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Abu Dhabi City Report 2013.pdf

Oct 26, 2015

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Jamil Fakhri

Provides information on the city of Abu Dhabi and its projected growth ...
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Page 1: Abu Dhabi City Report 2013.pdf

abu dhabi city report 2013

Chalhoub Group – Strategy & Innovation – Business Intelligence

Page 2: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

outline

Abu Dhabi’s Strategic Plan

2030

tourism

projects/real estate

key indicators

retail

consumers

economy

politics

social

Page 3: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

key indicators

Page 4: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Abu Dhabi key indicators

2011 2012 2013 (f)

GDP (in billion US$) 188 1 204 1 n/a

GDP growth (in %) 6.4 2 4.5 2 4.5 2

GDP per capita (US$) 76,692 3 n/a n/a

Contribution of oil to GDP (in %) n/a n/a n/a

Inflation (in %) 3.3 4 1.1 3 n/a

Population (in million) 1.9 5 2.4 5 n/a

Tourism (in million) 2.1 7 2.4 7 2.5 7

Airport traffic (in million) 12.4 8 14.7 8 15.7 8

Retail GLA (in million sqm) 0.87 9 n/a n/a

source: available at the end of the document

Page 5: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Abu Dhabi vs Dubai key indicators

2012 Data or Estimate Abu Dhabi Dubai

GDP (as % of the UAE GDP) 60 10 29 10

GDP growth (in %) 4.5 2 4.1 11

Contribution of oil to GDP (in %) 49.7 (2010) 10 15.4 (2010) 10

Inflation (in %) 1.1 12 -1.7 12

Population (in million) 2.4 5 2.1 12

Tourism (in million) 2.4 7 10.2 13

Airport traffic (in million) 14.7 8 57.7 14

Hotel rooms (total) 22, 000 (2010)

(with 7,189 rooms in pipeline 2013) 15

60,000

(with 16,588 in the pipeline 2013) 15

Hotels occupancy rate (in %) 76 15 80 15

Hotels average rate (in US$) 123 (-8%) 7 234 (+7.9%) 15

Retail GLA (in million sqm) 0.87 (2011) 9 2.9 (2011) 9

source: available at the end of the document

Page 6: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Majority of the UAE territory

Page 7: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

politics

Page 8: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Established political order

Capital of the United Arab Emirates (UAE) and home of the

UAE federation government

Well established political order carried out for decades by the Al

Nahyan family

Smooth transition following the demise of the UAE President

Sheikh Zayed bin Sultan al Nahyan in 2004 to his eldest son

Sheikh Khalifa bin Zayed Al Nahyan

Implicit understanding that Abu Dhabi‟s ruler will always be

elected president despite a 5-year renewable presidency

principle

Key role of the Abu Dhabi Executive Council

Primarily oversees the emirate

Chaired by Sheikh Mohammed bin Zayed Al Nahyan

Comprises largely of prominent members of the ruling family as

well as a number of respected politicians

Page 9: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Abu Dhabi Economic Vision 2030: architecture for the future

Vision:

“sustainable,

diversified, high-

value-added

economy that

encourages

enterprises and

entrepreneurship

and well

integrated in the

global economy

leading to better

opportunities for

all

Large empowered private sector

Creation of a sustainable knowledge-

based economy

Optimal transparent regulatory

environment

Continuation of strong and diverse

international relationship

Resource optimization

Premium education, healthcare and

infrastructure assets

Complete international and domestic

security

Maintain Abu Dhabi’s values, culture and

heritage

Significant and ongoing contribution to

the federation

Economic development

Social and human resources

development

Infrastructure development and

environment sustainability

Government operations optimization

Priority Areas

source: The Emirate of Abu Dhabi Policy Agenda 2007-08

9 Pillars

Page 10: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Evolution of Abu Dhabi‟s 2030 vision

Boost the tourism sector

Airport extension

Midfield terminal in Abu Dhabi International Airport to increase the capacity of passengers to 27

million. Completion date: 2017

Development of Saadiyat Island:

5 museums. Timeline and completion date were confirmed for 3 museums

Following the economic crisis, Abu Dhabi government sharpened its focus 8 January 2012: The Executive Council reconfirmed Abu Dhabi‟s commitment

Large funds focused on social and infrastructures projects that address short term needs

