Dubai 73rd in terms of quality of living,
the highest ranked among GCC countries 19
1.3 1.6 1.75 1.9
2.4
2008 2009 2010 2011 2012
Population growth 5
Increasingly young national population 3
Nearly 67% under 40 years old in 2011
With 48% between 20-40
0-9
11%
19-10
8%
20-29
25%
30-39
23%
40-49
12%
50-59
5%
60+
16%
2011 Population distribution 3
Al Ain
27%
Al
Gharbia
11%
Abu
Dhabi
city
62%
2011 Population distribution by
cities 3
88% 80% 80%
12% 20% 20%
UAE Abu Dhabi Qatar
Expatriation reliance 20
Expatriate Nationals
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Vision 2030: population distribution
Island: 1,330,000
Mainland: 1,370,000
North Coast: 470,000
Total: 3,170,000
Mainland 43%
North Coast 15%
Island 42%
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Young and government-reliant national population
Relatively high unemployment for the UAE in 2011
Unemployment rate among local citizens in Abu Dhabi in 2011 at
about 11.6% 3
Al Ain area: 16%,
Abu Dhabi: 9%
West Abu Dhabi: 8%.
Wide gender gap: 41.8% females vs 3.8% for males
High involvement in public sector
90% of the Emirati working population are employed in the public 4
86% of Emirati male graduates and 66% of females prefer to
work in the government sector after graduation 21
Sizeable presence of women in the workforce
Women in Abu Dhabi constitute:
43% of the labour force 22
66% of the public sector workforce, 30% of which are in
senior posts 22
70% of Emiratis in federal higher education institutions 3
Yet 57% of Emirati women with a post-secondary degree are
unemployed (vs 11% for men)
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Desire to become a regional education hub
Establishment of Abu Dhabi Education Council (ADEC) in 2005
Implement innovative educational policies, plans and programs
Support educational institutions and staff to achieve the objectives of national development in
accordance with the highest international standards
ADEC 10 Year Strategic Plan for Higher Education 2010-2019, 4 target priorities:
Raising the quality of higher education system to internationally recognized levels
Aligning higher education with social, cultural and economic needs
Building and maintaining a research eco-system to drive an innovation-based economy
Providing all qualified students with affordable access to higher education
Rising emphasis on education amongst local population
In 2010, only 25% of nationals in Abu Dhabi had a high school diploma and 15.6% a university degree or
higher 21
Push to reduce number of foreign skilled workers and prepare Emiratis for competition in international
labour force
Attraction of campus branches of internationally renowned institutions
Paris-Sorbonne University
Insead Centre of Executive Education and Research
New York University
100 public schools to be built or refurbished in Abu Dhabi 21
This is part of the Abu Dhabi Education Council's ten-year plan to overhaul the public education system
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
economy
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Economic development
Economic development
Diversification
To create higher value
employment opportunities
To maximize participation
of women
Integration to global
economy
To attract international and
local investment
To facilitate export of
capital
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Economic powerhouse of the UAE
Steady growth after recession dip
Estimated 2012 nominal GDP: US$204 1
Estimated 2012 real growth: 4.5% 2
Wealthy population 23
Estimated 2012 UAE nominal GDP per capita: US$78,692
One of the highest per capita in the world
Standard and Poor‟s labeled Abu Dhabi “among the wealthiest
economies in the world” in 2012
Economic backbone of the UAE
60% of the UAE‟s GDP 24
Wide financial reserves allowing it to support neighbouring emirates
US$15 billion indirect support for Dubai
– US$10 billion in Dubai bonds from the National Central
Bank based in Abu Dhabi in February 2009 and a US$5
billion loan by two Abu Dhabi-owned commercial banks
in Nov 2009
US$10 billion bail out for Dubai World to avoid defaulting on a
US$4.1 billion bond payment in November 2009
22,918
41,701
63,626
78,692
98,144
Bahrain Kuwait UAE Abu Dhabi Qatar
2011 GDP per capita (In US$) 3&23
Strong trade partner 5
The breakdown for trade is at 80% for exports and 20% for imports
The value of foreign trade (oil and non-oil trade) increased by 37.6%
in 2011 to US$145 billion accounting for 66% of Abu Dhabi‟s GDP in
2011
Abu Dhabi non-oil trade partners
in 2011 5
1st Saudi Arabia
2nd US
3rd South Korean
4th Japan
5th Germany
6th Italy
7th France
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Energy reliant economy, pushing for diversification
Will to develop alternative energy 26
Development of solar power plant project US$600 million
Shams 1. Launch in August 2012
Launch of the first green city in the world US$22 billion Masdar
City
The headquarters of the International Renewable Energy
Agency (Irena) will be located in Masdar City
Signed agreements with China to develop advanced and
