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Abstract: 2018 ELATE Institutional Action Project Symposium Project Title: Developing a strategic research plan to expand priority initiatives in the Schulich School of Engineering Name and Institution: Jocelyn L. Hayley, Ph.D., P.Eng., University of Calgary Collaborators: Kirsten Exall, Senior Research Advisor, Schulich School of Engineering Terry Ross, Entrepreneurship & Research Partnerships, Schulich School of Engineering William Rosehart, Dean, Schulich School of Engineering, Schulich School of Engineering Research Committee Background, Challenge or Opportunity: Located in the heart of Calgary, Alberta - Canada’s energy and innovation hub - the University of Calgary boasts significant research strength and capacity in energy and appropriately identified Energy Innovations for Today and Tomorrow as one of its six priority research areas. As the keystone of energy research at the University of Calgary, Schulich School of Engineering derives a significant portion of our sponsored research revenue from our strong partnerships with the energy industry. Capitalizing on our ability to innovate and build authentic partnerships, Schulich is poised to expand our research revenue and reputation, beyond energy, into key emerging markets. Purpose/Objectives: The purpose of this project is to diversify our sponsored research revenue portfolio through securing partnerships, and additional revenue, in high profile, emerging research areas. The objective is to develop a strategic research and partnership plan which sets the direction for building this diversity, while energizing and engaging our faculty members. Methods/Approach: The approach has evolved into two simultaneous pathways. The first path involves: a) benchmarking our current sponsored research revenue and partnerships; b) engaging faculty in a strategic planning exercise to identify research strengths and emerging opportunities; c) identifying priority area champions; d) synthesizing findings into a broadly accepted strategic document; and e) developing materials and a communication strategy for internal and external stakeholders, focusing on innovations, impacts and value propositions. The second path has grown organically and is essentially taking advantage of opportunities as they arise. With highly energetic and motivated faculty, alignment with new funding opportunities, and the potential for a large-scale growth, a grassroots initiative in Aerospace Engineering has already emerged as an exciting new opportunity. Outcomes and Evaluation: The short-term outcome is a broadly accepted, well communicated research plan that emphasizes our existing research strengths and highlights unique opportunities for growth. Increased faculty engagement, partnership activities, sponsored research revenue, and diversification of our research portfolio are anticipated medium-term outcomes. Ultimately, expanding our priority research initiatives will enhance the Schulich School of Engineering’s reputation for driving innovation, while strengthening our economic resiliency.
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Abstract: 2018 ELATE Institutional Action Project Symposium

May 30, 2022

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Page 1: Abstract: 2018 ELATE Institutional Action Project Symposium

Abstract: 2018 ELATE Institutional Action Project Symposium

Project Title: Developing a strategic research plan to expand priority initiatives in the Schulich School of Engineering Name and Institution: Jocelyn L. Hayley, Ph.D., P.Eng., University of Calgary

Collaborators: Kirsten Exall, Senior Research Advisor, Schulich School of Engineering Terry Ross, Entrepreneurship & Research Partnerships, Schulich School of Engineering William Rosehart, Dean, Schulich School of Engineering, Schulich School of Engineering Research Committee

Background, Challenge or Opportunity: Located in the heart of Calgary, Alberta - Canada’s energy and innovation hub - the University of Calgary boasts significant research strength and capacity in energy and appropriately identified Energy Innovations for Today and Tomorrow as one of its six priority research areas. As the keystone of energy research at the University of Calgary, Schulich School of Engineering derives a significant portion of our sponsored research revenue from our strong partnerships with the energy industry. Capitalizing on our ability to innovate and build authentic partnerships, Schulich is poised to expand our research revenue and reputation, beyond energy, into key emerging markets.

Purpose/Objectives:

The purpose of this project is to diversify our sponsored research revenue portfolio through securing partnerships, and additional revenue, in high profile, emerging research areas. The objective is to develop a strategic research and partnership plan which sets the direction for building this diversity, while energizing and engaging our faculty members.