Community Welfare:

Education

100 news schools to be built by 2018

Health

14 new healthcare facilities are planned to be built by 2030

Housing

50,000 homes to be built in the next 20 years

Increase Abu Dhabi‟s job market

Ten of thousands of jobs to be created

Infrastructure projects

130 km of metro. Completion date: between 2016 & 2017

Two major road construction:

Al Mufraq-Ghuwaifat highway

Emirates Road 'extension

AutoCity, a car service centre, will be developed in Mussafah source: The Emirate of Abu Dhabi Policy Agenda 2007-08

Page 11: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Abu Dhabi vision 2030: objectives

2015 2020 2030

Population, Abu Dhabi city (in million) 1.3 (2013) n/a >3.1

GDP (in billion US$) 165 232 415

GDP per capita (in US$) 65.6 71.5 82.6

Non-oil share of GDP (in %) 50% n/a 64%

Unemployment rate among nationals 7% 5% 5%

National Active Population ratio 34% 41% 51%

National dependency ratio (in %) 2.6 1.6 1.1

Residential units 251,000 (2013) 411,000 686,000

Retail space suggested (in million sqm) 1.5 (2013) 2.5 4.0

Abu Dhabi Airport capacity (in million) 12 n/a 20

Tourists (in million) 3.3 4.9 7.9

Page 12: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Government operations optimization

Extensive review of

processes and structures

Government operations

optimization

Launch of e-government

services and initiatives

Streamlining of department

and outsourcing of non-

core services

Review and enhance

legislative framework and

law making processes

Page 13: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

social

Page 14: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Social & HR development

Ensure high quality

education and health

services

Develop the workforce

Ensure the availability of a

stable of high quality

labour

Encourage full

employment amongst

nationals

Social & HR development

Maintain ethical and safe

management of labour

resources

Page 15: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Small, growing population

Abu Dhabi population estimated at 2.4 million in 2012 5

Slower population growth and lower population than previously

estimated for Vision 2030

20% of the population is national 16

43% of UAE‟s nationals live in Abu Dhabi vs 18% in Dubai 17

Men account for 71% of the total population 6

High standard of living

Abu Dhabi ranked 76th overall or 1st most expensive city in the GCC

according to a cost of living survey vs Dubai (94th) 18

Abu Dhabi and Dubai ranked best place to live in the GCC

Abu Dhabi ranked 78th vs Dubai 73rd in terms of quality of living,

the highest ranked among GCC countries 19

1.3 1.6 1.75 1.9

2.4

2008 2009 2010 2011 2012

Population growth 5

Increasingly young national population 3

Nearly 67% under 40 years old in 2011

With 48% between 20-40

0-9

11%

19-10

8%

20-29

25%

30-39

23%

40-49

12%

50-59

5%

60+

16%

2011 Population distribution 3

Al Ain

27%

Al

Gharbia

11%

Abu

Dhabi

city

62%

2011 Population distribution by

cities 3

88% 80% 80%

12% 20% 20%

UAE Abu Dhabi Qatar

Expatriation reliance 20

Expatriate Nationals

Page 16: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Vision 2030: population distribution

Island: 1,330,000

Mainland: 1,370,000

North Coast: 470,000

Total: 3,170,000

Mainland 43%

North Coast 15%

Island 42%

Page 17: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Young and government-reliant national population

Relatively high unemployment for the UAE in 2011

Unemployment rate among local citizens in Abu Dhabi in 2011 at

about 11.6% 3

Al Ain area: 16%,

Abu Dhabi: 9%

West Abu Dhabi: 8%.

Wide gender gap: 41.8% females vs 3.8% for males

High involvement in public sector

90% of the Emirati working population are employed in the public 4

86% of Emirati male graduates and 66% of females prefer to

work in the government sector after graduation 21

Sizeable presence of women in the workforce

Women in Abu Dhabi constitute:

43% of the labour force 22

66% of the public sector workforce, 30% of which are in

senior posts 22

70% of Emiratis in federal higher education institutions 3

Yet 57% of Emirati women with a post-secondary degree are

unemployed (vs 11% for men)

Page 18: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Desire to become a regional education hub