sustainable energy technologies and solutions
Energy powerhouse 25
9% of the world‟s reserves of crude oil and natural gas
Controls the world‟s fifth largest proven oil and gas
deposits
Among top 5 exporters of crude oil and top 25 of natural gas
Energy reliant economy 25
94% of the UAE‟s oil reserves
Accounting for 80% of government revenues
Efforts towards diversification to reduce GDP volatility 1
50% of Abu Dhabi‟s GDP is now oil-reliant in 2011 vs 63% in 2006
Private
32%
Non oil
govern
ment
18%
Oil
sector
50%
GDP Abu Dhabi breakdown by sector
in 2011 1
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Ambitious diversification program
Economic development and diversification targeting specific sectors
Energy
Petrochemicals
Metals
Aviation, Aerospace, Defense
Pharmaceuticals, Biotechnology,
Life sciences
Tourism
Healthcare
Transportation, trade, logistics
Education
Media
Financial services
Telecom services
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Liberalizing business environment
Further liberalized to counter negative impacts of the financial slowdown
Abolition of minimum capital requirement of US$41,000 in August 2009 for the establishment of a Limited
Liability Company
Establishment of multiple commercial free zones across the UAE further to Dubai lead
Offering 100% business ownership
No corporate tax, no controls on the repatriation of profits or no restrictions on foreign trade
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Development of a financial arm for a global expansion
The Abu Dhabi Investment Authority (ADIA): 2nd in the list of the world's sovereign wealth funds 27
Diversified investment institution owned by the Government of Abu Dhabi
Established in 1976
Value of its holdings US$627 billion
Manages an investment portfolio, diversified across more than two-dozen asset classes and sub-
categories
656 627
533 482
Norway Abu Dhabi Saudi Arabia China
Sovereign Wealth Funds in 2012
(in US$ billion) 27
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
projects/real estate
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Infrastructure development and environment
sustainability
Develop a professional
designed and well-
managed urban
development with a
world class traffic and
transport systems
Infrastructure development
and environment
sustainability
Develop the Regions to
keep pace with that of the
Capital
Ensure maintenance of
security
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Carefully planned land
Careful real estate model, looking at market’s needs to reach long-term sustainability
Cautious diversification strategy with balanced share of real estate and construction sectors
Average residential rents fell by 12% during 2012 28
All public employees working in Abu Dhabi are asked to live in the capital in order to receive their
accommodation allowance after a decree by the Abu Dhabi Executive Council
Since the decree average rents in new projects in Abu Dhabi have started to increase 29
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Carefully planned infrastructure development
Abu Dhabi Urban Planning as backbone of land
development
Established in 2007
Expert authority behind the visionary Plan Abu
Dhabi 2030 Urban Structure Framework Plan
Government to spend US$200 billion over the
next ten years to support its Economic Vision 2030
Master transport plan 2030 includes 30
1200 km of rail network across all seven
emirates
130 km of metro, most of the proposed
network is expected to be underground
Khalifa Port Container terminal
A US$7.1 billion project
Completion date: 2030
Capacity: from 2.5 to 5 million TEU (twenty foot equivalent units). Abu Dhabi long-term goal is to
increase it to 15 million by 2030
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Vision 2030: development of a full fledged transit
scheme
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Abu Dhabi real estate development projects
Saadiyat Island Reem Island Yas Island
Masdar City
Maryah Island*
Bawabat al Sharq
Partially developed Under development
NB: For more details on the key real estate developments, please consult Abu Dhabi city report.
* Previously known as Sowwah Island
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Bawabat al Sharq
The first luxury development in the Bani Yas area.
Will house a state of the art international FIFA standard sporting stadium
Developer Location Completion date Value Size Retail
Baniyas
Investment
near Abu Dhabi
International Airport Q2 2013 US$810 million 1.8 sq km
Bawabat al Sharq
Mall: 70,000 sqm
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Maryah Island
Core of Abu Dhabi Central Business District, including the relocation of Abu Dhabi Securities Exchange and the
Cleveland Clinic
Developer Location Completion date Value Size Retail
Mubadala Al Mina Zayed Port 2014 US$3 billion 1 sq km
The Galleria: 33,000 sqm
Sowwah Central: 128,000
sqm
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Yas Island
Yas Island is a unique international tourist destination in Abu Dhabi.
