xi ABSTRACT Chusnul Chotimah, S.Ud MP-15023 under the title “Analisis Implementasi Manajemen Strategi Dalam Meningkatkan Kualitas Lembaga Pendidikan (A Case Study in MAN 1 Pati).” Keywords: Implementasi, Manajemen, Strategi, Peningkatan Kualitas The purpose of this research are: 1) To describe the implementation of institution’s strategy management on upgrading the quality of education in MAN 1 Pati. 2) To describe the resistance of institution’s strategy management on upgrading the quality of education in MAN 1 Pati. 3) To explain the effectivity of madrasah institution’s strategy management on competition of the world of education in MAN 1 Pati. The approach of this research is using qualitative approach. This research took place in MAN 1 Pati. The technique of data collection has been done by using interview method, observation, and documentation. Those collected data then analyzed by the researcher by reducing the data, data display, and drawing the conclusion. The researcher did the data colletion together with doing analysis until drawing the conclusion. For certifying the data validity, the researcher used the validity of data source triangulation which means comparing and rechecking the degree of trust of information which has been gathered from different time and ways. The acquired result of this research shows that: 1) Giving contribution to the institution which become research object on management. 2) To be the source of information for the other researchers from every interested parties. 3) Used as a reference to education manager on implementing the management of educational marketing strategy as a supporting of image of madrasah for attracting student candidates to the school. MAN 1 Pati follows the national education system which has undergoing the alignment of 30% of religion subjects and 70% of general knowledge subjects, but even so, the kind of learning place which labeled as madrasah is still underestimated by most society and their kind of view could weaken the existence of madrasah. The development of madrasah in Indonesia is under the shelter of religion ministry (kemenag) and general education of national education ministry (kemendiknas). The analysis about implementation of strategy management on upgrading the quality of educational institution is a management process which has planning plot, implementation, and evaluation inside which are used for achieving the goal of educational institution. Keywords: Strategy management, Quality upgrading of MAN 1 Pati
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xi
ABSTRACT
Chusnul Chotimah, S.Ud MP-15023 under the title “Analisis Implementasi
Manajemen Strategi Dalam Meningkatkan Kualitas Lembaga Pendidikan (A