Methods/Approach:

The approach has evolved into two simultaneous pathways. The first path involves: a) benchmarking our current sponsored research revenue and partnerships; b) engaging faculty in a strategic planning exercise to identify research strengths and emerging opportunities; c) identifying priority area champions; d) synthesizing findings into a broadly accepted strategic document; and e) developing materials and a communication strategy for internal and external stakeholders, focusing on innovations, impacts and value propositions. The second path has grown organically and is essentially taking advantage of opportunities as they arise. With highly energetic and motivated faculty, alignment with new funding opportunities, and the potential for a large-scale growth, a grassroots initiative in Aerospace Engineering has already emerged as an exciting new opportunity.

Outcomes and Evaluation: The short-term outcome is a broadly accepted, well communicated research plan that emphasizes our existing research strengths and highlights unique opportunities for growth. Increased faculty engagement, partnership activities, sponsored research revenue, and diversification of our research portfolio are anticipated medium-term outcomes. Ultimately, expanding our priority research initiatives will enhance the Schulich School of Engineering’s reputation for driving innovation, while strengthening our economic resiliency.

Page 2: Abstract: 2018 ELATE Institutional Action Project Symposium

DevelopingaStrategicResearchPlantoExpandPriorityInitiativesintheSchulich SchoolofEngineeringJocelyn L Hayley, Ph.D., P.Eng.Senior Associate Dean (Research), University of Calgary

Background

Located in the heart of Calgary, Alberta – Canada’senergy and innovation hub – the University ofCalgary boasts significant research strength andcapacity in energy, with Energy Innovations forToday and Tomorrow as one of its six researchpriorities.

As the keystone of energy research, the SchulichSchool of Engineering derives a significant portion ofour sponsored research revenue from our strongpartnerships with the energy industry.

Objectives

Capitalizing on our ability to innovate and buildauthentic partnerships, Schulich School ofEngineering is posed to expand our researchrevenue and reputation, beyond energy, into keyemerging markets.

The purpose of this project is to identify strategicemerging research opportunities and priorities,which set the direction for building diversity in ourresearch portfolio, while energizing and engagingour research scholars.

OutcomesandEvaluation

The short term outcome is a broadly accepted, wellcommunicated research plan that emphasizes ourexisting research strengths and highlights uniqueopportunities for growth.

Increased faculty engagement, partnership activities,sponsored research revenue, and diversification of ourresearch portfolio are anticipated medium-termoutcomes.

Ultimately, expanding our priority research initiativeswill enhance SSE’s reputation for driving innovation,while strengtheningour economic resiliency.

Progress and Next Steps:New funding and partnership opportunities havearisen recently and a focus on Aerospace Engineeringhas emerged as a new research priority. As a result,we are significantly increasing research revenue inmechanical, electrical and geomatics engineering.Identifying and supporting this emerging priority hasdiversified the industrial sector with whom wepartner, engaged and motivated faculty, and enhancedfunding levels in multiple departments - exactly thesort of success this project is aiming for.At the same time, we continue to engage with ourstrong energy partners and are securing significantresources on projects that use digital technologies (AI,machine learning, etc.) to enhance reservoir andpetroleum engineering solutions.

Presentedatthe2018ELATE®LeadersForum

MethodsandApproachTheapproachevolvedintotwosimultaneouspathways.Thefirstpathinvolves:a) Benchmarkingourcurrentsponsoredresearchrevenue

andpartnerships;b) Engagingfacultyinastrategicplanningexerciseto

identifyresearchstrengthsandemergingopportunities;c) Identifypriorityareachampions;d) Synthesizingfindingsintoabroadlyacceptedstrategic

document;ande) Developingmaterialsandacommunicationstrategyfor

internalandexternalstakeholders,focusingoninnovations,impactsandvaluepropositions.

Thesecondpathinvolvessimplybeingawareof,supporting,andbuildingmomentumingrassrootsinitiatives.

2011-12 2012-13 2013-14 2014-15 2015-16 2016-17

ResearchReven

ue

CPE CIV ECE GEO MME

Figure 1. Year over year total research revenue indicating department contributions. Funding fromChemical and Petroleum Engineering (CPE) contributes to 40% of the total faculty revenue - the fundingper researcher in CPE has traditionally been more than double the average of the other departments.The economic downturn in the energy industry has resulted in a funding decline (in industry sponsoredresearch) over the last two years, affecting CPE and thus engineering as a whole.