The island features attractions such as Ferrari World or the first Abu Dhabi water park
Developer Location Completion date Value Size Retail
Aldar Properties near Abu Dhabi
International Airport Q4 2018 US$37 billion 25 sq km
Yas Mall: 235,000
sqm
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Saadiyat Island
Abu Dhabi Cultural district with 5 landmark museums
The Louvre is due to be completed in 2015, the Guggenheim in 2017 and
the Zayed National Museum in 2016.
Developer Location Completion date Value Size Retail
TDIC near downtown
Abu Dhabi Q4 2018 US$27 billion 27 sq km
The District:
168,000 sqm
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Saadiyat Island – Major museums
The Louvre,
Classical Museum by Jean Nouvel
scheduled to open in 2015
Modern Art Museum
by Frank Gehry,
scheduled to open in 2017
Performing Arts Centre
by Zaha Hadid
Sheikh Zayed National Museum
scheduled to open in 2016
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Reem Island
A chic urban metropolis and one of the first free zones in Abu Dhabi
Developer Location Completion date Value Size Retail
Tamouh, Sorouh
& Reem
Investments
northeastern coast
of Abu Dhabi city Q1 2023 US$37 billion 6.3 sq km
Reem Mall
200,000 sqm
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Masdar City
First green city in the world,zero-carbon, zero-waste city depending on solar energy
Developer Location Completion date Value Size Retail
Mubadala
Company
near Abu Dhabi
International Airport Q4 2025 US$22 billion 6 sq km n/a
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
tourism
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Desire to develop tourism
Rapid expansion of tourism
14.7 million in airport traffic in 2012 (+19% vs 2011) 8
2.4 million tourists in 2011 (+17% vs 2011) 7
Revamping its reputation from a business
destination to a new stream of cultural
and eco-tourism
Building 5 state-of-the-art museums on
Saadiyat Island
Growing emphasis on sports tourism
Hosted Formula 1 Grand Prix in
October 2009, November 2010,
November 2011
Abu Dhabi‟s iconic Sheikh Zayed Grand
Mosque has been named among the
world‟s most talked about attractions,
according to Trip Advisor, a leading
travel site
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Desire to become an art & culture hub
To establish Abu Dhabi as one the world’s leading tourism and cultural destinations
Saadiyat Cultural District will host five major cultural institutions designed by world-renowned architects:
Louvre Abu Dhabi. Completion date: 2015
Zayed National. Completion date: 2016
Guggenheim. Completion date: 2017
Maritime Museum. Completion date: tbc
The Performing Art Center. Completion date: tbc
Host of many events in accordance with its cultural vision
Abu Dhabi Art Fair, since 2009 (in Manarat Al Saadiyat
since 2011)
Abu Dhabi Film Festival, since 2007
Abu Dhabi Festival, since 2004
Abu Dhabi International Book Fair, since 1990
Sheikh Zayed Book Award, since 2006
Anchoring the link between tourism & culture
Abu Dhabi Authority for Tourism and Culture will replace the
Abu Dhabi Authority for Culture and Heritage and the Abu
Dhabi Tourism Authority
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Annual cultural & sporting events
Mubadala World Tennis Championship. Since 2009. January
Abu Dhabi Festival. Since 2004. March/April
Abu Dhabi HSBC Golf Championship. Since 2006. January
Abu Dhabi Formula One Grand Prix. Since 2009. November
Abu Dhabi Art Fair. Since 2009. November
Abu Dhabi Film Festival. Since 2007. October
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Air travel industry growth
Tourism expansion underpinned by air travel industry
growth
Rapid and successful growth of Etihad Airways
A US$6.8 billion budget for the construction of Midfield
Terminal Complex which will open in 2017 32
Target of 27 million passengers a year by 2030
The complex will include 20,000 – 25,000 sqm of
retail and food beverage outlets
Abu Dhabi Duty Free retail revenue reached US$220
million in 2012, up 24% on 2011‟s figures and marking