Establishment of Abu Dhabi Education Council (ADEC) in 2005

Implement innovative educational policies, plans and programs

Support educational institutions and staff to achieve the objectives of national development in

accordance with the highest international standards

ADEC 10 Year Strategic Plan for Higher Education 2010-2019, 4 target priorities:

Raising the quality of higher education system to internationally recognized levels

Aligning higher education with social, cultural and economic needs

Building and maintaining a research eco-system to drive an innovation-based economy

Providing all qualified students with affordable access to higher education

Rising emphasis on education amongst local population

In 2010, only 25% of nationals in Abu Dhabi had a high school diploma and 15.6% a university degree or

higher 21

Push to reduce number of foreign skilled workers and prepare Emiratis for competition in international

labour force

Attraction of campus branches of internationally renowned institutions

Paris-Sorbonne University

Insead Centre of Executive Education and Research

New York University

100 public schools to be built or refurbished in Abu Dhabi 21

This is part of the Abu Dhabi Education Council's ten-year plan to overhaul the public education system

Page 19: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

economy

Page 20: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Economic development

Economic development

Diversification

To create higher value

employment opportunities

To maximize participation

of women

Integration to global

economy

To attract international and

local investment

To facilitate export of

capital

Page 21: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Economic powerhouse of the UAE

Steady growth after recession dip

Estimated 2012 nominal GDP: US$204 1

Estimated 2012 real growth: 4.5% 2

Wealthy population 23

Estimated 2012 UAE nominal GDP per capita: US$78,692

One of the highest per capita in the world

Standard and Poor‟s labeled Abu Dhabi “among the wealthiest

economies in the world” in 2012

Economic backbone of the UAE

60% of the UAE‟s GDP 24

Wide financial reserves allowing it to support neighbouring emirates

US$15 billion indirect support for Dubai

– US$10 billion in Dubai bonds from the National Central

Bank based in Abu Dhabi in February 2009 and a US$5

billion loan by two Abu Dhabi-owned commercial banks

in Nov 2009

US$10 billion bail out for Dubai World to avoid defaulting on a

US$4.1 billion bond payment in November 2009

22,918

41,701

63,626

78,692

98,144

Bahrain Kuwait UAE Abu Dhabi Qatar

2011 GDP per capita (In US$) 3&23

Strong trade partner 5

The breakdown for trade is at 80% for exports and 20% for imports

The value of foreign trade (oil and non-oil trade) increased by 37.6%

in 2011 to US$145 billion accounting for 66% of Abu Dhabi‟s GDP in

2011

Abu Dhabi non-oil trade partners

in 2011 5

1st Saudi Arabia

2nd US

3rd South Korean

4th Japan

5th Germany

6th Italy

7th France

Page 22: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Energy reliant economy, pushing for diversification

Will to develop alternative energy 26

Development of solar power plant project US$600 million

Shams 1. Launch in August 2012

Launch of the first green city in the world US$22 billion Masdar

City

The headquarters of the International Renewable Energy

Agency (Irena) will be located in Masdar City

Signed agreements with China to develop advanced and

sustainable energy technologies and solutions

Energy powerhouse 25

9% of the world‟s reserves of crude oil and natural gas

Controls the world‟s fifth largest proven oil and gas

deposits

Among top 5 exporters of crude oil and top 25 of natural gas

Energy reliant economy 25

94% of the UAE‟s oil reserves

Accounting for 80% of government revenues

Efforts towards diversification to reduce GDP volatility 1

50% of Abu Dhabi‟s GDP is now oil-reliant in 2011 vs 63% in 2006

Private

32%

Non oil

govern

ment

18%

Oil

sector

50%

GDP Abu Dhabi breakdown by sector

in 2011 1

Page 23: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Ambitious diversification program

Economic development and diversification targeting specific sectors

Energy

Petrochemicals

Metals

Aviation, Aerospace, Defense

Pharmaceuticals, Biotechnology,

Life sciences

Tourism

Healthcare

Transportation, trade, logistics

Education

Media

Financial services

Telecom services

Page 24: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Liberalizing business environment

Further liberalized to counter negative impacts of the financial slowdown

Abolition of minimum capital requirement of US$41,000 in August 2009 for the establishment of a Limited

Liability Company

Establishment of multiple commercial free zones across the UAE further to Dubai lead

Offering 100% business ownership

No corporate tax, no controls on the repatriation of profits or no restrictions on foreign trade

