TechCon Nominee Clive Dickens Absolute Radio Live Scores Football data
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TechCon NomineeClive Dickens
Absolute RadioLive Scores Football data
Gap the Football market
Exclusive Premier League commentary & official match data
Mobile Strategy, more than ‘listen’
Scale of competitor football content
The answer – build an API!
Embrace many UI/UX & Form factors
Use data to drive digital content
1st lesson- Scale quickly
Next lesson – Scale even quicker!
Celebrate in-house R&D
@david_kenny @shroomism
Average ‘in-app’ dwell time on Match Day over 57mins 50% of total mobile active users each Football weekend 39% have signed up for ‘Push’ notifications in first 10 months From 60,000 to 800,000 Premium Page views The Sun – ‘Football App of the week’ Marketing Society – Mobile Marketing award Sony Radio Award winner – Mobile Development Premium Mobile ‘In-Demand Audience’ - Ladbrokes
What were the Results?
Thank youClive Dickens
@cdickens
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