a new record for Abu Dhabi Airports Company
Etihad Airways 31
Creation date: 2003
Number of destination: 86
(including cargo destinations)
Fleet size: 67 (+102 on order)
Passenger numbers: 10.3 million
passengers in 2011 (+22% vs
2011)
Etihad full-year net profits for
2012 increased 200% to US$42
million
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
retail
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
New retail hub in the making
Extensive growth in Abu Dhabi as market widely
under-offered
0.87 million sqm in 2011 9
Non-mall space dominates the market,
accounting for 54% of total supply 9
Super–regional and regional malls occupy 38% of
the total retail space and lead the market in
terms of performance 9
Plans to open 6 malls in the next few years
H2 2013: Central Market, GLA: 72,000 sqm
2013: Capital Mall, GLA: 60,000 sqm
Q3 2013: The Galleria - Sowwah Square,
GLA : 33,000 sqm
2014: Yas Mall, GLA: 235,000 sqm
2017: Sowwah Central, GLA: 128,000 sqm
2017: The District on Saadiyat Island, GLA:
168,000 sqm
n/a: Reem Mall, GLA: 200,000 sqm
Retail space for each resident capped at 1.3 sqm
under the 2030 Economic Vision
Retail market is primarily driven by UAE national
spending power rather than tourism and
expatriate spending
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Vision 2030: retail distribution 2030
Island: 2,240,000 sqm
Mainland: 1,380,000 sqm
North Coast: 470,000 sqm
Total: 4,090,000 sqm
Mainland
North Coast
Island
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Abu Dhabi retail network
Destination Mass to Mid Upcoming
Abu Dhabi Mall
Khalidiya Mall
Wahda Mall
The District - Saadiyat Island
Reem Mall
Yas Mall
Central Market
Dalma Mall
Bawabat Al Sharq Mall
9712 / Capital Mall
Mushrif Mall
The Galleria - Sowwah Square
Marina Mall
Etihad Towers
Selective
Sowwah Central
Paragon Mall
Deerfield Town Square
Nation Galleria
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Retail GLA: 100,000 sqm
Initial mass, mid brand offer with a high-end extension
High traffic
Opening date: 2001 – extensions: 2006
Extension planned of 100,000 sqm to be completed in 2016
Marina Mall
Retail GLA: 70,000 sqm
Low to high-mid brand offer with a few high-end brands
High traffic
Opening date: 2001
Abu Dhabi Mall
Destination malls
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Retail GLA: 115,000 sqm
Located in a residential area
Mass to mid brand offer
Medium traffic
Opening date: 2006 - extensions: 2012
Wahda Mall
Retail GLA: 70,000 sqm
Over 130 stores
Mass to mid brand offer
Medium traffic
Opening date: 2007
Khalidiya Mall
Mass to mid malls
Retail GLA: 150,000 sqm
Located in Musaffah area, near Abu Dhabi Industrial City
Mass to mid brand offer
Low traffic
Partial opening date: 2010 (50% of the mall leased out)
Final opening date: Q3 2013 (80% will be opened)
Dalma Mall
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Mass to mid malls
Retail GLA: 70,000 sqm
The mall spreads across two floors. It also features, a traditional souk
Mass to mid brand offer
Medium traffic
Opening date: 2011
Bawabat al Sharq Mall
Retail GLA: 72,000 sqm
Part of the Central Market redevelopment. 2 main components: a 3
storey souk and Emporium shopping area
High end brand offer
Soft opening date: 2012 (old souq)
Final opening date: H2 2013 (emporium)
Central Market
• Retail GLA: 56,000 sqm
• A three-level complex
• Mass to mid brand offer
• Medium traffic
• Opening date: 2011
• Mushrif Mall
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Selective malls
Retail GLA: 6,330 sqm
Boutique shopping mall, part of the Etihad Tower complex
Located on the corniche, opposite Emirates Palace
High end brand offer
Partial opening date: 2012
Podium- Etihad Tower
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Upcoming malls
Retail GLA: 75,000 sqm
A Victorian England-themed shopping mall with a capacity to
accommodate more than 200 retailers
Located in Al Bahia
Opening date: 2013
Deerfields Town Square
Retail GLA: 60,000 sqm
Three-storey mall that will comprises 120 speciality stores.