Page 25: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Development of a financial arm for a global expansion

The Abu Dhabi Investment Authority (ADIA): 2nd in the list of the world's sovereign wealth funds 27

Diversified investment institution owned by the Government of Abu Dhabi

Established in 1976

Value of its holdings US$627 billion

Manages an investment portfolio, diversified across more than two-dozen asset classes and sub-

categories

656 627

533 482

Norway Abu Dhabi Saudi Arabia China

Sovereign Wealth Funds in 2012

(in US$ billion) 27

Page 26: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

projects/real estate

Page 27: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Infrastructure development and environment

sustainability

Develop a professional

designed and well-

managed urban

development with a

world class traffic and

transport systems

Infrastructure development

and environment

sustainability

Develop the Regions to

keep pace with that of the

Capital

Ensure maintenance of

security

Page 28: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Carefully planned land

Careful real estate model, looking at market’s needs to reach long-term sustainability

Cautious diversification strategy with balanced share of real estate and construction sectors

Average residential rents fell by 12% during 2012 28

All public employees working in Abu Dhabi are asked to live in the capital in order to receive their

accommodation allowance after a decree by the Abu Dhabi Executive Council

Since the decree average rents in new projects in Abu Dhabi have started to increase 29

Page 29: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Carefully planned infrastructure development

Abu Dhabi Urban Planning as backbone of land

development

Established in 2007

Expert authority behind the visionary Plan Abu

Dhabi 2030 Urban Structure Framework Plan

Government to spend US$200 billion over the

next ten years to support its Economic Vision 2030

Master transport plan 2030 includes 30

1200 km of rail network across all seven

emirates

130 km of metro, most of the proposed

network is expected to be underground

Khalifa Port Container terminal

A US$7.1 billion project

Completion date: 2030

Capacity: from 2.5 to 5 million TEU (twenty foot equivalent units). Abu Dhabi long-term goal is to

increase it to 15 million by 2030

Page 30: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Vision 2030: development of a full fledged transit

scheme

Page 31: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Abu Dhabi real estate development projects

Saadiyat Island Reem Island Yas Island

Masdar City

Maryah Island*

Bawabat al Sharq

Partially developed Under development

NB: For more details on the key real estate developments, please consult Abu Dhabi city report.

* Previously known as Sowwah Island

Page 32: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Bawabat al Sharq

The first luxury development in the Bani Yas area.

Will house a state of the art international FIFA standard sporting stadium

Developer Location Completion date Value Size Retail

Baniyas

Investment

near Abu Dhabi

International Airport Q2 2013 US$810 million 1.8 sq km

Bawabat al Sharq

Mall: 70,000 sqm

Page 33: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Maryah Island

Core of Abu Dhabi Central Business District, including the relocation of Abu Dhabi Securities Exchange and the

Cleveland Clinic

Developer Location Completion date Value Size Retail

Mubadala Al Mina Zayed Port 2014 US$3 billion 1 sq km

The Galleria: 33,000 sqm

Sowwah Central: 128,000

sqm

Page 34: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Yas Island

Yas Island is a unique international tourist destination in Abu Dhabi.

The island features attractions such as Ferrari World or the first Abu Dhabi water park

Developer Location Completion date Value Size Retail

Aldar Properties near Abu Dhabi

International Airport Q4 2018 US$37 billion 25 sq km

Yas Mall: 235,000

sqm

Page 35: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Saadiyat Island

Abu Dhabi Cultural district with 5 landmark museums

The Louvre is due to be completed in 2015, the Guggenheim in 2017 and

the Zayed National Museum in 2016.

Developer Location Completion date Value Size Retail

TDIC near downtown

Abu Dhabi Q4 2018 US$27 billion 27 sq km

The District:

168,000 sqm

Page 36: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Saadiyat Island – Major museums

The Louvre,

Classical Museum by Jean Nouvel

scheduled to open in 2015

Modern Art Museum

by Frank Gehry,

scheduled to open in 2017

Performing Arts Centre

by Zaha Hadid

Sheikh Zayed National Museum

scheduled to open in 2016

Page 37: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Reem Island

A chic urban metropolis and one of the first free zones in Abu Dhabi

Developer Location Completion date Value Size Retail

Tamouh, Sorouh

& Reem

Investments

northeastern coast

of Abu Dhabi city Q1 2023 US$37 billion 6.3 sq km

Reem Mall

200,000 sqm

Page 38: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Masdar City

First green city in the world,zero-carbon, zero-waste city depending on solar energy