Located in Marina Square in Reem Island
Opening date: potentially on hold whereas the project is finished since May 2011
Paragon Bay Mall
Retail GLA: 60,000 sqm
Part of the new district development in Abu Dhabi
Located in Mohammed Bin Zayed City
Low to mid offer
Opening date: 2013
9712 / Capital Mall
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Retail GLA: 33,000 sqm
Located on Maryah Island mixed-use project
High end brand offer
Opening date: Q3 2013
Upcoming malls
The Galleria - Sowwah Square
Retail GLA: 235,000 sqm
Part of Yas Island mixed-use project
Will include 500 stores. To be anchored by 4 department stores and a
large hypermarket
High fashion boulevard dedicated to high end brands
Opening date: 2014
Yas Mall
Retail GLA: 168,000 sqm
Located on Saadiyat Island mixed-use project
Retail environment with potentially high end brand offer
Opening date: 2017
The District
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Upcoming malls
Retail GLA: 128,000 sqm
Located on Maryah Island mixed-use project and to be connected to
The Galleria - Sowwah Square
Opening date: 2017
Sowwah Central
Retail GLA: 200,000 sqm
Located on Reem Island mixed-use project
Mid brand offer
Opening date: Potentially on hold
Reem Island / Retail
Retail GLA: 20,000 sqm
Boutique-style shopping area
Located within Nation Towers
High end brand offer
Opening date: n/a
Nation Galleria
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Al Ain retail network
Destination Mass to Mid Upcoming Selective
Al Ain Mall Al Jimi Mall
Al Bawadi Mall
Al Wahat Hili Mall
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Destination malls
Retail GLA: 119,000 sqm
Mass and mid brand offer
Upper-mid offer brand with the new extension
Opening date: 2001– extensions: 2011, 2012
Al Ain Mall
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Mass to mid malls
Retail GLA: 110,000 sqm
Anchored by Paris Gallery
Includes an ice rinks
Mass to mid brand offer
Medium traffic mall
Opening date: 2009
Al Bawadi Mall
Retail GLA: 42,000 sqm
Mass to mid brand offer
Medium traffic mall
Opening date: 2001
Al Jimi Mall
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Upcoming malls
Retail GLA: 50,000 sqm
160 stores
Connected to the five-star Hili Rayhaan hotel by Rotana
Opening date: Q3 2013
Wahat Hili Mall
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
consumer
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Avg
basket/month $
UAE Purchase triggers
D AD
Oriental oils 250 450 Scent
Bd reputation
Packaging Oriental fragr 300 350
Western
fragr. 200 300
Scent
Brand image
Launch
Make up 150
Bd rep&image
GWP
Friend recom.
Skin care 100 Bd rep&image
Doctor recom.
Ready To Wear 330 530 Bd reputation
Store choice:
products, sizes,
colours
Shoes* 140 260
Bags* 80 260
Gifts* 300 Bd reputation
Store choice
Young Emirati nationals yearn for
individual expression
91% look for something unique‟
when purchasing luxury products
Sophisticated in brand knowledge and
consumption
Yet strongly attracted to anchor brands
viewed as holding established
reputation and trust
Over 80% want to buy a brand that
is very visible and very
recognisable‟
Retaining a strong tendency to shop
overseas for luxury goods
48% vs 33% GCC average prefer to
shop overseas
* Averages readjusted according to regional spends
Consumer profile 6
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Consumer profile 6
Over indulgent in Dubai
Young Dubai national women are ladies of shopping pleasure
78% check the main shops regularly
56% vs 34% GCC average think that a dream luxury is to have
unlimited access to luxury brands‟
Young Dubai national men are image driven, status oriented
For them, luxury is all about communicating who they are
They are highly susceptible to external influencers such as sports
celebrities, models as well as the advice of sales personnel
Elite in Abu Dhabi
Young Abu Dhabi women are ladies of elite leisure
40% vs 27% GCC average enjoy going to museums and art
galleries
43% think that a dream luxury is to have something named after
them‟
Young Abu Dhabi men are grounded traditionalists
They view luxury as an exclusivity that only a certain social class
can afford‟
They are practical buyers 73% shop whenever they need
something
46% vs 32% GCC average favour brands they grew up with
Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013
Sources
1 Abu Dhabi Commerce Chamber and Industry
2 Standard & Poor„s
3 Abu Dhabi Statistics Centre
4 UAE Ministry of Labour
5 Abu Dhabi Department of Economic Development
6 Chalhoub Group consumer research 2009-2011
7 Abu Dhabi Tourism Authority
8 Abu Dhabi International Airport (ADIA)
9 Retail International
10 UAE Ministry of Economy
11 Dubai Department of Economy Development
12 Dubai Statistics Centre
13 Dubai Department of Tourism and Commerce
Marketing (DTCM)
14 Dubai International Airport
15 STR Global
16 Abu Dhabi Health Authority
17 UAE National Bureau of Statistics
18 Mercer
19 UN
20 Data monitor
21 GulfTalent.com
22 Abu Dhabi Executive Council
23 IMF
24 Jones Lang Lassalle
25 International Energy Agency
26 Masdar
27 Sovereign Wealth Fund Institute (SWFI)
28 Asteco
29 Cluttons
30 Abu Dhabi Department of Transport
31 Etihad Annual Report 2011
32 Abu Dhabi Airports Council