Developer Location Completion date Value Size Retail

Mubadala

Company

near Abu Dhabi

International Airport Q4 2025 US$22 billion 6 sq km n/a

Page 39: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

tourism

Page 40: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Desire to develop tourism

Rapid expansion of tourism

14.7 million in airport traffic in 2012 (+19% vs 2011) 8

2.4 million tourists in 2011 (+17% vs 2011) 7

Revamping its reputation from a business

destination to a new stream of cultural

and eco-tourism

Building 5 state-of-the-art museums on

Saadiyat Island

Growing emphasis on sports tourism

Hosted Formula 1 Grand Prix in

October 2009, November 2010,

November 2011

Abu Dhabi‟s iconic Sheikh Zayed Grand

Mosque has been named among the

world‟s most talked about attractions,

according to Trip Advisor, a leading

travel site

Page 41: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Desire to become an art & culture hub

To establish Abu Dhabi as one the world’s leading tourism and cultural destinations

Saadiyat Cultural District will host five major cultural institutions designed by world-renowned architects:

Louvre Abu Dhabi. Completion date: 2015

Zayed National. Completion date: 2016

Guggenheim. Completion date: 2017

Maritime Museum. Completion date: tbc

The Performing Art Center. Completion date: tbc

Host of many events in accordance with its cultural vision

Abu Dhabi Art Fair, since 2009 (in Manarat Al Saadiyat

since 2011)

Abu Dhabi Film Festival, since 2007

Abu Dhabi Festival, since 2004

Abu Dhabi International Book Fair, since 1990

Sheikh Zayed Book Award, since 2006

Anchoring the link between tourism & culture

Abu Dhabi Authority for Tourism and Culture will replace the

Abu Dhabi Authority for Culture and Heritage and the Abu

Dhabi Tourism Authority

Page 42: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Annual cultural & sporting events

Mubadala World Tennis Championship. Since 2009. January

Abu Dhabi Festival. Since 2004. March/April

Abu Dhabi HSBC Golf Championship. Since 2006. January

Abu Dhabi Formula One Grand Prix. Since 2009. November

Abu Dhabi Art Fair. Since 2009. November

Abu Dhabi Film Festival. Since 2007. October

Page 43: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Air travel industry growth

Tourism expansion underpinned by air travel industry

growth

Rapid and successful growth of Etihad Airways

A US$6.8 billion budget for the construction of Midfield

Terminal Complex which will open in 2017 32

Target of 27 million passengers a year by 2030

The complex will include 20,000 – 25,000 sqm of

retail and food beverage outlets

Abu Dhabi Duty Free retail revenue reached US$220

million in 2012, up 24% on 2011‟s figures and marking

a new record for Abu Dhabi Airports Company

Etihad Airways 31

Creation date: 2003

Number of destination: 86

(including cargo destinations)

Fleet size: 67 (+102 on order)

Passenger numbers: 10.3 million

passengers in 2011 (+22% vs

2011)

Etihad full-year net profits for

2012 increased 200% to US$42

million

Page 44: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

retail

Page 45: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

New retail hub in the making

Extensive growth in Abu Dhabi as market widely

under-offered

0.87 million sqm in 2011 9

Non-mall space dominates the market,

accounting for 54% of total supply 9

Super–regional and regional malls occupy 38% of

the total retail space and lead the market in

terms of performance 9

Plans to open 6 malls in the next few years

H2 2013: Central Market, GLA: 72,000 sqm

2013: Capital Mall, GLA: 60,000 sqm

Q3 2013: The Galleria - Sowwah Square,

GLA : 33,000 sqm

2014: Yas Mall, GLA: 235,000 sqm

2017: Sowwah Central, GLA: 128,000 sqm

2017: The District on Saadiyat Island, GLA:

168,000 sqm

n/a: Reem Mall, GLA: 200,000 sqm

Retail space for each resident capped at 1.3 sqm

under the 2030 Economic Vision

Retail market is primarily driven by UAE national

spending power rather than tourism and

expatriate spending

Page 46: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Vision 2030: retail distribution 2030

Island: 2,240,000 sqm

Mainland: 1,380,000 sqm

North Coast: 470,000 sqm

Total: 4,090,000 sqm

Mainland

North Coast

Island

Page 47: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Abu Dhabi retail network

Destination Mass to Mid Upcoming

Abu Dhabi Mall

Khalidiya Mall

Wahda Mall

The District - Saadiyat Island

Reem Mall

Yas Mall

Central Market

Dalma Mall

Bawabat Al Sharq Mall

9712 / Capital Mall

Mushrif Mall

The Galleria - Sowwah Square

Marina Mall

Etihad Towers

Selective

Sowwah Central

Paragon Mall

Deerfield Town Square

Nation Galleria

Page 48: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Retail GLA: 100,000 sqm

Initial mass, mid brand offer with a high-end extension

High traffic

Opening date: 2001 – extensions: 2006

Extension planned of 100,000 sqm to be completed in 2016

Marina Mall

Retail GLA: 70,000 sqm

Low to high-mid brand offer with a few high-end brands

High traffic

Opening date: 2001

Abu Dhabi Mall

Destination malls

Page 49: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Retail GLA: 115,000 sqm

Located in a residential area

Mass to mid brand offer

Medium traffic

Opening date: 2006 - extensions: 2012

Wahda Mall

Retail GLA: 70,000 sqm

Over 130 stores

Mass to mid brand offer

Medium traffic

Opening date: 2007

Khalidiya Mall

Mass to mid malls

Retail GLA: 150,000 sqm

Located in Musaffah area, near Abu Dhabi Industrial City

Mass to mid brand offer

Low traffic

Partial opening date: 2010 (50% of the mall leased out)

Final opening date: Q3 2013 (80% will be opened)

Dalma Mall

Page 50: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Mass to mid malls

Retail GLA: 70,000 sqm

The mall spreads across two floors. It also features, a traditional souk

Mass to mid brand offer

Medium traffic

Opening date: 2011

Bawabat al Sharq Mall

Retail GLA: 72,000 sqm

Part of the Central Market redevelopment. 2 main components: a 3

storey souk and Emporium shopping area

High end brand offer

Soft opening date: 2012 (old souq)

Final opening date: H2 2013 (emporium)

Central Market

• Retail GLA: 56,000 sqm

• A three-level complex

• Mass to mid brand offer

• Medium traffic

• Opening date: 2011

• Mushrif Mall

Page 51: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Selective malls

Retail GLA: 6,330 sqm

Boutique shopping mall, part of the Etihad Tower complex

Located on the corniche, opposite Emirates Palace

High end brand offer

Partial opening date: 2012

Podium- Etihad Tower

Page 52: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Upcoming malls

Retail GLA: 75,000 sqm

A Victorian England-themed shopping mall with a capacity to

accommodate more than 200 retailers

Located in Al Bahia

Opening date: 2013

Deerfields Town Square

Retail GLA: 60,000 sqm

Three-storey mall that will comprises 120 speciality stores.

Located in Marina Square in Reem Island

Opening date: potentially on hold whereas the project is finished since May 2011

Paragon Bay Mall

Retail GLA: 60,000 sqm

Part of the new district development in Abu Dhabi

Located in Mohammed Bin Zayed City

Low to mid offer

Opening date: 2013

9712 / Capital Mall

Page 53: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Retail GLA: 33,000 sqm

Located on Maryah Island mixed-use project

High end brand offer

Opening date: Q3 2013

Upcoming malls

The Galleria - Sowwah Square

Retail GLA: 235,000 sqm

Part of Yas Island mixed-use project

Will include 500 stores. To be anchored by 4 department stores and a

large hypermarket

High fashion boulevard dedicated to high end brands

Opening date: 2014

Yas Mall

Retail GLA: 168,000 sqm

Located on Saadiyat Island mixed-use project

Retail environment with potentially high end brand offer

Opening date: 2017

The District

Page 54: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Upcoming malls

Retail GLA: 128,000 sqm

Located on Maryah Island mixed-use project and to be connected to

The Galleria - Sowwah Square

Opening date: 2017

Sowwah Central

Retail GLA: 200,000 sqm

Located on Reem Island mixed-use project

Mid brand offer

Opening date: Potentially on hold

Reem Island / Retail

Retail GLA: 20,000 sqm

Boutique-style shopping area

Located within Nation Towers

High end brand offer

Opening date: n/a

Nation Galleria

Page 55: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Al Ain retail network

Destination Mass to Mid Upcoming Selective

Al Ain Mall Al Jimi Mall

Al Bawadi Mall

Al Wahat Hili Mall

Page 56: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Destination malls

Retail GLA: 119,000 sqm

Mass and mid brand offer

Upper-mid offer brand with the new extension

Opening date: 2001– extensions: 2011, 2012

Al Ain Mall

Page 57: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Mass to mid malls

Retail GLA: 110,000 sqm

Anchored by Paris Gallery

Includes an ice rinks

Mass to mid brand offer

Medium traffic mall

Opening date: 2009

Al Bawadi Mall

Retail GLA: 42,000 sqm

Mass to mid brand offer

Medium traffic mall

Opening date: 2001

Al Jimi Mall

Page 58: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Upcoming malls

Retail GLA: 50,000 sqm

160 stores

Connected to the five-star Hili Rayhaan hotel by Rotana

Opening date: Q3 2013

Wahat Hili Mall

Page 59: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

consumer

Page 60: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Avg

basket/month $

UAE Purchase triggers

D AD

Oriental oils 250 450 Scent

Bd reputation

Packaging Oriental fragr 300 350

Western

fragr. 200 300

Scent

Brand image

Launch

Make up 150

Bd rep&image

GWP

Friend recom.

Skin care 100 Bd rep&image

Doctor recom.

Ready To Wear 330 530 Bd reputation

Store choice:

products, sizes,

colours

Shoes* 140 260

Bags* 80 260

Gifts* 300 Bd reputation

Store choice

Young Emirati nationals yearn for

individual expression

91% look for something unique‟

when purchasing luxury products

Sophisticated in brand knowledge and

consumption

Yet strongly attracted to anchor brands

viewed as holding established

reputation and trust

Over 80% want to buy a brand that

is very visible and very

recognisable‟

Retaining a strong tendency to shop

overseas for luxury goods

48% vs 33% GCC average prefer to

shop overseas

* Averages readjusted according to regional spends

Consumer profile 6

Page 61: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Consumer profile 6

Over indulgent in Dubai

Young Dubai national women are ladies of shopping pleasure

78% check the main shops regularly

56% vs 34% GCC average think that a dream luxury is to have

unlimited access to luxury brands‟

Young Dubai national men are image driven, status oriented

For them, luxury is all about communicating who they are

They are highly susceptible to external influencers such as sports

celebrities, models as well as the advice of sales personnel

Elite in Abu Dhabi

Young Abu Dhabi women are ladies of elite leisure

40% vs 27% GCC average enjoy going to museums and art

galleries

43% think that a dream luxury is to have something named after

them‟

Young Abu Dhabi men are grounded traditionalists

They view luxury as an exclusivity that only a certain social class

can afford‟

They are practical buyers 73% shop whenever they need

something

46% vs 32% GCC average favour brands they grew up with

Page 62: Abu Dhabi City Report 2013.pdf

Chalhoub Group – Strategy & Innovation – Business Intelligence March 2013

Sources

1 Abu Dhabi Commerce Chamber and Industry

2 Standard & Poor„s

3 Abu Dhabi Statistics Centre

4 UAE Ministry of Labour

5 Abu Dhabi Department of Economic Development

6 Chalhoub Group consumer research 2009-2011

7 Abu Dhabi Tourism Authority

8 Abu Dhabi International Airport (ADIA)

9 Retail International

10 UAE Ministry of Economy

11 Dubai Department of Economy Development

12 Dubai Statistics Centre

13 Dubai Department of Tourism and Commerce

Marketing (DTCM)

14 Dubai International Airport

15 STR Global

16 Abu Dhabi Health Authority

17 UAE National Bureau of Statistics

18 Mercer

19 UN

20 Data monitor

21 GulfTalent.com

22 Abu Dhabi Executive Council

23 IMF

24 Jones Lang Lassalle

25 International Energy Agency

26 Masdar

27 Sovereign Wealth Fund Institute (SWFI)

28 Asteco

29 Cluttons

30 Abu Dhabi Department of Transport

31 Etihad Annual Report 2011

32 Abu Dhabi Airports Council